Author: Steve

First impressions tend to last well beyond that first encounter. As a Fleet Manager, you’re always looking for avenues to increase brand exposure and ways to convey your brand’s message consistently. As technology advances and the world of social media expands, it’s crucial that brands continue to integrate their message throughout different social media platforms. 

Brands use social media and, more specifically, hashtags to continuously participate in larger conversations or trending subject matter online. By participating in these discussions, you can increase the reach of your posts and attract more attention to your brand and its cause.

Benefits of Incorporating Hashtags in Fleet Graphics

Hashtags are a powerful tool that amplifies your messages and grows your online presence. They can help your brand reach niche audiences and build communities. Hashtags can aid in creating viral campaigns, increasing brand awareness, and reaching business and campaign goals.  

Using hashtags online make your brand easier to find by increasing its awareness. Hashtags connect your posts to specific themes and topics, making it easier for your audience to find, understand, relate to, and engage with your posts. 

Determining What Hashtags to Use with Your Brand

Before deciding what hashtags to use for your social media and brand, establish what your goals are. After you’ve decided on your endgame, you can start digging into the world of hashtags. 

Using popular hashtags is a great way to initiate brainstorming for your new content. You can monitor these specific hashtags and begin engaging with other users who are also participating. But proceed with caution, including spam-like, generic, irrelevant, or even too many hashtags can do more harm than good in regard to your brand. Choose your hashtags thoughtfully to help you reach a like-minded audience. Instagram and Tik Tok recommend 3-5 hashtags per post, Facebook and Twitter recommend only 1-2 hashtags per post, and LinkedIn recommends 2-3 hashtags per post. 

You can also turn to your social media’s trend-specific pages to find examples or to help you brainstorm. For example, on Instagram, you can browse their “Explore Page” to identify what posts are trending. For Twitter, you can browse the trending topics on the search page. Take notes on the certain hashtags that are being included, and hop on the bandwagon if they align with your brand. You can also study your competitors’ social media strategies to find relevant and effective hashtags for your brand.

Tips for Using Social Media and Hashtags with Your Brand 

To perfect the art of the hashtag, we’ve put together a list of tips and tricks to refer to when deciding the best hashtags to use for your brand. 

1. Create your own branded hashtags. Branded hashtags can increase visibility, clicks, and mentions. Make sure you’re using this specific hashtag consistently throughout your social media accounts, and have your audience respond with the same hashtag or post content related to your brand with your brand-specific hashtag attached to the post. 
2. Use more relevant hashtags in your content. Once you’ve decided on what hashtags you’re using, it’s time to start incorporating them into your content. A general recommendation in regard to hashtags is the less, the more. Avoid stuffing your posts and captions full of hashtags. Not only could this deter users from your content, but it could also lead the social platform to mark or categorize your posts as spam. Stick to just a few hashtags that are relevant to your brand and your message.
3. The more consistent your message is, the more your brand builds awareness. Fleet graphics are a strong avenue of advertising, and keeping your message consistent across your fleet will help brand exposure. Prominently displaying your social media handles and brand hashtags will encourage consumers to visit your platforms. 
4. Analyze and report on your hashtags’ progress. Tracking your hashtags and their progress is crucial in making sure they’re impacting your social performance the way you want. You can track the popularity, the reach, the interactions, and the users that engage with your content.

Conclusion

The hashtag isn’t dead. In fact, it’s more fundamental to the success of your content’s performance than ever before. By delivering content with the right hashtags for your brand, you can forge strong relationships with your community, continue to build your fleet’s brand awareness, and achieve your goals on social media.

Signature Graphics has been working with brands to build awareness for decades now. Our entire team of experts is committed to making your experience flawless. Contact us today for your fleet branding needs.

We proudly use 3M^TM graphic films and overlaminates.

Public safety and awareness start with identifiable vehicles. With the help of fleet graphic designs, law enforcement and first responders are easily recognizable to the public. Not only does this direct the community to the emergency department that is needed, but it also helps keep our officers and responders safe. 

