Every day, we use technology that didn’t exist 10 years ago.
Think about it. Smartphones continue to get smarter. We ask Siri, Alexa and other virtual voice assistants random questions — that they answer. QR codes made a comeback. We can make fabrics from recycled water bottles, and we can connect with the world on TikTok.
Scientist and inventors are driving change at a phenomenal pace in every industry, including ours. At Signature Graphics, we can’t wait to see what the future holds for innovative materials and new ways for your fleet graphics to reach and engage with customers.
Here are a few innovations we expect to see within the next decade.
Signature is meticulous about choosing partners who support our mission to reduce our environmental footprint and using eco-friendly materials, including using recycled or organically derived inks and substrates.
Water-based and soy-based inks will continue to evolve alongside new innovations, such as algae inks and UV-curable inks. Manufacturers will get better at making these inks and adapting them for commercial applications like fleet graphics.
We also expect the process for manufacturing vinyl to improve and move toward incorporating more bio-based materials.
A few years ago, scientists at Purdue University developed an ultra-white paint that reflects 98.1 percent of sunlight and seen as a viable way to reduce a building’s energy costs.
Could an ultra-white vinyl wrap have the same effect on an electric vehicle? We hope we’re headed in that direction, where fleet wraps could offer high-impact advertising while also have a real impact on the operation of the vehicle or in offering its occupants protection from UV rays or pollution.
Researchers have nailed down the technology that allows vehicles to operate autonomously. But practical questions remain about how these driverless vehicles can be integrated onto our roadways and interact with people in general, including other drivers, first responders and roadside workers.
Fleet graphics could play a critical role in this integration, alerting first responders to a human point of contact for the vehicle or giving customers — for example, someone receiving a delivery from an autonomous vehicle — instructions and peace of mind that a person is ultimately behind the operation of the vehicle.
3D billboards blend art and technology to make type images appear to leaping off the sign. The optical illusion helps advertisers stand out from the crowd and is novel enough to get people talking.
It will be interesting to see if 3D images and holographic wraps could be safely introduced to fleet graphics, too, balancing fun and interesting designs with the need to not add more distractions to drivers.
We’re Ready at Signature
Our team at Signature Graphics is has the excitement and the expertise to help incorporate fleet graphics innovations into your marketing plans. We believe in the power of fleet graphics now and into the future to drive success in your marketing endeavors. Contact us to learn more.