The Power to Reach
Consider this: A single intra-city truck with graphics can generate up to 16 million visual impressions.*
In fact, study after study ranks mobile media as the most cost-effective and influential advertising media available.
The Power to Impress
How influential? A study by RYP & Becker Group found:
– 97% of survey respondents recalled the ad on the truck.
– 98% thought the ads created a positive image of the advertiser.
– 96% thought fleet graphics had more impact than billboards.
The Power to Target
The industry norm is to estimate fleet advertising impressions by calculating the number of miles driven per truck per day by the type of road.
* American Trucking Association