Category: News

In the fast-paced world of college sports, creating a strong and recognizable brand presence is essential for any athletic team looking to stand out from the competition. From dazzling performances on the field to the unwavering spirit of the fans, every aspect plays a vital role in shaping a team’s identity. That’s why, while coaches and players build skills on the field, marketing teams often work just as hard to build a strong brand. 

One often overlooked yet incredibly impactful aspect of branding is the team’s mode of transportation: the athletic team bus. By utilizing fleet graphics, sports teams can harness a myriad of benefits that go beyond mere aesthetics. Keep reading to learn 9 reasons your college athletic team should brand their buses: 

9 Benefits of Branding Athletic Team Buses with Fleet Graphics

Fleet graphics can transform your utilitarian bus into a moving billboard. A well-designed fleet graphic design can effortlessly reach fans, influence prospective students, and inspire donors, all while reinforcing a cohesive identity. And that’s just for starters. Here are 9 other reasons to brand your institution’s athletic buses:

1. Team Identity and Unity: Branded buses help create a sense of identity and unity among the athletes and coaching staff. The bus becomes a mobile representation of the team, fostering a strong team spirit and pride among players, coaches, and supporters. 
2. Professional Image: A branded bus gives the team a more professional and polished image. It showcases the college’s commitment to its athletic programs and communicates a robust expert image to opponents, fans, and recruits. 
3. Enhanced Visibility: Branded buses act as moving billboards, increasing the team’s visibility and exposure wherever they travel. This is especially impactful when the team is traveling to away games or participating in tournaments because it raises awareness about the college and its athletic programs. 
4. Recruitment Tool: An aesthetically appealing and well-branded bus is a powerful recruitment tool. Fleet graphics impress prospective athletes with stunning designs and communicate the commitment the college shows to its sports programs. This combines to make them more likely to consider joining the team. 
5. Fan Engagement: Branded buses generate excitement and engagement among fans and supporters. Fans can take pride in spotting the team’s bus on the road, and it creates an excellent opportunity for photo ops and social media posts, further promoting the team!
6. Sponsorship and Fundraising: Branded buses attract potential sponsors and donors. Companies interested in supporting college athletics may be more inclined to sponsor a team with increased visibility through a branded bus. Additionally, the college can leverage the bus’s branding space to promote fundraising campaigns or other initiatives. 
7. Community Connection: A branded bus strengthens the team’s connection with the local community. When the team travels for games, the bus is a recognizable symbol of the college and its sports programs, enhancing community pride and support. 
8. Safety and Security: In some cases, a branded bus can also enhance safety and security. It makes it easier for athletes, coaches, and staff to identify their transportation quickly, especially in crowded areas or during large events. 
9. Memorable Experience: For athletes, traveling on a branded bus can be a memorable and enjoyable experience. It adds a touch of excitement and specialness to the journey, contributing to team bonding and camaraderie. 

Contact Signature Graphics to Brand Your Athletic Bus

Overall, branding college athletic team buses can be a smart marketing and promotional strategy that boosts the team’s image, fosters team spirit, and creates a positive impact on various aspects of the college’s athletic program. 

Signature Graphics not only offers turn-key solutions to wrapping large vehicles, we completely customize the design and process to your needs. Contact us to harness the power of vehicle graphics and boost the profile of your school’s athletics team. 

We proudly use 3M^TM graphic films and overlaminates.

The weather is heating up and so are the outdoor opportunities to celebrate summertime cuisine! There’s nothing better than enjoying great eats on a beautiful summer day, which is why you’re likely to notice an uptick of food trucks and festivals this time of year. 

If you run a food truck or food festival, then you know summer time is prime time for growing your business and producing mouthwatering events that people will talk about for a long time after it’s over. While the food might be the key ingredient to a great event, one element you don’t want to overlook is eye-popping signage. 

