Posted in NewsLeave a Comment on Signature Partners with Oklahoma Transit Association to Fight Human Trafficking 

Signature Partners with Oklahoma Transit Association to Fight Human Trafficking 

Ask any designer; they might tell you that designing a wrap for a larger vehicle is no easy task. Luckily, Signature Graphics’ highly skilled team of in-house designers, brand advocates, and technical experts provide the exact care and dedication you need.

Signature Graphics put their expertise to use when they partnered with the Oklahoma City Transit Association to design, produce, and install fleet graphics for the new Rolling Oklahoma Classroom (ROC), a public transit bus converted into an educational space for the community. 

Client Goals

Last year, a transit driver spotted the signs of a potential human trafficking incident while completing their route. The transit system realized that its drivers could aid in the fight against human trafficking. The Oklahoma City Transit also identified that 99% of Oklahomans live within a mile of a transit route but aren’t aware. 

They implemented the Rolling Oklahoma Classroom – an educational community program and public awareness campaign – to address these two issues. They wanted to design a vehicle wrap for the bus that would:

  • Educate the community by enhancing awareness of the public transit system and the options they offer.
  • Promote hands-on public safety and security training for transit workers by including interactive training inside the bus.
  • Bring awareness to the signs of human trafficking.

Obstacles

When Oklahoma Transit reached out to Signature Graphics, we were proud to be considered for this project. We worked closely with ROC to develop their vehicle wrap to support their critical mission. As with any project, we encountered a few obstacles on the path toward success. For this project, we addressed the following issues: 

  • Creating a design that incorporated the physical characteristics of the bus, while also considering the shapes of the doors and windows.
  • Creating a design for a large-scale vehicle while ensuring the design is readable as the vehicle is in motion. 

Solutions

Customer satisfaction is essential to us at Signature Graphics. With our insight and product knowledge, we constantly strive to streamline projects by offering the most efficient and effective solutions for you and your brand.

Signature was honored to contribute to battling human trafficking and teaching people the right ways to protect themselves. To support this powerful charitable work, we donated the graphics to this project. We enjoyed playing a small part in making this goal a reality for the Oklahoma Transit Association.

At Signature, we understand the value of your brand. Regardless of scope and scale, Signature’s team of branding experts is prepared to help you make your mark. Learn more about how Signature can help brand your fleet.

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Is Your Brand Ready for a Rebrand?

Is Your Brand Ready for a Rebrand?

Companies have a new way of thinking about their key asset: their brand. Previously, brands were primarily associated with products and services. Today, they’re seen as an asset that can be used across different media and formats to build associations with a target audience. That’s why many companies are embarking on an extensive rebranding journey – where the main objective is to extend the value of their brand while refreshing, strengthening, or widening its meaning. We will explore how brands are viewing their assets differently and how fleets are an essential component to these efforts.

Why Rebrand?

Rebranding can be used as a strategy to remove negative associations, reposition in a more favorable way, or extend the reach of a brand. Many companies have rebranded in the past decade because it’s an opportunity to update their brand’s image or reposition to stay relevant in the changing marketplace. In today’s fast-paced world, businesses need to stay relevant and contemporary – or risk being left behind by competitors. Here are a few of the major drivers behind companies choosing transformation:

