Category: News

You’ve poured everything into your business, so it hurts to see people walk past your storefront without a second glance. That lack of interest signals a lost opportunity to build a relationship, grow your business, and reach your dreams. If this sounds like you, maybe it’s time to maximize your space with attention-grabbing window and storefront signage.  

Captivating storefront visuals are a powerful invitation to would-be customers. When you align your visuals to the buying cycle, you’ll ensure that your graphics are aligned with your customer’s experience. A typical buying cycle looks like: 

• Awareness
• Consideration
• Intent
• Purchase
• Loyalty

We’ve put together a handy guide to help you think through the perfect graphics for your storefront. 

Activate Awareness

These graphics should be eye-catching and attention-grabbing. Don’t tell the whole story of your brand with these graphics; just enough to make a would-be customer curious. For example, large, well-placed window signage of your logo might work wonders! 

Cultivate Consideration

Now that you’ve drawn the customer into taking a closer look, you can use additional signage to give more information and details. This storefront signage should align with your brand and tell the customer what makes your business special. Maybe you’re a clothing store specializing sustainably or a French-themed coffee shop. Use a window graphic or storefront sign to introduce yourself!

Inform About Intention

Your storefront signage has caught the eye of a would-be customer, and they’ve walked over for a closer look. Now’s the time to offer an incentive to step in for a look around! Tell the customer about any special offers or unique value that sets your business apart from the competition. Maybe you’re offering a 10% off storewide sale or selling single-origin coffee from local roasters. Use signage to get the word out. 

Lead to Loyalty

Congratulations! You’ve walked the customer through the buying process and made a sale! Signage can turn a one-time customer into a loyal patron. Use signage to intrigue current customers with information about rewards programs or upcoming promotions to keep them coming back again and again. 

Contact Us

Using window and storefront signage for your business is easier than you might think. Our team of experts is ready to support you every step of the way. Installation is available nationwide, so maximize your space with professional design and printing from Signature Graphics. Contact us today to request a quote.

We proudly use 3M^TM graphic films and overlaminates.

Gameday is magical and involves much more than just what happens between the players. The countless hours of preparation, the arena, the sights, sounds, smells, and most especially the crowd combine to create electric energy.  

From the fans to the coach to the player, everyone brings their enthusiasm to the game-day experience. As a sports leader, it’s your job to help them have the best experience possible. Environmental graphic design can help create a game-day atmosphere that promotes safety, team pride, and an inspiring experience. When employed strategically, they help fans navigate an arena while instilling a sense of ownership and pride for their favorite sports team and will leave them talking about the game for months afterward! 

Whether you’re updating your current graphics or designing them for the first time, Signature Graphics can help. We’ve put together a list of considerations to help you pick the perfect graphics for your athletic venue. 

Environmental Graphics for Action, Identity, and Information

The opportunities for sports graphics are endless, so it’s helpful to focus on three primary functions for your graphics: action, identity, and information.  

Action

Environmental graphics that inspire action often take the form of signage with a clever or personalized message. Paired with team colors or a mascot, they might encourage viewers to purchase tickets, help keep the arena clean, or use a customized hashtag on their social posts.  

Identity

Think about your favorite sports team; what comes to mind? Most likely, you think about team colors, a mascot, or maybe a favorite player–that’s identity graphics at work! Identity graphics help establish a sense of place and purpose for visitors, employees, and players. These graphics can be employed in building facades and stadiums, indoor arenas, locker rooms, hallways, locker rooms, arena floors, and seating. If your institution manages multiple sports teams, you can even use sports-specific graphics while using unified branding.  

Information

Informational graphics, sometimes known as wayfinding graphics, impart important information such as where to find seats, how to exit, or what dangers to avoid. Good informational graphics are all about minimalism, giving viewers just the right amount of information at the right time. These graphics often employ a mix of carefully selected fonts and pictograms to get the point across quickly and effectively. They can be found on entrances and exits, walls, or even floors to help people navigate and avoid danger.

