Your semi-truck is one of the most visible pieces of your business. Using semi-truck graphics to display your company’s branding should be an important part of your marketing strategy.
High-impact, colorful graphics will turn your semi-truck cab into a rolling advertisement for your business that’s seen by everyone who passes it, making the cost per impression mere pennies compared with other types of advertising.
But planning semi-truck graphics isn’t a simple process. That’s why you need a trusted partner like Signature Graphics. We specialize in large fleet graphics, and our team has the know-how to ensure your fleet has design consistency that meets your brand guidelines and that your graphics include required safety and regulatory information, no matter where your semi-truck travels.
Key Elements of Semi-Truck Graphics
Door Lettering – Semi-trucks often highlight the business name or logo across a large portion of the cab door.
Graphics – The design, illustration or marketing message that fills the rest of the cab real estate and brings the business brand to life. This is typically what most people think of when they think of semi-truck graphics. This should be creative, be high-definition and leave an impression.
Truck Numbers – Fleet vehicles are typically assigned a unique number for logistical purposes, and the larger your fleet, the more important it is to be able to see the truck number at a glance. These graphics are often placed on the door of the semi-truck’s cab.
Regulation Numbers – Unique U.S. Department of Transportation Numbers are required in a number of situations, such as semi-trucks that make interstate deliveries or that cross state lines. Some states also require any commercial motor vehicle to obtain USDOT Numbers, regardless of where they deliver. It’s important to work with a company like Signature that knows regulations and can help you navigate them and display regulation numbers properly on your vehicles.
Safety Lettering and Decals – Graphics also keep your drivers and the traveling public safe., Highly visible graphics can inform other drivers about the safe following distance, blind spots, hazardous materials on board or speed limit or operational instructions such as “this vehicle makes frequent stops.” In the unfortunate event of an accident, graphics can show the location of the vehicle’s fire extinguisher. In addition, you may have other warning labels no-step zones, clearance and height limits, and more.
Trust the Experts at Signature
Experience matters when it comes to semi-truck graphics, and Signature Graphics’ knowledgeable team can provide a creative, consistent and complete package of graphics for your fleet. We proudly offer high-quality 3M materials and our “signature” technology, brandRESPONSE, to manage the process from concept to completion. Get in touch today.