  1. Your Business Has New Products and/or Services – For companies that have expanded their product or service offerings, it could be time to rebrand and showcase those changes.
  2. Too Many Deviations of Your Brand in the Marketplace – Consistent messaging across all media and marketing channels, including your fleet, is key to establishing a strong brand identity. If you have various iterations of past branding across assets and lack uniformity, you risk a diluted message in the marketplace. Consistency will help you build trust with customers and engage with them.
  3. Your Current Graphics Need a Refresh – While premium graphics have the durability and longevity to last you seven to ten years, substandard materials can degrade much sooner and may need a refresh. If you observe lifting or peeling of the material, faded graphics from sun exposure, or missing letters in ad copy it’s important to consider the message that those conditions will convey about your brand.
  4. You’ve Undergone a Merger or Acquisition – Merging companies most likely have differing brand perceptions in the marketplace that will need to be united under an entirely new brand umbrella. By displaying the identity of the new organization on vehicles, branding can be communicated to stakeholders and the public. Vehicle graphics can be a daunting task after a merger or acquisition. Signature offers tools to get it done quickly, cost-efficiently, and with minimal disruption to the company’s operations. Vehicle graphics can reinforce the message of the new organization, helping to build recognition and create a unified corporate identity.
  5. You Need to Reach a New Audience – Vehicle graphics offer the opportunity to reach a larger audience and bolster your brand. Whether fleet branding covers vehicles or communicate their message though smaller, attention-grabbing designs, Signature’s design team specializes in making your vehicle branding work for you. Vehicle branding is not only an effective advertising strategy but also a cost-efficient way to widen your reach. The right design and placement can make vehicle graphics a powerful tool in widening your target market.

The right design and placement can make vehicle graphics a powerful tool in widening your target market.

Planning for a Large-Scale Rebrand

Without the proper tools, a project with geographically dispersed teams can be a daunting task. To ensure successful communication, collaboration, and coordination, it is imperative that the right knowledge and tools are integrated into the project. The use of the appropriate tools can help bridge potential distance-related gaps and ensure that the project is completed in an efficient and effective manner.

  • Branding Goals and Objectives – Branding goals and objectives are essential in any business, large or small. A brand is more than just a logo or a catchy slogan – it is the identity of the company and its products, which customers can recognize and associate with. A successful branding strategy should create a consistent and recognizable image of the company, and set it apart from competitors.
  • Number of Vehicles – as the volume of a fleet increases, the project complexities stack up with it. The necessary tools and a team of branding professionals committed to the success of a project is essential to a successful outcome.  
  • Locations – Ensuring consistency across branding elements is a major factor to consider when attempting to create a powerful brand. It can be difficult to achieve, but when done correctly, it is a testament to the success of the branding. To guarantee a uniform brand identity across multiple sites, the knowledge and expertise of branding experts, custom-made tools, and advice from seasoned professionals are essential. 
  • Vehicle Makes & Models – The variety of vehicles in a fleet corresponds to the number of designs necessary to appropriately brand each one. It is necessary to have designers proficient in the art of carrying branding across every vehicle type for a branding campaign to be successful.
  • Start Date and Desired Completion Date – A comprehensive, precise timeline serves as a launchpad project managers, marketers, designers, manufacturers, fleet managers, and installers to hit the ground running when beginning a rebrand project.
  • Budgetary and Operational Constraints – Large scale branding and rebranding projects introduce project scope constraints with facilities that cannot handle the volume of manufacturing and project management that come with it. Signature’s operations are engineered to cater to the successful and timely execution of high-volume branding endeavors.
  • Design and Vehicle Layouts – Crafting an effective vehicle design necessitates an eye for detail and a familiarity with the rules of fleet design to modify branding in the most suitable manner for the three-dimensional and moving space that vehicle graphics inhabit.
  • Project Management – A centralized database is your best bet when it comes to managing a fragmented project, particularly when you need to manage assets such as vehicles across numerous locations, layouts, and status updates.
  • Issue Escalation Procedures – When taking on big fleet branding jobs, it is normal to face difficulties. Keeping all lines of communication open and having a plan for solving issues quickly is the key to success in this type of project.  

To guarantee a uniform brand identity across multiple sites, the knowledge and expertise of branding experts, custom-made tools, and advice from seasoned professionals are essential.

5 Factors That Make Fleet Branding Successful

When you’re looking at rebranding your fleet, there are many ways to approach this process. The best approach is often by “staying true to who your company is while making improvements.” This means using vehicles that reflect the same values and mission as your company, while leveraging new digital capabilities and technologies to improve the customer experience.

