Strong beer marketing begins with great design. Competition is fierce in this market and creative branding and packaging can make the difference in consumers choosing your brand over any other selection on the shelf. But, if your branding efforts include strong packaging alone, you are missing out on a prime opportunity to expand the reach, frequency and impact of your advertising campaign. By using a marketing strategy that incorporates your vehicles as well, you can put them to work in engaging and persuading consumers to buy your innovative brews.
Whether you operate a fleet of 100 trucks or rely on a single van to deliver your products and services, graphics can transform your fleet into a cost-effective media asset, powerful enough to help drive brand awareness, sales and business growth. Consider this: a single intra-city truck with graphics can generate up to 16 million visual impressions in a year (per American Trucking Association). In fact, study after study ranks mobile media as the most cost-effective and influential advertising media available.
KEY STUDY FINDINGS:
- Fleet graphics generate a large number of impressions — in this study, an average of 6 million Prime Daily Effective Circulation (DEC) per truck, annualized.
- Mobile media advertising offers the lowest cost-per-impression of any major advertising medium.
- Routes and messages can be optimized to target specific demographic groups.
- Fleet graphics add a valuable dimension to the advertising marketing mix.
Vehicle graphics have the ability to reach an incredibly broad area for a much lower cost than other traditional forms of media, such as television or publications. When your vehicles are done with their deliveries for the day, the brand awareness does not stop once the vehicle is parked and the driver goes home. It builds as long as your vehicles are generating visual impressions.
REFLECT YOUR VIBE & ATTITUDE
This brand identity, that you have worked hard to craft, should be carried consistently across all your advertising campaigns and this includes your company vehicles. As strong as your product labeling is, your branding consultant should be able to carry the tone of that advertising across the medium of your vehicle. By soliciting the assistance of a professional branding agency, your brews will maintain their competitive edge across your advertising campaigns.
QUALITY COMMUNICATES QUALITY
Remember that your consumers are buying your beer because of the quality of your product. Your brand story or advertising might have initially enticed them to visit, but it is your beer that keeps them returning. This quality should extend to your branding as well. Quality marketing communicates quality in your brand. Seek a vendor that understands this concept for branding that does not cut any corners.
BRANDING EXCELLENCE
When you are looking to brew up business and brand awareness with your fleets, contact Signature Graphics for premium exposure. Our expertise goes beyond the fleet, as well. Signature Graphics combines impressive creative talent with the latest print technology and equipment to deliver brilliant, large-format vinyl graphics for practically any application.
Related Articles