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In a previous post, we talked about the importance of consistency in branding. One of the easiest ways to achieve consistency is the development of a brand guide. Every brand needs a guide that defines the proper usage of their logo and accompanying elements. Your guide should address typography, logos, colors and placement instructions. Typography…

Businesses understand that the ability to strategically connect with consumers through an efficient and effective message is critical to their long-term success. For years, advertisers have communicated through the traditional media channels such as television, magazines, internet and mail. Trends have steadily been leading advertisers to migrate towards non-traditional alternatives. Non-Traditional Media: The non-traditional media…

Using a consistent aesthetic to communicate with your consumers builds brand awareness and familiarity. Research shows that people buy from brands they trust and recognition plays a critical part in this equation. Consumers rely on brand and trust because there are often too many choices, coupled with too little time. The right partner can assist…

Your graphics can last up to eight or nine years, depending on the material used and method of manufacture. Branding companies should work with you to determine durability expectations and engineer your program to exceed your durability requirements. Other variables such as the quality of the installation and surface condition play a critical part in…

Designing a logo seems like a simple task but there are a lot of variables that go into creating a truly great and relevant one. For branding that has long-lasting effectiveness, ask yourself if your potential new logo design has these qualities: originality, memorability, timelessness and relevance. 1. Original: Your logo should be as unique…

Correctly preparing your vehicle for branding can impact the durability of your vinyl graphics. We have a few recommendations to ensure that you and your vehicle graphics will have a long-lasting bond. Dust & Dirt Removal: For the best adhesion, the surface of your vehicles should be completely cleaned wherever graphics are to be applied.…

From our previous blog posts, you now understand that vehicle graphics are moving billboards that are visible to thousands of people every day and know they promote brand recognition along with a plethora of other benefits. But now, you might be wondering what cost would be associated with branding a fleet. Fleet graphics are not…

This week, Signature Graphics exhibited at M-PACT, the Midwest’s largest gathering for the energy and convenience store industry, in Indianapolis. After speaking with the numerous attendees and exhibitors, we learned most of them were searching for unique opportunities to grow their businesses. Their interests lied in creating loyal customers and employees, memorable and positive experiences…

The last step in rebranding your business is possibly the most difficult. Implementing it. 

Whether you've decided to hire an outside company or work with someone in house on your rebrand, now is the time for you to come up with a plan.

The second step of preparing your business for a rebrand is to rally the troops. 

Deciding to rebrand your business is an exciting and intimidating decision. 

Certain colors or images can subconsciously alter and affect workers' moods, so be careful and make sure you're choosing the right interior decor.

You want the graphics at the front of your store to be appealing enough to your key demographic that it not only grabs potential customers' attention, but also gets them in the store.

Think about how many hours a week your company cars spend on the road.

While the job itself plays a large part in an employee's attitude and morale in the workplace, the office needs to be taken into account as well.

Another sign that your business would benefit from a rebrand is if it's been "in the process" of changing before.

One of the first signs that your company is in need of rebrand is if your logo is too similar to the competition's.

Many business owners will go years with tired branding, unaware of how much the company would actually benefit from an update.

What's a university without some school spirit?