Category: News

People love to window shop and savvy retail professionals know that beautiful window displays are a powerful tool to turn casual browsers into paying customers.  Inventive window displays date all the way back to 1874, when R. H. Macy pioneered the very first Christmas windows in NYC.  Since then, major retailers have competed to outdo each other employing the likes of Andy Warhol and Salvador Dali to tell the story of their brand. Macy was on to something: by leveraging imaginative window displays, he ushered potential customers into a magical experience they wanted to be a part of.

If you’re ready to leverage your storefront to convert more customers but don’t want to invest in expensive or theatrical displays, then we’ve got great news!  Any retailer can tell the story of their brand with vinyl window graphics! We’ve broken down the process into a couple of easy steps that will have people stepping off the sidewalk and up to the check-out counter in no time.

Pick a Theme

You know your brand better than anyone, so choose an aspect of your brand to draw potential customers in.  Select from seasonal ideas, product promotions, or a certain problem your products help customers solve.  The possibilities are endless, but success is in the focus!

Guide the Eye

Once you’ve picked an area of focus, it’s time to organize. Work with a professional window graphics designer, like our experts at Signature Graphics, to develop strategic visuals that guide the eye. With thoughtfully placed window graphics, the audience will naturally flow through the story you’re telling without a second thought.

Empathize with Your Customer

Put yourself in your customer’s shoes and imagine what would appeal to them.  Start with identifying one or two pain points that you can help solve.  Then, use your branded window graphics to lead them to the solution—but don’t give away the secret.  Encourage them to enter the store to find the solution.

Maintain Interest with Continuity

Studies show that stories have the power to keep our brains engaged like almost nothing else.  Keep your customers interested by continuing the theme of your branded window graphics inside the store.  You can utilize related displays and wall or floor graphics that continue the story you began before your customer ever walked inside.

Decorating your facility’s windows is a great way to maximize your use of space, and you can rely on the professional design and printing team at Signature Graphics to help you create and install eye-catching graphics that improve your business.  We offer expert, turn-key service that gives you the flexibility & confidence to tell your brand story in a way that will convert.

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Learn more about how window graphics can help grow your business. Contact Signature Graphics today to request a quote.

We proudly use 3M^TM graphic films and overlaminates.

If you’ve ever seen patrons in your space looking a bit lost, then your business or institution might benefit from wayfinding planning.  Wayfinding is the process of navigating from point A to point B and a system of tools that helps with that process. One of the most simple and effective ways to help patrons navigate their physical environment and orient themselves in their location is with Wayfinding signs.

Wayfinding graphics and signs are particularly important in complex environments like sports arenas, healthcare facilities, educational campuses and transportation hubs.  They guide people to their destination and enhance their understanding and experience of the space, which in turn helps develop a sense of safety and security.  Here are some steps you can take to ensure that your wayfinding system is effective.

Purpose: Determine Your Strategy

There are many ways you can guide a patron toward their destination:

• Signage
• Colors
• Maps
• Symbols

Think about the services you offer and the typical paths your patrons travel to create a system that’s helpful and efficient.  For example, healthcare settings might opt for simple, text-based directions, while airports might utilize carefully sequenced information and maps.

Location: Navigation, Orientation, and Landmarks

Decide how you will communicate the three main basics of wayfinding:

• Navigation
• Orientation
• Landmarks

How will you communicate which direction a patron should travel to move from point A to B?  How will you help them orient to where they are within their environment? Finally, how will you help them identify and recognize important landmarks they encounter?

Functionality: Familiarize Yourself with Common Tools

There are four basic types of tools in Wayfinding planning signs:

Information

Informational signs provide supplemental information about the space, like where you can find Wi-Fi or delineating what space is for personnel vs. public.

Direction

Direction signs do what you might suspect; they tell you what direction to travel in. 

Identification

Identification signs provide information about locations and landmarks and include door plaques and entry & exits signs.

Warnings

Warning signs like “no smoking” or parking information keep people safe and keep things running smoothly.

Design: Keep Your Branding Cohesive

Wayfinding builds trust with your patron so it’s important that the visual elements like font, color, and symbols are consistent with your brand.  This keeps surprises at a minimum and creates comfort and confidence for your patrons.

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Creating a system that works doesn’t have to be overwhelming.  At Signature Graphics we’ll pair you with an expert who can ensure that your wayfinding planning is both useful and beautiful.  Contact us today to request your quote. 

