Posted in NewsLeave a Comment on Capture Foot Traffic With Effective Retail Signage

Capture Foot Traffic With Effective Retail Signage

Many shop owners focus more on their store’s appearance in capturing foot traffic rather than memorable signage that seizes new customers’ attention. In an era where E-commerce has gained a firm footing among many shoppers, Foot traffic is vital for any brick and mortar store’s success.

Studies have shown that effective retail signage helps to increase sales and customer engagements. Attracting customers to your store via store signage allows you to interact and turn prospects into loyal customers.

Attracting foot traffic with store signage

One of the best ways of capturing foot traffic is by store signage. Consumers’ first interaction with brands in-store is their signage. The store signage visually displays the brand and attract people in-store.

Retail shops must display their outdoor signage above the entrance or on windows to allow customers to see them easily. When customers do not see your outdoor retail signage, they would not know what the store is selling, leaving them confused and discouraged.

Similarly, retail store signs should help consumers buy products. The store signs must be able to communicate the benefit of the product or services to the consumer and also promotions and discounts. Good store signage must be able to capture foot traffic and ultimately lead the customer to action.

Tips on creating convincing  retail signage

A store’s retail signage should tell a consumer what they are looking for at a selection of products. It must capture the consumers’ minds rather than make them infer what you are selling to them. Here are some tips on how you can create compelling retail signage.

Make it short and concise.

You must avoid the mistake of creating lengthy product information on your store signage. Customers are always in a hurry. They should be able to quickly skim through your retail signage and make their decision in a quick time. The information on your store signage must be direct and straight to the point if you want customers’ engagements.

Ensure the fonts are clear, bold, and easy to read

You can have well-written product information on your retail store signage and still not get the desired foot traffic from customers. Hard to read font characters, and the use of multiple colors on your store signage puts off customers’ interest. Shoppers must easily read your message if they are to form an opinion on buying your product.

Tell your customers a  good reason why they are buying the products.

The secret of attracting foot traffic with store signage lies in the message you are conveying to your customers. Your retail store signage must be able to appeal to the emotions of the consumer. For instance, a father buying a PS5 gadget for his son can be told, ” Be the best dad in the world to your son with this.”

Similarly, your store sign on beauty products could also say,” Be the cynosure of all eyes with this.” Consumers love to be reassured of why they must buy a product, and your store signage should do that.

Do not forget to put your signage to test

Until you test your signage, you cannot say that you have a great shop sign design. You can ask friends to check your signage from a driving distance to know if the words can be seen clearly or not. By so doing, you would be able to detect the shortcomings of your sign.

Be creative

Customers are moved by what they see. So designing uninspiring retail signage would be a great disservice to the growth of your business. The goal of effective signage is to captivate the interest of shoppers. Dull signs might only draw a glance from shoppers but would not move them to take action.

Know when to use the right signage for each purpose

There are different types of retail signage, and each of them is designed based on the purpose they serve. Outdoor signage must be bright and compelling enough to capture the interest of customers.

For promotional signage, you should use words commonly used by the customer’s favorite brands and apply them to your brand inventory. Ensure your retail signage carries the relevant messages capable of convincing your customers to buy your products.

Designing effective retail signage to attract foot traffic in your store can be fun and exciting. Make use of these few tips and other creative retail signage ideas and see your store’s foot traffic come alive.

Posted in NewsLeave a Comment on 7 Reasons to Invest in Company Branded Vehicles

7 Reasons to Invest in Company Branded Vehicles

Advertising is an excellent way of reaching a larger audience of people interested in your product and services. While billboards, TV commercials, and social media ads are some of the most common advertising methods, investing in a company vehicle wraps is a smart way of selling your business to more consumers.

A custom vehicle wrap is done on cars, trucks, buses, motorcycles, etc. Their colorful display and well-bolded lettering help to create the much-needed impact it is designed to achieve.

The benefits of branding a company vehicle

Company branded vehicles are more like mobile billboards that catch road users’ eyes as the vehicle is in motion. A branded company vehicle is likely to turn viewers into customers anytime your vehicle hits the road.  Let’s take a look at these seven benefits of investing in a company vehicle wrap.

