Category: News

Signature Graphics vinyl car wraps help raise brand awareness, and we have pioneered methods for speeding the delivery of branded vehicles, applying the wraps as they depart the assembly line or — as in a recent project involving Deckers/HOKA, Volkswagen and MotorLease — in the middle of a busy port.

Deckers/HOKA placed a vehicle order with Volkswagen and MotorLease for a fleet of cars to be delivered fully branded with vinyl car wraps installed. Vinyl car wraps are large decals or graphics that are placed directly over the original paint

These wraps are an excellent alternative to painting — durable, cost-effective and more customizable than painting. Installing vinyl wraps takes far less time than painting, generally three to five days compared to one or two weeks for painting. And wrapped vehicles are ready for immediate use after installation, while a painted logo and branding may need additional drying time.

In addition, vinyl wraps are rugged and durable — and actually help protect the vehicle’s paint. While painted logos almost always lowers the resale value of a car, vinyl wrapping can be removed without damaging the vehicle or original paint.

Communications was key in this rapid-fire turnaround project. The entire process unfolded in under two weeks. Volkswagen provided the part information, MotorLease provided the order status, and we made sure we were able to produce and install the branding elements in the necessary timeframe.

“Our HOKA team has been able to step away and let these projects happen,” said the project manager for Deckers/HOKA. “We have complete trust that they’ll turn out well and be done in a more efficient manner than in the past.”

While the branding elements were being produced to vehicle specifications and the delivery dates, Signature certified installers were acquiring the necessary credentials and clearances to enter the port.

When the time came, the installers were where they needed to be with the vinyl wraps ready to install. Using VIN numbers, they located the correct vehicles as they were unloaded and got to work.

“MotorLease and Signature have been terrific to work with in regards to Deckers,” said Volkswagen’s project manager. “We don’t have to micromanage or follow up several times to make sure things got handed on time and in a quality way. Having partners like Signature and MotorLease — two companies that bring their best every day — makes our job and the lives of those we serve much better.”

At Signature Graphics, our promise that every branding program mirrors the objectives and ambitions of each client to help them achieve their unique brand goals.

Fleet graphics are a proven component of successful marketing and corporate branding campaigns, with surveys finding them to be have more impact than billboards. Vehicle wraps are cost-effective, endlessly customizable and visually appealing.

Signature Graphics can make your vehicle fleet work for you in an entirely new way, using distinctive designs to get your brand maximum exposure for a minimal investment.

View our Fleet Graphics Showcase and contact us to get started today.

We proudly use 3M^TM graphic films and overlaminates.

When Coca-Cola wanted to promote their new coffee product, they came to Signature Graphics for help with part of a national general awareness campaign.

Coca-Cola calls Coca-Cola with Coffee a “breakthrough innovation” in the refreshment coffee category, a beverage that “sips like a Coke and finishes like a coffee.” Infusing Coke’s great taste with three signature flavors of Brazilian coffee, Coca-Cola with Coffee is a invigorating new afternoon pick-me-up.

To help Coca-Cola raise awareness of this new product, Signature provided vinyl fleet graphics for about a dozen tractor-trailers of various sizes. Vinyl graphic wraps are cost-effective, durable and extremely customizable. Coca-Cola’s design team provided Signature with the branding, and we adapted that design to properly fit each vehicle.

Bringing this project to fruition involved a tremendous amount of coordination, both internally and externally. Account executives, materials departments, design and production teams, and field services teams in multiple locations worked together while coordinating with several departments at Coca-Cola, including their marketing and design teams.

In addition, we coordinated with Coca-Cola’s bottlers — franchises with exclusive agreements to bottle Coca-Cola products — to ensure that this project met with their fleet-management needs.

Coordinating this project and seeing it to completion involved a lot of problem-solving on our part to ensure everyone’s satisfaction and to make the project fit the goals of the client.

As with every project, Signature Graphics brought decades of experience and a deep focus on relationship-building to this undertaking. Coca-Cola expressed complete satisfaction that we met their goals, and conveyed appreciation for our transparency and how quickly we developed the relationships needed to get the job done.

Signature’s cross-functional teams of experts approach every project with the goal of helping clients maximize their brand impact for their long-term success. No matter how large the organization, we have the experience and systems in place to execute their needs in a reasonable amount of time.