How Vinyl Graphics Can Boost Your Food Business

Vinyl Graphics can make any food truck, food festival or food fair a feast for eyes as well as the palate. As any indoor restaurant knows, having great atmosphere is an important part of enjoying a culinary experience. Just because you’re serving food outdoors doesn’t mean you can skip the aesthetics! When you invest in vinyl graphics, you’ll impress your patrons with more than just your menu. Here are just a few of the ways you can use vinyl graphics to boost your food business:

• Be Bold in Branding and Identity: Stand out from the food truck competition with fantastic graphics. Odds are your food truck is in the same space as competing food trucks, so be bold! Choose attention-grabbing colors and appetizing imagery to make a memorable impression. 
• Use Design to Your Advantage: Be sure to follow design best practices like readable fonts to advertise your name, tagline and core menu items on your vinyl wrap or vinyl signage. 
• Get Strategic with Placement: Be sure to consider layout of windows, doors, and other features so your graphics and messaging can shine to its best advantage. 
• Incorporate Social Media: Having a funky and fun food truck practically begs for a photo op. Be sure to include hashtags and other social media info in your vinyl graphics. Your patrons will be more likely to share and tag you, increasing the reach of your brand. If you’re planning an event, use signage to advertise your social media presence and encourage attendees to spread the social media love.
• Stay in Touch: Be sure to include your contact information in a highly visible location, whether that’s on your food truck or via signage at your event. If people want to reach out (say to book your truck or order ahead), then make it easy for them by giving your contact info a front-and-center position. 
• Create Drool-Worthy Awards: Is any food festival complete without awards? We didn’t think so either. ​Consider creating long-lasting awards in vinyl that the winners can display for years to come. These weather resistant awards will generate a sense of pride and prestige and have the added bonus of advertising your event even in the off season. 

Brand Your Food Truck or Festival with Signature Graphics

The food industry requires a tremendous amount of inspiration and hard work. If you’re looking for a graphics partner that can match your creativity and diligence, then Signature Graphics is for you.

For nearly 40 years, Signature Graphics has specialized in creative problem-solving, 24/7 management, and tailored planning and design. Let us help you boost your business with creative vinyl graphics. Contact us today.

We proudly use 3M^TM graphic films and overlaminates.

Take a quick look at your wardrobe, home décor, or accessories and chances are you notice a pattern. If you’re like most people, you tend to gravitate toward certain colors and shades, even unconsciously! That’s because color is more than just something that makes life a little bit more interesting and brighter. Colors pack a serious psychological punch. 

Color psychology is a discipline within psychology that studies how colors affect human mood, behavior, and emotions. Their findings are used by a variety of industries to help soothe, energize, or inspire people around the globe. Designers and marketers rely heavily on color psychology when building a brand, and that includes fleet graphics. Keep reading to learn how you can harness the power of psychology in your next fleet graphic design.

Colors and What They Represent

Cultures have long used colors to symbolize ideas and evoke certain emotions in the viewer. Modern viewers are no different. Colors can still communicate an entire mood and personality with just a glance. It’s one of the most powerful tools in your toolbox when it comes to creating a distinctive identity for your brand and fleet graphics. 

While you may instinctively know what some of these colors represent, we’ve put together a handy cheat sheet to help you navigate the world of color psychology. 

• Red communicates energy, excitement passion, speed, efficiency. It’s also been shown to stimulate appetite and act as a powerful attention grabber
• Blue is all about calmness, trust, stability, reliability, dependability, purity, and cleanliness. Think of the refreshing, cooling nature of the ocean or sky and you’ll understand blue.
• Green brings us back to nature, freshness, and health. Use green to communicate balance, harmony, relaxation, and rejuvenation.
• Orange is great for conveying enthusiasm, warmth, excitement, friendliness, and approachability. Like red, it can stimulate appetite. On the other end of the emotional spectrum, it’s also a color often used to warn people of hazards.
• Yellow communicates happiness, optimism, energy, joy, warmth, and is uplifting. Like red and orange, it can stimulate appetite and also be used for warning, and creating visibility.
• Purple is associated with royalty, luxury, creativity, sophistication, indulgence. Often used by premium or gourmet brands darker shades to evoke elegance, uniqueness
• White brings to mind bright clouds and lovely flowers. It’s pure, simple, clean, innocent, and minimal. 
• Gray is a great choice if you’re looking for neutrality, balance, professionalism, sophistication, and modernity. With gray you’ll show a no-nonsense approach, seriousness, and efficiency.
• Black is powerful, authoritative, professional. Use black to convey elegance, strength, and sophistication. It’s the perfect choice for high-end, luxury products. 

