Tolling Billboard with Fleet Graphics
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Maximizing ROI with the Right Design and Full Coverage Fleet Graphics

As a business owner, you likely know the power of marketing to drive sales and help you grow. But you’re also probably familiar with how confusing the marketing landscape can be. There are a lot of choices out there: print, digital, out-of-home, and more. What you need is a solid strategy that’s sure to bring you a strong return on your marketing investment. 

Luckily, if your business has even just a single vehicle, then there’s a gold-standard strategy that’s sure to make the most of your hard-earned marketing dollars: full-coverage fleet graphics. Keep reading to learn more about the returns you can earn with full-coverage fleet graphics. 

What is ROI?

ROI stands for “return on investment.” It’s a popular metric used to understand how profitable an investment turned out to be. Put simply, ROI compares how much you paid for an investment with how much you earned from the investment. When evaluating marketing campaigns, you’d measure the money you spent against the revenue your campaign generated. 

You may be asking yourself, “Why is ROI important?” That’s a great question! Using ROI gives you a good understanding of how much money you’re earning from a marketing campaign. This valuable information helps you know how to direct your dollars in the future so you can work smarter, not harder.  

How Effective is Fleet Graphic Marketing?

Fleet Graphics is a marketing tactic known as out-of-home (OOH) advertising. This type of advertising targets consumers while they are out and about. It’s particularly effective in the USA where Americans spend an average of 70% of their waking hours away from their homes and approximately 20 hours a week on the road. 

Fleet graphics reach Americans where they are spending the most time and have the highest percentage of brand and message recall of any other form of advertising. The numbers don’t lie. Fleet Graphics has one of the strongest ROIs out there

  • Vehicle graphics generate 30,000 impressions per day.
  • 98% of drivers say that fleet graphics created a positive image for the company.
  • Vehicle marketing results in a 97% message recall for viewers (compared with only 19% recall with stationary signs!)

Why Select Full Coverage Fleet Graphics?

Full coverage fleet graphics cover the entire exterior of your car or truck in one seamless design. When you choose full coverage fleet graphics, your vehicle pulls double-duty. Not only does it get you where you need to go, it also serves as a tool to engage potential customers. Full coverage vehicle wraps maximize the exterior real estate of your vehicle and turn it into a giant, moving billboard. 

Full coverage fleet graphics are the most eye-catching option for your business. They are custom designed to the make and model of your vehicle while showcasing your brand and message creating a single, cohesive design. 

How to Choose the Right Design?

Your brand is one of your most important assets so you’ll want to choose a design that honors your brand and stays consistent with your visual calling card. This means selecting colors, fonts, and graphics that show up in your other marketing assets like logos, websites, and any print materials. 

Next, think about crafting a design that will be seen at high speeds. According to 3M, the average potential customer will view your graphics for 3-5 seconds so it’s important to make it count. The best way to design fleet graphics is to grab your viewer’s attention as quickly as possible. Keep these tips in mind as you think through your design:

  • Use large, clean font and bright, eye-catching colors.
  • Highlight your business name and website. 
  • Ensure that any graphics are recognizable and straightforward.
  • Keep your message simple. Don’t confuse your viewer with complexity. 

The best way to ensure you have a design that maximizes your investment is to work with a professional designer who understands fleet graphics. They can help you merge design, content, and brand to connect with your perfect customer. 

How to Maximize Your ROI with Fleet Graphics

When it comes to your fleet graphics, quality is paramount. To maximize your ROI investment, choose a partner that operates with integrity and excellence so your fleet graphics will deliver and last for years. 

Signature Graphics has been delivering results to customers since 1986. Every customer receives care from a highly skilled and cross-functional team that tailors their efforts to your unique needs. And because we’re partners with 3M, you can be sure our manufacturing methods include world-class innovation, expertise, and consistency. Let us show you how full coverage fleet graphics can maximize your ROI, contact us today.

We proudly use 3MTM graphic films and overlaminates.