View Post

Keep Your Brand Fresh

We all make changes to our clothes as the seasons turn, but do you know when it’s time to change your brand’s identity? Do you know how much to change …

View Post

Don’t Let Space Go To Waste

Increase Branding Space by Incorporating Trailer Tails and Skirts In our last post, we showed how trailer tails and trailer skirts can help prevent drag and ultimately help with fuel …

View Post

Improve Fuel Efficiency and Branding

Advancements in Truck and Trailer Design Provide More Room for Branding With modern technology and advancements in truck and trailer design comes more opportunities to increase your corporate branding through …

View Post

Benefits of Event Marketing

Summer is fast approaching; June 21st to be exact! That means kids will be out of school, families & friends will be traveling, and businesses will be preparing for outdoor …

View Post

On-Going Commitment to Excellence

As another level of Signature Graphics’ commitment to excellence, we have been awarded a Certificate of 3M™ MCS™ Warranty. The 3M™ MCS™ Warranty affirms that 3M will stand behind graphics …

View Post

Reliable & Repeatable Printing

Signature Graphics strives to constantly sharpen our skills and enhance our capabilities to better serve our customers. As such, Signature  successfully completed the rigorous certification process involved in becoming a …

View Post

Weathering the Winter

As winter sets in, road conditions expose fleet vehicle graphics to harsh road salts, chemicals, snow, wind and ice. Your vehicles take a beating. Rest assured, though, that the elements are no match for your graphics’ outdoor durability.

Here at Signature Graphics, we manufacture your branded graphics with premium vinyl materials engineered to hold up in extreme conditions. The components we use have been scientifically tested using immersion trials, drip tests, humidity and freeze/thaw chambers, so we know we are providing you the best products on the market. Additionally, we add a finish process to every fabricated graphic which provides enhanced performance against the elements.

View Post

The Power of Mobile Media

The Power to Reach

Consider this: A single intra-city truck with graphics can generate up to 16 million visual impressions.*

In fact, study after study ranks mobile media as the most cost-effective and influential advertising media available.

The Power to Impress

How influential? A study by RYP & Becker Group found:

– 97% of survey respondents recalled the ad on the truck.
– 98% thought the ads created a positive image of the advertiser.
– 96% thought fleet graphics had more impact than billboards.

The Power to Target
The industry norm is to estimate fleet advertising impressions by calculating the number of miles driven per truck per day by the type of road.

* American Trucking Association