Fleet graphics are a proven component of successful marketing and corporate branding campaigns. Vehicle wraps are cost-effective, endlessly customizable and visually appealing. Signature Graphics can make your vehicle fleet work for you in new ways, using distinctive designs to get your brand maximum exposure.

View our Fleet Graphics Showcase and contact us to get started today.

We proudly use 3M^TM graphic films and overlaminates.

Some projects come together practically overnight, but others are years in the making. In the beginning of 2018, Signature Graphics began working with DocuVault — a New Jersey company that offers secure document storage and on-site shredding services.

Their fleet of three trucks were unmarked blank canvasses that were missing an opportunity to promote their brand. Our design team worked with DocuVault, taking their original mockup and consulting with them as the design evolved and changed.

This can be a complex undertaking. Fleet graphics involve many different people in an organization — marketing, logistics, and fleet management. With all these different people and departments involved, the design approval process can be quite lengthy.

The ability to effectively manage and execute this protracted, complicated process and all the different aspects of a fleet graphics program is what sets Signature Graphics apart. This is what we do.

Another level of complexity arises when designing graphic wraps for different vehicles. Signature maintains an extensive, up-to-date inventory of templates for many vehicles. Our design teams then ensure that proposed branding layouts will actually fit on the vehicles in the right way.

Signature has the experience and expertise to ensure that a design will translate well from paper to reality.

The designs for DocuVault’s fleet ended up being bold and colorful — and complicated, combining a partial wrap on the rear of the vehicles with digitally cut graphics that really made the vehicles stand out.

Previously, when a DocuVault truck went to a location for on-site shredding or to pick up boxes of documents for secure storage, the nondescript black trucks added no value or awareness of the business.

Now when those trucks are on the road or pulling into a business, they send a message. They represent DocuVault, and increase brand awareness for the company.

Signature Graphics can also make your vehicle fleet work for you in new ways, using distinctive designs to get your brand maximum exposure.

View our Fleet Graphics Showcase and contact us to get started today.

We proudly use 3M^TM graphic films and overlaminates.

Fleet graphics are a natural component of any successful marketing campaign, and they can help you establish a corporate identity. According to a recent survey by RYP and Becker Group, 97% of respondents recalled ads on trucks, and 96% of respondents thought fleet graphics had more impact than billboards. Vehicle wraps offer you the flexibility to customize your message to any audience and reach more potential customers at lower costs.

Benefits of Vinyl Car Wraps

Some businesses have their fleets repainted to display the right logo and contact information. However, paint is generally more expensive than vinyl wraps, and the car’s resale value decreases with the new paint job.

Vinyl car wraps are large decals or graphics that are placed directly over the original paint, and this method has several benefits over painted designs.

1. Flexibility
   Car wraps come in a wide range of finishes and colors, which gives your fleet a branded look. Mixing colors and designs, adding texture, and highlighting certain areas makes vinyl more customizable than paint.
2. Durability
   Vinyl car wraps are rugged, durable, and provide a layer of protection to your fleet, which includes the paint underneath the vinyl. Car wraps can handle normal wear and tear and are resilient to inclement weather.
3. Cost Effective
   Professional car wrapping generally costs a fraction of the price of a good paint job. Vinyl car wraps are especially cost effective for larger fleets.
4. Installation
   A new paint design may take 1 to 2 weeks to complete. By contrast, a vinyl car wrap installation typically takes only 3 to 5 days. Cars with vinyl wraps are ready for immediate use after installation, whereas painted logo and branding may need additional time to dry.
5. Resale Value
   New vehicle paint almost always lowers the value of a car because many buyers do not want branded or modified cars for everyday use. Vinyl car wrapping can be removed without damaging the car or its original paint.

Contact Signature Graphics

Whether your service vehicle fleet consists of small passenger cars or large cargo vans, Signature Graphics can help you leverage your corporate brand by identifying your vehicles with distinctive designs. Vehicle wrapping by Signature Graphics gives you the confidence you deserve – you will get maximum exposure for minimal investment.

Let Signature increase your company’s perceived value in the marketplace. View our Fleet Graphics Showcase and contact us to get started today.

We proudly use 3M^TM graphic films and overlaminates.

