Healthcare Van
Posted in News

Vinyl Car Wraps: Cost and Benefits vs. Painting

Fleet graphics are a natural component of any successful marketing campaign, and they can help you establish a corporate identity. According to a recent survey by RYP and Becker Group, 97% of respondents recalled ads on trucks, and 96% of respondents thought fleet graphics had more impact than billboards. Vehicle wraps offer you the flexibility to customize your message to any audience and reach more potential customers at lower costs.

Benefits of Vinyl Car Wraps

Some businesses have their fleets repainted to display the right logo and contact information. However, paint is generally more expensive than vinyl wraps, and the car’s resale value decreases with the new paint job.

Vinyl car wraps are large decals or graphics that are placed directly over the original paint, and this method has several benefits over painted designs.

  1. Flexibility
    Car wraps come in a wide range of finishes and colors, which gives your fleet a branded look. Mixing colors and designs, adding texture, and highlighting certain areas makes vinyl more customizable than paint.
  2. Durability
    Vinyl car wraps are rugged, durable, and provide a layer of protection to your fleet, which includes the paint underneath the vinyl. Car wraps can handle normal wear and tear and are resilient to inclement weather.
  3. Cost Effective
    Professional car wrapping generally costs a fraction of the price of a good paint job. Vinyl car wraps are especially cost effective for larger fleets.
  4. Installation
    A new paint design may take 1 to 2 weeks to complete. By contrast, a vinyl car wrap installation typically takes only 3 to 5 days. Cars with vinyl wraps are ready for immediate use after installation, whereas painted logo and branding may need additional time to dry.
  5. Resale Value
    New vehicle paint almost always lowers the value of a car because many buyers do not want branded or modified cars for everyday use. Vinyl car wrapping can be removed without damaging the car or its original paint.

Contact Signature Graphics

Whether your service vehicle fleet consists of small passenger cars or large cargo vans, Signature Graphics can help you leverage your corporate brand by identifying your vehicles with distinctive designs. Vehicle wrapping by Signature Graphics gives you the confidence you deserve – you will get maximum exposure for minimal investment.

Let Signature increase your company’s perceived value in the marketplace. View our Fleet Graphics Showcase and contact us to get started today.

We proudly use 3MTM graphic films and overlaminates.