Enhancing Officer Safety with Fleet Graphics

Efficient designs help make officers clearly visible to other motorists, which can reduce the number of potential accidents. The visible presence of police vehicles can also be helpful in creating a sense of security within the community.

Improving Visibility on the Road with Fleet Graphics

When law enforcement is easily distinguishable, it tells the public where to turn to in times of need. While fleet graphic designs make the vehicle more visible, it’s especially important to be recognizable when patrolling at night or in suboptimal conditions. With strategic designs and graphics, like reflective material, it will help other drivers identify police vehicles from further away. 

Benefits of Fleet Graphic Designs on Police Vehicles

Police vehicles can include emergency numbers for the public to utilize. It can also include non-emergency information that is useful for the community, not just 911. It is also important for emergency vehicles to display identifying information. Police vehicle graphics is a great way to do just that! This information can be displayed in any size and in any variety of styles and colors. 

Police vehicle graphics also serve another important purpose: they can help protect your vehicle! With vinyl graphics wrapped around your vehicle, it’s more resistant to dents and scratches. Not only does this keep your fleet looking good, but it also extends the life span of those vehicles. Here at Signature, we proudly work alongside 3M to deliver the best quality vinyl for you and your fleet. 

Contact Signature Graphics

Police vehicle graphics play a crucial role in the overall appearance of emergency responder vehicles. They can forge and enhance relationships in the community, promote officer safety, and even save departments money. 

When you work with a fleet design company that has experience working on fleet designs for emergency vehicles like Signature Graphics, you can be sure you’re getting a design that is not only aesthetically cohesive but also displays the most important information. 

Signature Graphics is dedicated to police, sheriff, fire and rescue, security, and public safety. Planning, designing, and executing the perfect graphics for your fleet is no easy task, but with Signature’s team of specialized experts on your side, you’ll be sure to get it right. Contact Signature Graphics today for your fleet graphic needs. 

We proudly use 3M^TM graphic films and overlaminates.

As a business owner, you likely know the power of marketing to drive sales and help you grow. But you’re also probably familiar with how confusing the marketing landscape can be. There are a lot of choices out there: print, digital, out-of-home, and more. What you need is a solid strategy that’s sure to bring you a strong return on your marketing investment. 

Luckily, if your business has even just a single vehicle, then there’s a gold-standard strategy that’s sure to make the most of your hard-earned marketing dollars: full-coverage fleet graphics. Keep reading to learn more about the returns you can earn with full-coverage fleet graphics. 

What is ROI?

ROI stands for “return on investment.” It’s a popular metric used to understand how profitable an investment turned out to be. Put simply, ROI compares how much you paid for an investment with how much you earned from the investment. When evaluating marketing campaigns, you’d measure the money you spent against the revenue your campaign generated. 

You may be asking yourself, “Why is ROI important?” That’s a great question! Using ROI gives you a good understanding of how much money you’re earning from a marketing campaign. This valuable information helps you know how to direct your dollars in the future so you can work smarter, not harder.  

How Effective is Fleet Graphic Marketing?

Fleet Graphics is a marketing tactic known as out-of-home (OOH) advertising. This type of advertising targets consumers while they are out and about. It’s particularly effective in the USA where Americans spend an average of 70% of their waking hours away from their homes and approximately 20 hours a week on the road. 

Fleet graphics reach Americans where they are spending the most time and have the highest percentage of brand and message recall of any other form of advertising. The numbers don’t lie. Fleet Graphics has one of the strongest ROIs out there: 

• Vehicle graphics generate 30,000 impressions per day.
• 98% of drivers say that fleet graphics created a positive image for the company.
• Vehicle marketing results in a 97% message recall for viewers (compared with only 19% recall with stationary signs!)

Why Select Full Coverage Fleet Graphics?

Full coverage fleet graphics cover the entire exterior of your car or truck in one seamless design. When you choose full coverage fleet graphics, your vehicle pulls double-duty. Not only does it get you where you need to go, it also serves as a tool to engage potential customers. Full coverage vehicle wraps maximize the exterior real estate of your vehicle and turn it into a giant, moving billboard. 

