When it comes to communicating with the public there is no shortage of mediums to promote information. The challenge is determining the best approach for delivering your message to your intended audience. The University of Missouri-Kansas City came to Signature Graphics with this similar challenge, and together we innovated a way to promote the university’s research study across Kansas City.
The research study focused on public transportation and gave valuable information for the city’s bus riders. Our team collaborated with the university and the Kansas City Area Transportation Authority (KCATA) to create a roadmap for promoting the study that was cost-effective, adhered to safety guidelines, and reached the proper audience.
Considering the Alternatives
Our goal was to promote a QR code linking the study at various bus stops across the city, for bus riders to easily access.
Initially proliferated window film was considered, as these graphics can be easily applied in many locations. However, due to public transportation laws, all window treatments are required to be translucent, making the window film difficult to read. Another alternative that is quite common are magnets, as they are easy to apply and remove. But they can also be expensive, running upwards of $30-$50 per application.
Considering the safety and seasonal parameters of this project, our team recommended temporary opaque vinyl to be installed at each bus stop. Temporary vinyl is known for its visibility features, is inexpensive, and lasts up to 6 months. Additionally, the vinyl film can be removed without heat, with no adhesive residue left behind.
Sharing Research Across Kansas City
With our marching orders, we began installing the temporary vinyl at 12 different bus stops across the city. Since the bus stops looked almost identical, our team tracked each site by its intersection location. This enabled us to provide timely updates to the University of Missouri-Kansas City and the KCATA during installation. Our installers were able to get all 12 installations completed within a day and a half.
The temporary opaque vinyl proved to be the right fit for promoting the research study across the city, as it adhered to safety codes, and enticed bus riders to snap the QR code and access the study.
We value our partners at the University of Missouri-Kansas City’s and the KCATA, along with the innovation and collaboration required for this project.
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If you are looking for a partner to help you reach your marketing and business goals, count on Signature Graphics to help lead you in the right direction. Contact us today to speak to one of our branding specialists!