Interior and exterior business signage are a key component to brick and mortar advertising. Window graphics and outdoor/environmental signage can reinforce your brand, drive sales, and help turn prospects into loyal customers.

Exterior Signage

One of the most important steps to convert leads into customers is getting a consumer to enter your shop or business. Window and environmental signage are unique marketing tactics that can help your company create a positive first impression and differentiate your business.

Outdoor signage must be bright and compelling enough to capture the interest of customers. Non-illuminated dimensional letters are a great option, especially if your business can be easily found in the evening. For retail signage, your graphics must be direct so customers know what to shop for and what promotions they can take advantage of.

If you have free space on your building, sidewalks or other surfaces that are not currently being utilized for marketing purposes, this equates to wasted space. Environmental graphics are any type of marketing designs that your target audience will see while out and about. This goes beyond standard storefront graphics and includes the valances and canopies at a gas station, window transoms, floor graphics, murals on the side of a building and other similar areas.

Interior Signage

The customer journey doesn’t end when a client enters your business. Interior signage can improve a customer’s shopping experience and can help leave a lasting impression, which may result in new and repeat customers.

Branding and corporate image signage gives customers an overall understanding of your business, even before they speak to an employee. Signs should portray your voice, brand, and image throughout your retail space. To visually represent your brand, display your logo with dimensional letters or graphics and share your mission or vision by incorporating them onto wall murals.

Partner with Signature Graphics

Adding signage to your business’ windows or outdoor environment is a great way to maximize your use of space, and you can rely on the professional design and printing team at Signature Graphics to help you create and install eye-catching graphics that improve your business. We can add your company’s name and logo to the front of your store and create enticing designs inside your business, transforming your space and attracting your target audience. We’re committed to helping you achieve the results you need, and we offer quality services with competitive rates.

Contact Us

Reach out to our team and get started with your exterior and interior business signage. We can partner with you on all your design and printing needs.

Your business is more than just products and services – it’s an entire customer journey, and how you promote your company will determine how your audience interacts with you.

Your brand’s retail marketing should encompass all channels, such as ads, promotions, social media, website, and signage. Businesses sometimes neglect the importance of robust print advertising for customer engagement, and instead focus their energy on digital channels. However, a study by FedEx Office reveals that 74% of consumers said they entered a store based solely on its signage. Remember that your business signage can have as much of an impact on your company as your website.

Do you wonder if there’s a way to get a higher return on investment for the signage that you purchase? If so, then your company should invest in vinyl banners.

Benefits of vinyl banner printing

Vinyl banner printing remains one of the most effective ways that you can locally advertise your business and increase foot traffic into your shop. Vinyl printed banners can seamlessly enhance your existing storefront, entryway, or your store’s interior without being overbearing. This incredibly versatile signage can make your business look more professional and cohesively express your brand voice.

Vinyl banner printing has numerous other advantages, including:

• Cost-effective with a quick turnaround time
  You need to make sure that your investment in signage will pay off. Vinyl printed banners generally cost less than other signage options, and if you order in bulk, you may enjoy even more savings. Vinyl banners can be produced quickly, so they’re a great option if you need something right away.
• Customizable
  The design possibilities with vinyl banner printing are near limitless – you can choose from a variety of sizes, colors, and overall aesthetics. This customization potential gives you more freedom to advertise exactly the way you want.
• Versatile and durable
  Vinyl banners can withstand a variety of weather conditions, so you can leave them in place during inclement weather. They’re also easy to hang and relocate and they maintain their quality and integrity over time. Because you won’t need to replace your signage as often, you can focus your time – and money – on other advertising ventures.

All signs point to success

Signage is a versatile business tool that has a myriad of applications, and it can serve as a visual medium that drives more attention to your business. Particularly, vinyl banners can help your business with brand recognition, give you a competitive advantage, and even increase sales.

The right signage design company can help you choose the best branding elements and narrative so that you get the most from your vinyl banner printing investment.

Contact Us

Signature Graphics is a trusted company that you can work with for all your design and printing needs. Are you interested in designing and installing quality graphics at your business that will generate results and have long-lasting durability? Contact our team today to place your order.

Business owners know that it’s vitally important to invest resources in the products and services that their company sells. However, to gain brand recognition and attention from potential customers, you may find that you need something more.  

