Category: News

At Signature Graphics, we understand that your unique brand colors are your “signature.” 

We will get your brand colors right, every time. Why? Consistency is critical to your professional image, especially when it comes to vinyl vehicle wraps for your fleet. 

Your fleet graphics turn your vehicles into mobile billboards. But when the color of your graphics is off, or vary from vehicle to vehicle, potential customers notice. That distraction could pull their attention away from the products and services you provide.

Getting the Color Right

The professionals at Signature use CMYK colors and can match any color for your brand, regardless of whether you have the color number — a series of numbers and letters that detail a color profile — on file and whether the number is a Pantone or a hexadecimal color.

If you don’t have the color number available, our specialized process can match the color for vehicle wrap from an existing print or other materials you have available. We’ll even provide you the colors you should be using moving forward, further protecting your brand guidelines.

Printing on High-Quality Vinyl

Signature provides 3M vinyl fleet wraps, meaning your fleet graphics are made from world-class materials. Through our partnership with 3M, we hold a MCS Warranty Certification, which means we can offer the top performance guarantee on the market. 

Designed to last five to eight years, custom vinyl fleet wraps in your brand colors also protect the body of your fleet vehicles from chips and scratches and protect your investment over the long term.

Professional Service from Signature

Before production of any new items, we provide full-size line art, color matches and proofs for your review and approval through our innovative and proprietary brand management system, brandRESPONSE. Additionally, these elements can be placed on the actual vehicle or equipment to evaluate the size, proportions and color.

Don’t settle for “close enough” when it comes to your brand colors. Signature Graphics will provide a perfect match. Contact us to get a quote.

We proudly use 3M^TM graphic films and overlaminates.

Vehicle age is on the rise across industries, new research from IHS Markit reveals. The average age of light vehicles in the US has risen to 11.9 years in operation. It should come as no surprise then that more businesses are considering updating their fleets as their vehicles age. Updating at the right time avoids unnecessary repair costs and unforeseen delays in service.

So when you start researching a new fleet, what questions should you ask? Signature Graphics has listed nine questions to ask to help you make the right choice for your fleet needs.

1. What are your business needs now?
Five years ago when you were just starting out, you may have only needed a fleet of four commercial vans. But now that business is booming is your small fleet holding you back? Additionally, have your offerings changed? For example, you may not need a refrigerated truck if you’ve dropped delivery from your offerings. As your business demands and products shift, it may be time to upgrade your fleet entirely or add vehicles to satisfy specific needs.

2. Is your fleet meeting fuel efficiency standards?
The energy needed to power your fleet can represent a large line item in your budget, especially if you haven’t upgraded in a long time. Business owners can check how the fuel efficiency of their fleet stands up against newer models by speaking with a dedicated representative at a dealership’s fleet department.

3. How safe are your fleet vehicles?
Safety is key both for fleet drivers and your business. Go online or call a local dealership to see if there have been any manufacturer warnings about your vehicles. You can also speak to an insurance agent to determine how a new fleet would impact your monthly premiums. In some cases, the total amount you would save because of improved safety might be reason enough to invest in a new fleet, not to mention boosting your employees’ safety when they hit the road.

4. Does your fleet look like it popped out of a time machine?
Good branding matters. Your branded fleet is a moveable billboard, so driving around a 1989 model with peeling graphics sends the wrong message no matter how good your service is. Plus, if you invest in a new fleet, it could give you an opportunity to revise your graphics to create something more eye-catching and iconic.

5. Is your fleet reliable?
When you first started your business, perhaps you went for a model that wasn’t quite top of the line but fit your budget. However, an unreliable vehicle will affect your entire team – not to mention your budget. If one driver’s car breaks down, someone else may have to pick up the slack, or you may just miss out on some business. Check your records and ask, “When was the last time my fleet had a breakdown?

6. Should You Reface or Replace? 

You don’t always have to start from scratch. If your fleet is up-to-date or has more years left in it, then maybe all you need is a branding reface. Refacing a fleet is an inexpensive method that covers your current branding with digitally printed vinyl to make it look new. But it’s important to know when to start fresh. At Signature, we offer proprietary software called brandRESPONSE that lets you manage the refresh of your entire fleet all in one place. If your fleet is damaged, unstable and breaking down, it’s time to turn over a new leaf with a complete replacement of the vehicle and its vinyl graphics.