We proudly use 3M^TM graphic films and overlaminates.

Weather shouldn’t determine your fleet graphic needs. While winter fleet graphics installation requires specific parameters for the application, Signature Graphics can meet your needs regardless of the season.

The best time to apply fleet graphics is when it’s 65 degrees and dry. For most of the country, it’s a narrow window to find the perfect climate. If you miss the window, your graphics application may require renting a climate-controlled space and transporting your fleet to its location.

For most businesses, the agility that comes with changing and installing graphics year-round is vital. From seasonal changes, sales, or just replacing something that’s lost its luster, a partner that can work at any time is ideal.

Pop-Up, Climate-controlled Fleet Graphic Installation Tents

Signature Graphics brings the climate-controlled installation to you.

Introducing pop-up fleet graphic installation tents. The tents are climate-controlled and perfect for providing the proper application environment regardless of the weather.

Cold weather can cause vinyl graphics to become brittle, and your fleet often must travel through various weather conditions to properly serve your clients.

Climate-controlled installation prevents issues from temperature fluctions and allows graphics to cure in an ideal manner.

Signature Graphics’ pop-up fleet graphic solution, thanks to a partnership with Omnicom, allow it to come to where your asset is for application. It provides the proper radius around your trucks to give space for installers to apply your graphic.

In addition, our pop-up solution keeps you from having to do the extra legwork to find a climate-controlled facility. Because we come to you, there’s no time spent looking for a location or the additional costs that can come with renting a facility.

It also means your graphic application shouldn’t be delayed because of weather conditions. This saves your business time and money. Our solution means your message gets delivered any time of year, at any location.

Contact Signature Graphics for your full-service fleet graphics solution.

We proudly use 3M^TM graphic films and overlaminates.

Nothing should delay your brand’s message. From vehicle graphics to graphics for storefronts and other environmental spaces, your message should be displayed where you need it when you need it.

While the supply chain has been and continues to be, at the mercy of the COVID-19 pandemic, manufacturing disruptions, driver shortages, and evolving government policies, Signature Graphics can provide solutions to keep your company’s message front and center.

Although there will still be delays, Signature Graphics’ partnership with Omnicom and our purchasing power with 3M allow us to minimize delays as much as possible and prioritize your vinyl graphic needs.

In addition, 3M was recognized as Supplier of the Year in 2020 by Supply Chain Drive, and increased manufacturing capacity.

Planning Ahead for Brand Adaptation

Even with the strength of our partnerships, planning is key to getting what you need, when you need it, and maintaining your graphics to their best quality.

Signature Graphics offers its brandRESPONSE platform to help you map out your graphic needs ahead of time. This will also help alleviate any potential supply chain issues or uncertainty in supply that may arise. You’ll know what you need when you’ll need it, and when to order it.

• Our platform allows your business to build up future inventory and figure out budget-friendly options for your graphic needs.
• Our brandRESPONSE platform can help you set a plan to maintain graphics and manage maintenance schedules for your fleet and/or retail vinyl graphics.
• By working with Signature Graphics design and consulting services, you can help your business avoid common hurdles in designing and installing fleet graphics and retail or environmental graphics.
• Our volume and credibility on the national scale can give you peace of mind you are partnering with the right brand.

Contact Signature Graphics to ensure your brand maintains quality and consistency during supply chain disruption.

We proudly use 3M^TM graphic films and overlaminates.

When it comes to delivering your brand and message, your fleet’s graphics can do it for you from start to finish.

Closing that Final Mile is critical to customer satisfaction. Consumers want the goods and services they order, and they want them quickly.

Brand consistency and getting your message to a customer’s door in the Final Mile is more challenging than ever with the introduction of light and medium-duty vehicles.

The additional fleet vehicles cause disruption and disjoint consistency in your brand from vehicle type to vehicle type.

How we can help

Signature Graphics, an Omnicom Company, provides more than just the physical fleet graphics for your company. We offer a multi-level agency experience that takes a birds-eye view of planning your branding and delivery across the board.

Our established network of installation experts, experienced designers, and a proprietary inventory and project management tool (brandRESPONSE) delivers quality to every vehicle.

brandRESPONSE lays out a road map that helps you remotely navigate real-time results from your fleet branding. It helps provide brand consistency across all vehicles, no matter where they are, by storing data and inventory availability all in one location.

