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Out-of-home advertising is the No. 1 most viewed and uninterrupted form of advertising. Out-of-home advertising — which includes billboards, fleet graphics on vehicles, digital billboards, retail window graphics, sky banners pulled by airplanes, backlit graphic displays, bench advertising, building advertising and more — is an extremely effective way to get your message in front of…

If you’re in the trucking or transportation business, regulatory compliance can be a major burden. We can help ease the load in one area: U.S. Department of Transportation number requirements for certain vehicles. When Are USDOT Numbers Required? Unique USDOT Numbers are required in a number of situations when involved in interstate deliveries (or in-state…

Diversify your marketing efforts and retain your audience’s attention with proximity beacon marketing. What is a beacon? Beacons collect and transmit timely, relevant, specific messages about your products or services to nearby smart devices while collecting data. A beacon advertising campaign with Signature Graphics takes advantage of our expertise in fleet graphics and environmental advertising…

Public safety begins with easily identifiable vehicles. When a police department arrives, the people in need of its service needs to be reassured by the presence and know instantly who is in the vehicle. Signature Graphics recently helped the Porter (Indiana) Police Department rebrand its vehicles with updated emergency vehicle graphics that incorporated community input…

Sometimes the best placement for your message is in the open. Environmental advertising graphics can help deliver a message to a targeted audience by taking advantage of unused space, such as a sidewalk, side of a building, or a bus stop. The bus stop route worked for our client, the University of Missouri at Kansas…

Getting a sign to fit – and look – right on a tractor-trailer can be a challenge. You want a team that is familiar with how to problem-solve and alleviate those challenges. According to National Accounts Creative Director Carrie Flores, knowing the medium is Signature Graphic’s greatest strength. Think Big with Fleet Graphic Design When…

When it comes to deciding what the best way is to display your brand, you face many options. Big or small, fleet graphics, retail signage, window graphics, and more, Signature Graphics offers customized printing and branding solutions to suit your business needs, plus design and installation consultation. The first step is deciding what will get…

You only get one chance to make a first impression. Don’t let faded, ineffective commercial fleet graphics ruin your chance at prospective business or turn off existing clients. Signature Graphics can help you update your faded or dated vehicle graphics, and help you maintain a consistent and uniform branding for your entire fleet. Does your…

Signature Graphics vinyl car wraps help raise brand awareness, and we have pioneered methods for speeding the delivery of branded vehicles, applying the wraps as they depart the assembly line or — as in a recent project involving Deckers/HOKA, Volkswagen and MotorLease — in the middle of a busy port. Deckers/HOKA placed a vehicle order with Volkswagen…

When Coca-Cola wanted to promote their new coffee product, they came to Signature Graphics for help with part of a national general awareness campaign. Coca-Cola calls Coca-Cola with Coffee a “breakthrough innovation” in the refreshment coffee category, a beverage that “sips like a Coke and finishes like a coffee.” Infusing Coke’s great taste with three…

Some projects come together practically overnight, but others are years in the making. In the beginning of 2018, Signature Graphics began working with DocuVault — a New Jersey company that offers secure document storage and on-site shredding services. Their fleet of three trucks were unmarked blank canvasses that were missing an opportunity to promote their…

Fleet graphics are a natural component of any successful marketing campaign, and they can help you establish a corporate identity. According to a recent survey by RYP and Becker Group, 97% of respondents recalled ads on trucks, and 96% of respondents thought fleet graphics had more impact than billboards. Vehicle wraps offer you the flexibility…

Digital printing on fleet vehicles continues to evolve and mature, which makes truck wraps crisper and more visually appealing. Thanks to these advances in printing, companies can better communicate their brand’s identity and values. For longer-term and more constant campaigns and brand messages, vinyl vehicle wraps remain a popular option. Short-term promotions can benefit from…

Interior and exterior business signage are a key component to brick and mortar advertising. Window graphics and outdoor/environmental signage can reinforce your brand, drive sales, and help turn prospects into loyal customers. Exterior Signage One of the most important steps to convert leads into customers is getting a consumer to enter your shop or business.…

Your business is more than just products and services – it’s an entire customer journey, and how you promote your company will determine how your audience interacts with you. Your brand’s retail marketing should encompass all channels, such as ads, promotions, social media, website, and signage. Businesses sometimes neglect the importance of robust print advertising…

Business owners know that it’s vitally important to invest resources in the products and services that their company sells. However, to gain brand recognition and attention from potential customers, you may find that you need something more.   Do you want your business to make an impactful first impression? Grow your brand and add wall graphics…

Window vinyl coverings come in a range of different looks and styles to match your marketing needs. They can all be personalized to make sure that you get exactly what you need for a business, organization, or anything else. Perforated Window Film This type of window film is well-known, so it is asked for quite…

When it comes to designing the ideal look for your fleet of emergency vehicles, you want something that will reflect the branding perspective of your organization. Police departments, healthcare, and fire departments all have safety and legal requirements their vehicle graphics must adhere to, and this varies across each region.  What Your Emergency Vehicle Needs…

When it comes to communicating with the public there is no shortage of mediums to promote information. The challenge is determining the best approach for delivering your message to your intended audience. The University of Missouri-Kansas City came to Signature Graphics with this similar challenge, and together we innovated a way to promote the university’s…

When done right, vehicle wraps are noticeable, eye-catching, and possibly the most dynamic form of marketing for your brand. But the trouble is that horrible wrap jobs put marketers and businesses off this immense advertising opportunity. That’s why we are here to set the record straight once and for all. Here are some typical misunderstandings…