  • Visual Identity – A consistent visual identity is essential for branding vehicles and can have a significant impact on how consumers perceive the product. This can involve using the brand’s logo on the cars, using consistent fonts, and adding colors to the vehicles that match the brand’s identity.
  • Brand Story – A brand’s story can be used to help create a connection between customers and a company through the vehicles. Many brands have a story they want to tell, and the vehicles can help bring this story to life.
  • Ad-copy – In some cases, ad-copy is present on the side of a vehicle. This can help passengers and drivers understand what the company does and what benefits it offers.
  • Customer Engagement – Customers often want to learn more about a company’s vehicles, making it important to engage with them in a positive way.
  • Social Media – Vehicles can be used to promote events, post pictures, and increase engagement with customers through social media channels.

3 Strategies That Help branded Vehicles Succeed

A well-branded vehicle can help a company stand out from the competition. It’s important to make sure your vehicles are properly branded and that your company’s branding efforts are effective. What brands are looking for is consistency across all aspects of the brand, including visual identity and the company’s social media accounts. With the help of the right branding tools, you can create a consistent image across all of your vehicles. Make sure to focus on the right things, and the right people will see and remember it. If your fleet is in need of a rebrand, consider one of these strategies:

  • Engage With Customers – Customers like to ask questions about a vehicle’s purpose, what it represents, and how it can help them.
  • Connect With Passengers – Passengers in a branded car can have a positive experience with your company if you engage with them in a positive way.
  • Communicate With Drivers – Drivers play an important role in helping bring the brand to life.

How to Avoid Project Pitfalls and Mistakes with brandRESPONSE

It can be a daunting task to maintain your brand’s integrity. When trying to keep track of all of your branded assets across numerous locations, it may seem like a mission impossible. If you want to alter your brand or even buy a company, it could be a risk to manage everything internally. That’s why we offer our services as your single point of contact to help you maintain brand compliance. With our technology platform and reliable process, we’ll work with you through all your branding endeavors to be sure that all the details of each branded item in every location are taken into account and incorporated into your brand’s dashboard. We’ll create options for each asset type, timeline, and quality objectives, guaranteeing cost certainty. When your plan is all set, we’ll execute your brand transformation. We provide close supervision while you can check the updates in real-time from any place. With your dashboard, you now have the possibility to do compliance checks whenever needed, making it easier to ensure consistency.

Conclusion

Some of the most successful brands in recent years have followed a rebranding process. In fact, most companies that have done a complete rebranding have seen increases in revenue and brand recognition, and have built a stronger brand value. This post has provided a basic overview of how brands are looking at their assets differently and how fleets of cars are being branded as part of this movement. If you are thinking about rebranding your company or your fleet, you should carefully plan how you will use your vehicles to help build your brand – while you are at it, make sure you do your research so you don’t invest money in a new identity that ends up not working out. When you have a strong brand, it can make all the difference. When a company decides to do a complete rebranding, it is a significant investment of time and money, but it can be well worth it. The goal is to give a fresh new look to a company or product and to strengthen its identity and connection with potential customers. This can boost brand loyalty, increase brand recognition, and boost brand value. While doing a complete rebranding takes a lot more work than simply changing the logo and some of the visual elements on cars, it can be well worth the effort.

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Are Your Fleet Graphics Seen at High Speeds?

Are Your Fleet Graphics Seen at High Speeds?

Imagine this: You’ve invested time, energy, and funds into wrapping your fleet with graphics. Your vehicles are traveling down highways and passing hundreds of potential customers in a single journey. But the vehicles aren’t generating the leads you expected. Why? Because your fleet graphic design isn’t working at high speeds! 

Are Your Fleet Graphics Being Seen at Highway Speeds? 

Fleet graphics are mobile billboards—in fact, studies indicate that they’re on the move up to 50% of the time. If you don’t factor in the speeds at which potential customers pass your message, you could be missing opportunities. 