Signature Graphics forecasts and tracks graphics’ lifespan and provides best practices for avoiding their deterioration and rollout of updated ones when necessary.

Start Branding Your Final Mile Vehicles Today

Contact Signature Graphics today for a final mile solution to consistently brand your fleet and deliver messages to customers at all points.

We proudly use 3M^TM graphic films and overlaminates.

Small businesses like ours know the importance of saving when you can and making the most out of your expenses.

Suppose you are already shelling out capital for a fleet of vehicles and maintenance. In that case, the logical step is to use that fleet to deliver your company’s message, branding, deals, and contact information.

Vehicle wraps can punch up your fleet and give you a tax-deductible advertising option.*

What can be tax-deductible for vehicle wraps?

Like most advertising expenses, wrap-around vehicle graphics are included in what the IRS can deem “ordinary and reasonable” miscellaneous tax deductibles.

Decals and partial wraps also can be considered tax-deductible when on a company-owned vehicle.

Other regular advertising expenses fall under the “ordinary and reasonable” category. Vehicle wraps can be considered the same as other advertising signs, such as banners, and be tax-deductible.

Often the creation of a vehicle wrap – such as design and labor costs – also fall into the miscellaneous tax deductibles.

Your business can get money back on the expenses of advertising on its company-owned vehicles, which are already necessary for your organization’s operations.

Watch Out for These Common Pitfalls

Don’t fall under the pitfall of classifying a vehicle wrap as a business expense if you are also trying to deduct everyday wear and tear, and mileage.

There are also tax-deductible issues if the vehicle wrap is used on a personal vehicle.

Please note, we are not accountants or tax experts. Before filing, be sure to check with a tax attorney or CPA for the specific laws and tax codes in the state(s) you operate.

And always keep your receipts! The IRS likes proof of how you do business.

Let’s get started

Contracting with Signature Graphics – in most situations – can be considered tax-deductible. Contact Signature Graphics today to start working on compelling advertising graphics for your fleet.

*Signature Graphics is not a CPA or tax attorney. Please consult your attorney or CPA for specific laws and tax codes in the state(s) you operate.

We proudly use 3M^TM graphic films and overlaminates.

Signature Graphics — backed by our parent company, world-class advertising agency Omnicom Group — is the absolute best company to meet your wide-format printing needs.

 
Maximum Quality and Speed for Wide-Format Printing

We use the most technically advanced five-meter LED roll-to-roll printer on the market, allowing us to offer the highest quality — 1,200 DPI full-color printing using 3M premier products — at amazing speeds. We can print up to 5,242 square feet per hour and we offer seven different color options, plus white or clear.

Our use of 3M inks and films means your graphics will be covered by the MCS Warranty Certification, the highest level of guarantee for the performance of your graphics.

Many Wide-Format Graphic Applications

Our wide-format printing is perfect for many different kinds of applications, including building wraps, billboards, backlit graphics, floor graphics, vehicle and fleet wraps, window graphics and more. Our world-class designers know how to get the absolute best results for each of these applications.

With our high-resolution, full-color printing capability, you’ll get smooth shadows, gradients and color transitions, as well as incredibly sharp text. Your advertisements will pop and stand out from the competition.

The high-speed capability of our wide-format printer means you get your urgent job completed on time.

Environmentally Friendly Graphic Production

Our advanced printer technology reduces waste by producing consistent color output and its simple operation — and it uses less energy and fewer consumable parts than other printing options.

For fast, high-quality wide-formatting printing, Signature Graphics has got you covered. Contact us today for more information.

We proudly use 3M^TM graphic films and overlaminates.

Out-of-home advertising is the No. 1 most viewed and uninterrupted form of advertising.

Out-of-home advertising — which includes billboards, fleet graphics on vehicles, digital billboards, retail window graphics, sky banners pulled by airplanes, backlit graphic displays, bench advertising, building advertising and more — is an extremely effective way to get your message in front of many, many eyes.

Here are some of the benefits of OOH graphics that you should consider as an advertiser or business owner:

1) Reach

More than 90 percent of the nation is touched by out-of-home advertising every day. Your customers unobtrusively see these advertisements everywhere, every single day. Unlike digital advertising, there is no “close” button or “skip advertisement” button.

2) Generate Attention and Interest

Out-of-home advertising meets your audience in a variety of places, out in their everyday environments. Signature Graphics makes sure your billboards, fleet graphics and other out-of-home advertisements generate attention and attract the interest of those who see them. We will get you the kind of engagement that leads to action.

