Sometimes the best placement for your message is in the open.

Environmental advertising graphics can help deliver a message to a targeted audience by taking advantage of unused space, such as a sidewalk, side of a building, or a bus stop.

The bus stop route worked for our client, the University of Missouri at Kansas City. Taking advantage of bus stop messaging allowed our client to reach a pool of potential participants where they visited daily.

The vinyl graphics at each bus stop outlined the details of the study and included several ways for bus riders to reach out, including a convenient QR code right on the graphic that went directly to the study.

Those waiting for a bus could access the survey and participate. Survey takers received a $50 gift card for taking the survey and wearing an activity tracker for seven days. There were other opportunities to win more gift cards as well.

And all the participants had to do was read the environmental advertising graphic, set at eye level, at their bus stop. Talk about being at the right place and the right time. That’s the best type of advertising an organization can have.

The Signature Graphics Difference

Signature Graphics works with our clients to help them find the right space that targets the audience they are trying to reach where they frequent. We work with our clients to design attractive, attention-getting environmental graphics to deliver their message effectively.

For the UMKC research study, we targeted the highly qualified survey participants based on where they spent their time.

Signature Graphics can do the same for you. Call today for a consultation on an environmental advertising campaign.

We proudly use 3M^TM graphic films and overlaminates.

Getting a sign to fit – and look – right on a tractor-trailer can be a challenge. You want a team that is familiar with how to problem-solve and alleviate those challenges.

According to National Accounts Creative Director Carrie Flores, knowing the medium is Signature Graphic’s greatest strength.

Think Big with Fleet Graphic Design

When it comes to designing for vehicles, you have to be able to THINK BIG and adapt the design to be successful. Whether it’s driving down the road, how it looks on a hood, or turning a corner – every angle is an opportunity for a positive impression.

Signature Graphics can help you find success with brand recognition, attention, and consideration so your target audience thinks of you when they are ready to make a buying decision. It’s a full 360-degree approach that will have you making a good impression at any angle.

“It can be hard to design for a 50-foot by 35-foot tractor-trailer in Photoshop. As designers, it’s critical to know your medium and how you can maximize value with the space you have,” Flores says.

For example, there is a vast inventory of templates. Still, manufacturers can change something that might seem slight – like where the manufacturer’s logo is on a vehicle – that will significantly impact the wrap design for a vehicle.

“We must do our due diligence to ensure there haven’t been any changes to the vehicles,” Flores says. Signature Graphics designers take the extra step to go on-site and watch designs get installed when necessary, looking for anything that may make the design more impactful or easier for future projects.

Adapting Design for Vehicles

Adapting design for vehicles is a major hurdle for most clients and marketing agencies. The Signature Graphics creative department has the experience to ensure that you’ll get the most effective design for vehicles.

Sometimes that means having a difficult conversation with a client to advise against a design that might look good on paper but not on a moving vehicle. Signature Graphics works well with many marketing agencies that have their own creative staff. The creative team brings specialized expertise to fleet graphic design that compliments agency or client creative departments – making them look like rock stars.

That has made Signature Graphics build its expertise in adapting the design for the environmental and fleet graphics. Flores says they handle the analytical piece to make sure the design works in the real world.

“What sets us apart is the ability to determine the pitfalls of bringing a 2D design to life in the real world,” Flores says. “Our experience has helped us determine where we should pivot in the process, new solutions to consider, and coordinating this with the many stakeholders involved in the process.”

Contact Signature Graphics today to talk to a brand specialist who can walk you through the ins and outs of your job.

We proudly use 3M^TM graphic films and overlaminates.

When it comes to deciding what the best way is to display your brand, you face many options. Big or small, fleet graphics, retail signage, window graphics, and more, Signature Graphics offers customized printing and branding solutions to suit your business needs, plus design and installation consultation.

The first step is deciding what will get your job done – digital or screen printing. We outline the differences and walk through what may be the best solution for your business.

What is a digital print?

Digital prints are any printed medium that comes directly from a digital file format. Whether it was delivered to a print shop as a PDF, .eps, .png, or another format, a digital print will go directly to the medium, be it a vinyl banner, vehicle graphic, cardstock, canvas, etc.

The format is dependent on the quality of the printer. The files are pixelated and read as dots-per-inch (dpi). The higher quality printer (they run from 350 to 1,200 dpi), the clearer the image.

Digital prints allow for out-of-the-box thinking and encourage creativity. Your material will consistently look the same.

What is a screen print?

A screenprint leans old-school. The process requires a lot of set-up time, and then the graphic will need time to cure. But it is customizable in its ability to use metallics and have exact color matches that don’t rely on the digital Pantone color wheel.

