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Impact color has on consumers: Part 1 [Video]

If you feel like you see the same colors in the same sorts of marketing materials, it's not your imagination.

Should you update your fleet?

If your business' cars don't already have the company's graphics on them, here's what you need to know when it comes to branding your fleet.

Year End Budget Solution

Don’t let your marketing dollars go to waste With the end of another year fast approaching, it is more important than ever to determine a year end budget solution. We know all too well that most marketing budgets don’t roll over to the next year, so we are left with a ‘use it or lose it’ motto;…

Weekly Case Study

Peet’s Coffee & Tea Scope of the Project: More than 100 unique vehicles Location: Based in CA, but have locations across the U.S. Timeline: On-Going Challenge: As Peet’s continues to expand their presence, brand continuity becomes more and more important. Historically, vehicles were branded in their home market. This provided for an inconsistent brand message…

Out of Home Graphics Make Great First Impressions

The average person spends 70 percent of their waking hours outside of their home. Utilize your environment and grab your customers’ attention by strategically displaying your brand on places other media can’t go with out-of-home graphics. Utilizing vehicle graphics is a great way to gain awareness, but it is just as important to make sure you…

Keep Your Brand Fresh

We all make changes to our clothes as the seasons turn, but do you know when it’s time to change your brand’s identity? Do you know how much to change it? Should it be a slight change or a complete redesign? What resonates with your customers? While there’s no specific set of rules to guide…

Trailer Tails and Skirts Maximize Branding Space

In our previous post, we discussed the benefits of trailer tails and skirts in reducing drag and improving fuel efficiency. Today, we explore how these additions can enhance your branding efforts by providing extra space for your designs. Learn how Signature Graphics can help you make the most of your fleet graphics.

Improve Fuel Efficiency and Branding

Advancements in Truck and Trailer Design Provide More Room for Branding With modern technology and advancements in truck and trailer design comes more opportunities to increase your corporate branding through enhanced fleet graphics. This infographic shows how fleet managers can save on fuel and increase their marketing through visually captivating truck and trailer graphics.

Benefits of Event Marketing

Summer is fast approaching; June 21st to be exact! That means kids will be out of school, families & friends will be traveling, and businesses will be preparing for outdoor events! Event Marketing is a great way to interact with your customers & prospects as well as show off your brand. By using the right…

On-Going Commitment to Excellence

As another level of Signature Graphics’ commitment to excellence, we have been awarded a Certificate of 3M™ MCS™ Warranty. The 3M™ MCS™ Warranty affirms that 3M will stand behind graphics made with 3M products and processes. This is a promise that extends to us, the graphic manufacturer, and our customers.  This warranty covers finished graphics…

Growing Truck and Trailer Sales Mean More Trailer Graphic Advertising Opportunities

2014 was a good year for both truck and trailer sales. Let’s take a look at some of the numbers to see just how good the year was. 2014 Truck Sales U.S. Class 8 truck deliveries came in at 220,405 units, the largest number since 2006. Class 4-8 original equipment manufacturers (OEMs) sold 406,747 units,…

Reliable & Repeatable Printing

Signature Graphics strives to constantly sharpen our skills and enhance our capabilities to better serve our customers. As such, Signature  successfully completed the rigorous certification process involved in becoming a G7® “Master Printer.” The G7® specification guarantees that printers are able reproduce a similar visual appearance regardless of substrate, colorants, or screening technologies. This is…

Weathering the Winter

As winter sets in, road conditions expose fleet vehicle graphics to harsh road salts, chemicals, snow, wind and ice. Your vehicles take a beating. Rest assured, though, that the elements are no match for your graphics’ outdoor durability. Here at Signature Graphics, we manufacture your branded graphics with premium vinyl materials engineered to hold up…

The Power of Mobile Media

The Power to Reach Consider this: A single intra-city truck with graphics can generate up to 16 million visual impressions.* In fact, study after study ranks mobile media as the most cost-effective and influential advertising media available. The Power to Impress How influential? A study by RYP & Becker Group found: – 97% of survey…