Your business is more than just products and services – it’s an entire customer journey, and how you promote your company will determine how your audience interacts with you.
Your brand’s retail marketing should encompass all channels, such as ads, promotions, social media, website, and signage. Businesses sometimes neglect the importance of robust print advertising for customer engagement, and instead focus their energy on digital channels. However, a study by FedEx Office reveals that 74% of consumers said they entered a store based solely on its signage. Remember that your business signage can have as much of an impact on your company as your website.
Do you wonder if there’s a way to get a higher return on investment for the signage that you purchase? If so, then your company should invest in vinyl banners.
Benefits of vinyl banner printing
Vinyl banner printing remains one of the most effective ways that you can locally advertise your business and increase foot traffic into your shop. Vinyl printed banners can seamlessly enhance your existing storefront, entryway, or your store’s interior without being overbearing. This incredibly versatile signage can make your business look more professional and cohesively express your brand voice.
Vinyl banner printing has numerous other advantages, including:
- Cost-effective with a quick turnaround time
You need to make sure that your investment in signage will pay off. Vinyl printed banners generally cost less than other signage options, and if you order in bulk, you may enjoy even more savings. Vinyl banners can be produced quickly, so they’re a great option if you need something right away.
The design possibilities with vinyl banner printing are near limitless – you can choose from a variety of sizes, colors, and overall aesthetics. This customization potential gives you more freedom to advertise exactly the way you want.
- Versatile and durable
Vinyl banners can withstand a variety of weather conditions, so you can leave them in place during inclement weather. They’re also easy to hang and relocate and they maintain their quality and integrity over time. Because you won’t need to replace your signage as often, you can focus your time – and money – on other advertising ventures.
All signs point to success
Signage is a versatile business tool that has a myriad of applications, and it can serve as a visual medium that drives more attention to your business. Particularly, vinyl banners can help your business with brand recognition, give you a competitive advantage, and even increase sales.
The right signage design company can help you choose the best branding elements and narrative so that you get the most from your vinyl banner printing investment.
Signature Graphics is a trusted company that you can work with for all your design and printing needs. Are you interested in designing and installing quality graphics at your business that will generate results and have long-lasting durability? Contact our team today to place your order.