Crafting Brand Buzz

Crafting Brand Buzz

What strategy are savvy marketers using to:

  • generate brand awareness;
  • display their brand narrative;
  • target a broader, mobile audience;
  • and communicate quality in their branding?

They are using the strategy of organic marketing to grow their businesses. Organic marketing utilizes the assets, that you already have in play, for marketing purposes. One such asset is your company’s vehicle or vehicles.

Premium Exposure

Vehicle branding is a particularly effective strategy for beverage and food companies. Such companies have a broad audience and, by employing a moving billboard, they have the ability to reach this audience where they spend the majority of their time, out of home. The average American spends an enormous amount of their time behind the wheel. When compared to other forms of advertising media, fleet graphics offer a lower cost alternative and generate a substantial number of visual impressions. They offer a unique opportunity to engage your audience and share your compelling narrative.

Quality Materials Communicate Quality in Your Branding

Your brand is the most valuable asset of your company. When you are looking for creative exposure of your brand, keep in mind that high quality marketing communicates premium quality in your brand. To communicate quality to your consumers, your branding needs quality messaging, materials, and application. It is vital to your image to find a branding partner that makes it easy to find balance between a product that is high quality and service that is delivered by accessible, experienced and trusted professionals.

The Effect

What is the effectiveness of vehicle graphics, you might ask? A study by the American Trucking Association and Robinson, Yesawich, and Pepperdine found:

  • 75% of people surveyed developed a first impression about a company and its products from truck advertising
  • 91% of people notice ads mounted on the side of trucks and can recall the ad days later
  • Nearly a third of people would base a buying decision on the impression they got from the vehicle
  • Vehicles are the best way to provide targeted, mobile coverage over an entire marketing area
  • Ads are viewed by business customers as well as retail consumers

Branding Excellence

Signature Graphics combines impressive creative talent with the latest print technology and equipment to deliver brilliant, large-format vinyl graphics for practically any application. We assist our partners in leveraging the power of their assets for marketing purposes. As a branding company, we tailor solutions that give our partners maximum exposure for minimal investment by using our broad marketing knowledge to develop effective fleet graphic programs.

Our Partners Experience these Powerful Benefits:

  • The most powerful warranties backed by industry authority, 3M
  • Coast-to-coast, border-to-border Signature Certified Installation and servicing
  • Utilization of the highest quality materials, printing, and technological processes
  • Creative services & design crafted by branding and marketing experts
  • Detailed installation guidelines
  • Approval processes, including proofing, so you know exactly what to expect

Leave us your name and number and an expert in fleet-based media solutions will reach out to you to answer any questions you might have.

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Related Articles:

The Do’s and Don’ts of Fleet Branding

Building a Winning Brand Reputation