How To Leverage Color for Your Industry

Now that you have a feel for the power of each color, it’s time to break them down according to industry. Of course, you can choose whatever color you like for your brand—sometimes disruption is good! However, keep in mind that color is the fastest shortcut to communicating a lot of information in the shortest amount of time. With the right colors, potential patrons can get an immediate sense of what your brand is about and be invited to learn more.

• Food: Thanks to their proven ability to stimulate appetite warm colors like red, orange, and yellow are strong choices for brands in the food industry.  Alternatively, if you run a health food business, you may consider green to convey vibrance and well-being. 
• Beverage: Bright warm colors are also a popular choice for beverage companies, conveying a sense of energy and fun. Keep in mind that many water companies opt for blue or green to evoke a sense of nature and hydration. 
• Logistics / Freight: Logistics and freight companies need to build trust immediately. Reach for blue or gray to capitalize on a sense of trustworthiness or professionalism. Alternatively, you might find success with red or orange to convey a sense of energy, intelligence, and speediness.  
• Healthcare Vehicles: Blue is a leading color in healthcare as it’s prized for its ability to evoke a sense of calm and trust. Green is also popular choice as it is commonly associated with health and wellness. If you’re looking to stand out from the crowd, you might choose purple as it has been linked with compassion. 
• Utility Vehicles: Tasked with providing the public with electricity, gas, and water, these trusty vehicles are often branded in power colors like red, orange, and black to show energy and professionalism.
• Emergency Vehicles: When we think of emergency vehicles, we often associate them with white, the color of purity and simplicity. It gives viewers a sense that safe and trustworthy help is on the way. However, recent studies have suggested that the best color for emergency vehicles is an eye-popping lime-yellow to help with visibility day and night. 
• Municipality Vehicles: These vehicles should align with the branding of the municipality they serve. Many utility trucks are white because it serves as a perfect canvas to display the municipality logo and contact info. 
• Universities: The most popular color combination for universities is red and white, but branding for universities can come in a variety of colors. Typically, universities stick to two or three main colors that are immediately recognizable to their students, alumni, donors, and prospective students. 

Contact Signature Graphics for Your Perfect Design

If you’re looking to maximize the impact of your fleet graphics, choosing your colors carefully can go a long way.  At Signature Graphics, our creative team has a passion to produce exceptional designs and a track record of happy clients. If you’d like help sorting through your choices of shades and hues to find your perfect brand color fit, get in touch! Our expert designers are standing by to help you harness the power of color psychology in your fleet graphics.

We proudly use 3M^TM graphic films and overlaminates.

In the world of modern marketing and branding, vinyl-wrapped vehicles have emerged as a dynamic canvas for businesses to showcase their brand identity and engage with their target audience. However, the real innovation lies in combining this creative branding strategy with the power of Quick Response (QR) codes. In this blog post, we will explore why customers should consider including QR codes on their new vinyl-wrapped vehicles and the multitude of benefits that this smart integration brings.

Amplified Brand Engagement

QR codes bridge the gap between the physical and digital realms, and when strategically placed on vinyl-wrapped vehicles, they act as interactive touchpoints. Passersby and potential customers can effortlessly scan the QR codes with their smartphones, leading them to an immersive brand experience. This can include a personalized landing page, product offerings, special promotions, or even an entertaining video, driving curiosity and engagement with the brand.