For stationary signs, ADA Guidelines recommend 3-inch lettering for signs viewed from 25 feet away and 6-inch lettering for distances of 35 feet or more. This formula changes when you factor in the movement of the viewer. The USSC (United States Sign Council) uses a formula to determine the optimum signage square footage required for a sign to be seen by moving cars. “VRT (viewer reaction time) + MPH/800 = recommended square footage for a stationary sign. This will vary by road complexity.” But what if the buying public and the sign are both moving? 

How to Design Fleet Graphics for High Speeds

“The best way to design Fleet Graphics for high speeds is to grab the attention of your viewer as quickly as possible,” says Signature Graphics veteran designer, Carrie Flores. “A good design keeps things simple and immediately draws attention to essential information.”  

According to 3M, the average potential customer will view your graphics for 3-5 seconds. Follow these designer-approved best practices to design the most effective fleet graphics.

  • Use large, clean font and bright, eye-catching colors.
  • Highlight your business name and website. Many designers have moved away from including phone numbers on designs as most consumers will look your website up before calling.  
  • Use very short, memorable taglines that tell your customers about your product or service. 
  • Utilize the back of your vehicle for additional information. Drivers have more time to digest your message when they follow behind a member of your fleet.
  • Make sure your photos are clean, and memorable.
  • Ensure that any graphics are recognizable and straightforward.

What to Avoid in your Fleet Graphic Design 

User-friendly marketing is easy to digest. The goal is not to be clever, but rather to be clear. 

“You don’t want to make your customers think too hard, otherwise you’ll lose their precious attention,” warns Carrie.  She recommends avoiding the following common pitfalls. 

  • Avoid busy, complex designs that take the viewer time and energy to decode. 
  • Don’t use fancy or flowery font like script or italics. Choose bold, sans-serif fonts for ultimate readability.
  • Don’t fill your visual space with words. Choose only the most essential information that asks people to act. For example, “visit our website at reallygreatsite.com.”
  • Don’t stray from your branding. Use colors and logos that are consistent across all your marketing materials. The goal is to be immediately recognizable. 

Contact Signature Graphics for your Fleet Graphics

Signature Graphics has offered Fleet Branding and Graphics since 1986. From in-house designers to professional installation, we apply a solutions-based approach to ensure your long-term success. Contact us today for your fleet branding needs. 

We proudly use 3MTM graphic films and overlaminates.

Posted in News

The Do’s and Don’ts of Fleet Branding

It’s true that your vehicle wrap design is a masterpiece of sorts.

But remember – it’s a masterpiece that will be viewed for an average of five seconds. When drivers pass your vinyl wrapped vehicle on the road, it’s unlikely that they’ll take the time to decode a clever message hidden in your branding. Your fleet graphics should be simple, vibrant, easy to understand, and cohesive to your overall brand. It’s also important that your creative fleet branding be professionally installed and made of materials that stand the test of time.

If that sounds like a lot to consider, don’t worry. We’ve put together a quick list of the main do’s and don’ts of fleet branding and vehicle graphics to help you avoid common pitfalls and get the most out of your fleet graphics and branding.

Do’s and Don’ts of Fleet Graphics & Fleet Branding

DO wait to get your vehicle template before designing the wrapEnsure all your vehicle’s obstructions such as handles, gas caps, toolboxes, and racks are in the proper place on the template. Placing text on these obstructions will block or distort your message, making it hard to read.

DON’T assume people will view your vehicle straight on. As a moving, 3D object, your vehicle will be viewed from all angles, with your audience usually seeing two sides at once. Avoid misaligned image bleeds that can look sloppy and unprofessional. 

DO use simple fonts that are easy to read from a distance. Fancy fonts may look cool, but they can take too long to decipher for an audience only viewing the vehicle for a matter of seconds.

DON’T place your text on or near doors and windows. Leave about 4” of space around text to give it some “breathing room.” The message will be easier to digest with ample amounts of space around the text.