Do you want your business to make an impactful first impression? Grow your brand and add wall graphics and murals to your office spaces. Compelling visuals make a lasting impression on customers and showcase who your company is as a brand. Exterior signs help get customers through the door, and engaging murals and graphics for your business creates a memorable environment that people may want to visit again.

Why Are Wall Graphics and Murals Important?

Research suggests that people process visual information significantly faster and more efficiently than writing. Because your potential clients will absorb graphics more quickly than text, it’s vital that you can attract your consumers’ attention and keep them engaged in your business.

Wall graphics and murals are designed to seamlessly cover a wall in your office or retail space. Printed business wall murals can be easily installed onto nearly any surface, and they can help you create an atmosphere that caters to your unique brand.

Printed wall graphics have numerous benefits over painted murals. For example, you have more creative control over wall graphics, and you are not confined to what an artist can create with paint and a brush. Instead, your business has limitless options with printed murals: you can intermix your own pictures with stock photography, include digital illustrations, and add intricate designs to make a memorable impression and communicate your brand.

Wall Graphics and Murals Tell a Story

All companies have a story, and wall graphics can help to convey your business’ rich history in a larger-than-life format. Some companies choose graphics and murals that tell the stories of customers who have been positively affected by their business. These testimonials vouch for your business and convey your brand as a company that customers can trust.

Wall murals also serve as a powerful marketing tool that can get customers interested in your product through an impactful visual representation within your space. Because graphics offer a substantial brand building opportunity, take the time to think about your company’s core values and the best way to communicate them visually.

Contact Us

Don’t wait to build a more engaging and impactful brand. When you partner with Signature Graphics, you benefit from a complete range of designing and printing services. Our graphics consist of quality 3M materials so that you can count on them to last.

Contact Signature Graphics today to set up a consultation with our team, and we will begin working on design ideas that meet your needs.

Window vinyl coverings come in a range of different looks and styles to match your marketing needs. They can all be personalized to make sure that you get exactly what you need for a business, organization, or anything else.

Perforated Window Film

This type of window film is well-known, so it is asked for quite frequently, but it’s important to consider the parameters of your marketing campaigns to determine what’s best for your needs. While it can be customized and made to fit just about any purpose, it has a limited amount of durability and only lasts about one year. Even still, if you want to promote text, logos, or images, perforated window film it’s a great choice.

Opaque or Clear Vinyl

This type of window film is great for smaller logos or short text that is being applied to a window. Whether you are looking for something that will obscure what is inside or something as clear as possible (or something in the middle) choose from varying types of material to fit your needs. Plus, with Signature Graphics, you can customize them however you want with the help of our complimentary creative design team.

Crystalline Window Film

If you have ever driven down the road on a sunny day you’ve probably experienced the way the sun seems to shine directly in your eyes. Even sunglasses and sun visors prove ineffective. For fleet vehicle drivers, this can be costly without proper long-term UV protection.

At Signature Graphics we can help you get just the right crystalline series of film to protect your drivers from 99% of ultraviolet light without having to worry about reducing visibility. Not to mention this film can make your drivers more comfortable by reducing temperature by as much as 20◦F.

All crystalline window film can easily be removed whenever necessary. If you need to increase or decrease your tint (from six different levels) or if you return or sell the vehicle you can remove the film easily and without damage to the windshield.

Window and Retail Graphics

One of the best ways you can showcase your marketing messages is to decorate the windows at your business or retail establishment. We can help you create a custom design with our professional design and printing team, whether you are looking for a small logo or a large multi-window display.

Work with our team to develop the look you want, and we will help you create your message with the highest quality materials, and a team of national installers. Most of our graphics can be easily removed or replaced, leaving no adhesive residue behind upon removal.  

Window Vinyl Coverage Applications

How can you utilize window vinyl graphics for your business? What can’t you do? Promote seasonal sales in retail stores, return to business safely with social distancing graphics, or take your marketing to the next level with a variety of fleet graphics solutions for trailers, buses, emergency vehicles, and more!

Count on Signature Graphics to guide you in every step of the design and install process and rest assured you will receive the highest quality, effective window vinyl coverings to achieve your business and marketing goals.   

When it comes to designing the ideal look for your fleet of emergency vehicles, you want something that will reflect the branding perspective of your organization. Police departments, healthcare, and fire departments all have safety and legal requirements their vehicle graphics must adhere to, and this varies across each region. 

