Preparing for a rebrand: step one [Video]
Deciding to rebrand your business is an exciting and intimidating decision. The end result will be worth it, but you may be wondering how to even begin such a major undertaking.
The first step to a rebrand is determining your goals. Are you trying to establish a new customer base? Are you expecting a rebrand to take your business to the next level? Does your current strategy seem old or outdated?
Make sure you you have valid reasons for this endeavor and you’re not starting something new just because you’re restless.