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We get it – not every season is a record-breaking sales season. They can’t be. That said, you don’t have to wait for the days and weeks to pass before doing something about a seasonal lull. Signature Graphics can give your sales boost this summer with window and retail graphics. Our professional design and printing…

Designing a great vehicle wrap takes a lot more expertise than slapping a logo and words on a truck. A quick Google search of “car wrap marketing fail” reveals how quickly that can go embarrassingly wrong. Design really makes a difference when you factor in sliding doors and what kind of an unintended message your…

Looking to get the most bang for your advertising buck? There are many reasons vehicle wraps are your best bet in this regard. Let’s take a look at some of them:

Thousands of healthcare organizations are vying to provide their services to the millions of people in need of their services. How can these healthcare providers stand out in a crowded field? While most potential customers aren’t going to drive right past your facility, they are likely to drive alongside your staff members’ vehicles at some…

There are countless ways to get your branded message in front of the masses. There’s only one way to get that message in front of customers for fractions of a penny, according to a study conducted by 3M™. Signature Graphics proudly uses 3MTM graphic films and overlaminates. That one way is through the use of…

What do the following people have in common? The CEO heading to the office in the morning. The woman driving her granddaughter to school. The factory worker returning home after his shift. The young woman going for a walk after purchasing her first home. They all just saw your HVAC business marketed on the side…

Telecommunication companies help us stay in contact with each other. It’s fitting their marketing helps them effectively communicate with their audience. Here are some elements of the best mobile marketing designs: Keep it simple: The best brand designs allow the vehicle it’s wrapped around to be the brand. What does that mean? When someone sees…

Improving the patient experience begins with motivating them to walk through your front door. In today’s crowded healthcare world, how do you get through the marketplace to make that impression? Reach more potential patients in need of your healthcare services by spreading your brand to where they are. At Signature Graphics, we help you accomplish…

Looking for a creative, effective way to put your brand in front of more eyes? How about a marketing tool that puts you in front of those eyes on their way to work; to their kid’s soccer practice; to the gym; to the neighborhood bar and grill; to their other kid’s basketball practice – you…

After being in the business for 30 plus years, Signature Graphics has a few tips to make sure your next fleet branding project is implemented successfully. Vehicles can be a challenging medium to work with without industry expertise. Unfortunately, many designs lose out on marketing opportunities by failing to implement the hallmark of a good…

Businesses spent close to $600 billion on brand activation efforts in 2016. By 2020, that number will skyrocket to nearly $740 billion. Is your brand making similar investments in activation strategies to keep up? We get it – marketing and advertising budgets are the first to be placed on the chopping block during annual reviews,…

Strong beer marketing begins with great design. Competition is fierce in this market and creative branding and packaging can make the difference in consumers choosing your brand over any other selection on the shelf. But, if your branding efforts include strong packaging alone, you are missing out on a prime opportunity to expand the reach,…

Strong branding is essential in the customer-centric world of today. But devising a brand aesthetic that appeals and resonates with consumers is only half the battle. Businesses also need to inject their brands with signage, graphics and all manner of promotion that builds their profile and attracts interested eyes. Businesses have to embody their brands…

What strategy are savvy marketers using to: generate brand awareness;display their brand narrative;target a broader, mobile audience;and communicate quality in their branding? They are using the strategy of organic marketing to grow their businesses. Organic marketing utilizes the assets, that you already have in play, for marketing purposes. One such asset is your company’s vehicle…

How vital a role does project management play in a fleet brand activation campaign? If you have a budget and a deadline that must be met, it plays a leading role. Projects are naturally chaotic and proper management organizes that chaos and ensures goals are met from conception to completion. If you are in the…

A COLLABORATIVE JOURNEY Knowing what brand activation does for companies, and how to get to that heightened exposure, is only part of the process. When it comes to capitalizing on branding opportunities, companies need a partner they can rely on. It’s this collaborator that must excel at honing in on target audiences and generating sustained…

ACTIVATING TRUE POTENTIAL To understand how brand activation, materializes in the real world, it helps to have a case study to examine. Based out of Surprise, Arizona, Catch a Wave Vacations helps plan everything from family vacations to destination weddings. The company described its use of car wraps as a kind of “moving billboard,” with…

A MATTER OF PERCEPTION The best brands are more than just a fancy logo or a colorful aesthetic. They are a medium with which to influence and interact with the world at large. But you don’t start with a powerful brand on day one.That’s where brand activation comes in: Be it a campaign or interactive…

Will your company still be around in 5, 10, or 50 years? Brands that endure are those that adapt and evolve. Learn how to avoid common pitfalls and ensure your brand's longevity with insights on flexibility, reinvention, and effective branding.

When you make an investment in vehicle graphics, you want the peace of mind that your investment will be durable enough to last for the length of your promotion. Graphics and signage warranties provide you with that peace of mind. Warranties provide you with a branding solution that provides high impact and message consistency from…