Posted in NewsLeave a Comment on Maximize Efficiency with 24/7 Fleet Graphics Management

Maximize Efficiency with 24/7 Fleet Graphics Management

Whether you’re working with a fleet of tens or thousands, managing the branding of your vehicles can be complex and time consuming. But what if we told you there was a way to make the process so much easier?

At Signature Graphics, we offer access to a robust team of experts who help optimize your project from end to end. It’s all managed 24/7 in brandRESPONSE, our proprietary fleet graphics management platform that allows you to manage your fleet branding initiatives anytime, anywhere. Keep reading to learn more about how 24/7 fleet graphics management can help you stay organized and maximize your efficiency.

Maximize Efficiency with 24/7 Fleet Graphics Management

Stop spending time creating elaborate systems to track your vehicles and progress. At Signature Graphics, we have a team of data analysts, customer service representatives, field service representatives and project managers to guide you every step of the way. And communication is easy with our exclusive tracking and reporting tool. Every detail of your fleet graphic project can be accessed 24/7 through brandRESPONSE. Here’s how it works:

  • Audit—Our data analysists will carefully review every element of your commercial fleet graphics program. Then, they’ll work with our field service reps to explore different facilities and partnerships can help you execute and install your graphics.
  • Import—Next, we’ll smoothly transfer all the reviewed data into brandRESPONSE.
  • Monitor—With brandRESPONSE, you can easily keep an eye on and report on all the details of your branding activities in real time. This includes adaptations, manufacturing, shipping, and installation. And you’ll always have the support of a production manager who makes sure things stay on track.
  • Communicate—Our production managers and customer service reps track tasks and connect with you and your team across all locations, review important files and documents, and stay connected with stakeholders throughout every project. You can see everything in brandRESPONSE at any time.
  • Manage—Don’t worry about adding new assets or keeping track of branding data. With our platform, it’s all conveniently managed in one place!

How 24/7 Fleet Graphics Management Increases Efficiency

Whether you have a fleet of 100 or 10,000 brandRESPONSE streamlines your processes, making it simple to stay on top of all the project variables. When you use our 24/7 fleet graphics management system, you’ll enjoy a host of benefits including:

  • Unified Control Hub: Stop wasting valuable time and energy looking for information, or worse—losing important metrics. Experience the simplicity of having all your fleet branding data in one place, making decision-making a breeze.
  • Forward-Thinking Management: Don’t let unexpected delays ruin your timelines, make you miss critical deadlines, and cost you money. Instead, stay ahead of the curve with predictive analysis, spotting potential delays early and adapting swiftly to stay on track.
  • Streamlined Team Collaboration: Managing a multi-site project without the right team and tools can easily devolve into a disorganized mess that’s rife with miscommunication. Coordinate seamlessly with your team from design to installation with brandRESPONSE and get 24/7 fleet graphics management. Working together has never been easier because everyone stays on the same page.
  • Stay Connected: Manual check-ins take time, planning and energy. It’s hard to get important updates in a timely manner which can put you behind. With Signature, you get automatic alerts as soon as a vehicle is branded and you have access all your essential branding documents instantly.
  • Visual Peace of Mind: Incorrect or subpar installation is a fleet manager’s worst nightmare. Without a way to track progress, your vehicle could be running the roads with improper branding before anyone catches the mistake. But not when you work with Signature. Rest assured knowing every vehicle meets Signature’s top-notch branding standards. And if adjustments are needed, communication is just a click away.

Let Signature Graphics Boost Your Efficiency in Fleet Graphic Management

Signature Graphics has been a market leader in fleet graphics since 1986. Our clients trust our solutions-based approach because we strive to simplify projects while offering the very best results. See what 24/7 fleet graphics management can do for you. Contact us today.

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on 10 Reasons to Invest in Commercial Fleet Wraps

10 Reasons to Invest in Commercial Fleet Wraps

American drivers travel an average of 14,263 miles annually, or almost 1,200 miles a month, according to data collected by the Federal Highway Administration.

That’s a lot of time spent in vehicles, with drivers paying attention to their surroundings. And that’s a big reason why commercial fleet graphics are one of the most effective marketing strategies for businesses big and small with outstanding ROI.

Here are 10 reasons why fleet managers should invest in commercial fleet wraps.