Fleet Wraps: The Venue and Beyond

Fleet Graphic Advertising is one of the most effective marketing strategies you can choose for your team. Studies show that vehicle marketing results in a 97% message recall for viewers, making it an excellent return on investment.   When you wrap your athletic vehicles, you mobilize your message outside the arena and into your community. With a vehicle wrap, you’ll have a chance to impact those who might not be familiar with your team. It can also serve as a way to connect with existing fans, generating a sense of pride and interest in purchasing another ticket. A vehicle wrap can be applied to your entire fleet: team buses, planes, employee vehicles, and even Zambonis!   

Contact Us

Environmental graphics is a powerful tool to enhance the magic of game time for your team, employees, and fans. Signature Graphics has a team of experts waiting to help you design and install the perfect graphics for your athletic venue. Contact us today to request your quote

We proudly use 3M^TM graphic films and overlaminates.

Groark Boys BBQ is an award-winning barbeque business that boasts its own line of barbeque products, spices, and barbequing guides. With over 451,000 followers across Facebook, Instagram, YouTube, Twitter, and 3 million followers on TikTok, demand for Groark Boys BBQ products is high. Due to their growing success, Groark Boys BBQ recently transitioned from a pop-up tent to a Food Truck and needed to brand their new truck with vinyl wrap graphics. 

Client Goals

Matt Groark, founder of Groark Boys, had two primary goals: 

• Transition from a pop-up tent to a food truck, which required an adjustment to his business model. 
• Completely wrap one trailer to brand his new food truck business.

Obstacles

Food truck fleet graphics are satisfying projects, and Signature Graphics was honored to work with Groark Boys BBQ to develop their vehicle wrap. As with any project, we encountered a few obstacles on the path toward success. For this project, we faced:

• Custom vehicle modifications to the make and model.
• Signature Graphics suggested late creative adjustments to enhance the brand through the new custom vehicle modifications after installation.

Solutions

Results

The experts at Signature Graphics were able to correct issues quickly to create an engaging and high-impact food truck vehicle wrap that supported the client’s needs. The client was delighted with the final result and their experience with Signature Graphics.

Conclusion 

Obstacles happen, and we’re prepared to support our clients every step of the way. That’s why Signature Graphics leverages our experts to identify the proper make and models through visual inspections and measurements. In the rare instance of miscommunication or unexpected vehicle customization, we happily work with our clients to achieve their desired results. We go the extra mile for our clients, whether they have one vehicle asset or thousands of vehicles. Contact us today to learn more.

We proudly use 3M^TM graphic films and overlaminates.

At Signature, innovation has been a watchword of our success. A keystone of the Signature
experience. One which drives our branding beyond the bounds of the ordinary and redraws the
limits of the possible. Signature’s guiding philosophy has always been to not only be an industry
leader but also a pioneer in the most technologically advanced and data-driven branding strategies.
As we strive to revolutionize the branding industry, we have come to the realization that structural
changes are needed to accelerate our digital transformation.

“We have made it our signature to never stagnate and ever evolve. We don’t want to be the ones that
merely move with the shifting sands of technology; we want to be the ones that shift it. We recognize
cutting-edge technology as the ability to see something in real-time, and to drive the shift in this
direction, we need an infrastructure that supports this level of transparency,”

President and CEO of Signature, Timothy Guse.

On April 1st, Signature will complete our migration to a new enterprise resource planning (ERP)
system that will promote transparency and operational efficiency to support our global clients. As we
navigate this new terrain, we want to assure our partners that we will work tirelessly to guide, advise,
and smooth the path ahead should there be any unexpected bends in the road.

Signature partners can soon expect:

• An upgrade to our documentation such as invoices, packing slips, and purchase orders.
• Greater level of internal transparency to the status of branding orders at every phase of
  construction.
• An enhanced suite of online ordering capabilities.
  And much more.

We want our partners to know that as we break new ground to foster the branding technology of
tomorrow, you can expect our unrivaled responsiveness throughout.