Enhanced Mobile Marketing

By incorporating QR codes into vinyl wraps, businesses can tap into the potential of mobile marketing. As mobile usage continues to soar, QR codes present a direct link to the digital world, allowing businesses to reach their audience instantly. Whether it’s directing customers to social media profiles, e-commerce platforms, or exclusive mobile apps, QR codes on vinyl-wrapped vehicles establish a direct communication channel that leverages the growing prevalence of smartphones.

Measurable Marketing Campaigns

Unlike traditional advertising, QR codes on vinyl wraps offer a valuable advantage of measurable marketing campaigns. Businesses can track the number of scans, conversions, and other valuable data, providing insights into the effectiveness of their campaigns. These analytics enable businesses to refine their marketing strategies, optimize content, and target their audience more effectively, thus ensuring a higher return on investment (ROI).

Seamless Lead Generation

QR codes act as a seamless lead-generation tool for businesses. Interested prospects who scan the QR code are expressing genuine interest in the brand or its offerings. By directing them to a sign-up form, subscription service, or newsletter registration, businesses can effortlessly capture valuable leads. This enables personalized follow-ups and nurturing of potential customers, eventually converting them into loyal patrons.

Environmentally Friendly and Cost-Effective

Incorporating QR codes on vinyl-wrapped vehicles contributes to eco-friendliness and cost-effectiveness. Traditional advertising methods like printed brochures and flyers can be wasteful and costly. Conversely, QR codes eliminate the need for physical materials and reduce printing costs. Additionally, businesses can easily update digital content associated with the QR codes, ensuring up-to-date promotions and information without the need for reprinting.

Real-Time Communication

QR codes facilitate real-time communication between businesses and customers. Whether it’s promoting a flash sale, sharing breaking news, or updating product availability, QR codes on vinyl-wrapped vehicles allow businesses to deliver instant messages to their audience. This agility and promptness in communication can be a game-changer in capturing time-sensitive opportunities and staying ahead of the competition.

Conclusion

The fusion of QR codes with vinyl-wrapped vehicles presents an innovative and dynamic approach to brand marketing and customer engagement. From bolstering brand interaction to optimizing marketing efforts, the benefits of incorporating QR codes are undeniable. Customers who seize this opportunity will find themselves at the forefront of the digital marketing landscape, reaping the rewards of amplified brand engagement, measurable campaigns, and increased customer loyalty. Embrace the power of QR codes on vinyl-wrapped vehicles, and take your brand’s visibility and success to new heights.

We proudly use 3M^TM graphic films and overlaminates.

First impressions tend to last well beyond that first encounter. As a Fleet Manager, you’re always looking for avenues to increase brand exposure and ways to convey your brand’s message consistently. As technology advances and the world of social media expands, it’s crucial that brands continue to integrate their message throughout different social media platforms. 

Brands use social media and, more specifically, hashtags to continuously participate in larger conversations or trending subject matter online. By participating in these discussions, you can increase the reach of your posts and attract more attention to your brand and its cause.

Benefits of Incorporating Hashtags in Fleet Graphics

Hashtags are a powerful tool that amplifies your messages and grows your online presence. They can help your brand reach niche audiences and build communities. Hashtags can aid in creating viral campaigns, increasing brand awareness, and reaching business and campaign goals.  

Using hashtags online make your brand easier to find by increasing its awareness. Hashtags connect your posts to specific themes and topics, making it easier for your audience to find, understand, relate to, and engage with your posts. 

Determining What Hashtags to Use with Your Brand

Before deciding what hashtags to use for your social media and brand, establish what your goals are. After you’ve decided on your endgame, you can start digging into the world of hashtags. 

Using popular hashtags is a great way to initiate brainstorming for your new content. You can monitor these specific hashtags and begin engaging with other users who are also participating. But proceed with caution, including spam-like, generic, irrelevant, or even too many hashtags can do more harm than good in regard to your brand. Choose your hashtags thoughtfully to help you reach a like-minded audience. Instagram and Tik Tok recommend 3-5 hashtags per post, Facebook and Twitter recommend only 1-2 hashtags per post, and LinkedIn recommends 2-3 hashtags per post. 