3) Size

One advantage for out-of-home advertisers is the extremely large canvas it provides: Billboards, fleet graphics and other similar advertising are generally very large, giving Signature Graphic’s talented designers plenty of space, often in a wide format, to exercise the kind of creativity that practically guarantees you will win customer attention.

4) Constant Innovation

OOH is advertising’s oldest form, so we are always finding ways to be different and stand out in each environment. For instance, we can use proximity beacon marketing to help you deliver a personalized, dynamic consumer experience. Proximity beacons help you focus your communications in high traffic areas and transmit timely, relevant and targeted messages to potential customers.

Contact Signature Graphics to learn more! Our OOH graphic designers are some of the most creative at work today. It takes real talent to make advertisements stand out and attract attention in such a diverse array of environments, and our designers bring it to life.

We proudly use 3M^TM graphic films and overlaminates.

If you’re in the trucking or transportation business, regulatory compliance can be a major burden. We can help ease the load in one area: U.S. Department of Transportation number requirements for certain vehicles.

When Are USDOT Numbers Required?

Unique USDOT Numbers are required in a number of situations when involved in interstate deliveries (or in-state deliveries that involve crossing state lines or transporting goods that originated out of state):

• Vehicles with a gross vehicle weight rating above 10,000 pounds
• Vehicles carrying eight or more paid passengers (or more than 15 unpaid passengers)
• Vehicles hauling hazardous materials

Dozens of states also require commercial motor vehicles to obtain USDOT Numbers even if they are not involved in interstate commerce.

The USDOT Number is a unique identifier used in “collecting and monitoring a company’s safety information acquired during audits, compliance reviews, crash investigations, and inspections,” according to the Federal Motor Carrier Safety Administration.

Meeting the Standards

There are strict regulations for the placement and style of USDOT Numbers on your vehicles. Failure to adhere to those regulations can result in hefty fines. Signature Graphics can ensure that doesn’t happen to you.

As part of our graphics services, we can make sure you’re following every guideline and regulation so that the USDOT Numbers on your vehicle are the right size and in the right locations. We can install the graphics and maintain inventory so you always know you’re in full compliance. We use top-quality, durable materials built to last.

Part of the Package

We can include this service as part of a package for fleet graphics or other services, which includes the use of brandResponse, our proprietary graphic management and inventory management software. This project and asset management software helps visualize intelligence and data gathered by each graphic interaction.

For more information about how we can help take this regulatory compliance burden off your plate and increase your brand identification, contact us today.

We proudly use 3M^TM graphic films and overlaminates.

Diversify your marketing efforts and retain your audience’s attention with proximity beacon marketing.

What is a beacon?

Beacons collect and transmit timely, relevant, specific messages about your products or services to nearby smart devices while collecting data.

A beacon advertising campaign with Signature Graphics takes advantage of our expertise in fleet graphics and environmental advertising by focusing your messages in high traffic areas where your consumers frequent. By equipping these graphics with beacons, your awareness campaigns will build in location data collection and be able to continuously market to consumers.

It’s called proximity marketing. The beacons are just a device that captures information about your target audience and enables you to capitalize on the use of smart devices in an area to engage your them via notifications.

Why Proximity Marketing with Signature Graphics

Proximity marketing can turn a static consumer experience into a personalized dynamic one. Specific messaging can be delivered to a user’s smart device through apps, and calls-to-action can be delivered according to the users actions or location.

Whether it’s a promotion, events, or useful information, the notifications delivered via beacon marketing campaign help personalize the experience of the target audience.

Signature Graphics, an Omincom Company, can help harness the power of your fleet and environmental graphics to stay ahead of the competition by leveraging the ever-increasing usage of mobile devices. We find a blend of physical, visual, and digital experiences, that lead to maximizing your ability to retain your target audience and engage them.

We help get you closer to that advertising philosophy, The Rule of Seven.* Proximity marketing via beacons can net up to three impressions – nearly half of how many times a consumer needs to see a message to register and retain it – with one campaign.

See how Signature Graphics can develop a campaign that benefits you by contacting us.

*The Rule of Seven is a timeless marketing concept that states consumers usually don’t take action with your brand until you’ve made seven separate impressions on them. Those impressions have to be different. For example, 20 impressions of a social media ad would only count as 1 impression. But a social

We proudly use 3M^TM graphic films and overlaminates.