Full coverage fleet graphics are the most eye-catching option for your business. They are custom designed to the make and model of your vehicle while showcasing your brand and message creating a single, cohesive design. 

How to Choose the Right Design?

Your brand is one of your most important assets so you’ll want to choose a design that honors your brand and stays consistent with your visual calling card. This means selecting colors, fonts, and graphics that show up in your other marketing assets like logos, websites, and any print materials. 

Next, think about crafting a design that will be seen at high speeds. According to 3M, the average potential customer will view your graphics for 3-5 seconds so it’s important to make it count. The best way to design fleet graphics is to grab your viewer’s attention as quickly as possible. Keep these tips in mind as you think through your design:

• Use large, clean font and bright, eye-catching colors.
• Highlight your business name and website. 
• Ensure that any graphics are recognizable and straightforward.
• Keep your message simple. Don’t confuse your viewer with complexity. 

The best way to ensure you have a design that maximizes your investment is to work with a professional designer who understands fleet graphics. They can help you merge design, content, and brand to connect with your perfect customer. 

How to Maximize Your ROI with Fleet Graphics

When it comes to your fleet graphics, quality is paramount. To maximize your ROI investment, choose a partner that operates with integrity and excellence so your fleet graphics will deliver and last for years. 

Signature Graphics has been delivering results to customers since 1986. Every customer receives care from a highly skilled and cross-functional team that tailors their efforts to your unique needs. And because we’re partners with 3M, you can be sure our manufacturing methods include world-class innovation, expertise, and consistency. Let us show you how full coverage fleet graphics can maximize your ROI, contact us today.

We proudly use 3M^TM graphic films and overlaminates.

Schools across the country are wrapping up the academic year, looking forward to summer break, and planning for the fall. After the final bell rings and the dust has settled, administrators and teachers alike are taking stock of the past year and setting goals for the future. 

If you’ve got school safety and pride on your list, don’t overlook the role vinyl graphics can play in helping you boost performance, reinforce positive messages, and improve school safety. Vinyl graphics are a powerful and budget-friendly way to help you transform your learning environment. 

Double Duty: Vinyl Graphics Promote Safety and Refresh Infrastructure

Safety has always been a priority for teachers and school administrators and now it’s more important than ever. From the superintendent to the school principal, administrators are looking for ways to foster a secure environment for students and staff.  One-way vision window decals can help!

Retail spaces have used one-way vision window decals for years to tell the story of their brand and promote their products. Now, schools are beginning to adopt them too. Window decals provide an extra layer of security by concealing classrooms and offices from the outside, while providing clear visibility for students and teachers inside. 

Window graphics come with the added benefit of looking great and can visually enhance any space. They are customizable to any window size and shape and can be produced with full color printing, making it simple to showcase your school’s colors and mascot and enhance safety at the same time.

Learning Opportunity: Vinyl Graphics Reinforce Content

When designing vinyl decals, the sky’s the limit. Easily display school colors and mascots or showcase the school motto in high traffic areas. Many schools use vinyl decals to cover their walls and windows with motivational messages and eye-catching graphics to reinforce the curriculum. 

For example, use vinyl graphics to display a history timeline, maps to underscore geography lessons, or the cycle of photosynthesis to emphasize science concepts. Vinyl decals are often a better option than pain murals because they can be quickly installed and removed—giving you the option to switch things up as needed. When you work with an expert designer, they can help you customize your graphics to suit the needs of your students to develop a fun and creative atmosphere for learning. 

Stay on Track: Vinyl Graphics Support Wayfinding 

Wayfinding graphics and signs can help keep your school day moving smoothly by subtly guiding students to their destination and helping them understand their space. Vinyl floor graphics are a popular way to guide students safely where they need to go. Let your imagination run wild; use paw prints or hooves to incorporate your mascot, and different colors to denote direction and flow. Your creativity is sure to keep students engaged and on track. 