  1. You will stand out. Creative fleet graphics combine words and images to tell the story of your business, complete with calls to action and your contact information. When you thoughtfully brand your fleet, you can make a lasting impression in seconds. From evergreen branding to promotional campaigns, fleet graphics are perfect for getting the word out about your incredible products or services.
  2. This is cost-effective marketing. The cost per thousand impressions (CPM) for fleet graphics is $0.48. Compare that to billboards ($3.56), magazine ads ($21.46), or radio ($7.75). What’s more, the costs of advertising for television, internet and print can add up quickly. There are no accumulating costs with fleet wraps — your “ad” appears every time your vehicle is on the road and generates up to 30,000 impressions daily!
  3. Add polish to your image. It takes about 90 seconds for a potential customer to form an opinion about your brand. First impressions matter! Our pros are ready to work with you to create a vinyl wrap design that will capture your business identity and turn heads. No matter the size of your business, fleet graphics add that extra layer of professionalism and consistency to your brand so you can make a great impression the first time and every time.
  4. Get noticed around the clock. Compare vehicle wraps to billboards: billboards are stationary and need to be changed frequently. In other words, billboards quickly become part of the landscape and are easy to ignore. By contrast, vehicle wraps stay fresh because you encounter them everywhere, both parked and on the road! Fleet graphics pack an advertising punch because they build brand awareness 24 hours a day, 7 days a week, whether stationary or in motion.
  5. Get noticed in your local community. If you’re a small local business, it may be easy to dismiss fleet graphics as something only bigger chains benefit from. Nothing could be further from the truth. Fleet graphics are a strong, tax-deductible investment in your business. High quality fleet graphics go a long way toward building trust and reaching new customers in your community most likely to use your products or services.
  6. Boost brand recognition. Don’t rely on an ad that viewers automatically tune out. Unlike commercials on TV or radio, it’s impossible to change the channel or fast forward on a vehicle wrap. Since your viewers are most likely to encounter you on the road, they’re a captive audience. Fleet wraps are a great way to organically build brand recognition as your vehicles crisscross your community and beyond.
  7. Fleet wraps are customizable. Signature Graphic’s experienced designers will partner with you to create custom wraps that highlight your brand’s personality and values. Whether you need a little support or start-to-finish service, we’re here to help you create a cohesive design across your entire fleet so your brand can shine.
  8. Fleet graphics are easy to change. Fleet graphics are a versatile advertising medium that can be customized, adapted, and changed to meet your goals. Sometimes you need a vehicle wrap to last for years. Other times, you need the flexibility of a quick change to advertise time-sensitive information. The good news is that fleet graphics can easily be swapped out for seasonal promotions to highlight goods and services your audience needs now or after a rebranding. Anything is possible.
  9. Fleet graphics are durable. Worried that fleet graphics will need to be replaced year after year and end up breaking the bank? Don’t be. Signature Graphics proudly offers high-quality 3M materials, ensuring that your wraps look incredible and have the durability to last an average 5 to 7 years. With proper care, vehicle wraps from Signature Graphics are truly an investment that will reap benefits for the long haul.
  10. Fleet graphics will protect your vehicles. Taking a vehicle on the road comes with risks. The more you drive, the more wear and tear accumulates. Enter vinyl wraps. In addition to being an effective advertising tool, high-quality vinyl wraps protect against damage by adding another layer between your car and the elements. Fleet wraps can act as a protective layer, shielding your vehicles from scratches, UV rays, and other environmental damage.

Contact the Experts in High Quality Vehicle Wraps

The only thing that could make fleet graphics better is working with a great fleet graphics partner. At Signature Graphics, our goal is to make the vehicle branding process as smooth and effortless as possible for our clients.

Think fleet graphics might be right or you? We’re your trusted partner for custom and high-impact vinyl wraps for every type of vehicle, no matter its size or shape. Contact us today for a quote.

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Branding 101: The Impact of Branding

Branding 101: The Impact of Branding

It’s no secret that a huge emphasis is placed on branding when it comes to marketing your product or service. Not only does having a cohesive brand make it easier to market to different customer bases across different channels, but it also raises the chances of being remembered by customers, increasing loyalty.

A brand is more than just the business that markets a particular service or product. A brand is an identity that the business has developed for itself. Visual elements like logos and graphics, in addition to intangible aspects like your marketing strategy and your business’ relationship with customers, make up the brand.

Branding and purchasing

“A brand is the identity that the business has developed for itself.”

Every business wants to establish a loyal customer base. The best way to do that is to ensure that you deliver a product that satisfies a customer’s needs, as well as make sure your brand stands out in consumers’ minds. This way, the next time they’re in the market for a product like yours, the one they used last time will pop into their head. According to Brand Anew, a sense of nostalgia is likely to keep customers loyal to your brand, despite other options like a potentially better product or even a lower price.