A screened print’s process is manual. Woven mesh, or screen, is run through a pre-press process of coating and then transposing the image to the screen. Once set, the screen is loaded onto the press and the ink runs over the image. Next, it is transferred to the medium (T-shirt, sign, etc.) with a squeegee before being sent through a heat tunnel to set it in place.

Why choose a digital print?

There are several benefits of using a digital print graphic:

• Fast turnaround. Because the digital file is directly printed to a medium, eliminating a manual process, you can have the job back quickly to meet an urgent deadline.
• Cost-effective for smaller jobs. Again, that streamlined process cuts out the time and makes a job cost-effective.
• Complicated jobs, or wrap graphics, such as those needed for fleet graphics for vehicles, can be templated so it’s right the first time it’s printed.
• Does the job need multiple images and/or colors? This is the way to go. It’s quick and you get what was designed.

Why choose screen print?

There are several benefits of using a screen print graphic:

• You get exact color matches and the ability to add texture, such as metallics, to your job needs.
• Lower cost on large runs. Since the setup is time-consuming, you may benefit from cost-effectiveness if the quantity of the job is large enough.
• This is the OG method. It was around long before digital, so it looks classic and timeless.

What’s best for my business?

One size does not fit all jobs. Fleet graphics, window, and retail signage, and other almost one-off jobs likely will benefit from digital print graphics. If your needs lean more customizable or you require a large quantity or color, your job may need screen print graphics.

Contact Signature Graphics today for a consultation to find a solution customized to fit your needs.

We proudly use 3M^TM graphic films and overlaminates.

Signature Graphics vinyl car wraps help raise brand awareness, and we have pioneered methods for speeding the delivery of branded vehicles, applying the wraps as they depart the assembly line or — as in a recent project involving Deckers/HOKA, Volkswagen and MotorLease — in the middle of a busy port.

Deckers/HOKA placed a vehicle order with Volkswagen and MotorLease for a fleet of cars to be delivered fully branded with vinyl car wraps installed. Vinyl car wraps are large decals or graphics that are placed directly over the original paint

These wraps are an excellent alternative to painting — durable, cost-effective and more customizable than painting. Installing vinyl wraps takes far less time than painting, generally three to five days compared to one or two weeks for painting. And wrapped vehicles are ready for immediate use after installation, while a painted logo and branding may need additional drying time.

In addition, vinyl wraps are rugged and durable — and actually help protect the vehicle’s paint. While painted logos almost always lowers the resale value of a car, vinyl wrapping can be removed without damaging the vehicle or original paint.

Communications was key in this rapid-fire turnaround project. The entire process unfolded in under two weeks. Volkswagen provided the part information, MotorLease provided the order status, and we made sure we were able to produce and install the branding elements in the necessary timeframe.

“Our HOKA team has been able to step away and let these projects happen,” said the project manager for Deckers/HOKA. “We have complete trust that they’ll turn out well and be done in a more efficient manner than in the past.”

While the branding elements were being produced to vehicle specifications and the delivery dates, Signature certified installers were acquiring the necessary credentials and clearances to enter the port.

When the time came, the installers were where they needed to be with the vinyl wraps ready to install. Using VIN numbers, they located the correct vehicles as they were unloaded and got to work.

“MotorLease and Signature have been terrific to work with in regards to Deckers,” said Volkswagen’s project manager. “We don’t have to micromanage or follow up several times to make sure things got handed on time and in a quality way. Having partners like Signature and MotorLease — two companies that bring their best every day — makes our job and the lives of those we serve much better.”

At Signature Graphics, our promise that every branding program mirrors the objectives and ambitions of each client to help them achieve their unique brand goals.

Fleet graphics are a proven component of successful marketing and corporate branding campaigns, with surveys finding them to be have more impact than billboards. Vehicle wraps are cost-effective, endlessly customizable and visually appealing.

Signature Graphics can make your vehicle fleet work for you in an entirely new way, using distinctive designs to get your brand maximum exposure for a minimal investment.

View our Fleet Graphics Showcase and contact us to get started today.

We proudly use 3M^TM graphic films and overlaminates.

When Coca-Cola wanted to promote their new coffee product, they came to Signature Graphics for help with part of a national general awareness campaign.

Coca-Cola calls Coca-Cola with Coffee a “breakthrough innovation” in the refreshment coffee category, a beverage that “sips like a Coke and finishes like a coffee.” Infusing Coke’s great taste with three signature flavors of Brazilian coffee, Coca-Cola with Coffee is a invigorating new afternoon pick-me-up.

To help Coca-Cola raise awareness of this new product, Signature provided vinyl fleet graphics for about a dozen tractor-trailers of various sizes. Vinyl graphic wraps are cost-effective, durable and extremely customizable. Coca-Cola’s design team provided Signature with the branding, and we adapted that design to properly fit each vehicle.