Vinyl graphics signage can also provide valuable wayfinding information for staff and students. Effective signage allows students to find classrooms and facilities, save time, and provide a sense of confidence and security. You can also use special colors to designate safe zones and provide internal directional guidance, so students and staff always know where to turn for help.  

Contact Signature Graphics 

Promoting safety and enhancing your learning environment has never been easier with vinyl graphics. At Signature Graphics, our expert designers, installation specialists and easy-to-use website are all poised to make your experience seamless. Let us help you reach your learning goals this school year. Request a quote to get started. 

We proudly use 3M^TM graphic films and overlaminates.

Finding the perfect color combination for your fleet design isn’t always an easy task. There are many factors to take into account when choosing color for your graphics: your type of business, your brand’s color scheme, the type of vehicles in your fleet, the season, and so much more. No matter what the factor is, you want to make sure it will give your brand the most exposure and recognition. 

Colors can massively impact the perception of a brand. A product or a brand’s color can influence around 80% of their consumers’ purchasing choices. While it’s important to choose attention-grabbing colors, especially for the summer season, you’ll want to choose colors that effectively interpret the message of your company, your product, and your brand. 

How to Choose the Perfect Colors for Your Fleet Graphics

We’ve compiled a list of things to keep in mind when deciding on your fleet’s colors for summer:

• You’ll want bright, vibrant colors that create that summer feeling and make you stand out in the blazing, summer sun.
• If it fits with your brand, avoid using colors that are prone to fading, such as blues and greens. Instead, opt for colors like red, yellow, and orange that are less likely to fade in the sun.
• Keep it clean and simple. It’s easy to get carried away with summer designs because of all the fun, vibrant options. However, you still want it to be readable and digestible from a distance and at highway speeds.
• If you choose to incorporate images, ensure they’re clean, crisp, and in high resolution. 
• Changeable fleet graphics are also an option to keep your designs fresh in the summer to match a summer state of mind capitalizing on events like concerts, food trucks, fairs, and more.

How to Maintain Your Vibrant Summer Fleet Graphics

Graphics should be able to withstand high temperatures, humidity, and harsh UV exposure without fading or peeling. Vinyl is a popular material for fleet graphics, as it is durable and can endure hard outdoor conditions in the summer season.

To keep your summer designs from fading or peeling, here are three keys to vehicle graphic maintenance:

• Use an approved wax: Petroleum-based waxes, and waxes that contain other abrasives, can damage your vinyl graphics. Use an approved wax and as a bonus, many waxes contain UV inhibitors to help protect the graphics from the harsh rays of the sun.
• Keep it out of the sun: UV rays can and will damage vinyl graphics. It can vary by color, climate, and material. If possible, keep the vehicle parked in a heavily shaded area or covering.
• Keep it clean: Clean your vehicle with warm, soapy water.

Contact Signature Graphics for Your Summer Fleet Graphic Needs 

Signature Graphics has been collaborating with clients to design and install fleet graphics that maintain brand exposure for decades now. Our professionals are ready to help guide you through every step of the process. Contact Signature today for a quote. 

We proudly use 3M^TM graphic films and overlaminates.

With sustainability making its way to the top of the agenda for most businesses, a surge in the availability of eco-friendly products is following. Many fleet managers and designers are focused on shifting to eco-friendly fleet graphics, with environmental impact in mind. 

Defining the Problem

However, due to the lack of information in the market about the different options available, the composition and structure of fleet graphics are often overlooked completely. Currently, PVC-vinyl wraps are still widely used throughout the industry and will most likely continue to be utilized in the future. 

The lack of knowledge and awareness of alternatives and the associated cost are often barriers to this eco-friendly adjustment. This in turn is keeping many businesses from transitioning. Many companies and fleet managers are helping accelerate this change by utilizing and promoting PVC-free options and other sustainable materials that exist. 

How Signature Graphics is Tackling the Problem

Signature Graphics has recently partnered with MiraTEC, the industry’s leading wholesale-only graphics manufacturer. MiraTEC specializes in producing finished graphics for signs, windows, walls, floors, and others. Both Signature and MiraTEC work closely with 3M, a manufacturer and distributor of building materials, adhesives, as well as medical and home cleaning supplies. 