Exactly how important is customer loyalty to a brand? Marketing Tech Blog found that it’s pretty crucial. Approximately 59 percent of shoppers preferred to stick with familiar brands, even when purchasing items they’d never bought before. 59 percent of people also said that they decide whether a particular brand becomes their favorite option after purchasing or trying the service just once. The pressure’s on for a good first impression.

Engage with your consumers

If someone tweets you, be sure to respond. If someone leaves a disappointing review on one of your products on your website, reach out to them to correct the problem. Twenty-two percent of Marketing Tech Blog’s responders stated that authenticity was the most important brand attribute to them. It’s crucial that you leave a good impression, as a few bad reviews can really stunt a new business’ growth. You don’t want to just make a single sale, you want to build a long-term relationship with your client base.

How to brand your product or service

While a well-established brand like Coca-Cola or Ford doesn’t have to worry about developing a brand, many new small-business owners lose sleep over the concept of creating a brand identity. Developing a brand is something that happens over time, however, it’s important to know how to kick-start the process.

Here are a few tips for beginning to establish a brand for your business:

Be consistent: Whether you sell your product in person, on an official website, through a social media channel like Facebook, Twitter, Tumblr, or Etsy, or via all channels, you need to have a cohesive name and logo so consumers know that all of these channels are connected. If you communicate with consumers over email, be sure to include an email signature or even email address with your product name included.

Be creative: As a business, you want to pave your own way. Be creative with your logo, slogan, and products. Don’t try to ride the coattails of an already-established brand with a similar product. You don’t want potential customers to view yours as a knock-off, and using a cheap ploy like mimicking what already worked for another entity will lower your credibility as a brand.

Here are a few ways to maximize the impact of your brand over time:

Promote: Always have a marketing plan for short term and long term promotion of you brand. Maximize impact with Signature Graphics’ high-quality fleet graphics, window graphics and environmental graphics that creatively showcase your branding and choose temporary graphics as an attention-getting way to advertise short term and seasonal promotions.

Be authentic: Your brand identity is what makes you unique among competitors in the marketplace. Being true to your brand will build trust and loyalty among your customers. Always be genuine, transparent and consistent in your brand communication, including tag lines, mission statements, values statements and vision statements.

Establish brand guidelines: Brand guidelines document all the elements that make up your brand, including logos, colors, fonts, imagery and tone — as well as the rules on how these elements work together to create your brand identity. These guidelines are an important tool for anyone who creates advertising and promotional materials for your business, such as fleet graphics, window graphics and environmental graphics.

Be consistent: Follow your brand guidelines and ensure that every message is authentic and true to your brand.

Evolve and adapt: Evaluate your brand regularly and measure customer feedback. Evolve and adapt your brand over time to stay relevant and meet changing trends in your market.

Good branding brings lasting benefits

The impact of branding, especially when it’s used consistently and creatively, will be felt across your business. These benefits include:

Recognition and recall: Customers will be able to identify your business immediately upon seeing just one element of your brand, such as a logo, color, packaging or slogan.

Trust and credibility: An authentic and consistent brand gives your business the professional edge and builds trust among customers, meaning they will turn to you to meet their needs.

Loyalty: Authentic branding creates true and emotional connections with customers. They support you because you are an important part of their community.

Perceived value from your audience: Consistent branding and customer experiences help people see that your business offers better quality and better service than your competitors.

Competitive advantage: Branding is your unique signature and helps your company stand apart and reach your most important customers.

Longevity: Businesses last and grow by having a memorable brand that’s built on a strong set of values that matter to customers. 

Let Signature Graphics Help 

Signature Graphics has been meeting the needs of our clients since 1986. We’ve helped businesses of all sizes with their branding needs from design to fleet graphics, to retail or environmental graphics. Our professionals are ready to guide you through the process. Contact us today to get a quote!

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Signature Graphics to Sponsor Scarecrow Fest

Signature Graphics to Sponsor Scarecrow Fest

Every year in September, the town of Wanatah, Indiana adds new faces to its 1,000-population community. But these aren’t your average townspeople… they’re scarecrows! The third weekend in September is dedicated to all things fall fun, including over 50 scarecrows that decorate the town for their annual Scarecrow Festival

Signature Graphics is proud to be a Patch’s Pal Sponsor of this year’s 29th annual Scarecrow Festival happening September 22-24. The Scarecrow Festival is “a whimsical blend of handcrafted scarecrows, artisanal delights, family activities, savory eats, and live entertainment.” It’s a much-looked-forward to event when the whole town gathers to enjoy the fruits of the season. 