Bringing this project to fruition involved a tremendous amount of coordination, both internally and externally. Account executives, materials departments, design and production teams, and field services teams in multiple locations worked together while coordinating with several departments at Coca-Cola, including their marketing and design teams.

In addition, we coordinated with Coca-Cola’s bottlers — franchises with exclusive agreements to bottle Coca-Cola products — to ensure that this project met with their fleet-management needs.

Coordinating this project and seeing it to completion involved a lot of problem-solving on our part to ensure everyone’s satisfaction and to make the project fit the goals of the client.

As with every project, Signature Graphics brought decades of experience and a deep focus on relationship-building to this undertaking. Coca-Cola expressed complete satisfaction that we met their goals, and conveyed appreciation for our transparency and how quickly we developed the relationships needed to get the job done.

Signature’s cross-functional teams of experts approach every project with the goal of helping clients maximize their brand impact for their long-term success. No matter how large the organization, we have the experience and systems in place to execute their needs in a reasonable amount of time.

Fleet graphics are a proven component of successful marketing and corporate branding campaigns. Vehicle wraps are cost-effective, endlessly customizable and visually appealing. Signature Graphics can make your vehicle fleet work for you in new ways, using distinctive designs to get your brand maximum exposure.

View our Fleet Graphics Showcase and contact us to get started today.

We proudly use 3M^TM graphic films and overlaminates.

Some projects come together practically overnight, but others are years in the making. In the beginning of 2018, Signature Graphics began working with DocuVault — a New Jersey company that offers secure document storage and on-site shredding services.

Their fleet of three trucks were unmarked blank canvasses that were missing an opportunity to promote their brand. Our design team worked with DocuVault, taking their original mockup and consulting with them as the design evolved and changed.

This can be a complex undertaking. Fleet graphics involve many different people in an organization — marketing, logistics, and fleet management. With all these different people and departments involved, the design approval process can be quite lengthy.

The ability to effectively manage and execute this protracted, complicated process and all the different aspects of a fleet graphics program is what sets Signature Graphics apart. This is what we do.

Another level of complexity arises when designing graphic wraps for different vehicles. Signature maintains an extensive, up-to-date inventory of templates for many vehicles. Our design teams then ensure that proposed branding layouts will actually fit on the vehicles in the right way.

Signature has the experience and expertise to ensure that a design will translate well from paper to reality.

The designs for DocuVault’s fleet ended up being bold and colorful — and complicated, combining a partial wrap on the rear of the vehicles with digitally cut graphics that really made the vehicles stand out.

Previously, when a DocuVault truck went to a location for on-site shredding or to pick up boxes of documents for secure storage, the nondescript black trucks added no value or awareness of the business.

Now when those trucks are on the road or pulling into a business, they send a message. They represent DocuVault, and increase brand awareness for the company.

Signature Graphics can also make your vehicle fleet work for you in new ways, using distinctive designs to get your brand maximum exposure.

View our Fleet Graphics Showcase and contact us to get started today.

We proudly use 3M^TM graphic films and overlaminates.

Fleet graphics are a natural component of any successful marketing campaign, and they can help you establish a corporate identity. According to a recent survey by RYP and Becker Group, 97% of respondents recalled ads on trucks, and 96% of respondents thought fleet graphics had more impact than billboards. Vehicle wraps offer you the flexibility to customize your message to any audience and reach more potential customers at lower costs.

Benefits of Vinyl Car Wraps

Some businesses have their fleets repainted to display the right logo and contact information. However, paint is generally more expensive than vinyl wraps, and the car’s resale value decreases with the new paint job.

Vinyl car wraps are large decals or graphics that are placed directly over the original paint, and this method has several benefits over painted designs.

1. Flexibility
   Car wraps come in a wide range of finishes and colors, which gives your fleet a branded look. Mixing colors and designs, adding texture, and highlighting certain areas makes vinyl more customizable than paint.
2. Durability
   Vinyl car wraps are rugged, durable, and provide a layer of protection to your fleet, which includes the paint underneath the vinyl. Car wraps can handle normal wear and tear and are resilient to inclement weather.
3. Cost Effective
   Professional car wrapping generally costs a fraction of the price of a good paint job. Vinyl car wraps are especially cost effective for larger fleets.
4. Installation
   A new paint design may take 1 to 2 weeks to complete. By contrast, a vinyl car wrap installation typically takes only 3 to 5 days. Cars with vinyl wraps are ready for immediate use after installation, whereas painted logo and branding may need additional time to dry.
5. Resale Value
   New vehicle paint almost always lowers the value of a car because many buyers do not want branded or modified cars for everyday use. Vinyl car wrapping can be removed without damaging the car or its original paint.

