Macy's Thanksgiving Day Parade truck graphic wrap
Posted in News

Three Truck Wraps Prominently Featured in Macy’s Thanksgiving Day Parade

The Signature Difference was on vibrant display at the 2023 Macy’s Thanksgiving Day Parade.

The Signature team designed, produced and installed eye-catching, holiday-themed vehicle wraps for the RAM trucks pulling the floats for Wonka, the Teenage Mutant Ninja Turtles and Santa!

Even more impressive, those exceptionally creative and perfectly executed wraps went from idea to reality in just 72 hours.

You read that right — 72 hours to design, produce, ship to the client and install!

This project was all about teamwork. The Signature team, through our partnership with Signature Express, supported RAM by leveraging our ability to engineer high-quality full wraps on tight deadlines.

Macy's Thanksgiving Day Parade truck graphic wrap Wonka

Working under a 72-hour deadline for an event as big as the Macy’s Thanksgiving Day Parade requires the experience and skill to understand clients’ needs quickly and efficiently, says Alyssa Despoy, division manager for Signature Express.

“Signature Express has one point of contact which makes this extremely easy. I ask project-specific questions to ensure maximum efficiency, enabling Signature Express to deliver precisely what the customer needs within their project timeline,” Desopy says.

An amazingly talented group of designers and installers jumped right in and got to work.

“A lot of clients will have a simple idea, but our designers turn these ideas into concepts and ensure that the preconceived vehicle wrap concepts perfectly align and conform to the vehicle’s contours, ensuring a seamless and optimal fit,” Despoy says. “And our installers are the ones who use their skills to turn these wraps into art out on the road.”

Macy's Thanksgiving Day Parade truck graphic wrap TMNT
Macy's Thanksgiving Day Parade truck graphic wrap Santa

The entire Signature Express team takes pride in delivering high-quality work when promised.

“The biggest challenge is hoping that all the pieces of the puzzle with fall where they need to,” Despoy says. “In situations like this, we are expecting every department to communicate, hit their mark and help move the project on to the next department. Quick timelines require all eyes and hands on deck and leave absolutely no room for error from any of the experts involved, from start to finish.”

Signature puts in this kind of effort for all its clients — whether they know Santa Claus or not. Our graphic services and professional designers and installation experts are ready to get to work on your vehicle wrap. Contact us today.

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