You can also turn to your social media’s trend-specific pages to find examples or to help you brainstorm. For example, on Instagram, you can browse their “Explore Page” to identify what posts are trending. For Twitter, you can browse the trending topics on the search page. Take notes on the certain hashtags that are being included, and hop on the bandwagon if they align with your brand. You can also study your competitors’ social media strategies to find relevant and effective hashtags for your brand.

Tips for Using Social Media and Hashtags with Your Brand 

To perfect the art of the hashtag, we’ve put together a list of tips and tricks to refer to when deciding the best hashtags to use for your brand. 

1. Create your own branded hashtags. Branded hashtags can increase visibility, clicks, and mentions. Make sure you’re using this specific hashtag consistently throughout your social media accounts, and have your audience respond with the same hashtag or post content related to your brand with your brand-specific hashtag attached to the post. 
2. Use more relevant hashtags in your content. Once you’ve decided on what hashtags you’re using, it’s time to start incorporating them into your content. A general recommendation in regard to hashtags is the less, the more. Avoid stuffing your posts and captions full of hashtags. Not only could this deter users from your content, but it could also lead the social platform to mark or categorize your posts as spam. Stick to just a few hashtags that are relevant to your brand and your message.
3. The more consistent your message is, the more your brand builds awareness. Fleet graphics are a strong avenue of advertising, and keeping your message consistent across your fleet will help brand exposure. Prominently displaying your social media handles and brand hashtags will encourage consumers to visit your platforms. 
4. Analyze and report on your hashtags’ progress. Tracking your hashtags and their progress is crucial in making sure they’re impacting your social performance the way you want. You can track the popularity, the reach, the interactions, and the users that engage with your content.

Conclusion

The hashtag isn’t dead. In fact, it’s more fundamental to the success of your content’s performance than ever before. By delivering content with the right hashtags for your brand, you can forge strong relationships with your community, continue to build your fleet’s brand awareness, and achieve your goals on social media.

Signature Graphics has been working with brands to build awareness for decades now. Our entire team of experts is committed to making your experience flawless. Contact us today for your fleet branding needs.

We proudly use 3M^TM graphic films and overlaminates.

Public safety and awareness start with identifiable vehicles. With the help of fleet graphic designs, law enforcement and first responders are easily recognizable to the public. Not only does this direct the community to the emergency department that is needed, but it also helps keep our officers and responders safe. 

Enhancing Officer Safety with Fleet Graphics

Efficient designs help make officers clearly visible to other motorists, which can reduce the number of potential accidents. The visible presence of police vehicles can also be helpful in creating a sense of security within the community.

Improving Visibility on the Road with Fleet Graphics

When law enforcement is easily distinguishable, it tells the public where to turn to in times of need. While fleet graphic designs make the vehicle more visible, it’s especially important to be recognizable when patrolling at night or in suboptimal conditions. With strategic designs and graphics, like reflective material, it will help other drivers identify police vehicles from further away. 

Benefits of Fleet Graphic Designs on Police Vehicles

Police vehicles can include emergency numbers for the public to utilize. It can also include non-emergency information that is useful for the community, not just 911. It is also important for emergency vehicles to display identifying information. Police vehicle graphics is a great way to do just that! This information can be displayed in any size and in any variety of styles and colors. 

Police vehicle graphics also serve another important purpose: they can help protect your vehicle! With vinyl graphics wrapped around your vehicle, it’s more resistant to dents and scratches. Not only does this keep your fleet looking good, but it also extends the life span of those vehicles. Here at Signature, we proudly work alongside 3M to deliver the best quality vinyl for you and your fleet. 

Contact Signature Graphics

Police vehicle graphics play a crucial role in the overall appearance of emergency responder vehicles. They can forge and enhance relationships in the community, promote officer safety, and even save departments money. 

