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Designing a logo seems like a simple task but there are a lot of variables that go into creating a truly great and relevant one. For branding that has long-lasting effectiveness, ask yourself if your potential new logo design has these qualities: originality, memorability, timelessness and relevance. 1. Original: Your logo should be as unique…

Correctly preparing your vehicle for branding can impact the durability of your vinyl graphics. We have a few recommendations to ensure that you and your vehicle graphics will have a long-lasting bond. Dust & Dirt Removal: For the best adhesion, the surface of your vehicles should be completely cleaned wherever graphics are to be applied.…

From our previous blog posts, you now understand that vehicle graphics are moving billboards that are visible to thousands of people every day and know they promote brand recognition along with a plethora of other benefits. But now, you might be wondering what cost would be associated with branding a fleet. Fleet graphics are not…

This week, Signature Graphics exhibited at M-PACT, the Midwest’s largest gathering for the energy and convenience store industry, in Indianapolis. After speaking with the numerous attendees and exhibitors, we learned most of them were searching for unique opportunities to grow their businesses. Their interests lied in creating loyal customers and employees, memorable and positive experiences…

The last step in rebranding your business is possibly the most difficult. Implementing it. 

Whether you've decided to hire an outside company or work with someone in house on your rebrand, now is the time for you to come up with a plan.

The second step of preparing your business for a rebrand is to rally the troops. 

Deciding to rebrand your business is an exciting and intimidating decision. 

Certain colors or images can subconsciously alter and affect workers' moods, so be careful and make sure you're choosing the right interior decor.

You want the graphics at the front of your store to be appealing enough to your key demographic that it not only grabs potential customers' attention, but also gets them in the store.

Think about how many hours a week your company cars spend on the road.

While the job itself plays a large part in an employee's attitude and morale in the workplace, the office needs to be taken into account as well.

Another sign that your business would benefit from a rebrand is if it's been "in the process" of changing before.

One of the first signs that your company is in need of rebrand is if your logo is too similar to the competition's.

Many business owners will go years with tired branding, unaware of how much the company would actually benefit from an update.

What's a university without some school spirit? 

You need to make sure everything is perfect when you're planning a large event for your business. 

Many companies find it worthwhile to give prospective customers or clients small promotional items with their business name on it.

Another crucial item that your business needs to brand is the paper goods.

If your business has a brick and mortar store, the first thing you want to ensure you have is appropriate signage.