Monetize Your Fleet
Marketing with Roadvert
Discover the Reach of Your Branded Vehicles
Roadvert utilizes beacons placed on your vehicles to engage with consumers. These beacons transmit timely, relevant, and highly-specific messages about your products or services to nearby smart devices while collecting location data.
Harness the Power of Your Fleet
PROOF OF PERFORMANCE
Roadvert is a solution that puts metrics behind the reach of your mobile marketing.
The process starts with the Roadvert Media Audience predictor software. The Predictor predicts the reach of your mobile campaigns by deriving data from state sources such as the census and traffic data.
Using a combination of Near Field Communication (NFC) and Bluetooth Low Energy (BLE) beacons, we activate a measuring solution that utilizes the driver’s device. Track impressions, daily reach, and views per person.
Once your campaign has been activated, the Roadvert platform will engage with the driver’s device and the beacon to record actual results.
Vehicle-deployed beacons can deliver notifications to users in the form of text, images, or video via a mobile app. Through these interactions, brands can track users’ behavior while collecting data on their preferences and actions.