Fleet managers have committed to delivering the highest standard of fleet graphic production, with a record in the industry, and a deep understanding of 3M graphic films and their installation. 

Companies are now introducing their programs to 3M’s vision; using materials that are non-PVC, Phthalate-free, made in part with bio-based materials, manufactured using less solvent, and made without other halogens.

The sustainable and environmentally-friendly alternatives are just as easy to apply as standard PVC vinyl graphics and offer greater longevity, durability, and quality compared to other graphics that have the same PVC structure. 

Choose Signature for Eco-Friendly Solutions

That’s why we at Signature Graphics focus on hand-selecting partners who operate under the same standard of excellence that we do. The three-way partnership between Signature Graphics, MiraTEC, and 3M cement Signature’s commitment to more sustainable alternatives and eco-friendly graphics for you and your fleet.

Contact Signature Graphics today to learn more about our eco-friendly graphics and request a quote.

We proudly use 3M^TM graphic films and overlaminates.

In January of 2021, Builders FirstSource Inc. and Building Materials and Construction Solutions (BMC)—both building materials suppliers—announced the completion of their all-stock merger. The merger created the nation’s premier supplier of building materials and services that operates under the name Builders FirstSource.

With the merger, Builders FirstSource needed a new brand and reached out to Signature Graphics to rebrand their 2,813 vehicles in 16 states. 

Unique Challenges to Builders FirstSource Fleet Graphics Installation

Today, Builders FirstSource is the biggest supplier of structural building products, value-added components, and services to the professional market for new residential construction and repair and remodeling in the US. They place a high priority on safety, people, integrity, customers, and excellence. Their fleet needed to reflect their new brand positioning. To achieve this, they opted for a rebrand that spoke to their company identity and values and adhered to fleet graphics best practices.

In addition, Builders FirstSource was working with a transitory mixed fleet of tractors, pickups, flatbeds, box trucks and boxes, and service vans. Their diverse fleet was always on the move, which meant they needed a solid strategy to minimize downtime and get them back on the road as soon as possible.

Builders FirstSource chose Signature Graphics as their partner because of our robust processes, procedures, and successful track record of handling large-scale national production and installation.

Effective Solutions to Builders FirstSource Fleet Graphic Installation.

John Tripp managed the project and was in touch with Builder’s FirstSource every day, giving updates about the project so Builders FirstSource was always in the loop. Debbie Parker managed the intricate schedule and kept the project operating on time. Ashley Sanders fielded the details and ensured that nothing slipped through the cracks.

The designs for both partial and full custom wraps were bold and eye-catching with minimal details to highlight important information. This design choice ensured that the branding would be seen even while traveling at highway speeds.

The team worked together to adhere to Builders FirstSource brand guidelines so that every vehicle met specifications and connected with expert installers throughout the country to ensure top-notch work. In addition, as a 3M partner, Signature Graphics provided high-quality, long-lasting materials so Builders FirstSource brand would shine.

Results of Builders FirstSource Fleet Graphic Rebrand

Contact Signature Graphics for Your Fleet Graphics

With over 30 years of experience in the industry and cutting-edge technology, Signature Graphics is proud to offer unparalleled fleet graphics services as part of the Omnicom Group. As a 3M Graphics Partner, we have the expertise to easily brand fleets of any size. Our cross-functional team of highly skilled professionals ensures that each project, from concept to completion, is executed with precision and care. Request a quote today to get started on your fleet branding needs.

We proudly use 3M^TM graphic films and overlaminates.

In the age of on-demand ordering and overnight shipping, last mile vehicles have become ubiquitous on our roads. Customers have come to expect quick response times and businesses are adapting and changing to meet the demand.

These nimble vehicles are used on the final leg of transportation in a system that moves large amounts of products from a distribution center to the customer. If your company uses unbranded last mile vehicles, you could lose thousands of dollars in missed opportunities. A single branded vehicle can generate 30,000 impressions per day and has a 97% recall rate.