For questions, you may reach our Signature team at 800-356-3235.

We proudly use 3M^TM graphic films and overlaminates.

As a business owner, you know that effective and consistent marketing is a critical ingredient in running a thriving business.  But with all the marketing options available in today’s digital world, how do you know that fleet graphic advertising will be the strategy that turns your marketing dollars into a business investment?

We get it, investing in a new strategy can feel daunting.  To help, we’ve outlined research-based benefits to fleet graphic advertising. 

Vehicle Wraps are the Most Effective Signage on the Market.

As a rule, consumers need to hear or see your message seven times before they will convert.  Vehicle Wraps provide consistent visibility in markets you serve, effectively and consistently reminding consumers of your services.

• US drivers travel an average of 159 miles per week. Of those drivers, 64% notice vehicle graphics. 
• Those vehicle graphics generate 30,000 impressions per day ^[1]
• Vehicle marketing results in a 97% message recall for viewers (compared with only 19% recall with stationary signs!) ^[2]

Vehicle Wraps Offer Outstanding ROI

Vehicle Wraps are the most cost-effective signage you can buy, they beat the competition in both impressions and durability. 

• The cost per thousand impressions (CPM) for fleet graphics is $0.48. Compare that to billboards ($3.56), magazine ads ($21.46) or radio ($7.75). ^[3]
• A wrap can typically last up to five years depending on usage and type. This means you make a one-time investment and reap the benefits much longer than other marketing strategies!

Vehicle Wraps are Customizable and Tax Deductible

Vehicle Wraps can be professionally designed based on branding, consumer needs, budget, and services.  Best of all, because your fleet is comprised of commercial vehicles, both the design fee and the cost of the vehicle wrap can be tax deductible!

Signature Graphics Expertise Can Meet your Vehicle Wrap Needs

Fleet Graphic Advertising is one of the most effective marketing strategies you can choose for your business.  Still, how can you be sure you’ve chosen the right design, materials, and methods?  At Signature Graphics, we’ve got you covered.  We understand that our clients’ needs and offer a highly consultative, hands-on approach to manage the maze of logistics as a partner, not just a supplier.  What’s more, thanks to our relationship with parent company Omnicom Group and our partnership with 3M, we’re able to bring you:

• Specialists with innovation, razor sharp insight, break-through strategies.
• World-class manufacturing methods backed by a solid warranty. 
• A national and global Installation network
• Proprietary graphics and installation software with brandRESPONSE.

We leverage our relationships and expertise to offer our clients a worry-free way to bring your brand to life.

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Let Signature Graphics maximize your advertising efforts. Contact us today!

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^[1] ARD Ventures,

^[2] RYP & Becker Group

^[3] https://oaaa.org/

We proudly use 3M^TM graphic films and overlaminates.

People love to window shop and savvy retail professionals know that beautiful window displays are a powerful tool to turn casual browsers into paying customers.  Inventive window displays date all the way back to 1874, when R. H. Macy pioneered the very first Christmas windows in NYC.  Since then, major retailers have competed to outdo each other employing the likes of Andy Warhol and Salvador Dali to tell the story of their brand. Macy was on to something: by leveraging imaginative window displays, he ushered potential customers into a magical experience they wanted to be a part of.

If you’re ready to leverage your storefront to convert more customers but don’t want to invest in expensive or theatrical displays, then we’ve got great news!  Any retailer can tell the story of their brand with vinyl window graphics! We’ve broken down the process into a couple of easy steps that will have people stepping off the sidewalk and up to the check-out counter in no time.

Pick a Theme

You know your brand better than anyone, so choose an aspect of your brand to draw potential customers in.  Select from seasonal ideas, product promotions, or a certain problem your products help customers solve.  The possibilities are endless, but success is in the focus!

Guide the Eye

Once you’ve picked an area of focus, it’s time to organize. Work with a professional window graphics designer, like our experts at Signature Graphics, to develop strategic visuals that guide the eye. With thoughtfully placed window graphics, the audience will naturally flow through the story you’re telling without a second thought.