At Signature Graphics, we take giving back seriously. We’re proud to support community building efforts in our region and beyond. In addition to being a Patch’s Pal Sponsor, we were honored to donate graphics for the festival. The Scarecrow Festival received the Signature’s high-quality service and products that assisted with:

“We were thrilled to support a beloved tradition right in our backyard,” says Taylor Orr, Digital Media Marketing Manager at Signature Graphics. “The festival organizers go above and beyond to create a sense of community and fun for their citizens. It was an honor to help facilitate their efforts through beautiful graphics.” 

Having clear, high-quality graphics to help inform and direct revelers can turn a good event into a great experience. With so much going on at the Scarecrow Festival, quality graphics are paramount! Festival attendees have the chance to participate in some serious fun including:

  • Live Entertainment
  • 3K Walk & 5K Run
  • Parade
  • Cutest Baby Contest
  • Scarecrow Sculpting
  • Car Show
  • Local Eats Galore
  • And More!

“Graphics help them find and identify exactly what they’re looking for so they spend less time searching and more time having fun,” says Taylor.

At Signature Graphics, we take the time to understand your brand and your needs to provide you with world-class service that will elevate your business, fleet, or event. Learn more about how Signature Graphics can help with your graphic needs and be your partner in success. 

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on The Art of Consistency: Maintaining Brand Identity Across a Diverse Fleet

The Art of Consistency: Maintaining Brand Identity Across a Diverse Fleet

Fleet Graphics is one of the most effective marketing strategies you can choose. With fleet graphics, you can turn your hard-working fleet into mobile billboards that generate up to 30,000 impressions daily. But developing fleet graphics with maximum impact takes much more than putting your logo on a vehicle and calling it a day. 

Effective fleet graphics take thoughtful design and efficient execution. It’s critical to work with the shape and size of each vehicle to get the most out of your fleet graphics and maintain all-important brand consistency. The best fleet graphics take into consideration the make and model of each vehicle, which can add a layer of complexity if you’re dealing with a mixed-vehicle fleet. Here’s how to maintain your brand identity across a diverse fleet.

What is Brand Consistency 

Brand consistency is the discipline of uniformly presenting your brand across every platform and piece of marketing collateral. In practice, this means ensuring that all your brand colors, logos, imagery, and tone are consistent every time a customer or potential customer encounters it.

When it comes to fleet graphics, brand consistency involves selecting the correct colors, fonts, logos, imagery, and tone and aligning them with fleet graphic best design practices

Benefits of Brand Consistency

It takes 7 seconds to make a first impression and 90 seconds for a potential customer to form an opinion about your brand. Brand consistency allows you to deliver the same message again and again, which has numerous benefits for your company:

  • Brand consistency makes your brand recognizable. The marketing rule of 7 states that a customer needs to see a message 7 times before they take action. If you present your brand in a consistent way each time a customer sees you, you increase the chances they will engage with you.
  • Brand consistency builds trust & loyalty because viewers feel secure that they will see the same message in the same packaging. When you meet (or exceed!) expectations, you build trust and safety with your customers, making it more likely they will spend their hard-earned dollars with you.
  • Brand consistency creates a positive user experience. Inconsistency can be very confusing for the viewer, and they can spend more time figuring out what feels “off” than engaging with your message. The more confusion a potential customer experiences, the less likely they are to engage with your brand.

How to Maintain Brand Identity for Your Diverse Fleet

You may think, “That’s great, but how do I maintain consistency when all my vehicles are different shapes and sizes?” Great question! When working with a mixed fleet, it’s best to start with a primary design idea and then take into consideration the size, shape, and features of each different make and model. For example, Signature Graphics worked with a BBQ brand that needed a branded food truck that matched its brand identity. The truck had unique features like a door and window that had to be incorporated into the design. 

Similarly, when Signature Graphics assisted with a major rebrand of a building material supplier company, we adjusted our designs for a transitory mixed fleet of tractors, pickups, flatbeds, box trucks and boxes, and service vans.

The best way to maintain brand identity is to partner with a reputable fleet graphics company and take advantage of their expertise! Signature Graphics has perfected the art of guiding customers through the vehicle wrap process, so it’s virtually painless. We specialize in staying attuned to your individual needs and adapting as your project evolves, including mixed-fleet projects. 

From design to installation, Signature Graphics can be your partner for success in fleet graphics! Contact us today for a quote!