When branded correctly, last mile vehicles can turn into versatile and powerful marketing tools. Don’t miss out on potential revenue. Brand your last mile vehicles and watch your leads grow.

Last Mile Delivery Fleet Branding Benefits

The average customer needs to see a message at least 7 times before they’ll be motivated to take action. North America is the fastest growing market for last mile vehicles, which means that the messaging competition gets stronger with every year. Don’t be left behind.

When you brand your last mile vehicle, you’re getting an extra boost of messaging and building trust with consumers. Branded vehicles increase brand awareness and help distinguish you from the competition. In addition, fleet graphics are an extremely cost-effective marketing tool. The cost per thousand impressions for fleet graphics is only $0.48. Compare that to the $3.56 of billboards or the whopping $21.46 for magazine ads. Lastly, the cost of branding your last mile vehicles is likely tax-deductible and can save you money at tax time.

Last Mile Delivery Fleet Branding Options

Because last mile vehicles are always in demand, you may be nervous about taking them off the road and losing valuable delivery time. If you own a big fleet, the logistics might seem so overwhelming that it’s deterred you from taking the leap. The good news is that when you work with a trusted fleet graphics partner, you’ll get the help you need to overcome every obstacle so your peace of mind and bottom line stay protected.

Signature Graphics has been trusted with some of the world’s best-known brands. We’ve operated for over three decades and have developed processes that keep you up and running while providing you with the best quality graphics and service in the industry. Here are the last mile fleet graphics options we offer:

• We come to you: We’ll coordinate professional installation at your distribution centers or facilities.
• We’ll install during non-business hours: We offer overnight installation to avoid disruption you’re your delivery services.
• Easily advertise time-sensitive promotions: Choose graphics designed to be easily removed and changed. Easily swap out graphics as needed to advertise special deals, services, or products. 
• Monitor everything in real time: Signature Graphics uses brandRESPONSE, a proprietary software that allows you to monitor the entire program in real time from your phone or computer.
• Robust service and logistics support: Signature Graphics has honed our processes over three decades. We can rebrand fleets of any size, from ten to tens of thousands.

Every day you spend with an unbranded fleet is a day you’re missing valuable marketing opportunities. Seamlessly turn your fleet into a marketing powerhouse. With a partner like Signature Graphics, you don’t have to sweat the small stuff to reap big rewards. We’ll work with you from the very first phone call to the final installation. Contact us today to talk about fleet branding options for your last mile fleet.

We proudly use 3M^TM graphic films and overlaminates.

Warmer weather and bright blooms often leave people feeling inspired and ready to tackle spring cleaning. But sweeping away the cobwebs and clearing the winter clutter isn’t just for closets or homes.

Spring is also a great time to refresh your branding and fleet graphics. Updated fleet graphics can breathe new life into your business and attract new clients. If you’ve been thinking about starting the season with a revamped look for your fleet, keep reading to learn about a brand refresh and why it can benefit your business.

What is a Fleet Graphic Brand Refresh?

A brand refresh refers to the process of tweaking your company’s visuals. In a brand refresh you can adjust your logo, colors, or other design elements to keep your brand current and showcase the personality of your company.

Adjustments made in a refresh tend to be just that: adjustments. They’re small changes that make a big impact. This is what distinguishes a refresh from a rebrand. Refreshes are smaller in scope while rebrands are a complete overhaul of the brand. In a refresh, you keep the changes small so you remain recognizable to your loyal customers.

