In the News

  • Building a Winning Brand Reputation

    building a winning brand reputation

    Did you know that one of your brand’s most valuable assets is its reputation? When consumers make purchasing decisions, trust is often a deciding factor. We have assembled some tips to assist you in building a positive reputation and earning lifelong fans. Be Unique: What qualities differentiate you from your competitors? Your answers to this […]

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  • Infographic: The Power of Event Marketing

    Infographic: The Power of Event Marketing

    Planning An Event?

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  • The Do’s and Don’ts of Fleet Branding

    The Do's and Don'ts of Fleet Branding

    Choosing the Right Vendor: Do: Seek experience. Ask to see a portfolio of similar projects and request references. Don’t: Select a vendor solely based on price. The most important “do” of investing in fleet graphics, is finding the right partner to work with. When researching vendors, ask to view a portfolio of their work or […]

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  • The Value of Project Management

    the value of project management

    Creative teams, such as Marketing and Advertising, can spend as much as 50% of their time managing projects. Project management ensures that budgets and deadlines are met through strategic planning and efficient organizational processes. Branding initiatives should apply strict management tactics to keep projects on track and achieve goals. By partnering with a brand activation […]

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  • Why Choose Vinyl Over Paint?

    vinyl vs paint

    Vinyl graphics are more durable than paints. They can be removed at the end of a vehicle’s life cycle, eliminating the need to paint over existing painted graphics. Vinyl graphics are, typically, more cost-effective than painted graphics and can also be applied in a fraction of the time. If this does not convince you, we’ve […]

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  • The Importance of Strategy in Design

    The Importance of Strategy in Design

    Graphic design is a critical component to visual branding strategies. To build on-brand supporting graphics, there are a few concepts designers need to consider during the creative process. In designing an effective campaign, they should research the brand, select fonts and colors that harmonize with the logo, and utilize these decisions to create a memorable […]

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  • Measuring The ROI of your Vehicle’s Wrap

    ROI vehicle wraps

    Our customers have told us stories of passing business cards in parking lots or at red lights when riding around in their wrapped vehicles and this type of interaction is easy to measure when weighing the effectiveness of your branded vehicle. But, how do you track the amount of people that jot your number down […]

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  • Creating a Brand Guide

    creating a brand guide

    In a previous post, we talked about the importance of consistency in branding. One of the easiest ways to achieve consistency is the development of a brand guide. Every brand needs a guide that defines the proper usage of their logo and accompanying elements. Your guide should address typography, logos, colors and placement instructions. Typography […]

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  • HOW TO REACH MOBILE CONSUMERS

    how to reach mobile consumers

    Businesses understand that the ability to strategically connect with consumers through an efficient and effective message is critical to their long-term success. For years, advertisers have communicated through the traditional media channels such as television, magazines, internet and mail. Trends have steadily been leading advertisers to migrate towards non-traditional alternatives. Non-Traditional Media: The non-traditional media […]

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  • The Importance of Brand Consistency

    the importance of brand consistency

    Using a consistent aesthetic to communicate with your consumers builds brand awareness and familiarity. Research shows that people buy from brands they trust and recognition plays a critical part in this equation. Consumers rely on brand and trust because there are often too many choices, coupled with too little time. The right partner can assist […]

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