DO keep your design simple and vibrant to get results. Remember, five seconds is the average time a potential client spends viewing your graphics. Choose a design and message can easily be consumed in five seconds.

DON’T be afraid to be creative and don’t try to mimic a competitor’s theme. You want to stand out and establish your own brand, not be associated with a competitor.

DO seek experience. Ask to see a portfolio of similar projects and request references. It’s important to find the right partner so communication is key in the discovery phase. Ask questions about supportive services and tools, typical turnaround time, and type of materials used.

DON’T select a vendor solely based on price. When researching vendors, ask to view a portfolio of their work or even request references from them. Choosing a vendor based only on price can lead you to forming a partnership with an unqualified vendor and could cost you more in the long run to fix a shoddy job.

DO work with a company that employs certified professionals to install your graphics. Installing fleet graphics is a specialized job that requires certifications and experience to perform correctly. 

DON’T work with a company that doesn’t use warranted material. High quality material, such as 3M, produces warranted products that are rigorously tested for performance and duration.

Call Signature Graphics for Your Fleet Branding Needs

Signature Graphics has offered Fleet Branding and Graphics since 1986 and we’re proud to be a 3M Graphics Partner and Omicom company. Each of our clients enjoys a highly skilled and cross-functional team that nurtures each project from concept to completion. From in-house designers to professional installation, we apply a solutions-based approach to ensure your long-term success. Contact us today for your fleet branding needs. 

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on The Importance of Color Matching in Fleet Graphics & Branding

The Importance of Color Matching in Fleet Graphics & Branding

At Signature Graphics, we understand that your unique brand colors are your “signature.” 

We will get your brand colors right, every time. Why? Consistency is critical to your professional image, especially when it comes to vinyl vehicle wraps for your fleet. 

Your fleet graphics turn your vehicles into mobile billboards. But when the color of your graphics is off, or vary from vehicle to vehicle, potential customers notice. That distraction could pull their attention away from the products and services you provide.

Getting the Color Right

The professionals at Signature use CMYK colors and can match any color for your brand, regardless of whether you have the color number — a series of numbers and letters that detail a color profile — on file and whether the number is a Pantone or a hexadecimal color.

If you don’t have the color number available, our specialized process can match the color for vehicle wrap from an existing print or other materials you have available. We’ll even provide you the colors you should be using moving forward, further protecting your brand guidelines.

Printing on High-Quality Vinyl

Signature provides 3M vinyl fleet wraps, meaning your fleet graphics are made from world-class materials. Through our partnership with 3M, we hold a MCS Warranty Certification, which means we can offer the top performance guarantee on the market. 

Designed to last five to eight years, custom vinyl fleet wraps in your brand colors also protect the body of your fleet vehicles from chips and scratches and protect your investment over the long term.

Professional Service from Signature

Before production of any new items, we provide full-size line art, color matches and proofs for your review and approval through our innovative and proprietary brand management system, brandRESPONSE. Additionally, these elements can be placed on the actual vehicle or equipment to evaluate the size, proportions and color.

Don’t settle for “close enough” when it comes to your brand colors. Signature Graphics will provide a perfect match. Contact us to get a quote.

We proudly use 3MTM graphic films and overlaminates.

Posted in News

9 Questions to Ask Before Updating Your Fleet

Vehicle age is on the rise across industries, new research from IHS Markit reveals. The average age of light vehicles in the US has risen to 11.9 years in operation. It should come as no surprise then that more businesses are considering updating their fleets as their vehicles age. Updating at the right time avoids unnecessary repair costs and unforeseen delays in service.

So when you start researching a new fleet, what questions should you ask? Signature Graphics has listed nine questions to ask to help you make the right choice for your fleet needs.

1. What are your business needs now?
Five years ago when you were just starting out, you may have only needed a fleet of four commercial vans. But now that business is booming is your small fleet holding you back? Additionally, have your offerings changed? For example, you may not need a refrigerated truck if you’ve dropped delivery from your offerings. As your business demands and products shift, it may be time to upgrade your fleet entirely or add vehicles to satisfy specific needs.

