It’s about to be the most wonderful time of the year, right?
The quickly approaching holidays are on the retail horizon. Even though you probably haven’t started making the eggnog …
or hung the stockings over the fireplace yet, now is the time to start planning your holiday signage.
Signature Graphics’ window and retail graphics get your business looking festive well before the first ugly sweater makes an appearance.
Today’s consumer is increasingly looking to get a head start on the holiday shopping season, perhaps reducing the frantic, shoulder-to-shoulder rush of late November and December. Black Friday is no longer the true start of the holiday season – forward-thinking retailers see November 29 as mid-to-late in the game.
Window and retail graphics are an excellent way to raise your products and promotions to the front of mind for customers, enticing them to not only walk through the doors but browse aisles they may have otherwise passed over.
Here are several ways to get shoppers into the holiday spirit while they’re in your retail space:
- Build up your brand: Look for ways to incorporate your brand into signage. Consistent colors, fonts and words will help tie customers to your brand before and after the holidays.
- Win over window shoppers: What does it take to convert the traditional window shopper to a store shopper? Colorful, bold and catchy messaging on window signage can certainly go a long way.
- Direct them to deals: Have can’t-miss offers on certain products in the back corner of the store? Make it as easy as possible for shoppers to find them by directing them there with signage at the front or by placing it right above the exact location.
- Appeal to emotions: The holidays are about much more than purchases, of course. They’re about emotions, memories and love – be creative in finding ways to connect with shoppers’ emotions.
Signature Graphics can help your retail graphics get consumers in the festive spirit with beautiful, eye-catching signage that gets noticed both inside and outside of your store. We’re a full-service provider, capable of working with you on all aspects of the process, from design to installation to removal of the graphics.
We proudly use 3M™ graphic films and overlaminates, so you can take comfort in knowing our products will last as long as you need them.