What Your Emergency Vehicle Needs

Before branding your fleet of emergency vehicles, it is important to determine if your organization will be creating a new design or adapting a design from your current fleet.

You may be rolling out graphic updates slowly, or need to adapt your current fleet graphics to a fleet of new vehicles. Or maybe you are looking to rebrand an entire fleet, in this case replacing your current fleet graphics with a new design. Whether you are adapting your brand, or outfitting an entire fleet with a new design, it is critical to consult with your organization to determine the legal requirements your fleet graphics must follow as an emergency vehicle.

For example, if you are branding an ambulance, you must have a notice if your vehicle is carrying oxygen. Or perhaps your emergency vehicle must be recognizable from above by a helicopter. Vehicles that are carrying medical equipment, even equipment that is not considered hazardous, may need to mark their vehicles with this information.

What’s Out There?

Reflective film wraps are a popular choice for emergency vehicles, but depending on your department’s requirements, they do not necessarily have to be 100% reflective. To increase vehicle visibility, asset managers can select custom designs and colors, and can even turn your emergency vehicle into a symbol for exposure and awareness for different causes. With ample space, ambulances can be a great canvas for promoting breast cancer awareness.

Whatever requirements and awareness you must present, these can be worked into the material, design, and installation of your fleet graphics.

Resilient Graphics for Emergency Vehicles

At Signature Graphics, we understand that your emergency vehicles are in constant use and could get damaged over time. With our national installation network, we provide repair and replacement solutions to restore imperfections in no time. Our patented brandRESPONSE graphics management software brings you unparalleled visibility to your fleet’s graphics with real-time updates and intel from each graphic interaction.

We work with fleet managers, first-response teams, safety, and government officials to ensure your emergency vehicles are noticed on the road. The Signature approach is a comprehensive solution, considering an entire fleet’s branding perspective. Our team puts in the time to understand all the different assets and collaborates with asset managers to map a path of success for your organization.

Whatever your organization’s needs are, our teams at Signature Graphics will guide you in the right direction. As branding experts, and a history of experience branding emergency vehicle graphics, your fleet is in good hands.

Contact Us

Looking to brand your fleet of emergency vehicles? Request a quote for your fleet or contact us at 219-929-3107.

When it comes to communicating with the public there is no shortage of mediums to promote information. The challenge is determining the best approach for delivering your message to your intended audience. The University of Missouri-Kansas City came to Signature Graphics with this similar challenge, and together we innovated a way to promote the university’s research study across Kansas City.

The research study focused on public transportation and gave valuable information for the city’s bus riders. Our team collaborated with the university and the Kansas City Area Transportation Authority (KCATA) to create a roadmap for promoting the study that was cost-effective, adhered to safety guidelines, and reached the proper audience.

Considering the Alternatives

Our goal was to promote a QR code linking the study at various bus stops across the city, for bus riders to easily access.

Initially proliferated window film was considered, as these graphics can be easily applied in many locations. However, due to public transportation laws, all window treatments are required to be translucent, making the window film difficult to read. Another alternative that is quite common are magnets, as they are easy to apply and remove. But they can also be expensive, running upwards of $30-$50 per application.

Considering the safety and seasonal parameters of this project, our team recommended temporary opaque vinyl to be installed at each bus stop. Temporary vinyl is known for its visibility features, is inexpensive, and lasts up to 6 months. Additionally, the vinyl film can be removed without heat, with no adhesive residue left behind.

Sharing Research Across Kansas City

With our marching orders, we began installing the temporary vinyl at 12 different bus stops across the city. Since the bus stops looked almost identical, our team tracked each site by its intersection location. This enabled us to provide timely updates to the University of Missouri-Kansas City and the KCATA during installation. Our installers were able to get all 12 installations completed within a day and a half. 

The temporary opaque vinyl proved to be the right fit for promoting the research study across the city, as it adhered to safety codes, and enticed bus riders to snap the QR code and access the study.

We value our partners at the University of Missouri-Kansas City’s and the KCATA, along with the innovation and collaboration required for this project.

Start Your Next Project with Signature Graphics

If you are looking for a partner to help you reach your marketing and business goals, count on Signature Graphics to help lead you in the right direction. Contact us today to speak to one of our branding specialists!