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In the dynamic and ever-evolving world of business, the quest to outshine competitors and captivate the attention of your target audience has become a paramount endeavor. Amidst this landscape, a strategic tool has emerged to reshape the marketing paradigm: promotional graphics, specifically in the form of temporary vinyl graphics, strategically applied across your fleet of…

Every year in September, the town of Wanatah, Indiana adds new faces to its 1,000-population community. But these aren’t your average townspeople… they’re scarecrows! The third weekend in September is dedicated to all things fall fun, including over 50 scarecrows that decorate the town for their annual Scarecrow Festival.  Signature Graphics is proud to be a…

Fleet Graphics is one of the most effective marketing strategies you can choose. With fleet graphics, you can turn your hard-working fleet into mobile billboards that generate up to 30,000 impressions daily. But developing fleet graphics with maximum impact takes much more than putting your logo on a vehicle and calling it a day.  Effective fleet…

As a fleet manager or business owner, you likely know investing in fleet graphics is a smart choice for your business. Fleet graphics help build your brand identity, build consumer trust, and have a great ROI. However, as with anything related to operating a fleet, graphics come with their own governmental rules and regulations.  Successful fleet…

Vehicles branded with fleet graphics pull double-duty: they continuously deliver results all while taking care of business. Fleet graphics are not only cost-effective, they’re high-impact.  If you’re a marketing or advertising agency working on fleet graphics for a client, you know that there are extra steps involved in the execution of your project. Luckily, with a…

In the face of economic uncertainty and market volatility, marketing professionals find themselves navigating a distinct set of challenges and priorities. The dynamic landscape demands adaptability in marketing strategies to meet ever-changing market demands while simultaneously maximizing limited resources. In this article, we delve deep into the key concerns that occupy the minds of those…

In the fast-paced world of college sports, creating a strong and recognizable brand presence is essential for any athletic team looking to stand out from the competition. From dazzling performances on the field to the unwavering spirit of the fans, every aspect plays a vital role in shaping a team’s identity. That’s why, while coaches…

The weather is heating up and so are the outdoor opportunities to celebrate summertime cuisine! There’s nothing better than enjoying great eats on a beautiful summer day, which is why you’re likely to notice an uptick of food trucks and festivals this time of year.  If you run a food truck or food festival, then you…

Take a quick look at your wardrobe, home décor, or accessories and chances are you notice a pattern. If you’re like most people, you tend to gravitate toward certain colors and shades, even unconsciously! That’s because color is more than just something that makes life a little bit more interesting and brighter. Colors pack a…

In the world of modern marketing and branding, vinyl-wrapped vehicles have emerged as a dynamic canvas for businesses to showcase their brand identity and engage with their target audience. However, the real innovation lies in combining this creative branding strategy with the power of Quick Response (QR) codes. In this blog post, we will explore…

First impressions tend to last well beyond that first encounter. As a Fleet Manager, you’re always looking for avenues to increase brand exposure and ways to convey your brand’s message consistently. As technology advances and the world of social media expands, it’s crucial that brands continue to integrate their message throughout different social media platforms.  Brands use…

Public safety and awareness start with identifiable vehicles. With the help of fleet graphic designs, law enforcement and first responders are easily recognizable to the public. Not only does this direct the community to the emergency department that is needed, but it also helps keep our officers and responders safe.  Enhancing Officer Safety with Fleet Graphics…

As a business owner, you likely know the power of marketing to drive sales and help you grow. But you’re also probably familiar with how confusing the marketing landscape can be. There are a lot of choices out there: print, digital, out-of-home, and more. What you need is a solid strategy that’s sure to bring…

Schools across the country are wrapping up the academic year, looking forward to summer break, and planning for the fall. After the final bell rings and the dust has settled, administrators and teachers alike are taking stock of the past year and setting goals for the future.  If you’ve got school safety and pride on…

Finding the perfect color combination for your fleet design isn’t always an easy task. There are many factors to take into account when choosing color for your graphics: your type of business, your brand’s color scheme, the type of vehicles in your fleet, the season, and so much more. No matter what the factor is,…

With sustainability making its way to the top of the agenda for most businesses, a surge in the availability of eco-friendly products is following. Many fleet managers and designers are focused on shifting to eco-friendly fleet graphics, with environmental impact in mind.  Defining the Problem However, due to the lack of information in the market…

In January of 2021, Builders FirstSource Inc. and Building Materials and Construction Solutions (BMC)—both building materials suppliers—announced the completion of their all-stock merger. The merger created the nation’s premier supplier of building materials and services that operates under the name Builders FirstSource. With the merger, Builders FirstSource needed a new brand and reached out to…

Fleet graphics are an essential marketing tool for businesses that want to stand out on the road. By applying vibrant and memorable designs to their vehicles, companies can increase their visibility and attract more customers. This is especially important during a recession when businesses often face a shrinking customer base due to reduced customer spending.…

In the age of on-demand ordering and overnight shipping, last mile vehicles have become ubiquitous on our roads. Customers have come to expect quick response times and businesses are adapting and changing to meet the demand. These nimble vehicles are used on the final leg of transportation in a system that moves large amounts of…

Warmer weather and bright blooms often leave people feeling inspired and ready to tackle spring cleaning. But sweeping away the cobwebs and clearing the winter clutter isn’t just for closets or homes. Spring is also a great time to refresh your branding and fleet graphics. Updated fleet graphics can breathe new life into your business…