This week, Signature Graphics exhibited at M-PACT, the Midwest’s largest gathering for the energy and convenience store industry, in Indianapolis. After speaking with the numerous attendees and exhibitors, we learned most of them were searching for unique opportunities to grow their businesses. Their interests lied in creating loyal customers and employees, memorable and positive experiences for their clientele, and building recognition within a competitive marketplace. What they were describing to us was essentially “branding.”
More Than a Memorable Logo
Branding is more than the creation of a memorable logo. It sets you apart from your competition, promotes recognition and helps you to connect with your customers on an emotional level. Branding creates familiarity with your audience which is critical to your bottom line because people choose brands based on familiarity, trust, and perceived expectations.
How Do I Tell My Brand Story
Signature Graphics knows you love your business but many companies struggle with effectively communicating their company’s story. When creating a branding campaign that sets you apart from your competition, we suggest asking yourself a few questions to guide you towards the right path.
- Why does our company exist?
- What do we stand for?
- What sort of value do we create for our customers?
- What is our customers’ experience like?
- What is the experience we would like our customers to have?
We cannot stress enough the importance of curating an identity that resonates with your customers and reinforces the emotional connection that all successful brands experience.
When in Doubt, Seek Signature Expertise
Creating a branding campaign can be tough. Signature Graphics exists to create unique branding opportunities in a market that is saturated with advertising media. For over thirty years, we have been building brand recognition for some of the most recognizable brands in the world. We would be happy to assist you in building yours.