7. Do you have a plan for keeping fleet graphics fresh? 

What happens if your fleet has aged well, but your branding hasn’t? If that’s the case you need a plan to keep your graphics fresh, new, and engaging. A bold, colorful display makes a huge impact on potential customers and generate 30,000 impressions per day. The benefits of fresh graphics are endless: you can achieve cost-effective advertising method, create a lasting impression, build brand awareness, and protect your vehicle. 

8. Did you add final mile vehicles, and can your brand adapt? 

Closing the final mile with customers is more important than ever. Customers have come to expect rapid delivery times, putting pressure of fleet managers to add more light and medium-duty vehicles. While these vehicles are great, they can disrupt the fleet and disjoint consistency in your brand—and in branding consistency is key. Brand adaptation requires a bird’s-eye view of planning your branding and delivery across the board.

9.  Do you have the right partner? 

Don’t trust your branding to just anyone. Feel sure that your company messaging is the right hands by partnering with a trusted graphics company that can deliver a team of experts. At Signature Graphics, we’ve perfected the art of guiding customers through the vehicle wrap process so it’s virtually painless. We specialize in staying attuned to your individual needs and adapting as your project evolves. 

Contact Signature Graphics for Your Fleet Graphics

Signature Graphics is ready to apply our 40 years of experience on behalf of your business. Our clients love our excellent customer service, pioneering ideas, and data-driven branding strategies. We’re a 3M Graphics Partner and Omnicom Group member, so you can trust that you’re getting the best quality for your fleet graphics. Contact us today to start updating your fleet graphics.

We proudly use 3M^TM graphic films and overlaminates.

Many heavy equipment franchises and corporate-owned and private dealerships across the country buy their heavy equipment from Original Equipment Manufacturers (OEM) such as Cat, Kubota, Case, John Deere, Doosan, and Toro. 

When you think of those OEMs, do you see their branding — such as Cat graphics, Kubota graphics, and John Deere graphics — in your head? Your dealership should be just as well-branded on each piece of heavy equipment!

Signature Graphics can help you seize an opportunity to market your dealership with custom-designed fleet graphics for your heavy equipment. 

A Professional Touch

Stand out from other dealerships with a professional graphic that features your name, logo and mark — in addition to the OEM logo — on all new sales. 

This is an easy way to reach potential new customers who are looking to add heavy equipment to their fleets as they admire new equipment on job sites.

Service Trucks and Rental Fleets

In addition to heavy equipment sales, your dealership’s fleet of service trucks and rental equipment also needs branding. Go big and bold with these vehicles, using full-vehicle wraps that build on the design of your dealership graphic.

Cost-effective and eye-catching, these wraps also will promote your dealership with a unified brand presenceand attract more business. 

Putting It All Together

Our experienced designers and installers use quality materials like 3M and are committed to meeting the unique needs of your dealership.

Our printing and installation services are available nationally. Plus, you can track your fleet’s graphic needs through brandRESPONSE, our asset management tool.

More importantly, professional fleet graphics and vehicle wraps will increase your dealership’s overall brand identity, which will draw in potential customers and help drive them to become repeat customers.

Request a Quote

Signature Graphics has a team of experts on hand to help you design heavy equipment fleet graphics styled to your unique needs. Contact us today to request a quote.

We proudly use 3M^TM graphic films and overlaminates.

Delivery has become a staple service for many businesses, from catering companies to car dealership customer shuttles. Every day, we see a delivery truck on the roads, in our neighborhoods and at our businesses.

But if the vehicles aren’t branded, those businesses are missing an important opportunity to attract new customers and grow their profits.

A truck wrap from Signature Graphics will deliver results for your business. We offer custom and high-quality wraps for your delivery vehicle, no matter its size or shape.

What makes a good delivery truck wrap?