2. Is your fleet meeting fuel efficiency standards?
The energy needed to power your fleet can represent a large line item in your budget, especially if you haven’t upgraded in a long time. Business owners can check how the fuel efficiency of their fleet stands up against newer models by speaking with a dedicated representative at a dealership’s fleet department.

3. How safe are your fleet vehicles?
Safety is key both for fleet drivers and your business. Go online or call a local dealership to see if there have been any manufacturer warnings about your vehicles. You can also speak to an insurance agent to determine how a new fleet would impact your monthly premiums. In some cases, the total amount you would save because of improved safety might be reason enough to invest in a new fleet, not to mention boosting your employees’ safety when they hit the road.

4. Does your fleet look like it popped out of a time machine?
Good branding matters. Your branded fleet is a moveable billboard, so driving around a 1989 model with peeling graphics sends the wrong message no matter how good your service is. Plus, if you invest in a new fleet, it could give you an opportunity to revise your graphics to create something more eye-catching and iconic.

5. Is your fleet reliable?
When you first started your business, perhaps you went for a model that wasn’t quite top of the line but fit your budget. However, an unreliable vehicle will affect your entire team – not to mention your budget. If one driver’s car breaks down, someone else may have to pick up the slack, or you may just miss out on some business. Check your records and ask, “When was the last time my fleet had a breakdown?

6. Should You Reface or Replace? 

You don’t always have to start from scratch. If your fleet is up-to-date or has more years left in it, then maybe all you need is a branding reface. Refacing a fleet is an inexpensive method that covers your current branding with digitally printed vinyl to make it look new. But it’s important to know when to start fresh. At Signature, we offer proprietary software called brandRESPONSE that lets you manage the refresh of your entire fleet all in one place. If your fleet is damaged, unstable and breaking down, it’s time to turn over a new leaf with a complete replacement of the vehicle and its vinyl graphics.

7. Do you have a plan for keeping fleet graphics fresh? 

What happens if your fleet has aged well, but your branding hasn’t? If that’s the case you need a plan to keep your graphics fresh, new, and engaging. A bold, colorful display makes a huge impact on potential customers and generate 30,000 impressions per day. The benefits of fresh graphics are endless: you can achieve cost-effective advertising method, create a lasting impression, build brand awareness, and protect your vehicle. 

8. Did you add final mile vehicles, and can your brand adapt? 

Closing the final mile with customers is more important than ever. Customers have come to expect rapid delivery times, putting pressure of fleet managers to add more light and medium-duty vehicles. While these vehicles are great, they can disrupt the fleet and disjoint consistency in your brand—and in branding consistency is key. Brand adaptation requires a bird’s-eye view of planning your branding and delivery across the board.

9.  Do you have the right partner? 

Don’t trust your branding to just anyone. Feel sure that your company messaging is the right hands by partnering with a trusted graphics company that can deliver a team of experts. At Signature Graphics, we’ve perfected the art of guiding customers through the vehicle wrap process so it’s virtually painless. We specialize in staying attuned to your individual needs and adapting as your project evolves. 

Contact Signature Graphics for Your Fleet Graphics

Signature Graphics is ready to apply our 40 years of experience on behalf of your business. Our clients love our excellent customer service, pioneering ideas, and data-driven branding strategies. We’re a 3M Graphics Partner and Omnicom Group member, so you can trust that you’re getting the best quality for your fleet graphicsContact us today to start updating your fleet graphics.

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Invest in Heavy Equipment Fleet Graphics

Invest in Heavy Equipment Fleet Graphics

Many heavy equipment franchises and corporate-owned and private dealerships across the country buy their heavy equipment from Original Equipment Manufacturers (OEM) such as Cat, Kubota, Case, John Deere, Doosan, and Toro. 