Empathize with Your Customer

Put yourself in your customer’s shoes and imagine what would appeal to them.  Start with identifying one or two pain points that you can help solve.  Then, use your branded window graphics to lead them to the solution—but don’t give away the secret.  Encourage them to enter the store to find the solution.

Maintain Interest with Continuity

Studies show that stories have the power to keep our brains engaged like almost nothing else.  Keep your customers interested by continuing the theme of your branded window graphics inside the store.  You can utilize related displays and wall or floor graphics that continue the story you began before your customer ever walked inside.

Decorating your facility’s windows is a great way to maximize your use of space, and you can rely on the professional design and printing team at Signature Graphics to help you create and install eye-catching graphics that improve your business.  We offer expert, turn-key service that gives you the flexibility & confidence to tell your brand story in a way that will convert.

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Learn more about how window graphics can help grow your business. Contact Signature Graphics today to request a quote.

We proudly use 3M^TM graphic films and overlaminates.

If you’ve ever seen patrons in your space looking a bit lost, then your business or institution might benefit from wayfinding planning.  Wayfinding is the process of navigating from point A to point B and a system of tools that helps with that process. One of the most simple and effective ways to help patrons navigate their physical environment and orient themselves in their location is with Wayfinding signs.

Wayfinding graphics and signs are particularly important in complex environments like sports arenas, healthcare facilities, educational campuses and transportation hubs.  They guide people to their destination and enhance their understanding and experience of the space, which in turn helps develop a sense of safety and security.  Here are some steps you can take to ensure that your wayfinding system is effective.

Purpose: Determine Your Strategy

There are many ways you can guide a patron toward their destination:

• Signage
• Colors
• Maps
• Symbols

Think about the services you offer and the typical paths your patrons travel to create a system that’s helpful and efficient.  For example, healthcare settings might opt for simple, text-based directions, while airports might utilize carefully sequenced information and maps.

Location: Navigation, Orientation, and Landmarks

Decide how you will communicate the three main basics of wayfinding:

• Navigation
• Orientation
• Landmarks

How will you communicate which direction a patron should travel to move from point A to B?  How will you help them orient to where they are within their environment? Finally, how will you help them identify and recognize important landmarks they encounter?

Functionality: Familiarize Yourself with Common Tools

There are four basic types of tools in Wayfinding planning signs:

Information

Informational signs provide supplemental information about the space, like where you can find Wi-Fi or delineating what space is for personnel vs. public.

Direction

Direction signs do what you might suspect; they tell you what direction to travel in. 

Identification

Identification signs provide information about locations and landmarks and include door plaques and entry & exits signs.

Warnings

Warning signs like “no smoking” or parking information keep people safe and keep things running smoothly.

Design: Keep Your Branding Cohesive

Wayfinding builds trust with your patron so it’s important that the visual elements like font, color, and symbols are consistent with your brand.  This keeps surprises at a minimum and creates comfort and confidence for your patrons.

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Creating a system that works doesn’t have to be overwhelming.  At Signature Graphics we’ll pair you with an expert who can ensure that your wayfinding planning is both useful and beautiful.  Contact us today to request your quote. 

We proudly use 3M^TM graphic films and overlaminates.

Weather shouldn’t determine your fleet graphic needs. While winter fleet graphics installation requires specific parameters for the application, Signature Graphics can meet your needs regardless of the season.

The best time to apply fleet graphics is when it’s 65 degrees and dry. For most of the country, it’s a narrow window to find the perfect climate. If you miss the window, your graphics application may require renting a climate-controlled space and transporting your fleet to its location.

For most businesses, the agility that comes with changing and installing graphics year-round is vital. From seasonal changes, sales, or just replacing something that’s lost its luster, a partner that can work at any time is ideal.

Pop-Up, Climate-controlled Fleet Graphic Installation Tents

Signature Graphics brings the climate-controlled installation to you.

