Coffeehouse storefront vinyl window clings
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Storefront Signage: Tips to Attract Customers

You’ve poured everything into your business, so it hurts to see people walk past your storefront without a second glance. That lack of interest signals a lost opportunity to build a relationship, grow your business, and reach your dreams. If this sounds like you, maybe it’s time to maximize your space with attention-grabbing window and storefront signage.  

Captivating storefront visuals are a powerful invitation to would-be customers. When you align your visuals to the buying cycle, you’ll ensure that your graphics are aligned with your customer’s experience. A typical buying cycle looks like: 

  • Awareness
  • Consideration
  • Intent
  • Purchase
  • Loyalty

We’ve put together a handy guide to help you think through the perfect graphics for your storefront. 

Activate Awareness

These graphics should be eye-catching and attention-grabbing. Don’t tell the whole story of your brand with these graphics; just enough to make a would-be customer curious. For example, large, well-placed window signage of your logo might work wonders! 

Cultivate Consideration

Now that you’ve drawn the customer into taking a closer look, you can use additional signage to give more information and details. This storefront signage should align with your brand and tell the customer what makes your business special. Maybe you’re a clothing store specializing sustainably or a French-themed coffee shop. Use a window graphic or storefront sign to introduce yourself!

Inform About Intention

Your storefront signage has caught the eye of a would-be customer, and they’ve walked over for a closer look. Now’s the time to offer an incentive to step in for a look around! Tell the customer about any special offers or unique value that sets your business apart from the competition. Maybe you’re offering a 10% off storewide sale or selling single-origin coffee from local roasters. Use signage to get the word out. 

Lead to Loyalty

Congratulations! You’ve walked the customer through the buying process and made a sale! Signage can turn a one-time customer into a loyal patron. Use signage to intrigue current customers with information about rewards programs or upcoming promotions to keep them coming back again and again. 

Contact Us

Using window and storefront signage for your business is easier than you might think. Our team of experts is ready to support you every step of the way. Installation is available nationwide, so maximize your space with professional design and printing from Signature Graphics. Contact us today to request a quote.