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Navigating Regulations: Fleet Graphics Compliance Across State Lines

Navigating Regulations: Fleet Graphics Compliance Across State Lines

As a fleet manager or business owner, you likely know investing in fleet graphics is a smart choice for your business. Fleet graphics help build your brand identity, build consumer trust, and have a great ROI. However, as with anything related to operating a fleet, graphics come with their own governmental rules and regulations. 

Successful fleet graphics should stay mindful of the best practices in fleet graphic design and comply with all regulations and requirements where your fleet operates. Each state is different, making things tricky if your fleet crosses state lines. In this article, we’ll delve into some best practices you can implement to ensure your fleet looks beautiful and remains compliant. 

Fleet Graphics Compliance Best Practices 

The best way to ensure compliance across state lines is to know your important national regulatory agencies and then get organized. The US government relies on two primary agencies to administrate transportation infrastructure and regulations: the Federal Motor Carrier Safety Administration (FMCSA) and the Department of Transportation (DOT). These agencies are responsible for creating and publishing national regulations.

Next, creating processes that will help you stay organized and on top of specific requirements is important. Incorporating time for regulatory compliance into your normal workflow will streamline your fleet graphics process and prevent unpleasant surprises down the road. 

  • Identify the types of vehicles in your fleet to understand the regulations specific to your industry. For example, cargo and delivery vehicles are required to have USDOT numbers which may be different from what the state and local requirements are for law enforcement and emergency vehicles
  • Conduct an audit to document all current regulations and compliance requirements. Your audit should encompass all national regulations and any state and local requirements in your area of operation. This initial audit will serve as a starting point for your team and be an excellent reference to cross-check the compliance of any of your designs. 
  • Stay updated on any regulatory changes. Set aside time in your calendar to inform yourself about any changes to regulations and compliance requirements pertinent to your fleet. As an added measure, be sure to sign up for notifications from the appropriate government agencies and trade groups to get alerts between your regularly scheduled reviews.
  • Review regulation and compliance requirements before any fleet graphics refresh. In addition to your regular compliance review, it’s a good idea to build in a regulation review to any graphics refresh project to ensure that you won’t be surprised by new information late in the design process, or worse, fines and penalties once your fleet is out on the road. 

Lastly, when it comes to compliance, quality materials matter. Choosing high-quality materials for your fleet graphics means your materials, whether they are required reflective vinyl or specific USDOT numbers, are less likely to warp, fade, or degrade to a level that undermines your regulatory compliance. 

Work with A Company That Knows Regulations

The easiest way to navigate regulations for fleet graphics is to work with a company that ensures you follow every guideline and regulation within your entire service area. 

Signature Graphics supports high-revenue corporations nationwide, each with thousands of design adaptations and operation locations. We’re familiar with the ins and outs of regulations and are ready to deploy our powerful knowledge and software to ensure compliance at every level. Don’t navigate the world of fleet graphics regulatory compliance alone. Let us help! Get in touch today. 

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Efficiency in Execution: Streamlining Fleet Graphics Projects for Agencies

Efficiency in Execution: Streamlining Fleet Graphics Projects for Agencies

Vehicles branded with fleet graphics pull double-duty: they continuously deliver results all while taking care of business. Fleet graphics are not only cost-effective, they’re high-impact

If you’re a marketing or advertising agency working on fleet graphics for a client, you know that there are extra steps involved in the execution of your project. Luckily, with a little advance planning and the right partner, you can take the stress out of fleet graphic projects for your agency. Follow our tips to learn how to streamline your next fleet graphic project.

Proper Planning: The Fleet Graphic Design Phase

A streamlined fleet graphics project takes logistics into consideration right from the get-go. Not only do you need a functional and eye-catching design, it’s imperative to think about the make and model of your client’s vehicles for maximum effect. Does your client have a mixed fleet that requires multiple versions of the same design? With advanced planning, you can tackle this with ease. 

First, familiarize yourself with fleet graphic design best practices. Next, optimize your design to be consistent with your client’s brand. It should be easily readable, even at high speeds. Finally, tweak your design to work with the make and model of each vehicle in your client’s fleet, not against it. If you’re working with a mixed fleet, this step might include customizing your design to multiple makes and models.

If you’re feeling a bit overwhelmed, don’t worry. Working with a trusted partner can ease worries and help shrink this step to a manageable size. At Signature Graphics, we offer affordable and professional design without sacrificing quality. We’re experts at working with agencies to produce high-quality fleet graphics that align with their client’s brands and goals. Get a creative team with an impressive track record so you’re sure to deliver a beautiful design that exceeds your client’s expectations. 

