Whether you’ve decided to hire an outside company or work with someone in house on your rebrand, now is the time to come up with a plan.
Determine exactly what you want the rebrand to do for your business and go from there. Break down the actions you must take and how you’re going to take them.
Work closely with the entity doing the rebrand and decide together what’s feasible. Make sure you have solid ideas, but don’t stay married to them. Nobody enjoys clients who don’t know what they want or aren’t flexible with their desires.