Reasons to Do a Brand Refresh

The reasons behind undertaking a brand refresh can vary from company to company, but there are some overarching benefits the apply to nearly everyone. Here are the top 5 reasons for why you should consider a brand refresh for your fleet graphics:

1. Increased visibility: With the arrival of spring, more people are likely to be out and about enjoying the warmer weather. Updating your fleet graphics can increase your visibility and attract attention, making it easier for potential customers to notice your business.
2. Improved brand awareness: A fresh, updated design can help to reinforce your brand and create a stronger impression with potential customers. This can be especially important if you’re looking to differentiate yourself from competitors or reposition your brand in the marketplace.
3. Enhanced professionalism: Fleet graphics that are faded, peeling, or otherwise worn can give the impression that your business is unprofessional or neglectful. Updating your graphics can help to create a more polished, put-together image that can inspire confidence in your brand.
4. Cost-effective advertising: Fleet graphics are a cost-effective way to advertise your business, especially when compared to other forms of marketing such as print ads or radio spots. Refreshing your graphics allows you to get more mileage out of this advertising investment.
5. Temporary graphics: Seasonal changes are a great time to refresh your fleet branding with temporary graphics and capitalize on any spring/summer campaigns or promotions.

Contact Signature Graphics

Feeling overwhelmed by a fleet graphics refresh or don’t know where to start? When you have the right partner on your side, they can guide you through the design and installation process from start to finish.

Signature Graphics offers turn-key fleet graphic services from professional designers to installation experts, so your business will never miss a beat. Contact us today for your spring fleet graphic brand refresh.

We proudly use 3M^TM graphic films and overlaminates.

Fleet graphics are a fantastic investment in your business. They can reach up to 30,000 impressions per day and have a 97% message recall for viewers. Because fleet graphics are such a powerful marketing tool, you’ll want to make sure you get the most out of them. If cared for properly, vehicle wrap can last up to seven years, depending on your environment.

Eventually though, even the best quality fleet graphics will need an update. The vibrancy of your fleet graphics will eventually fade or crack. Because eye-popping colors and graphics are important to their effectiveness, you’ll want to do everything you can to minimize fade and postpone fleet graphic removal.

Why Do Fleet Graphics Fade?

Imagine that you get your newly vinyl wrapped vehicle back with fresh, vibrant graphics only to watch them rapidly fade over the next couple of years. That’s a frustrating experience! There are a few factors that can accelerate fading in fleet graphics but luckily, they’re easy to avoid.

Sunlight & Environment

The first factor that can accelerate fading is exposure to sunlight and harsh environmental elements. Sunlight can quickly bleach the vibrant colors that are critical for your brand. Not only can sunlight fade your graphics, they can make them more difficult to remove too.  That’s why we highly recommend parking your vehicle in the shade, or ideally in a garage to reduce environmental exposure while your vehicle is off road.

It’s important to note that if you live in the sunbelt, your fleet graphics will be exposed to more sun than vehicles that operate in cloudier parts of the country. 3M estimates that in the sunniest places even well-maintained fleet graphics last up to 3 years, while the same material can last up to 7 years in less harsh conditions.

Poor Quality Materials

Sometimes fleet graphics fade due to material failure and/or a lack of lamination. Over lamination applied to vinyl graphics protects your investment from UV rays, acid rain, and road debris. The higher quality the vinyl graphics and lamination, the longer your fleet graphics will last.

Signature Graphics uses 3M materials that are known for their excellent print quality and durability. 3M is so confident that their products will stand up to wear-and-tear, they offer the best warranty in the business. When you wrap your fleet with 3M products, you’re getting excellent print quality, vivid graphics, and stellar warranty benefits.

How to Make Your Fleet Graphics Last

Fading is unavoidable, but there are things you can do to protect your fleet graphics from premature aging. Always park your vehicles in the shade or in a garage to prevent sun bleaching and exposure. Next, wash your fleet graphics regularly with a diluted, gentle detergent. We recommend washing your vehicle wrap every one-to-two weeks to remove bird droppings, road debris, or other contaminants.

With the right graphics partner and a little TLC, your fleet graphics will grow your business and wow passersby for years to come.

Contact Signature Graphics

Signature Graphics utilizes industry-leading processes and highest quality products to be a complete brand solutions provider for our clients. Whether you need fleet graphics for the first time, or a refresh for your existing fleet, we make the process seamless. Contact us to learn how we can help you with your fleet graphic needs.

We proudly use 3M^TM graphic films and overlaminates.