Telecommunication companies help us stay in contact with each other. It’s fitting their marketing helps them effectively communicate with their audience.
Here are some elements of the best mobile marketing designs:
- Keep it simple: The best brand designs allow the vehicle it’s wrapped around to be the brand. What does that mean? When someone sees the vehicle, all they should be thinking about is that brand. Too many graphics or messages are hard to focus on during a commute, whether speeding down the highway or stopped at a red light. If your brand has national recognition, allow that brand to take center stage with few distractions. If you don’t have that kind of awareness, the messaging must clearly establish your brand.
- Keep copy concise: Some companies try to tell the viewer everything about themselves, convinced every business attribute and word is gold. It’s not. A catchy tagline, strong brand design and website or phone number is really all you need. Resist the urge to put too much copy in your design. You’ll communicate much better with your audience.
- Don’t feature photographs: This is part of the “keep it simple” mantra, but one that often gets ignored. A photo isn’t part of the brand, and most photos can’t capture everything a telecommunications company does – Does the photo show a smartphone? A computer? Television? Fiber optic cable? It always goes back to the brand.
Just as your company helps customers communicate, Signature Graphics can help you communicate your brand with audiences – whether that brand is well-established or new to the scene.
Signature Graphics is in its third decade of providing best-in-class fleet graphic solutions for some of the best-known brands across the globe. We utilize state-of-the-art technology, design engineering, and a start-to-finish fleet graphic project management that ensures the effective communication of brands and messaging.
That means we know an effective graphic fleet design for the telecommunication industry when we see one.
Signature Graphics proudly uses 3M™ graphic films and overlaminates, so you can be sure your products were made to last.