We all make changes to our clothes as the seasons turn, but do you know when it’s time to change your brand’s identity? Do you know how much to change …
Don’t Let Space Go To Waste
Increase Branding Space by Incorporating Trailer Tails and Skirts In our last post, we showed how trailer tails and trailer skirts can help prevent drag and ultimately help with fuel …
Improve Fuel Efficiency and Branding
Advancements in Truck and Trailer Design Provide More Room for Branding With modern technology and advancements in truck and trailer design comes more opportunities to increase your corporate branding through …
Benefits of Event Marketing
Summer is fast approaching; June 21st to be exact! That means kids will be out of school, families & friends will be traveling, and businesses will be preparing for outdoor …
On-Going Commitment to Excellence
As another level of Signature Graphics’ commitment to excellence, we have been awarded a Certificate of 3M™ MCS™ Warranty. The 3M™ MCS™ Warranty affirms that 3M will stand behind graphics …
Growing Truck and Trailer Sales Mean More Trailer Graphic Advertising Opportunities
2014 was a good year for both truck and trailer sales. Let’s take a look at some of the numbers to see just how good the year was. 2014 Truck …
Reliable & Repeatable Printing
Signature Graphics strives to constantly sharpen our skills and enhance our capabilities to better serve our customers. As such, Signature successfully completed the rigorous certification process involved in becoming a …
Weathering the Winter
As winter sets in, road conditions expose fleet vehicle graphics to harsh road salts, chemicals, snow, wind and ice. Your vehicles take a beating. Rest assured, though, that the elements are no match for your graphics’ outdoor durability.
Here at Signature Graphics, we manufacture your branded graphics with premium vinyl materials engineered to hold up in extreme conditions. The components we use have been scientifically tested using immersion trials, drip tests, humidity and freeze/thaw chambers, so we know we are providing you the best products on the market. Additionally, we add a finish process to every fabricated graphic which provides enhanced performance against the elements.
The Power of Mobile Media
The Power to Reach
Consider this: A single intra-city truck with graphics can generate up to 16 million visual impressions.*
In fact, study after study ranks mobile media as the most cost-effective and influential advertising media available.
The Power to Impress
How influential? A study by RYP & Becker Group found:
– 97% of survey respondents recalled the ad on the truck.
– 98% thought the ads created a positive image of the advertiser.
– 96% thought fleet graphics had more impact than billboards.
The Power to Target
The industry norm is to estimate fleet advertising impressions by calculating the number of miles driven per truck per day by the type of road.
* American Trucking Association
