In the News
-
How to Successfully Implement Vehicle Graphics
After being in the business for 30 plus years, Signature Graphics has a few tips to make sure your next fleet branding project is implemented successfully. Vehicles can be a challenging medium to work with without industry expertise. Unfortunately, many designs lose out on marketing opportunities by failing to implement the hallmark of a good […]
-
Signage Can Drive Brand Activation and Revenue Growth
Businesses spent close to $600 billion on brand activation efforts in 2016. By 2020, that number will skyrocket to nearly $740 billion. Is your brand making similar investments in activation strategies to keep up? We get it – marketing and advertising budgets are the first to be placed on the chopping block during annual reviews, […]
-
Tap Into Premium Exposure with Quality Branding
Strong beer marketing begins with great design. Competition is fierce in this market and creative branding and packaging can make the difference in consumers choosing your brand over any other selection on the shelf. But, if your branding efforts include strong packaging alone, you are missing out on a prime opportunity to expand the reach, […]
-
How do you ensure your concept is accurately and expertly conveyed?
Strong branding is essential in the customer-centric world of today. But devising a brand aesthetic that appeals and resonates with consumers is only half the battle. Businesses also need to inject their brands with signage, graphics and all manner of promotion that builds their profile and attracts interested eyes. Businesses have to embody their brands […]
-
Crafting Brand Buzz
What strategy are savvy marketers using to: generate brand awareness; display their brand narrative; target a broader, mobile audience; and communicate quality in their branding? They are using the strategy of organic marketing to grow their businesses. Organic marketing utilizes the assets, that you already have in play, for marketing purposes. One such asset is […]
-
FLEET BRANDING SUCCESS THROUGH PROJECT MANAGEMENT
How vital a role does project management play in a fleet brand activation campaign? If you have a budget and a deadline that must be met, it plays a leading role. Projects are naturally chaotic and proper management organizes that chaos and ensures goals are met from conception to completion. If you are in the […]
-
The Power Of Brand Activation Part III
A COLLABORATIVE JOURNEY Knowing what brand activation does for companies, and how to get to that heightened exposure, is only part of the process. When it comes to capitalizing on branding opportunities, companies need a partner they can rely on. It’s this collaborator that must excel at honing in on target audiences and generating sustained […]
-
The Power Of Brand Activation Part II
ACTIVATING TRUE POTENTIAL To understand how brand activation, materializes in the real world, it helps to have a case study to examine. Based out of Surprise, Arizona, Catch a Wave Vacations helps plan everything from family vacations to destination weddings. The company described its use of car wraps as a kind of “moving billboard,” with […]
-
The Power Of Brand Activation Part I
A MATTER OF PERCEPTION The best brands are more than just a fancy logo or a colorful aesthetic. They are a medium with which to influence and interact with the world at large. But you don’t start with a powerful brand on day one. That’s where brand activation comes in: Be it a campaign or […]
-
Why Do Brands Die?
Will your company still be around in 5, 10, or 50 years from now? Brands that withstand the test of time are seldom rigid. They are able to adapt to our changing environment and evolving consumer behavior. Consider the following to avoid your brand’s funeral in the near or distant future. Lack of Flexibility Our […]
