Posted in News

How The Right Promotions Benefit Your Business

graphics on door and window of coffee shopCustomers don’t always just come strolling through your store’s automatic sliding doors – sometimes they need a little push.

Promotions can be …that push.

Good deals can alter the shopping plans of the consumer who may simply plan to run into the grocery store to pick up dinner for the family. The right promotion, with the right signage, can entice them to detour to your storefront and activate those front-door motion sensors.

At Signature Graphics, we can help you alter shopping plans with attractive, effective promotional signage – showing customers that maybe buying that evening’s pasta and broccoli can wait a few minutes. There are deals to check out, after all.

We are a comprehensive window and retail graphics provider, able to work alongside you to strategize, design, and install signage that will do what it’s designed to do: entice customers to shop in your store. These retail graphics are a cost-effective way to deliver your brand to consumers.

Here are a few things to keep in mind when planning your retail graphics:

  1. Make each promotion count: We all know retail outlets that seem to have the world’s best sale going on every other week. Doing too many promotions can reduce your brand’s status and leave shoppers fatigued – it’s impossible to keep up with constant deals. Select strong promotions and run them for a limited time to pique interest and create urgency.
  2. Know your demographic: Being in tune with your audience is one of the most important aspects of effective retail graphics. Know what motivates them, what language they use, what they’re looking for in a consumer experience. It also helps to think about where to place the signage for most impact – location matters, even within one store.
  3. Bring back the classics: If a particular promotion was a winner last year, don’t be afraid to bring it back this year. Signature Graphics staff are experts in not only applying graphics but removing them and putting them back up next year.
  4. Promote the promotion: The more attention you can get on your promotion, the more successful it will be. Talk up the sales event on social media or put signage out by the roadway to encourage more people to reach for their turn signal.

Signature Graphics proudly uses 3MTM graphic films and overlaminates, so you know you’re getting the best quality graphics. To learn more about how we can take your promotions to the next level, email us or call 800-356-3235.