Efficient Execution: The Fleet Graphic Installation Phase

Now that you have a beautiful design, it’s time to put it to work. We’ll work with you to provide your client with high-quality vinyl graphics and streamlined installation. When you choose quality materials and proper installation, your client’s investment lasts longer. 

As a 3M partner company, Signature Graphics uses only the highest-quality material in every project. In addition, we’ve honed our installation process for more than 3 decades and can install fleet graphics on time anywhere in the U.S., giving both your agency and your client results and peace of mind.

Meticulous Management: The Fleet Graphic Maintenance Phase

Coordinating fleet graphic production and installation is a job all unto itself. Excellent management is the key to a streamlined and stress-free fleet graphic project. At Signature Graphics, we’ve turned brand management into an art. We offer unparalleled service and support including 24/7 online ordering and lighting fast fulfillment. There’s a reason that brands all over the country work with us again and again. 

Most importantly, our proprietary tracking and reporting tool, brandRESPONSE, makes fleet management a breeze.Signature Graphics provides all agencies access to our proprietary remote management system brandRESPONSE. This is the ultimate tool for marketing agencies that want to manage asset inventory, track installations, and maintain their client’s brands to the highest level.

What makes brandRESPONSE special is the up-to-the-minute reporting at a highly granular level. Here’s how it works:

  • Audit—Signature Graphics will audit every asset involved in your client’s commercial fleet graphics program. Then, we’ll scout facilities and partnerships essential to your strategy.
  • Import—All audited data is then imported into brandRESPONSE
  • Monitor—Use brandRESPONSE to track and report on every aspect of branding as it happens: adaptations, manufacturing, shipping, and installation.
  • Communicate—Provide input on tasks across every location, review important files and documentation, and be in touch with stakeholders across the lifecycle of each project. 
  • Manage—Add new assets and track branding data all in one place. 

When you work with Signature Graphics, you’ll stay updated on every aspect of your client’s fleet graphic branding project as it happens. 

Choose Signature Graphics as Your Agency’s Fleet Graphics Partner

Signature Graphics streamlines the fleet graphics process with fantastic results. Our approach allows you to keep your client’s needs at the forefront and deliver a high-quality product and experience. You’ll see the benefits from our clear communication, fearless tenacity, and consistent hard work.

Choose Signature Graphics for your fleet graphics partner to deliver high-quality fleet graphics and excellent customer experience to your clients. Get started by requesting a quote today!

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on 9 Benefits of Branding Athletic Team Buses

9 Benefits of Branding Athletic Team Buses

In the fast-paced world of college sports, creating a strong and recognizable brand presence is essential for any athletic team looking to stand out from the competition. From dazzling performances on the field to the unwavering spirit of the fans, every aspect plays a vital role in shaping a team’s identity. That’s why, while coaches and players build skills on the field, marketing teams often work just as hard to build a strong brand. 

One often overlooked yet incredibly impactful aspect of branding is the team’s mode of transportation: the athletic team bus. By utilizing fleet graphics, sports teams can harness a myriad of benefits that go beyond mere aesthetics. Keep reading to learn 9 reasons your college athletic team should brand their buses: 

9 Benefits of Branding Athletic Team Buses with Fleet Graphics

Fleet graphics can transform your utilitarian bus into a moving billboard. A well-designed fleet graphic design can effortlessly reach fans, influence prospective students, and inspire donors, all while reinforcing a cohesive identity. And that’s just for starters. Here are 9 other reasons to brand your institution’s athletic buses:

  1. Team Identity and Unity: Branded buses help create a sense of identity and unity among the athletes and coaching staff. The bus becomes a mobile representation of the team, fostering a strong team spirit and pride among players, coaches, and supporters. 
  2. Professional Image: A branded bus gives the team a more professional and polished image. It showcases the college’s commitment to its athletic programs and communicates a robust expert image to opponents, fans, and recruits. 
  3. Enhanced Visibility: Branded buses act as moving billboards, increasing the team’s visibility and exposure wherever they travel. This is especially impactful when the team is traveling to away games or participating in tournaments because it raises awareness about the college and its athletic programs. 
  4. Recruitment Tool: An aesthetically appealing and well-branded bus is a powerful recruitment tool. Fleet graphics impress prospective athletes with stunning designs and communicate the commitment the college shows to its sports programs. This combines to make them more likely to consider joining the team. 
  5. Fan Engagement: Branded buses generate excitement and engagement among fans and supporters. Fans can take pride in spotting the team’s bus on the road, and it creates an excellent opportunity for photo ops and social media posts, further promoting the team!
  6. Sponsorship and Fundraising: Branded buses attract potential sponsors and donors. Companies interested in supporting college athletics may be more inclined to sponsor a team with increased visibility through a branded bus. Additionally, the college can leverage the bus’s branding space to promote fundraising campaigns or other initiatives. 
  7. Community Connection: A branded bus strengthens the team’s connection with the local community. When the team travels for games, the bus is a recognizable symbol of the college and its sports programs, enhancing community pride and support. 
  8. Safety and Security: In some cases, a branded bus can also enhance safety and security. It makes it easier for athletes, coaches, and staff to identify their transportation quickly, especially in crowded areas or during large events. 
  9. Memorable Experience: For athletes, traveling on a branded bus can be a memorable and enjoyable experience. It adds a touch of excitement and specialness to the journey, contributing to team bonding and camaraderie. 

