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Branding 101: The Impact of Branding

It’s no secret that a huge emphasis is placed on branding when it comes to marketing your product or service. Not only does having a cohesive brand make it easier to market to different customer bases across different channels, but it also raises the chances of being remembered by customers, increasing loyalty. A brand is more than…

Using Graphics for Social Causes & Awareness Campaigns

Changeable fleet, environmental and window graphics make it easy and economical for businesses to update the messaging to highlight short-term promotions, new products or seasonal messages. These high-impact yet temporary graphics could also be used to support causes and nonprofits that connect with a business’ brand, such as promoting a community food pantry during the…

Three Truck Wraps Prominently Featured in Macy’s Thanksgiving Day Parade

The Signature Difference was on vibrant display at the 2023 Macy’s Thanksgiving Day Parade. The Signature team designed, produced and installed eye-catching, holiday-themed vehicle wraps for the RAM trucks pulling the floats for Wonka, the Teenage Mutant Ninja Turtles and Santa! Even more impressive, those exceptionally creative and perfectly executed wraps went from idea to…

How Environmental Graphic Design Can Craft an Experience

When you walk into a business, you see the company’s branding and color scheme splashed around the space. You see directional signs pointing out departments or specific offices as well as exits, restrooms and other critical areas. Light shines through promotional advertising on widows.  You are immersed in that business and encouraged to act. You…

Navigating the Rules and Regulations of Mobile Advertising

Mobile advertising using temporary vinyl graphics or complete vehicle wraps remains one of the most effective marketing tools available today. They’re cost effective, highly visible to potential customers and, done right, can leave a lasting impression. Today, no federal laws or regulations exist that prohibit vehicle graphics or wraps. However, states, cities and other localities…

Start Planning Now to Refresh Your Fleet Graphics in 2024

If you plan to celebrate your new year with fresh fleet graphics, now is the ideal time to get the process started. Signature Graphics’ dedicated team is ready to give you as much support as you need to ensure your fleet goes into 2024 with pop and pizzaz, either by replacing faded graphics or rebranding…

Imagining the Evolution of Fleet Graphics Over the Next 5-10 Years

Every day, we use technology that didn’t exist 10 years ago. Think about it. Smartphones continue to get smarter. We ask Siri, Alexa and other virtual voice assistants random questions — that they answer. QR codes made a comeback. We can make fabrics from recycled water bottles, and we can connect with the world on…

Seasonal Graphics for Fall & Winter

No matter how you feel about the pumpkin spice phenomenon, it’s hard to argue with its success. What about the fall and winter seasons makes your business stand out? Drive sales and delight customers with seasonal marketing graphics for your business and your fleet. With Signature Graphics, it’s a breeze to change up your graphics…

Revolutionize Your Fleet Branding

Overseeing a vast, geographically dispersed fleet while maintaining brand consistency is no small feat. That’s where brandRESPONSE steps in. This innovative platform propels your fleet branding into the digital age, offering real-time status updates on every vehicle—from pending resources to completed installations. Experience the ease of centralized asset management, predictive analysis, collaborative tools, and more—all…

The Power of Promotional Graphics on Fleet Vehicles

In the dynamic and ever-evolving world of business, the quest to outshine competitors and captivate the attention of your target audience has become a paramount endeavor. Amidst this landscape, a strategic tool has emerged to reshape the marketing paradigm: promotional graphics, specifically in the form of temporary vinyl graphics, strategically applied across your fleet of…

Signature Graphics to Sponsor Scarecrow Fest

Every year in September, the town of Wanatah, Indiana adds new faces to its 1,000-population community. But these aren’t your average townspeople… they’re scarecrows! The third weekend in September is dedicated to all things fall fun, including over 50 scarecrows that decorate the town for their annual Scarecrow Festival.  Signature Graphics is proud to be a…

The Art of Consistency: Maintaining Brand Identity Across a Diverse Fleet

Fleet Graphics is one of the most effective marketing strategies you can choose. With fleet graphics, you can turn your hard-working fleet into mobile billboards that generate up to 30,000 impressions daily. But developing fleet graphics with maximum impact takes much more than putting your logo on a vehicle and calling it a day.  Effective fleet…

Navigating Regulations: Fleet Graphics Compliance Across State Lines

As a fleet manager or business owner, you likely know investing in fleet graphics is a smart choice for your business. Fleet graphics help build your brand identity, build consumer trust, and have a great ROI. However, as with anything related to operating a fleet, graphics come with their own governmental rules and regulations.  Successful fleet…

Efficiency in Execution: Streamlining Fleet Graphics Projects for Agencies

Vehicles branded with fleet graphics pull double-duty: they continuously deliver results all while taking care of business. Fleet graphics are not only cost-effective, they’re high-impact.  If you’re a marketing or advertising agency working on fleet graphics for a client, you know that there are extra steps involved in the execution of your project. Luckily, with a…

Driving Success: How Fleet Graphics Supercharge Marketing in a Downturn

In the face of economic uncertainty and market volatility, marketing professionals find themselves navigating a distinct set of challenges and priorities. The dynamic landscape demands adaptability in marketing strategies to meet ever-changing market demands while simultaneously maximizing limited resources. In this article, we delve deep into the key concerns that occupy the minds of those…

9 Benefits of Branding Athletic Team Buses

In the fast-paced world of college sports, creating a strong and recognizable brand presence is essential for any athletic team looking to stand out from the competition. From dazzling performances on the field to the unwavering spirit of the fans, every aspect plays a vital role in shaping a team’s identity. That’s why, while coaches…

Why You Need Vinyl Graphics for Your Food Truck, Food Festival or Fair

The weather is heating up and so are the outdoor opportunities to celebrate summertime cuisine! There’s nothing better than enjoying great eats on a beautiful summer day, which is why you’re likely to notice an uptick of food trucks and festivals this time of year.  If you run a food truck or food festival, then you…

How to Harness Color Psychology in Your Fleet Graphics

Take a quick look at your wardrobe, home décor, or accessories and chances are you notice a pattern. If you’re like most people, you tend to gravitate toward certain colors and shades, even unconsciously! That’s because color is more than just something that makes life a little bit more interesting and brighter. Colors pack a…

Unveiling the Power of QR Codes on Vinyl-Wrapped Vehicles

In the world of modern marketing and branding, vinyl-wrapped vehicles have emerged as a dynamic canvas for businesses to showcase their brand identity and engage with their target audience. However, the real innovation lies in combining this creative branding strategy with the power of Quick Response (QR) codes. In this blog post, we will explore…

Incorporating Social Media and Hashtags in Fleet Branding

First impressions tend to last well beyond that first encounter. As a Fleet Manager, you’re always looking for avenues to increase brand exposure and ways to convey your brand’s message consistently. As technology advances and the world of social media expands, it’s crucial that brands continue to integrate their message throughout different social media platforms.  Brands use…