When you work with a fleet design company that has experience working on fleet designs for emergency vehicles like Signature Graphics, you can be sure you’re getting a design that is not only aesthetically cohesive but also displays the most important information. 

Signature Graphics is dedicated to police, sheriff, fire and rescue, security, and public safety. Planning, designing, and executing the perfect graphics for your fleet is no easy task, but with Signature’s team of specialized experts on your side, you’ll be sure to get it right. Contact Signature Graphics today for your fleet graphic needs. 

We proudly use 3M^TM graphic films and overlaminates.

As a business owner, you likely know the power of marketing to drive sales and help you grow. But you’re also probably familiar with how confusing the marketing landscape can be. There are a lot of choices out there: print, digital, out-of-home, and more. What you need is a solid strategy that’s sure to bring you a strong return on your marketing investment. 

Luckily, if your business has even just a single vehicle, then there’s a gold-standard strategy that’s sure to make the most of your hard-earned marketing dollars: full-coverage fleet graphics. Keep reading to learn more about the returns you can earn with full-coverage fleet graphics. 

What is ROI?

ROI stands for “return on investment.” It’s a popular metric used to understand how profitable an investment turned out to be. Put simply, ROI compares how much you paid for an investment with how much you earned from the investment. When evaluating marketing campaigns, you’d measure the money you spent against the revenue your campaign generated. 

You may be asking yourself, “Why is ROI important?” That’s a great question! Using ROI gives you a good understanding of how much money you’re earning from a marketing campaign. This valuable information helps you know how to direct your dollars in the future so you can work smarter, not harder.  

How Effective is Fleet Graphic Marketing?

Fleet Graphics is a marketing tactic known as out-of-home (OOH) advertising. This type of advertising targets consumers while they are out and about. It’s particularly effective in the USA where Americans spend an average of 70% of their waking hours away from their homes and approximately 20 hours a week on the road. 

Fleet graphics reach Americans where they are spending the most time and have the highest percentage of brand and message recall of any other form of advertising. The numbers don’t lie. Fleet Graphics has one of the strongest ROIs out there: 

• Vehicle graphics generate 30,000 impressions per day.
• 98% of drivers say that fleet graphics created a positive image for the company.
• Vehicle marketing results in a 97% message recall for viewers (compared with only 19% recall with stationary signs!)

Why Select Full Coverage Fleet Graphics?

Full coverage fleet graphics cover the entire exterior of your car or truck in one seamless design. When you choose full coverage fleet graphics, your vehicle pulls double-duty. Not only does it get you where you need to go, it also serves as a tool to engage potential customers. Full coverage vehicle wraps maximize the exterior real estate of your vehicle and turn it into a giant, moving billboard. 

Full coverage fleet graphics are the most eye-catching option for your business. They are custom designed to the make and model of your vehicle while showcasing your brand and message creating a single, cohesive design. 

How to Choose the Right Design?

Your brand is one of your most important assets so you’ll want to choose a design that honors your brand and stays consistent with your visual calling card. This means selecting colors, fonts, and graphics that show up in your other marketing assets like logos, websites, and any print materials. 

Next, think about crafting a design that will be seen at high speeds. According to 3M, the average potential customer will view your graphics for 3-5 seconds so it’s important to make it count. The best way to design fleet graphics is to grab your viewer’s attention as quickly as possible. Keep these tips in mind as you think through your design:

• Use large, clean font and bright, eye-catching colors.
• Highlight your business name and website. 
• Ensure that any graphics are recognizable and straightforward.
• Keep your message simple. Don’t confuse your viewer with complexity. 

The best way to ensure you have a design that maximizes your investment is to work with a professional designer who understands fleet graphics. They can help you merge design, content, and brand to connect with your perfect customer. 

How to Maximize Your ROI with Fleet Graphics

When it comes to your fleet graphics, quality is paramount. To maximize your ROI investment, choose a partner that operates with integrity and excellence so your fleet graphics will deliver and last for years. 

