wayfinding graphics

Wayfinding Graphics & Design

Custom Directional Graphics Designed for Wayfinding

Wayfinding graphics are visual tools designed to guide individuals through physical spaces, enhancing their navigation experience. These graphics include signs, maps, symbols, and other visual cues strategically placed to provide clear, concise directions and information.

Effective wayfinding ensures seamless movement within complex environments such as airports, hospitals, shopping malls, and corporate campuses, reducing confusion and improving the overall user experience. By integrating intuitive design elements, wayfinding graphics play a crucial role in helping people find their way efficiently and confidently, while only further immersing your audience by surrounding their physical environment with your brand.

Enhance Customer Experience with Navigational Wayfinding Design

Many companies underestimate the importance of wayfinding graphics and signage to direct customers. Every communication and message are opportunities to elevate your customer experience and brand. Investing in wayfinding system designs and graphics create a sense of space and flow in your environment that helps customers feel at ease, especially in large or complex spaces. Your patrons will feel less stress and anxiety when interacting with your business leading to better brand retention and growth.

The Signature Graphics team has over 30 years of experience designing effective wayfinding systems and graphics for some of the most notable campuses in the nation.

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School Wayfinding Floor Design
Tampa Airport Wall Wayfinding Graphic Design

Refresh Your Wayfinding Graphics

Are you constantly refreshing your wayfinding graphics or revising your wayfinding design? If your space is constantly changing, your wayfinding should adapt to those changes. At Signature Graphics, we welcome change to improve patron experience.

Wayfinding signage can become faded or outdated quickly and may need to be removed, updated, or completely reevaluated to maintain an effortless experience for your audience. Constantly improving your wayfinding design ensures it stays current with their needs.

Begin your wayfinding refresh by requesting a quote online or calling 800.356.3235.

Is Wayfinding Right for My Business?

Intuitive wayfinding design is always needed if you have a medium to large space or complex. If you’re considering wayfinding, you most likely need to invest in an intuitive wayfinding design and graphics. Signature Graphics services a multitude of businesses wayfinding needs, including:

  • University/College Campuses
  • Hospitals or Healthcare Facilities
  • Business Complexes
  • Indoor & Outdoor Malls
  • Museums
  • Sporting Venues & Complexes
  • Municipalities with Heavy Foot Traffic & Commerce
  • Large Indoor Retail Spaces
  • Entertainment & Theme Parks
  • And More
Business Complex Floor Wayfinding Columns

Navigating the Ways of Wayfinding Design & Graphics

Still have questions about wayfinding? We have answers!

How do I design a wayfinding experience?

Start with contacting Signature Graphics to consult with you on a new wayfinding design or refreshing your wayfinding graphics. We’ll start with an introductory virtual meeting to learn more about your space, reviews campus maps or location documentation, and discuss your customer experience concerns. For larger projects, we may schedule an on-site visit to gather additional information for an accurate quote. From there, it is all about design and installation. We have a nationwide team at the ready to expertly install your new signage. We keep all your design files on-hand in case you need to replace or maintain signage into the future.

Can you replace all or a portion of my wayfinding graphics?

Yes. However, there may be a stark contrast between new and existing graphics, depending on the age and wear of your existing installation. The team at Signature is here to work with you on your projects unique needs and eager to find a creative solution that exceeds expectations. Please request a quote online or call us at 800.356.3235 to provide us the details of the wayfinding graphics that need to be replaced. We’ll give you a quote and we can design new signage for you. We can ship for you to install, or we can send out one of our installation teams to replace your signage for you.

I already have wayfinding signage, but I need to add more wayfinding signage. Can you design new signage to match our existing design?

Yes! Signature Graphics has an experienced team of designers who are experts at brand adaptation. We can work off your existing signage branding and design/print new signage to match your existing system.

What are your wayfinding graphics capabilities?

We can plan, design, print, and install a variety of wayfinding graphics including signage, floor decals, wall decals, and more. For vinyl graphics, we utilize 3M graphic and film products that are built to last. If you have an in-house design team or agency, we will gladly collaborate.

What is the cost of wayfinding design?

The cost of wayfinding design is variable and determined by the size and scope of your project, the type of design support you need, your installation needs, and your timeline. We are happy to provide a customized quote that reflects all the variables of your project. Request a quote online or call 800.356.3235