Contact Signature Graphics to Brand Your Athletic Bus

Overall, branding college athletic team buses can be a smart marketing and promotional strategy that boosts the team’s image, fosters team spirit, and creates a positive impact on various aspects of the college’s athletic program. 

Signature Graphics not only offers turn-key solutions to wrapping large vehicles, we completely customize the design and process to your needs. Contact us to harness the power of vehicle graphics and boost the profile of your school’s athletics team. 

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Why You Need Vinyl Graphics for Your Food Truck, Food Festival or Fair

Why You Need Vinyl Graphics for Your Food Truck, Food Festival or Fair

The weather is heating up and so are the outdoor opportunities to celebrate summertime cuisine! There’s nothing better than enjoying great eats on a beautiful summer day, which is why you’re likely to notice an uptick of food trucks and festivals this time of year. 

If you run a food truck or food festival, then you know summer time is prime time for growing your business and producing mouthwatering events that people will talk about for a long time after it’s over. While the food might be the key ingredient to a great event, one element you don’t want to overlook is eye-popping signage. 

How Vinyl Graphics Can Boost Your Food Business

Vinyl Graphics can make any food truck, food festival or food fair a feast for eyes as well as the palate. As any indoor restaurant knows, having great atmosphere is an important part of enjoying a culinary experience. Just because you’re serving food outdoors doesn’t mean you can skip the aesthetics! When you invest in vinyl graphics, you’ll impress your patrons with more than just your menu. Here are just a few of the ways you can use vinyl graphics to boost your food business:

  • Be Bold in Branding and IdentityStand out from the food truck competition with fantastic graphics. Odds are your food truck is in the same space as competing food trucks, so be bold! Choose attention-grabbing colors and appetizing imagery to make a memorable impression. 
  • Use Design to Your Advantage: Be sure to follow design best practices like readable fonts to advertise your name, tagline and core menu items on your vinyl wrap or vinyl signage. 
  • Get Strategic with Placement: Be sure to consider layout of windows, doors, and other features so your graphics and messaging can shine to its best advantage. 
  • Incorporate Social Media: Having a funky and fun food truck practically begs for a photo op. Be sure to include hashtags and other social media info in your vinyl graphics. Your patrons will be more likely to share and tag you, increasing the reach of your brand. If you’re planning an event, use signage to advertise your social media presence and encourage attendees to spread the social media love.
  • Stay in Touch: Be sure to include your contact information in a highly visible location, whether that’s on your food truck or via signage at your event. If people want to reach out (say to book your truck or order ahead), then make it easy for them by giving your contact info a front-and-center position. 
  • Create Drool-Worthy Awards: Is any food festival complete without awards? We didn’t think so either. ​Consider creating long-lasting awards in vinyl that the winners can display for years to come. These weather resistant awards will generate a sense of pride and prestige and have the added bonus of advertising your event even in the off season. 

Brand Your Food Truck or Festival with Signature Graphics

The food industry requires a tremendous amount of inspiration and hard work. If you’re looking for a graphics partner that can match your creativity and diligence, then Signature Graphics is for you.

For nearly 40 years, Signature Graphics has specialized in creative problem-solving, 24/7 management, and tailored planning and design. Let us help you boost your business with creative vinyl graphics. Contact us today.

We proudly use 3MTM graphic films and overlaminates.

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How to Harness Color Psychology in Your Fleet Graphics

Take a quick look at your wardrobe, home décor, or accessories and chances are you notice a pattern. If you’re like most people, you tend to gravitate toward certain colors and shades, even unconsciously! That’s because color is more than just something that makes life a little bit more interesting and brighter. Colors pack a serious psychological punch. 

