Blog

The Power Of Brand Activation Part II

ACTIVATING TRUE POTENTIAL To understand how brand activation, materializes in the real world, it helps to have a case study to examine. Based out of Surprise, Arizona, Catch a Wave Vacations helps plan everything from family vacations to destination weddings. The company described its use of car wraps as a kind of “moving billboard,” with…

The Power Of Brand Activation Part I

A MATTER OF PERCEPTION The best brands are more than just a fancy logo or a colorful aesthetic. They are a medium with which to influence and interact with the world at large. But you don’t start with a powerful brand on day one.That’s where brand activation comes in: Be it a campaign or interactive…

Why Do Brands Die?

Will your company still be around in 5, 10, or 50 years from now? Brands that withstand the test of time are seldom rigid. They are able to adapt to our changing environment and evolving consumer behavior. Consider the following to avoid your brand’s funeral in the near or distant future. LACK OF FLEXIBILITY Our…

The Value of Warranted Graphics

When you make an investment in vehicle graphics, you want the peace of mind that your investment will be durable enough to last for the length of your promotion. Graphics and signage warranties provide you with that peace of mind. Warranties provide you with a branding solution that provides high impact and message consistency from…

The Value of Transit Branding

Racine Transit System, in Wisconsin, recently partnered with Signature Graphics to install branding on their brand new Ryde. The re-brand features new messaging, in the form of RYDE, and progressive designs that reflect the direction the City of Racine is moving in. Like Racine, transit systems can experience numerous benefits by incorporating full coverage wraps…

Window Graphics FAQs

Window graphic applications are an exciting way to get your business noticed. Typically, rear window vehicle graphics are made from standard, cut vinyl or perforated vinyl. Both draw attention to your vehicle and are fully customizable. Can you see through window graphics? Cut vinyl and perforated vinyl offer much visibility. Cut vinyl is generally text…

How Do I Know My Graphics Will Look Good?

If you are in the market for vehicle or environmental graphics, it can be difficult to envision what your concept might look like to scale. Prior to the production of your new graphics, there are items you can request from your branding vendor to make sure your expectations are met. These elements can be placed…

Choosing the Right Vendor

Your brand identity is the most valuable asset of your business. When looking for creative exposure of your brand, take time to research potential partnerships. It is vital to your success to find a brand activation company that feels as passionately about your brand’s advocacy as you do. We recommend addressing the below topics with…

The Factor that will Make or Break Your Fleet Graphics Campaign

What is at the core of every successfully managed project? We’ll give you a hint; teams use it to collectively navigate challenges, it is vital to cooperation, and promotes collaboration. It is communication. And, it is the one factor that could make or break your fleet branding initiative, especially if you are instituting a national…

Building a Winning Brand Reputation

Did you know that one of your brand’s most valuable assets is its reputation? When consumers make purchasing decisions, trust is often a deciding factor. We have assembled some tips to assist you in building a positive reputation and earning lifelong fans. Be Unique: What qualities differentiate you from your competitors? Your answers to this…

The Value of Project Management

Creative teams, such as Marketing and Advertising, can spend as much as 50% of their time managing projects. Project management ensures that budgets and deadlines are met through strategic planning and efficient organizational processes. Branding initiatives should apply strict management tactics to keep projects on track and achieve goals. By partnering with a brand activation…

Why Choose Vinyl Over Paint?

Vinyl graphics are more durable than paints. They can be removed at the end of a vehicle’s life cycle, eliminating the need to paint over existing painted graphics. Vinyl graphics are, typically, more cost-effective than painted graphics and can also be applied in a fraction of the time. If this does not convince you, we’ve…

The Importance of Strategy in Design

Graphic design is a critical component to visual branding strategies. To build on-brand supporting graphics, there are a few concepts designers need to consider during the creative process. In designing an effective campaign, they should research the brand, select fonts and colors that harmonize with the logo, and utilize these decisions to create a memorable…

Measuring The ROI of your Vehicle’s Wrap

Our customers have told us stories of passing business cards in parking lots or at red lights when riding around in their wrapped vehicles and this type of interaction is easy to measure when weighing the effectiveness of your branded vehicle. But, how do you track the amount of people that jot your number down…

Creating a Brand Guide

In a previous post, we talked about the importance of consistency in branding. One of the easiest ways to achieve consistency is the development of a brand guide. Every brand needs a guide that defines the proper usage of their logo and accompanying elements. Your guide should address typography, logos, colors and placement instructions. Typography…

HOW TO REACH MOBILE CONSUMERS

Businesses understand that the ability to strategically connect with consumers through an efficient and effective message is critical to their long-term success. For years, advertisers have communicated through the traditional media channels such as television, magazines, internet and mail. Trends have steadily been leading advertisers to migrate towards non-traditional alternatives. Non-Traditional Media: The non-traditional media…

The Importance of Brand Consistency

Using a consistent aesthetic to communicate with your consumers builds brand awareness and familiarity. Research shows that people buy from brands they trust and recognition plays a critical part in this equation. Consumers rely on brand and trust because there are often too many choices, coupled with too little time. The right partner can assist…

How Long Do Vehicle Graphics Last?

Your graphics can last up to eight or nine years, depending on the material used and method of manufacture. Branding companies should work with you to determine durability expectations and engineer your program to exceed your durability requirements. Other variables such as the quality of the installation and surface condition play a critical part in…

Elements of Great Logos

Designing a logo seems like a simple task but there are a lot of variables that go into creating a truly great and relevant one. For branding that has long-lasting effectiveness, ask yourself if your potential new logo design has these qualities: originality, memorability, timelessness and relevance. 1. Original: Your logo should be as unique…