Signature Graphics has been delivering results to customers since 1986. Every customer receives care from a highly skilled and cross-functional team that tailors their efforts to your unique needs. And because we’re partners with 3M, you can be sure our manufacturing methods include world-class innovation, expertise, and consistency. Let us show you how full coverage fleet graphics can maximize your ROI, contact us today.

We proudly use 3M^TM graphic films and overlaminates.

Schools across the country are wrapping up the academic year, looking forward to summer break, and planning for the fall. After the final bell rings and the dust has settled, administrators and teachers alike are taking stock of the past year and setting goals for the future. 

If you’ve got school safety and pride on your list, don’t overlook the role vinyl graphics can play in helping you boost performance, reinforce positive messages, and improve school safety. Vinyl graphics are a powerful and budget-friendly way to help you transform your learning environment. 

Double Duty: Vinyl Graphics Promote Safety and Refresh Infrastructure

Safety has always been a priority for teachers and school administrators and now it’s more important than ever. From the superintendent to the school principal, administrators are looking for ways to foster a secure environment for students and staff.  One-way vision window decals can help!

Retail spaces have used one-way vision window decals for years to tell the story of their brand and promote their products. Now, schools are beginning to adopt them too. Window decals provide an extra layer of security by concealing classrooms and offices from the outside, while providing clear visibility for students and teachers inside. 

Window graphics come with the added benefit of looking great and can visually enhance any space. They are customizable to any window size and shape and can be produced with full color printing, making it simple to showcase your school’s colors and mascot and enhance safety at the same time.

Learning Opportunity: Vinyl Graphics Reinforce Content

When designing vinyl decals, the sky’s the limit. Easily display school colors and mascots or showcase the school motto in high traffic areas. Many schools use vinyl decals to cover their walls and windows with motivational messages and eye-catching graphics to reinforce the curriculum. 

For example, use vinyl graphics to display a history timeline, maps to underscore geography lessons, or the cycle of photosynthesis to emphasize science concepts. Vinyl decals are often a better option than pain murals because they can be quickly installed and removed—giving you the option to switch things up as needed. When you work with an expert designer, they can help you customize your graphics to suit the needs of your students to develop a fun and creative atmosphere for learning. 

Stay on Track: Vinyl Graphics Support Wayfinding 

Wayfinding graphics and signs can help keep your school day moving smoothly by subtly guiding students to their destination and helping them understand their space. Vinyl floor graphics are a popular way to guide students safely where they need to go. Let your imagination run wild; use paw prints or hooves to incorporate your mascot, and different colors to denote direction and flow. Your creativity is sure to keep students engaged and on track. 

Vinyl graphics signage can also provide valuable wayfinding information for staff and students. Effective signage allows students to find classrooms and facilities, save time, and provide a sense of confidence and security. You can also use special colors to designate safe zones and provide internal directional guidance, so students and staff always know where to turn for help.  

Contact Signature Graphics 

Promoting safety and enhancing your learning environment has never been easier with vinyl graphics. At Signature Graphics, our expert designers, installation specialists and easy-to-use website are all poised to make your experience seamless. Let us help you reach your learning goals this school year. Request a quote to get started. 

We proudly use 3M^TM graphic films and overlaminates.

Finding the perfect color combination for your fleet design isn’t always an easy task. There are many factors to take into account when choosing color for your graphics: your type of business, your brand’s color scheme, the type of vehicles in your fleet, the season, and so much more. No matter what the factor is, you want to make sure it will give your brand the most exposure and recognition. 

Colors can massively impact the perception of a brand. A product or a brand’s color can influence around 80% of their consumers’ purchasing choices. While it’s important to choose attention-grabbing colors, especially for the summer season, you’ll want to choose colors that effectively interpret the message of your company, your product, and your brand. 

