When Coca-Cola wanted to promote their new coffee product, they came to Signature Graphics for help with part of a national general awareness campaign.
Coca-Cola calls Coca-Cola with Coffee a “breakthrough innovation” in the refreshment coffee category, a beverage that “sips like a Coke and finishes like a coffee.” Infusing Coke’s great taste with three signature flavors of Brazilian coffee, Coca-Cola with Coffee is a invigorating new afternoon pick-me-up.
To help Coca-Cola raise awareness of this new product, Signature provided vinyl fleet graphics for about a dozen tractor-trailers of various sizes. Vinyl graphic wraps are cost-effective, durable and extremely customizable. Coca-Cola’s design team provided Signature with the branding, and we adapted that design to properly fit each vehicle.
Bringing this project to fruition involved a tremendous amount of coordination, both internally and externally. Account executives, materials departments, design and production teams, and field services teams in multiple locations worked together while coordinating with several departments at Coca-Cola, including their marketing and design teams.
In addition, we coordinated with Coca-Cola’s bottlers — franchises with exclusive agreements to bottle Coca-Cola products — to ensure that this project met with their fleet-management needs.
Coordinating this project and seeing it to completion involved a lot of problem-solving on our part to ensure everyone’s satisfaction and to make the project fit the goals of the client.
As with every project, Signature Graphics brought decades of experience and a deep focus on relationship-building to this undertaking. Coca-Cola expressed complete satisfaction that we met their goals, and conveyed appreciation for our transparency and how quickly we developed the relationships needed to get the job done.
Signature’s cross-functional teams of experts approach every project with the goal of helping clients maximize their brand impact for their long-term success. No matter how large the organization, we have the experience and systems in place to execute their needs in a reasonable amount of time.
Fleet graphics are a proven component of successful marketing and corporate branding campaigns. Vehicle wraps are cost-effective, endlessly customizable and visually appealing. Signature Graphics can make your vehicle fleet work for you in new ways, using distinctive designs to get your brand maximum exposure.
We proudly use 3MTM graphic films and overlaminates.