Advertising is an excellent way of reaching a larger audience of people interested in your product and services. While billboards, TV commercials, and social media ads are some of the most common advertising methods, investing in a company vehicle wraps is a smart way of selling your business to more consumers.
A custom vehicle wrap is done on cars, trucks, buses, motorcycles, etc. Their colorful display and well-bolded lettering help to create the much-needed impact it is designed to achieve.
The benefits of branding a company vehicle
Company branded vehicles are more like mobile billboards that catch road users’ eyes as the vehicle is in motion. A branded company vehicle is likely to turn viewers into customers anytime your vehicle hits the road. Let’s take a look at these seven benefits of investing in a company vehicle wrap.
#1. They are colorful and eye-catching
Vehicle wraps are beautiful, colorful, and eye-catching. They can cover the entire vehicle surface or just a part of it. With top-notch graphics and bright colors, vehicle wraps are designed to make a statement of elegance. Vehicle wraps are printed with full-color carrying your company’s logo and motto.
#2. Cost-effective advertising method
Advertising is essential for growing a business. However, spending too much on it may be detrimental to the success of your business. Custom vehicle wraps are an excellent advertising method as it allows you to reach more potential customers without breaking the banks on advertising costs.
Most companies are seeking ways to cut costs and increase their return on investment. Statistics show that out of home (OOH) advertising generates an average of $5.97 in product sales for every money spent.
Investing in vehicle wraps is a sure way of getting great value for less cost as you do not rent any space for ads or pay for billboards. It only involves a one time cost of fixing the wrap while your business enjoys continuous exposure to more potential customers.
#3. Creates a lasting impression
Vehicle wraps are beautifully and colorfully designed, which gives them that lasting impression factor with viewers. According to the Outdoor Advertising Association of America(OAAA), out of home, advertisement is well received by people when compared to other methods of advertisement.
This is because they do not unnecessarily impede on the everyday life of persons. Vehicle wraps are gaining popularity as many road users find them appealing and essential as it helps them get possible solutions to their problems while driving.
#4. Builds Brand Awareness
One of the purposes of advertising is to create brand awareness. You can improve your brand awareness by investing in company vehicle wraps.
According to the OOAA, businesses can boost their daily reach by 212% if they add OOH ads to their social networking channels. Similarly, 58% of consumers’ reports show that people check a business online after seeing their OOH ads. Aside from increasing your brand awareness, vehicle wraps can effectively create direct conversations with potential customers.
#5. It gives your vehicle a superior protection
No business likes to spend vast sums of money on refurbishing damaged vehicles or pay high penalty fees for damaged rented vehicles. Vehicle wraps are a great way of protecting your company’s vehicle while also creating brand awareness.
Vehicle wraps have a layer of vinyl over the paint, which helps to serve as a shield against dirt and gravel hitting the vehicle. You can decide to replace the wraps to save you the cost of expensive vehicle repairs. You rest assured of your company vehicles remaining clean and unscathed when the wrap is removed. The adhesives used in applying the wrap ensures that the original color of your vehicle remains unchanged.
#6. Brings your business to the A-league
Investing in vehicle wraps gives your business the same awareness as other top brands that spend so much on other forms of advertising. Vehicle wraps help to level the competition between your business and more prominent brands. It is one smart way of advertising as it allows you to spend less on advertising and more on other areas that would enhance your business’s growth. According to the OAAA, mobile advertising keeps your business in the game by reaching more consumers at a lower cost.
#7. It is flexible
Unlike stationary advertising platforms, vehicle wraps are mobile and can be driven to areas that could fetch good visibility and impressions. Depending on the product you are offering, you can move your ads to areas that best suit your product. You can drive around areas where you have your target audience based on demographics and the nature of your business.