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Crafting Brand Buzz

What strategy are savvy marketers using to: generate brand awareness; display their brand narrative; target a broader, mobile audience; and communicate quality in their branding? They are using the strategy …

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Why Do Brands Die?

Will your company still be around in 5, 10, or 50 years from now? Brands that withstand the test of time are seldom rigid. They are able to adapt to …