What do the following people have in common?
The CEO heading to the office in the morning. The woman driving her granddaughter to school. The factory worker returning home after his shift. The young woman going for a walk after purchasing her first home.
They all just saw your HVAC business marketed on the side of your vehicle. And they all need their air conditioner serviced.
And thanks to your fleet graphics marketing, they now all have your company firmly at top of mind. Regardless of your business, taking your marketing out on the road while conducting everyday business simply makes sense.
Logistics and Marketing Become One
Oftentimes, the logistics component of business – moving your products and services from place to place – is separate from the marketing side of business. With fleet graphics, your logistics and marketing solutions become one – you’re marketing your company at the very same time you’re moving goods to your customers.
Fleet Graphics’ Low Cost Per Impression
A study conducted by 3M™ – which Signature Graphics proudly uses for graphic films and overlaminates – found that 10 Snapple trucks in two major cities had an average daily circulation of 6 million passers-by exposed to each truck. That equates to a very good value, compared to other forms of marketing.
Although there’s obviously an upfront cost associated with fleet graphics for your company’s vehicles, the cost per impression is miniscule in comparison.
Tim Boxeth, 3M marketing manager, put the cost at just 48 cents per 1,000 impressions for fleet graphics, compared to more traditional forms of advertising that may cost anywhere from $3 to $20 per 1,000 impressions.