1. Consistent Branding

A “brand” is personal identity of a business and includes its name, the colors and typography it uses and its logo. A brand is how a business sets itself apart from its competition and how that business builds loyalty among its cutometers. A brand identity is stronger when the same logo, typography and colors are used the same way on everything associated with that company, from business cards to delivery trucks. 

2. A Call to Action

Your truck wrap will catch the eye of a potential customer and it also should spur them to take action. The most effective calls to action are simple. Include your phone number and your website in your truck wrap design with instructions, such as “Call us” or “Visit our website.”  

3. A Promotion

Including a special promotion or offer on your delivery truck wrap will give both new and returning customers added incentive to get in touch with you quickly. These can include a special deal for first-time customers, a limited-time deal, or a cross-promotion with another company.

Contact Us

A vehicle wrap turns your delivery car or delivery truck into a cost-effective mobile billboard. Your branding and your message go anywhere that car or truck goes, catching the eyes of motorists and pedestrians alike. The experts at Signature Graphics can help turn your ideas into reality. Call us today.

We proudly use 3M^TM graphic films and overlaminates.

As a business, a car dealership’s primary objective is to sell cars, but as many customers and professional salespeople can attest to, selling cars can be a complicated endeavor. In other words, having a great product is only part of the equation when it comes to doing business. The key to successful business relationships is anticipating the customers’ needs and coming up with solutions that haven’t even been communicated yet.  

Partnering with other businesses that provide vehicle-related services can make the difference between a sale and a missed opportunity. Signature Graphics is a market leader in fleet graphics. We regularly partner with car dealerships to provide them with two key benefits that will boost sales and provide their customers with a superior experience. 

Provide Your Clients with Fleet Graphics Solutions

If you have a client that purchases their entire fleet from your dealership, then partnering with a fleet graphics provider can benefit both you and your valuable client. Your fleet manager client has a complicated job, so offering a fleet graphics solution is likely to surprise and delight them! Signature Graphics is a great partner for dealerships and fleet managers because we’re a one-stop shop that can provide much-needed support.

• Design—Signature Graphics offers expert consultation and support with our design experts. We provide as much support as you need to make your brand come alive.
• Install—We make installation as smooth as possible with prompt delivery, flexible arrangements and even global installation.
• Manage—We offer 24/7 online ordering, and a proprietary management software that lets you track your fleet graphics progress all in one place. 

When you partner with Signature Graphics, you’ll gain a competitive advantage by being offering a complete sales and service solution. 

Advertise Your Dealership with Fleet Graphics

Stand out from other dealers in your area with fleet graphics and environmental graphics for your dealership. Wrap your parts truck, customer shuttle, and display vehicles; the ROI on vehicle wraps can’t be overstated.

• A single wrap can generate between 30,000-70,000 impressions a day. 
• One wrap lasts up to five years and offers a cost per thousand impressions (CPM) of $.048! 
• Vehicle marketing results in a 97% message recall for viewers

Signature graphics also provides high-quality environmental graphics so you can make the most of unused visual real estate, refresh your retail space, or tell the story of your brand before your clients even enter your business. 

Partner with Signature Graphics

Signature Graphics has been meeting the needs of our clients since 1986. We bring our highly skilled and cross-functional team to every partnership and project so we can deliver solutions-based results every time. When you align with Signature Graphics, you’ll gain a competitive advantage for your dealership. Contact us today to discuss how a partnership might benefit your business!

We proudly use 3M^TM graphic films and overlaminates.

You’ve invested in your business by wrapping your fleet in graphics. It’s a great choice with excellent returns! According to the Outdoor Advertising Association of American, a single wrap can generate between 30,000-70,000 impressions a day. Your fleet looks great, but how long can you expect the vehicle wrap to last? And what if it’s damaged? When you work with Signature Graphics, you can rest assured that your investment is protected because your fleet graphics are covered by 3M’s MCS Warranty.

Top Fleet Graphic Quality and Coverage

Signature Graphics is a 3M Certified Partner. We stand behind the products we put on your vehicles because they’re the gold standard of quality and they’re backed by the most comprehensive graphics warranty in the industry: the 3M MCS Warranty. Other graphics companies may offer some coverage, but only 3M offers science-backed testing, full coverage from the first day to the last, and quality guarantees that cover everything—including ink!