Introducing pop-up fleet graphic installation tents. The tents are climate-controlled and perfect for providing the proper application environment regardless of the weather.

Cold weather can cause vinyl graphics to become brittle, and your fleet often must travel through various weather conditions to properly serve your clients.

Climate-controlled installation prevents issues from temperature fluctions and allows graphics to cure in an ideal manner.

Signature Graphics’ pop-up fleet graphic solution, thanks to a partnership with Omnicom, allow it to come to where your asset is for application. It provides the proper radius around your trucks to give space for installers to apply your graphic.

In addition, our pop-up solution keeps you from having to do the extra legwork to find a climate-controlled facility. Because we come to you, there’s no time spent looking for a location or the additional costs that can come with renting a facility.

It also means your graphic application shouldn’t be delayed because of weather conditions. This saves your business time and money. Our solution means your message gets delivered any time of year, at any location.

Contact Signature Graphics for your full-service fleet graphics solution.

We proudly use 3M^TM graphic films and overlaminates.

Nothing should delay your brand’s message. From vehicle graphics to graphics for storefronts and other environmental spaces, your message should be displayed where you need it when you need it.

While the supply chain has been and continues to be, at the mercy of the COVID-19 pandemic, manufacturing disruptions, driver shortages, and evolving government policies, Signature Graphics can provide solutions to keep your company’s message front and center.

Although there will still be delays, Signature Graphics’ partnership with Omnicom and our purchasing power with 3M allow us to minimize delays as much as possible and prioritize your vinyl graphic needs.

In addition, 3M was recognized as Supplier of the Year in 2020 by Supply Chain Drive, and increased manufacturing capacity.

Planning Ahead for Brand Adaptation

Even with the strength of our partnerships, planning is key to getting what you need, when you need it, and maintaining your graphics to their best quality.

Signature Graphics offers its brandRESPONSE platform to help you map out your graphic needs ahead of time. This will also help alleviate any potential supply chain issues or uncertainty in supply that may arise. You’ll know what you need when you’ll need it, and when to order it.

• Our platform allows your business to build up future inventory and figure out budget-friendly options for your graphic needs.
• Our brandRESPONSE platform can help you set a plan to maintain graphics and manage maintenance schedules for your fleet and/or retail vinyl graphics.
• By working with Signature Graphics design and consulting services, you can help your business avoid common hurdles in designing and installing fleet graphics and retail or environmental graphics.
• Our volume and credibility on the national scale can give you peace of mind you are partnering with the right brand.

Contact Signature Graphics to ensure your brand maintains quality and consistency during supply chain disruption.

We proudly use 3M^TM graphic films and overlaminates.

When it comes to delivering your brand and message, your fleet’s graphics can do it for you from start to finish.

Closing that Final Mile is critical to customer satisfaction. Consumers want the goods and services they order, and they want them quickly.

Brand consistency and getting your message to a customer’s door in the Final Mile is more challenging than ever with the introduction of light and medium-duty vehicles.

The additional fleet vehicles cause disruption and disjoint consistency in your brand from vehicle type to vehicle type.

How we can help

Signature Graphics, an Omnicom Company, provides more than just the physical fleet graphics for your company. We offer a multi-level agency experience that takes a birds-eye view of planning your branding and delivery across the board.

Our established network of installation experts, experienced designers, and a proprietary inventory and project management tool (brandRESPONSE) delivers quality to every vehicle.

brandRESPONSE lays out a road map that helps you remotely navigate real-time results from your fleet branding. It helps provide brand consistency across all vehicles, no matter where they are, by storing data and inventory availability all in one location.

Signature Graphics forecasts and tracks graphics’ lifespan and provides best practices for avoiding their deterioration and rollout of updated ones when necessary.

Start Branding Your Final Mile Vehicles Today

Contact Signature Graphics today for a final mile solution to consistently brand your fleet and deliver messages to customers at all points.

We proudly use 3M^TM graphic films and overlaminates.