#1.  They are colorful and eye-catching

Vehicle wraps are beautiful, colorful, and eye-catching. They can cover the entire vehicle surface or just a part of it. With top-notch graphics and bright colors, vehicle wraps are designed to make a statement of elegance. Vehicle wraps are printed with full-color carrying your company’s logo and motto.

#2. Cost-effective advertising method

Advertising is essential for growing a business. However, spending too much on it may be detrimental to the success of your business. Custom vehicle wraps are an excellent advertising method as it allows you to reach more potential customers without breaking the banks on advertising costs.

Most companies are seeking ways to cut costs and increase their return on investment. Statistics show that out of home (OOH) advertising generates an average of $5.97 in product sales for every money spent.

Investing in vehicle wraps is a sure way of getting great value for less cost as you do not rent any space for ads or pay for billboards. It only involves a one time cost of fixing the wrap while your business enjoys continuous exposure to more potential customers.

#3. Creates a lasting impression

Vehicle wraps are beautifully and colorfully designed, which gives them that lasting impression factor with viewers. According to the Outdoor Advertising Association of America(OAAA), out of home, advertisement is well received by people when compared to other methods of advertisement.

This is because they do not unnecessarily impede on the everyday life of persons. Vehicle wraps are gaining popularity as many road users find them appealing and essential as it helps them get possible solutions to their problems while driving.

#4. Builds Brand Awareness

One of the purposes of advertising is to create brand awareness. You can improve your brand awareness by investing in company vehicle wraps.

According to the OOAA, businesses can boost their daily reach by 212% if they add OOH ads to their social networking channels. Similarly, 58% of consumers’ reports show that people check a business online after seeing their OOH ads. Aside from increasing your brand awareness, vehicle wraps can effectively create direct conversations with potential customers.

#5. It gives your vehicle a superior protection

No business likes to spend vast sums of money on refurbishing damaged vehicles or pay high penalty fees for damaged rented vehicles. Vehicle wraps are a great way of protecting your company’s vehicle while also creating brand awareness.

Vehicle wraps have a layer of vinyl over the paint, which helps to serve as a shield against dirt and gravel hitting the vehicle. You can decide to replace the wraps to save you the cost of expensive vehicle repairs. You rest assured of your company vehicles remaining clean and unscathed when the wrap is removed. The adhesives used in applying the wrap ensures that the original color of your vehicle remains unchanged.

#6. Brings your business to the A-league

Investing in vehicle wraps gives your business the same awareness as other top brands that spend so much on other forms of advertising. Vehicle wraps help to level the competition between your business and more prominent brands. It is one smart way of advertising as it allows you to spend less on advertising and more on other areas that would enhance your business’s growth. According to the OAAA, mobile advertising keeps your business in the game by reaching more consumers at a lower cost.

#7. It is flexible

Unlike stationary advertising platforms, vehicle wraps are mobile and can be driven to areas that could fetch good visibility and impressions. Depending on the product you are offering, you can move your ads to areas that best suit your product. You can drive around areas where you have your target audience based on demographics and the nature of your business.

Posted in NewsLeave a Comment on Keeping Schools Safe: Fun Social Distancing Graphics

Keeping Schools Safe: Fun Social Distancing Graphics

Just when families were starting to settle in with the “new normal”, schools have begun to open up again with social distancing graphics and protective equipment in place to ensure the student’s wellbeing.

However, this has left parents worried that safety protocols aren’t being adequately followed, especially when maintaining distance in classrooms and playgrounds. Many of them would like schools to ensure that precautions are adhered to while also catering to students’ mental health.

Schools must do everything in their power to make it easier for students to adjust to the new normal.

Health & safety social distancing graphics for hallways, restrooms, and classroom desk barriers are easy to understand and helps convey important messages to students. With the right signage displayed appropriately, it becomes easier to remind everyone, teachers and students alike, of all the ways they can remain safe and healthy.

According to research,  classrooms have a mix of visual and auditory learners, with 29% of children in a typical classroom being visual learners, 34% auditory learners, and 37% kinesthetic learners (learning from a mixture of both auditory and visual signage). This means that incorporating graphic signage is not only helpful, but it is essential!