Key 3M Warranty Benefits for your Fleet Graphics

You’ve put a lot of care into building your brand, and you want fleet graphics that reflect the same level of quality and attention. Signature Graphics uses 3M materials that are known for their excellent print quality and durability. 3M is so confident that their products will stand up to wear-and-tear, they offer the best warranty in the business. When you wrap your fleet with 3M products, you’re getting excellent print quality, vivid graphics, and excellent warranty benefits including:

• Extensive weather testing. 3M has one of the industry’s largest testing centers where they simulate conditions for all seasons in weather conditions found all around the world. 
• Non-prorated coverage. With the 3M MCS warranty you receive full coverage from the first day to the last. You’ll receive full replacement coverage throughout your entire warranty period. 
• Publicly available warranty information. Feel confident about your coverage. All 3M warranty information is available to the public, so if the unexpected happens, you won’t have to deal with more surprises.
• Full System Warranty. Unlike other graphics providers, 3M MCS Warranty even covers ink fading, ink cracking, and ink peeling. 

Request a Quote

In an industry that’s plagued with unpredictable services and inconsistent quality, Signature Graphics offers an unparalleled standard of excellence. Our best-in-class products and partner warranties allow you to confidently bring your brand to life. Enjoy worry-free fleet graphics; request a quote today. 

We proudly use 3M^TM graphic films and overlaminates.

If you manage a fleet but don’t have your vehicles branded, you’re missing out on an excellent marketing tool that offers outstanding ROI. Not wrapping your vehicles could cost you thousands of dollars in missed business. Luckily, the solution is simple! Wrap your vehicles in fleet graphics. 

At Signature Graphics, we’ve perfected the art of guiding customers through the vehicle wrap process so it’s virtually painless. We specialize in staying attuned to your individual needs and adapting as your project evolves. Still not convinced? Read on for nine more reasons why Signature Graphics can boost your marketing ROI through our Fleet Graphic expertise.

1) Conditioned Warehouse for Inventory & Fulfillment

Signature Graphics recently expanded to include a new warehouse facility that allows us to keep vinyl and printed materials on hand. Because we have materials at the ready, we’re able to offer same day shipping. 

2) Certified 3M Fleet Graphics

We are proud to partner with 3M to provide you with world-class materials and gold-standard results. Thanks to our partnership, we hold a MCS Warranty Certification, which means we can offer the top performance guarantee on the market. 

3) No Disruption to Vehicle Service Hours 

Managing a fleet is like trying to solve a puzzle whose pieces are constantly moving. That’s why we work around your vehicle service hours to install fleet graphics when your vehicles are off the clock. That means we’re available to work nights, weekends, and on the road with our pop-up installment tents.

4) Global Consistency Installation Network

There are lots of variables to consider when designing fleet graphics, vehicle makes and models chief among them. While other companies may not be able to adapt, Signature is prepared to install the same design to different makes and models. You’re entire fleet will shine with consistent colors and beautiful installation on every vehicle.

5) Screen Printing from 100 to Thousands of Vehicles

Our screen printing capabilities can’t be matched. Unlike digital printing, we can match all HEX and Pantone colors, giving exact color matches for brand consistency. Screen printing is perfect for large jobs of 100 or more vehicles, giving you a cost-effective and accurate result.

6) Experience 

An Omnicom Company, Signature Graphics is part of a global network of leading marketing communications companies. Thanks to our unrivaled products and unfailing customer service, our work is valued by many Fortune 500 companies and hundreds of well-known brands. 

7) Quality Control

When it comes to effective fleet graphics, accuracy is paramount. That’s why we have check points at every step of the process: design, printing, shipping, and installation. With Signature on your side, you can rest assured that your fleet graphics are flawless.

8) After Sale Support Unrivaled

To address fleet management consistency , we created brandRESPONSE, our exclusive tracking and reporting tool. With brandRESPONSE, every detail of your fleet graphic project is in one place, giving you an easy way to monitor the progress of your entire fleet in real time. 

