Partial Car Wraps with Lettering
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Your Complete Guide to Fleet Graphic Lettering and Partial Wraps

If you’re trying to decide whether full or partial vehicle wrap is a good idea for your business, the answer is yes! Vehicle wraps are the most effective signage on the market, often generating up to 30,000 impressions per day.

But you may be wondering, what are partial vehicle wraps, and will they work for me? We’ve written a handy guide to partial vehicle wraps and fleet graphic lettering, so you have all the information you need to choose with confidence.

Full Wrap vs. Partial Wraps & Graphic Lettering

When it comes to full vehicle wraps vs. partial vehicle wraps, one isn’t “better” than the other. They both fulfill different functions and needs.

Full Vehicle Wrap

Like the name suggests, a full wrap covers the entire vehicle from top to bottom and often incorporates the make and model of the vehicle into the design.

Partial Vehicle Wrap

A partial vehicle wrap covers between 25%-75% of your vehicle depending on your needs and the design you choose. Partial wraps can include logos, images, and other element like QR codes, all designed to catch the eye of potential customers.

Fleet Graphic Lettering

Fleet graphic lettering is high-quality vinyl lettering that’s placed on a small portion of the vehicle. This option is great if you need contact information on your vehicle or need to convey important information in a highly readable format.

Full vehicle wraps are a great choice when you want to change your vehicle color (to match your brand colors, for example) and incorporate an all-over design. Full wraps are especially good for smaller vehicles like smart cars and sedans as they make a big impact in a small amount of space. Because they cover the entire surface of the vehicle, they take the most time and money to install.

Partial vehicle wraps are an excellent choice for larger vehicles with flat surfaces like box trucks, semis, and vans. Partial wraps essentially turn your fleet into moving billboards for your business without incurring the time and expense of wrapping the entire real estate of the vehicle. Partial vehicle wraps make a fantastic option for large fleets that need a quick brand refresh while staying mindful of budget constraints.

Lastly, fleet graphic lettering covers only a small portion of your vehicle. If they’re made with high quality materials, they will last a long time. Fleet graphic lettering is for you if you’re meeting regulatory requirements or need to display necessary information. 

Partial Wrap & Fleet Graphic Lettering Benefits

Partial vehicle wraps give you all the attention-grabbing benefits of fleet graphics, while offering additional time and money saving advantages. With partial vehicle wraps, you can include your company name, logo, and contact information while saving time and money.

Partial vehicle wraps cost less because they use less material and often are faster to install than full vehicle wraps. This is invaluable when you’re working with a large, mixed fleet because installation can be easily streamlined and the design can accommodate variables like vehicle size, make and model. This is why YRC Freight rebranded to Yellow, they chose partial graphics for their 33,000+ fleet.

Fleet graphic lettering is a perfect solution for trucking companies required to meet regulations like the USDOT number requirements for trucks. These regulations require strict placement requirements that if left unmet can incur hefty fines. Choosing vinyl fleet graphic lettering made from high quality materials is critical in these cases. Magnetic signs and poor-quality materials open you up to serious liability if the products fall off or fade. That’s why Signature Graphics is proud to be a 3M partner. Our materials are the gold standard of quality and are backed by the most comprehensive graphics warranty in the industry.

Choose Quality for Partial Wraps & Fleet Graphic Lettering

Vinyl fleet graphics are an investment that yields years of returns. It may be tempting to choose a quick magnetic decal, but those options harm the existing paint on your vehicle, are difficult to read, and fade quickly. That’s why your partial vehicle wrap or fleet graphic lettering should be designed with results in mind, created with the highest quality materials, and installed by the pros.

When you work with a trusted graphics partner, you’ll have the peace of mind that your fleet graphics will be some of the most effective on the market. At Signature Graphics, we know the same rules for effective vehicle wrap apply whether you choose full, partial, or fleet graphic lettering. And we exclusively use 3M products so you know your graphics will last.

Contact Signature Graphics

Partial vehicle wraps and fleet graphic lettering can be a boon for your business. When choosing your partial vehicle wrap, be sure to choose a fleet graphics partner whose professionalism and quality you can count on. Contact Signature Graphics today.

We proudly use 3MTM graphic films and overlaminates.