About Signature Graphics

Blog

4 Must-Have Types of Signage for Municipalities

Local governments work hard to cultivate great relationships with the people in their communities. And when it comes to good relationships communication is key. While there are a variety of ways to get a message across, signage is a powerful tool. Signs are a dynamic way to promote a message or share information in a…

How to Care For Your Fleet Graphics

You’ve invested in your business by wrapping your fleet in graphics. It’s a decision that will pay off, so how can you ensure the longevity of your wrap? A vehicle wrap isn’t like paint.  We’ve gathered the most frequently asked questions about vehicle wrap maintenance and answered them below. Do I wash my vehicle wrap often? Yes.…

How to Use Signage to Elevate Your Outdoor Event (And Boost Your Brand)

You’re planning a big outdoor event, and you want it to be a blockbuster. You’ve found the venue, booked the entertainment, and lined up the refreshments. The big day arrives, and you realize you’ve forgotten one critical thing: signage. All your event amenities are fabulous, but no one knows how to find them. Don’t let…

Benefits of Wayfinding Signage in Retail

Imagine entering a store you’ve never visited before. You look around for clues about where to start but there are no signs to direct you. Maybe you’re a bargain hunter and want to know where to find the clearance section. But because there aren’t signs, you’re stumped. You want to find an associate to ask…

Storefront Signage: Tips to Attract Customers

You’ve poured everything into your business, so it hurts to see people walk past your storefront without a second glance. That lack of interest signals a lost opportunity to build a relationship, grow your business, and reach your dreams. If this sounds like you, maybe it’s time to maximize your space with attention-grabbing window and…

All About Athletic Venues & Sports Graphics

Gameday is magical and involves much more than just what happens between the players. The countless hours of preparation, the arena, the sights, sounds, smells, and most especially the crowd combine to create electric energy.   From the fans to the coach to the player, everyone brings their enthusiasm to the game-day experience. As a sports…

Fleet Graphics Case Study: Groark Boys BBQ

Groark Boys BBQ is an award-winning barbeque business that boasts its own line of barbeque products, spices, and barbequing guides. With over 451,000 followers across Facebook, Instagram, YouTube, Twitter, and 3 million followers on TikTok, demand for Groark Boys BBQ products is high. Due to their growing success, Groark Boys BBQ recently transitioned from a…

SIGNATURE ANNOUNCES THE LAUNCH OF OUR NEW ERP SYSTEM

At Signature, innovation has been a watchword of our success. A keystone of the Signatureexperience. One which drives our branding beyond the bounds of the ordinary and redraws thelimits of the possible. Signature’s guiding philosophy has always been to not only be an industryleader but also a pioneer in the most technologically advanced and data-driven…

How Effective is Vehicle Wrap Advertising?

As a business owner, you know that effective and consistent marketing is a critical ingredient in running a thriving business.  But with all the marketing options available in today’s digital world, how do you know that fleet graphic advertising will be the strategy that turns your marketing dollars into a business investment? We get it,…

How to Tell the Story of Your Brand with Window Graphics

People love to window shop and savvy retail professionals know that beautiful window displays are a powerful tool to turn casual browsers into paying customers.  Inventive window displays date all the way back to 1874, when R. H. Macy pioneered the very first Christmas windows in NYC.  Since then, major retailers have competed to outdo…

4 Steps to Successful Wayfinding Signs

If you’ve ever seen patrons in your space looking a bit lost, then your business or institution might benefit from wayfinding planning.  Wayfinding is the process of navigating from point A to point B and a system of tools that helps with that process. One of the most simple and effective ways to help patrons…

Installing Fleet Graphics in Cold Weather and Harsh Conditions

Weather shouldn’t determine your fleet graphic needs. While winter fleet graphics installation requires specific parameters for the application, Signature Graphics can meet your needs regardless of the season. The best time to apply fleet graphics is when it’s 65 degrees and dry. For most of the country, it’s a narrow window to find the perfect…

Helping Your Brand to Overcome Vinyl Graphics Supply Chain Disruption

Nothing should delay your brand’s message. From vehicle graphics to graphics for storefronts and other environmental spaces, your message should be displayed where you need it when you need it. While the supply chain has been and continues to be, at the mercy of the COVID-19 pandemic, manufacturing disruptions, driver shortages, and evolving government policies,…

Adapting Your Brand for Final Mile Light & Medium Vehicle Graphics

When it comes to delivering your brand and message, your fleet’s graphics can do it for you from start to finish. Closing that Final Mile is critical to customer satisfaction. Consumers want the goods and services they order, and they want them quickly. Brand consistency and getting your message to a customer’s door in the…

Tax Deductions on Vehicle Advertising Wraps

Small businesses like ours know the importance of saving when you can and making the most out of your expenses. Suppose you are already shelling out capital for a fleet of vehicles and maintenance. In that case, the logical step is to use that fleet to deliver your company’s message, branding, deals, and contact information.…

Maximum Quality and Speed for Wide-Format Printing

Signature Graphics — backed by our parent company, world-class advertising agency Omnicom Group — is the absolute best company to meet your wide-format printing needs.  Maximum Quality and Speed for Wide-Format Printing We use the most technically advanced five-meter LED roll-to-roll printer on the market, allowing us to offer the highest quality — 1,200 DPI…

Four Benefits of Out-of-Home Advertising

Out-of-home advertising is the No. 1 most viewed and uninterrupted form of advertising. Out-of-home advertising — which includes billboards, fleet graphics on vehicles, digital billboards, retail window graphics, sky banners pulled by airplanes, backlit graphic displays, bench advertising, building advertising and more — is an extremely effective way to get your message in front of…

USDOT Number Requirements for Trucks

If you’re in the trucking or transportation business, regulatory compliance can be a major burden. We can help ease the load in one area: U.S. Department of Transportation number requirements for certain vehicles. When Are USDOT Numbers Required? Unique USDOT Numbers are required in a number of situations when involved in interstate deliveries (or in-state…

Activate & Engage Your Brand Awareness with Proximity Beacon Marketing

Diversify your marketing efforts and retain your audience’s attention with proximity beacon marketing. What is a beacon? Beacons collect and transmit timely, relevant, specific messages about your products or services to nearby smart devices while collecting data. A beacon advertising campaign with Signature Graphics takes advantage of our expertise in fleet graphics and environmental advertising…

Emergency Vehicle Graphics Improve Integrity & Safety in Your Community

Public safety begins with easily identifiable vehicles. When a police department arrives, the people in need of its service needs to be reassured by the presence and know instantly who is in the vehicle. Signature Graphics recently helped the Porter (Indiana) Police Department rebrand its vehicles with updated emergency vehicle graphics that incorporated community input…