When you think of those OEMs, do you see their branding — such as Cat graphics, Kubota graphics, and John Deere graphics — in your head? Your dealership should be just as well-branded on each piece of heavy equipment!

Signature Graphics can help you seize an opportunity to market your dealership with custom-designed fleet graphics for your heavy equipment. 

A Professional Touch

Stand out from other dealerships with a professional graphic that features your name, logo and mark — in addition to the OEM logo — on all new sales. 

This is an easy way to reach potential new customers who are looking to add heavy equipment to their fleets as they admire new equipment on job sites.

Service Trucks and Rental Fleets

In addition to heavy equipment sales, your dealership’s fleet of service trucks and rental equipment also needs branding. Go big and bold with these vehicles, using full-vehicle wraps that build on the design of your dealership graphic.

Cost-effective and eye-catching, these wraps also will promote your dealership with a unified brand presenceand attract more business. 

Putting It All Together

Our experienced designers and installers use quality materials like 3M and are committed to meeting the unique needs of your dealership.

Our printing and installation services are available nationally. Plus, you can track your fleet’s graphic needs through brandRESPONSE, our asset management tool.

More importantly, professional fleet graphics and vehicle wraps will increase your dealership’s overall brand identity, which will draw in potential customers and help drive them to become repeat customers.

Request a Quote

Signature Graphics has a team of experts on hand to help you design heavy equipment fleet graphics styled to your unique needs. Contact us today to request a quote.

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Vibrant Delivery Truck Graphics Bring Results

Vibrant Delivery Truck Graphics Bring Results

Delivery has become a staple service for many businesses, from catering companies to car dealership customer shuttles. Every day, we see a delivery truck on the roads, in our neighborhoods and at our businesses.

But if the vehicles aren’t branded, those businesses are missing an important opportunity to attract new customers and grow their profits.

A truck wrap from Signature Graphics will deliver results for your business. We offer custom and high-quality wraps for your delivery vehicle, no matter its size or shape.

What makes a good delivery truck wrap?

1. Consistent Branding

A “brand” is personal identity of a business and includes its name, the colors and typography it uses and its logo. A brand is how a business sets itself apart from its competition and how that business builds loyalty among its cutometers. A brand identity is stronger when the same logo, typography and colors are used the same way on everything associated with that company, from business cards to delivery trucks. 

2. A Call to Action

Your truck wrap will catch the eye of a potential customer and it also should spur them to take action. The most effective calls to action are simple. Include your phone number and your website in your truck wrap design with instructions, such as “Call us” or “Visit our website.”  

3. A Promotion

Including a special promotion or offer on your delivery truck wrap will give both new and returning customers added incentive to get in touch with you quickly. These can include a special deal for first-time customers, a limited-time deal, or a cross-promotion with another company.

Contact Us

A vehicle wrap turns your delivery car or delivery truck into a cost-effective mobile billboard. Your branding and your message go anywhere that car or truck goes, catching the eyes of motorists and pedestrians alike. The experts at Signature Graphics can help turn your ideas into reality. Call us today.

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on 2 Major Ways Dealerships Benefit from a Graphics Partner

2 Major Ways Dealerships Benefit from a Graphics Partner

As a business, a car dealership’s primary objective is to sell cars, but as many customers and professional salespeople can attest to, selling cars can be a complicated endeavor. In other words, having a great product is only part of the equation when it comes to doing business. The key to successful business relationships is anticipating the customers’ needs and coming up with solutions that haven’t even been communicated yet.  

Partnering with other businesses that provide vehicle-related services can make the difference between a sale and a missed opportunity. Signature Graphics is a market leader in fleet graphics. We regularly partner with car dealerships to provide them with two key benefits that will boost sales and provide their customers with a superior experience. 

Provide Your Clients with Fleet Graphics Solutions

If you have a client that purchases their entire fleet from your dealership, then partnering with a fleet graphics provider can benefit both you and your valuable client. Your fleet manager client has a complicated job, so offering a fleet graphics solution is likely to surprise and delight them! Signature Graphics is a great partner for dealerships and fleet managers because we’re a one-stop shop that can provide much-needed support.

