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What strategy are savvy marketers using to: generate brand awareness; display their brand narrative; target a broader, mobile audience; and communicate quality in their branding? They are using the strategy of organic marketing to grow their businesses. Organic marketing utilizes the assets, that you already have in play, for marketing purposes. One such asset is…

How vital a role does project management play in a fleet brand activation campaign? If you have a budget and a deadline that must be met, it plays a leading role. Projects are naturally chaotic and proper management organizes that chaos and ensures goals are met from conception to completion. If you are in the…

A COLLABORATIVE JOURNEY Knowing what brand activation does for companies, and how to get to that heightened exposure, is only part of the process. When it comes to capitalizing on branding opportunities, companies need a partner they can rely on. It’s this collaborator that must excel at honing in on target audiences and generating sustained…

ACTIVATING TRUE POTENTIAL To understand how brand activation, materializes in the real world, it helps to have a case study to examine. Based out of Surprise, Arizona, Catch a Wave Vacations helps plan everything from family vacations to destination weddings. The company described its use of car wraps as a kind of “moving billboard,” with…

A MATTER OF PERCEPTION The best brands are more than just a fancy logo or a colorful aesthetic. They are a medium with which to influence and interact with the world at large. But you don’t start with a powerful brand on day one.That’s where brand activation comes in: Be it a campaign or interactive…

Will your company still be around in 5, 10, or 50 years from now? Brands that withstand the test of time are seldom rigid. They are able to adapt to our changing environment and evolving consumer behavior. Consider the following to avoid your brand’s funeral in the near or distant future. LACK OF FLEXIBILITY Our…

When you make an investment in vehicle graphics, you want the peace of mind that your investment will be durable enough to last for the length of your promotion. Graphics and signage warranties provide you with that peace of mind. Warranties provide you with a branding solution that provides high impact and message consistency from…

Racine Transit System, in Wisconsin, recently partnered with Signature Graphics to install branding on their brand new Ryde. The re-brand features new messaging, in the form of RYDE, and progressive designs that reflect the direction the City of Racine is moving in. Like Racine, transit systems can experience numerous benefits by incorporating full coverage wraps…

Window graphic applications are an exciting way to get your business noticed. Typically, rear window vehicle graphics are made from standard, cut vinyl or perforated vinyl. Both draw attention to your vehicle and are fully customizable. Can you see through window graphics? Cut vinyl and perforated vinyl offer much visibility. Cut vinyl is generally text…

If you are in the market for vehicle or environmental graphics, it can be difficult to envision what your concept might look like to scale. Prior to the production of your new graphics, there are items you can request from your branding vendor to make sure your expectations are met. These elements can be placed…

Your brand identity is the most valuable asset of your business. When looking for creative exposure of your brand, take time to research potential partnerships. It is vital to your success to find a brand activation company that feels as passionately about your brand’s advocacy as you do. We recommend addressing the below topics with…

What is at the core of every successfully managed project? We’ll give you a hint; teams use it to collectively navigate challenges, it is vital to cooperation, and promotes collaboration. It is communication. And, it is the one factor that could make or break your fleet branding initiative, especially if you are instituting a national…

Did you know that one of your brand’s most valuable assets is its reputation? When consumers make purchasing decisions, trust is often a deciding factor. We have assembled some tips to assist you in building a positive reputation and earning lifelong fans. Be Unique: What qualities differentiate you from your competitors? Your answers to this…

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Creative teams, such as Marketing and Advertising, can spend as much as 50% of their time managing projects. Project management ensures that budgets and deadlines are met through strategic planning and efficient organizational processes. Branding initiatives should apply strict management tactics to keep projects on track and achieve goals. By partnering with a brand activation…

Vinyl graphics are more durable than paints. They can be removed at the end of a vehicle’s life cycle, eliminating the need to paint over existing painted graphics. Vinyl graphics are, typically, more cost-effective than painted graphics and can also be applied in a fraction of the time. If this does not convince you, we’ve…

Graphic design is a critical component to visual branding strategies. To build on-brand supporting graphics, there are a few concepts designers need to consider during the creative process. In designing an effective campaign, they should research the brand, select fonts and colors that harmonize with the logo, and utilize these decisions to create a memorable…

Our customers have told us stories of passing business cards in parking lots or at red lights when riding around in their wrapped vehicles and this type of interaction is easy to measure when weighing the effectiveness of your branded vehicle. But, how do you track the amount of people that jot your number down…

In a previous post, we talked about the importance of consistency in branding. One of the easiest ways to achieve consistency is the development of a brand guide. Every brand needs a guide that defines the proper usage of their logo and accompanying elements. Your guide should address typography, logos, colors and placement instructions. Typography…

Businesses understand that the ability to strategically connect with consumers through an efficient and effective message is critical to their long-term success. For years, advertisers have communicated through the traditional media channels such as television, magazines, internet and mail. Trends have steadily been leading advertisers to migrate towards non-traditional alternatives. Non-Traditional Media: The non-traditional media…