9) Supplier Relationships

Relationships drive business and we pride ourselves on our strong relationships with fleet graphic vinyl providers. We’re able to respond rapidly to your needs because our suppliers regularly source us with the best quality materials.

Request a Quote

Signature Graphics has been meeting our clients’ sort-and long-term needs since 1986. Our clients rely on our solutions-based approach and our long-lasting products. From design to installation, Signature Graphics can be your partner for success in fleet graphics! Contact us today for a quote!

We proudly use 3M^TM graphic films and overlaminates.

Stunning Vinyl Graphics Create Inspiring Spaces

When Wanatah School needed a creative solution to breathe new life into its aging building, staff turned to the experts at Signature Graphics for help.

The issue? Metal panels installed across the school’s exterior were weathered and corroded.

Our solution? Custom-made brown vinyl coverings that could be installed over the metal panels offer a cost-effective way to make them look brand new again.

Combined with a series of bold and vibrant graphics professionally printed on vinyl and installed the large windows at the front entrance as well as in public spaces throughout the school, the project gives the entire building a creative facelift and inspires school pride for students, families and staff.

The transformation starts at the front entrance, where the large windows and front doors are wrapped in green and proudly proclaim “T-I-G-E-R-S.” A dazzling image of the Wanatah School’s tiger mascot welcomes visitors at the center of the entryway.

The theme carries through the front office, cafeteria, gymnasium and main conference room, where a new eye-catching graphics in the same brilliant green show off the school’s logos and mascot through a cohesive, fun and meaningful branding effort for the school.

Boost School Pride with Vinyl Graphics

Signature Graphic’s expert designers regularly partner with schools and universities to create custom graphics to fit any space that instill team pride and champion academic accomplishments while renewing aging infrastructure.

We can work on any surface, and options to consider include:

• Building Graphics
• Stadium Graphics
• Vehicle Graphics
• Wall Graphics
• Bus Graphics

Additionally, professional installation is available nationwide.

Easily Update Your Infrastructure

Don’t let aging buildings affect the way the community views your school or business. Signature Graphics can work with you and your unique needs to refresh your infrastructure and with professional vinyl coverings that capture attention for the right reasons.

Contact us now to request a quote.

We proudly use 3M^TM graphic films and overlaminates.

As Signature Graphics expands with a new warehouse facility, we’re ready to meet your inventory and fulfillment needs with our special blend of reliability and personalized service.

Same-Day Shipping For your Graphics

Our warehouse allows us to stockpile vinyl and other printed materials to support all your branding campaigns, large or small, for your physical locations or your fleet. And with our easy-to-use Just-In-Time Delivery Service, we’ll ship to you the day you order them.

It doesn’t matter if you’re a growing or an established small- and medium-sized business or franchise or a Fortune 500 company, our new warehouse offers ample storage space and Signature Graphics offers the professional support you expect. Just think of the space you’ll be able to repurpose from storage to other needs.

Track Your Graphics with brandResponse

Ordering is easy with our “signature” brandRESPONSE software, which gives you 24/7 access to graphics for your fleet or stores through state-of-the-art technology.

With brandRESPONSE, you remain in control and have easy access all your account information, including order status and stock levels. You also will get weekly updates with details about your account to help you manage the complexities of branding, including your current inventory levels, how products are being used, and the locations they’re being delivered.

Widely recognized for its efficiency and ease, brandRESPONSE is used by major companies across the nation, including those that manage thousands of locations and vehicles that require thousands of variations of their creative assets.  

Accurate data is key to branding success, and brandRESPONSE is a powerful tool for monitoring projects big and small, including photos of installations when you can’t be there in person, as well as tracking vehicles in your fleet.

Graphics Service You Can Trust

When you combine brandRESPONSE with our Just-In-Time Delivery, you get an efficient and reliable service that can’t be beat.

Have questions? Our experts are available to discuss your unique needs and identify how Signature Graphics can serve you best.

Request a quote now!

We proudly use 3M^TM graphic films and overlaminates.