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Many companies find it worthwhile to give prospective customers or clients small promotional items with their business name on it.

Another crucial item that your business needs to brand is the paper goods.

If your business has a brick and mortar store, the first thing you want to ensure you have is appropriate signage. 

A large part of building up a recognizable brand is making sure your product is always at the forefront of your customer's minds.

When retailers set out to create a branding strategy, they are creating and marketing a vision of who they are, what they value and how their products have a place in your life.

Like red, orange and yellow are bright, exciting colors that grab the attention of your potential customers.

Blue is another popular color, widely known for being a calming shade.

Red is one of the most popular colors in marketing, exemplified in the logos of some of the biggest brands in the country, like Coca-Cola and Target. 

If you feel like you see the same colors in the same sorts of marketing materials, it's not your imagination.

If your business' cars don't already have the company's graphics on them, here's what you need to know when it comes to branding your fleet.

Don’t let your marketing dollars go to waste With the end of another year fast approaching, it is more important than ever to determine a year end budget solution. We know all too well that most marketing budgets don’t roll over to the next year, so we are left with a ‘use it or lose it’ motto;…

Peet’s Coffee & Tea Scope of the Project: More than 100 unique vehicles Location: Based in CA, but have locations across the U.S. Timeline: On-Going Challenge: As Peet’s continues to expand their presence, brand continuity becomes more and more important. Historically, vehicles were branded in their home market. This provided for an inconsistent brand message…

  The average person spends 70 percent of their waking hours outside of their home. Utilize your environment and grab your customers’ attention by strategically displaying your brand on places other media can’t go with out-of-home graphics. Utilizing vehicle graphics is a great way to gain awareness, but it is just as important to make sure…

We all make changes to our clothes as the seasons turn, but do you know when it’s time to change your brand’s identity? Do you know how much to change it? Should it be a slight change or a complete redesign? What resonates with your customers? While there’s no specific set of rules to guide…

Increase Branding Space by Incorporating Trailer Tails and Skirts In our last post, we showed how trailer tails and trailer skirts can help prevent drag and ultimately help with fuel efficiency.  Today we would like to explain how implementing trailer tails and trailer skirts can help your branding efforts. Branding is a very important part…

Advancements in Truck and Trailer Design Provide More Room for Branding With modern technology and advancements in truck and trailer design comes more opportunities to increase your corporate branding through enhanced fleet graphics. This infographic shows how fleet managers can save on fuel and increase their marketing through visually captivating truck and trailer graphics.

Summer is fast approaching; June 21st to be exact! That means kids will be out of school, families & friends will be traveling, and businesses will be preparing for outdoor events! Event Marketing is a great way to interact with your customers & prospects as well as show off your brand. By using the right…

As another level of Signature Graphics’ commitment to excellence, we have been awarded a Certificate of 3M™ MCS™ Warranty. The 3M™ MCS™ Warranty affirms that 3M will stand behind graphics made with 3M products and processes. This is a promise that extends to us, the graphic manufacturer, and our customers.  This warranty covers finished graphics…

2014 was a good year for both truck and trailer sales. Let’s take a look at some of the numbers to see just how good the year was. 2014 Truck Sales U.S. Class 8 truck deliveries came in at 220,405 units, the largest number since 2006. Class 4-8 original equipment manufacturers (OEMs) sold 406,747 units,…