Contact Signature Graphics

Whether your service vehicle fleet consists of small passenger cars or large cargo vans, Signature Graphics can help you leverage your corporate brand by identifying your vehicles with distinctive designs. Vehicle wrapping by Signature Graphics gives you the confidence you deserve – you will get maximum exposure for minimal investment.

Let Signature increase your company’s perceived value in the marketplace. View our Fleet Graphics Showcase and contact us to get started today.

We proudly use 3M^TM graphic films and overlaminates.

Digital printing on fleet vehicles continues to evolve and mature, which makes truck wraps crisper and more visually appealing. Thanks to these advances in printing, companies can better communicate their brand’s identity and values.

For longer-term and more constant campaigns and brand messages, vinyl vehicle wraps remain a popular option. Short-term promotions can benefit from Spedian, a solution developed by Signature Graphics that allows business owners to change graphics quickly and affordably for their fleet.

Spedian was recently featured in Beverage Industry magazine advocating the benefits of advertising short-term promotions specifically for refrigerated trucks and trailers. The Spedian fleet graphics system adheres to the side of the vehicle and can withstand any temperature changes.

Unlike metal framing systems, Spedian does not require rivets, bolts, or screws, which lets you maximize your marketing message without making costly modifications to your trailers. Because you can swap out these side graphics easily and quickly, they are ideal for seasonal campaigns and timely rotations of branding through fleet-based promotions. Spedian banners are compatible with trucks, vans, and freight containers. They can be stored and reused, which makes fleet promotions a cost-effective investment you can use year after year.

The Spedian system boasts a virtually invisible frame. These banners are lighter and prevent an increase in fuel consumption. The vehicle and banner perimeters are lined with a material that grips tightly when the two meet up, and this solution is unaffected by wind drag and requires no maintenance after installation. Spedian also works with your existing designs so that you can easily refresh your damaged or old fleet graphics with an affordable update. Because the Spedian system sits on top of existing branding, banners can be placed over outdated or damaged messaging.

Tested at the Ohio Transportation Research Center, Spedian creates banners that are:

• Lighter than alloy and plastic frames
• Reusable and easily storable
• Weather resistant and ideal for various climates
• Unaffected by wind drag
• Tensioned during installation and wrinkle free
• Maintenance free

Contact Signature Graphics

Signature Graphics has the most successful and extensive experience in planning, managing, and executing large and small national fleet branding projects in the industry. Our network of certified installation experts are trained and qualified, and they exceed expectations in workmanship, warrantability, accountability, and expertise.

Contact Signature Graphics to learn more about the Spedian system and how we can help enhance your fleet’s brand message.

We proudly use 3M^TM graphic films and overlaminates.

Interior and exterior business signage are a key component to brick and mortar advertising. Window graphics and outdoor/environmental signage can reinforce your brand, drive sales, and help turn prospects into loyal customers.

Exterior Signage

One of the most important steps to convert leads into customers is getting a consumer to enter your shop or business. Window and environmental signage are unique marketing tactics that can help your company create a positive first impression and differentiate your business.

Outdoor signage must be bright and compelling enough to capture the interest of customers. Non-illuminated dimensional letters are a great option, especially if your business can be easily found in the evening. For retail signage, your graphics must be direct so customers know what to shop for and what promotions they can take advantage of.

If you have free space on your building, sidewalks or other surfaces that are not currently being utilized for marketing purposes, this equates to wasted space. Environmental graphics are any type of marketing designs that your target audience will see while out and about. This goes beyond standard storefront graphics and includes the valances and canopies at a gas station, window transoms, floor graphics, murals on the side of a building and other similar areas.

Interior Signage

The customer journey doesn’t end when a client enters your business. Interior signage can improve a customer’s shopping experience and can help leave a lasting impression, which may result in new and repeat customers.

Branding and corporate image signage gives customers an overall understanding of your business, even before they speak to an employee. Signs should portray your voice, brand, and image throughout your retail space. To visually represent your brand, display your logo with dimensional letters or graphics and share your mission or vision by incorporating them onto wall murals.

Partner with Signature Graphics

Adding signage to your business’ windows or outdoor environment is a great way to maximize your use of space, and you can rely on the professional design and printing team at Signature Graphics to help you create and install eye-catching graphics that improve your business. We can add your company’s name and logo to the front of your store and create enticing designs inside your business, transforming your space and attracting your target audience. We’re committed to helping you achieve the results you need, and we offer quality services with competitive rates.

Contact Us

Reach out to our team and get started with your exterior and interior business signage. We can partner with you on all your design and printing needs.