How to Choose the Perfect Colors for Your Fleet Graphics

We’ve compiled a list of things to keep in mind when deciding on your fleet’s colors for summer:

• You’ll want bright, vibrant colors that create that summer feeling and make you stand out in the blazing, summer sun.
• If it fits with your brand, avoid using colors that are prone to fading, such as blues and greens. Instead, opt for colors like red, yellow, and orange that are less likely to fade in the sun.
• Keep it clean and simple. It’s easy to get carried away with summer designs because of all the fun, vibrant options. However, you still want it to be readable and digestible from a distance and at highway speeds.
• If you choose to incorporate images, ensure they’re clean, crisp, and in high resolution. 
• Changeable fleet graphics are also an option to keep your designs fresh in the summer to match a summer state of mind capitalizing on events like concerts, food trucks, fairs, and more.

How to Maintain Your Vibrant Summer Fleet Graphics

Graphics should be able to withstand high temperatures, humidity, and harsh UV exposure without fading or peeling. Vinyl is a popular material for fleet graphics, as it is durable and can endure hard outdoor conditions in the summer season.

To keep your summer designs from fading or peeling, here are three keys to vehicle graphic maintenance:

• Use an approved wax: Petroleum-based waxes, and waxes that contain other abrasives, can damage your vinyl graphics. Use an approved wax and as a bonus, many waxes contain UV inhibitors to help protect the graphics from the harsh rays of the sun.
• Keep it out of the sun: UV rays can and will damage vinyl graphics. It can vary by color, climate, and material. If possible, keep the vehicle parked in a heavily shaded area or covering.
• Keep it clean: Clean your vehicle with warm, soapy water.

Contact Signature Graphics for Your Summer Fleet Graphic Needs 

Signature Graphics has been collaborating with clients to design and install fleet graphics that maintain brand exposure for decades now. Our professionals are ready to help guide you through every step of the process. Contact Signature today for a quote. 

We proudly use 3M^TM graphic films and overlaminates.

With sustainability making its way to the top of the agenda for most businesses, a surge in the availability of eco-friendly products is following. Many fleet managers and designers are focused on shifting to eco-friendly fleet graphics, with environmental impact in mind. 

Defining the Problem

However, due to the lack of information in the market about the different options available, the composition and structure of fleet graphics are often overlooked completely. Currently, PVC-vinyl wraps are still widely used throughout the industry and will most likely continue to be utilized in the future. 

The lack of knowledge and awareness of alternatives and the associated cost are often barriers to this eco-friendly adjustment. This in turn is keeping many businesses from transitioning. Many companies and fleet managers are helping accelerate this change by utilizing and promoting PVC-free options and other sustainable materials that exist. 

How Signature Graphics is Tackling the Problem

Signature Graphics has recently partnered with MiraTEC, the industry’s leading wholesale-only graphics manufacturer. MiraTEC specializes in producing finished graphics for signs, windows, walls, floors, and others. Both Signature and MiraTEC work closely with 3M, a manufacturer and distributor of building materials, adhesives, as well as medical and home cleaning supplies. 

Fleet managers have committed to delivering the highest standard of fleet graphic production, with a record in the industry, and a deep understanding of 3M graphic films and their installation. 

Companies are now introducing their programs to 3M’s vision; using materials that are non-PVC, Phthalate-free, made in part with bio-based materials, manufactured using less solvent, and made without other halogens.

The sustainable and environmentally-friendly alternatives are just as easy to apply as standard PVC vinyl graphics and offer greater longevity, durability, and quality compared to other graphics that have the same PVC structure. 

Choose Signature for Eco-Friendly Solutions

That’s why we at Signature Graphics focus on hand-selecting partners who operate under the same standard of excellence that we do. The three-way partnership between Signature Graphics, MiraTEC, and 3M cement Signature’s commitment to more sustainable alternatives and eco-friendly graphics for you and your fleet.

Contact Signature Graphics today to learn more about our eco-friendly graphics and request a quote.

We proudly use 3M^TM graphic films and overlaminates.