  • Design—Signature Graphics offers expert consultation and support with our design experts. We provide as much support as you need to make your brand come alive.
  • Install—We make installation as smooth as possible with prompt delivery, flexible arrangements and even global installation.
  • Manage—We offer 24/7 online ordering, and a proprietary management software that lets you track your fleet graphics progress all in one place. 

When you partner with Signature Graphics, you’ll gain a competitive advantage by being offering a complete sales and service solution. 

Advertise Your Dealership with Fleet Graphics

Stand out from other dealers in your area with fleet graphics and environmental graphics for your dealership. Wrap your parts truck, customer shuttle, and display vehicles; the ROI on vehicle wraps can’t be overstated.

  • A single wrap can generate between 30,000-70,000 impressions a day. 
  • One wrap lasts up to five years and offers a cost per thousand impressions (CPM) of $.048! 
  • Vehicle marketing results in a 97% message recall for viewers

Signature graphics also provides high-quality environmental graphics so you can make the most of unused visual real estate, refresh your retail space, or tell the story of your brand before your clients even enter your business. 

Partner with Signature Graphics

Signature Graphics has been meeting the needs of our clients since 1986. We bring our highly skilled and cross-functional team to every partnership and project so we can deliver solutions-based results every time. When you align with Signature Graphics, you’ll gain a competitive advantage for your dealership. Contact us today to discuss how a partnership might benefit your business!

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Tested Like No Other: A Guide to 3M’s Comprehensive Fleet Graphic Warranty

Tested Like No Other: A Guide to 3M’s Comprehensive Fleet Graphic Warranty

You’ve invested in your business by wrapping your fleet in graphics. It’s a great choice with excellent returns! According to the Outdoor Advertising Association of American, a single wrap can generate between 30,000-70,000 impressions a day. Your fleet looks great, but how long can you expect the vehicle wrap to last? And what if it’s damaged? When you work with Signature Graphics, you can rest assured that your investment is protected because your fleet graphics are covered by 3M’s MCS Warranty.

Top Fleet Graphic Quality and Coverage

Signature Graphics is a 3M Certified Partner. We stand behind the products we put on your vehicles because they’re the gold standard of quality and they’re backed by the most comprehensive graphics warranty in the industry: the 3M MCS Warranty. Other graphics companies may offer some coverage, but only 3M offers science-backed testing, full coverage from the first day to the last, and quality guarantees that cover everything—including ink!

Key 3M Warranty Benefits for your Fleet Graphics

You’ve put a lot of care into building your brand, and you want fleet graphics that reflect the same level of quality and attention. Signature Graphics uses 3M materials that are known for their excellent print quality and durability. 3M is so confident that their products will stand up to wear-and-tear, they offer the best warranty in the business. When you wrap your fleet with 3M products, you’re getting excellent print quality, vivid graphics, and excellent warranty benefits including:

  • Extensive weather testing. 3M has one of the industry’s largest testing centers where they simulate conditions for all seasons in weather conditions found all around the world. 
  • Non-prorated coverage. With the 3M MCS warranty you receive full coverage from the first day to the last. You’ll receive full replacement coverage throughout your entire warranty period. 
  • Publicly available warranty information. Feel confident about your coverage. All 3M warranty information is available to the public, so if the unexpected happens, you won’t have to deal with more surprises.
  • Full System Warranty. Unlike other graphics providers, 3M MCS Warranty even covers ink fading, ink cracking, and ink peeling. 

Request a Quote

In an industry that’s plagued with unpredictable services and inconsistent quality, Signature Graphics offers an unparalleled standard of excellence. Our best-in-class products and partner warranties allow you to confidently bring your brand to life. Enjoy worry-free fleet graphics; request a quote today

We proudly use 3MTM graphic films and overlaminates.