Color psychology is a discipline within psychology that studies how colors affect human mood, behavior, and emotions. Their findings are used by a variety of industries to help soothe, energize, or inspire people around the globe. Designers and marketers rely heavily on color psychology when building a brand, and that includes fleet graphics. Keep reading to learn how you can harness the power of psychology in your next fleet graphic design.

Colors and What They Represent

Cultures have long used colors to symbolize ideas and evoke certain emotions in the viewer. Modern viewers are no different. Colors can still communicate an entire mood and personality with just a glance. It’s one of the most powerful tools in your toolbox when it comes to creating a distinctive identity for your brand and fleet graphics. 

While you may instinctively know what some of these colors represent, we’ve put together a handy cheat sheet to help you navigate the world of color psychology. 

  • Red communicates energy, excitement passion, speed, efficiency. It’s also been shown to stimulate appetite and act as a powerful attention grabber
  • Blue is all about calmness, trust, stability, reliability, dependability, purity, and cleanliness. Think of the refreshing, cooling nature of the ocean or sky and you’ll understand blue.
  • Green brings us back to nature, freshness, and health. Use green to communicate balance, harmony, relaxation, and rejuvenation.
  • Orange is great for conveying enthusiasm, warmth, excitement, friendliness, and approachability. Like red, it can stimulate appetite. On the other end of the emotional spectrum, it’s also a color often used to warn people of hazards.
  • Yellow communicates happiness, optimism, energy, joy, warmth, and is uplifting. Like red and orange, it can stimulate appetite and also be used for warning, and creating visibility.
  • Purple is associated with royalty, luxury, creativity, sophistication, indulgence. Often used by premium or gourmet brands darker shades to evoke elegance, uniqueness
  • White brings to mind bright clouds and lovely flowers. It’s pure, simple, clean, innocent, and minimal. 
  • Gray is a great choice if you’re looking for neutrality, balance, professionalism, sophistication, and modernity. With gray you’ll show a no-nonsense approach, seriousness, and efficiency.
  • Black is powerful, authoritative, professional. Use black to convey elegance, strength, and sophistication. It’s the perfect choice for high-end, luxury products. 

How To Leverage Color for Your Industry

Now that you have a feel for the power of each color, it’s time to break them down according to industry. Of course, you can choose whatever color you like for your brand—sometimes disruption is good! However, keep in mind that color is the fastest shortcut to communicating a lot of information in the shortest amount of time. With the right colors, potential patrons can get an immediate sense of what your brand is about and be invited to learn more.

  • Food: Thanks to their proven ability to stimulate appetite warm colors like red, orange, and yellow are strong choices for brands in the food industry.  Alternatively, if you run a health food business, you may consider green to convey vibrance and well-being. 
  • Beverage: Bright warm colors are also a popular choice for beverage companies, conveying a sense of energy and fun. Keep in mind that many water companies opt for blue or green to evoke a sense of nature and hydration. 
  • Logistics / Freight: Logistics and freight companies need to build trust immediately. Reach for blue or gray to capitalize on a sense of trustworthiness or professionalism. Alternatively, you might find success with red or orange to convey a sense of energy, intelligence, and speediness.  
  • Healthcare Vehicles: Blue is a leading color in healthcare as it’s prized for its ability to evoke a sense of calm and trust. Green is also popular choice as it is commonly associated with health and wellness. If you’re looking to stand out from the crowd, you might choose purple as it has been linked with compassion. 
  • Utility Vehicles: Tasked with providing the public with electricity, gas, and water, these trusty vehicles are often branded in power colors like red, orange, and black to show energy and professionalism.
  • Emergency Vehicles: When we think of emergency vehicles, we often associate them with white, the color of purity and simplicity. It gives viewers a sense that safe and trustworthy help is on the way. However, recent studies have suggested that the best color for emergency vehicles is an eye-popping lime-yellow to help with visibility day and night. 
  • Municipality Vehicles: These vehicles should align with the branding of the municipality they serve. Many utility trucks are white because it serves as a perfect canvas to display the municipality logo and contact info. 
  • Universities: The most popular color combination for universities is red and white, but branding for universities can come in a variety of colors. Typically, universities stick to two or three main colors that are immediately recognizable to their students, alumni, donors, and prospective students. 

Contact Signature Graphics for Your Perfect Design

If you’re looking to maximize the impact of your fleet graphics, choosing your colors carefully can go a long way.  At Signature Graphics, our creative team has a passion to produce exceptional designs and a track record of happy clients. If you’d like help sorting through your choices of shades and hues to find your perfect brand color fit, get in touch! Our expert designers are standing by to help you harness the power of color psychology in your fleet graphics.

We proudly use 3MTM graphic films and overlaminates.