Engage with Your Students On-Campus Through Branding Designs

With the right visual cues, you can ensure that students understand how to stay safe while also having fun interacting with their friends and teachers at school. The message must be conveyed in a way that doesn’t add to their anxiety and worries.

They should want to come to school every day and still follow the safety precautions that have been put in place for their safety.

And there is no doubt that your campus signage and graphics can play a really important role in creating a positive experience for the students. Here’s how:

Foster School-Spirit Through Interactive Designs

Aesthetically-pleasing, interactive designs make students stop and read signs. They are more likely to follow the rules and measures that would otherwise have been communicated in simple, unappealing ways.

Colorful mascots, posters, and other eye-catching signs can foster a sense of cohesion that binds the campus community together. It can also encourage students to adopt a more positive attitude towards learning and adjust comfortably.

You can also leverage your school’s wayfinding signage by giving specific colors to places around campus. For example, put up arrow signs in your school colors, guiding students to the help center to get assistance.

This will not only enhance their experience on campus, but also reiterate your school’s brand.

Remind Kids of Maintaining a Healthy Distance From Each Other

As the world adjusts to a new normal at the workplace and in schools, the most important thing to take care of is maintaining a healthy social distance. However, in classrooms, it is easy for students to forget to maintain this distance. However, with custom desk barriers on every student’s desk, social distancing can be easy and prevent the spread of infectious disease.

The best part? These custom desk barriers can be personalized with student names, their school, or even their mascot! Signature Graphics has various plastic-made desk barriers that can optimize safety measures taken at school while also adding a personalized touch for every student.

Make Your Signage Fun Enough to Blend in With the Environment

Before you go installing signage in your school, there are a few things to keep in mind that can make it easy for students to use these signs.

It should be well-thought-out and planned in advance to easily blend in with the school’s structure. For instance, all your signs and graphics should have colors that go with the school’s theme, making it impossible to ignore them.

With the right signs, it becomes possible for teachers to foster a feeling of wellbeing and ensure interactive communication with students.

However, at the same time, it is important to ensure that your social distancing graphics don’t contribute to information overload.

Since your signage will be everywhere, you must follow a simple, bold, easy-to-read font that can stand out even from a distance. With young minds still learning to recognize cursive or different writing styles, they can easily ignore these signs due to high readability. Therefore, employ font styles that can cause students to read more, rather than confusing them.

Return to School Safely with Signature Graphics

Campus signage can engage your students in a way that can tie in participation, wayfinding, and safety measures altogether. It can also students get acquainted with the surroundings quickly so they won’t get lost finding their way around the campus.

Moreover, graphics can also make your school standout and form a strong first impression.

If you’re worried about how to go about designing and installing appropriate social distancing signs at your institutions, get in touch with the specialists at Signature Graphics. They can create eye-catching graphics, print, and install the perfect school signage to help keep your students safe.

Visit our website for more details and talk to a branding specialist today!

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Signature Graphics Window Film Installation

Signature Graphics Window Film Installation

Crystalline Window Film

Enhancing Driver Safety – Blocking 99.9% of UV Light

Signature Graphics’ Crystalline Window Film provide a high-performance combination of high visible light transmission and low visible light reflection with high heat gain reduction capabilities. These patented multilayer and metal free nanotechnology optical films have more than 200 layers in what is less than the thickness of a 3M™ Post-It Note®.

Benefits:

Stay Cool

Rejection of up to 62% of the total solar energy and up to 97% of the heat-producing infrared rays gives you the ultimate in comfort

Superior UV Protection

Blocking up to 99% of ultraviolet (UV) light, the Crystalline Series provides a total Sun Protection Factor (SPF) of 1000.  This helps provide vehicle occupants with significant protection from harmful UV rays.

Limited Lifetime Warranty

The Crystalline Series is backed by a limited lifetime warranty, one of the most comprehensive warranties you can get.  Sold and installed by professional 3MTM Authorized Dealer Installers, our films are durable, designed to last and virtually maintenance free.

See Clearly & Safely

The Crystalline Series is designed to enhance your view by allowing visible light into your vehicle while keeping heat out, so you can see clearly through your windows – and maintain your vehicle’s original appearance.

Stay Connected

The Crystalline Series is a non-metallized window film that won’t interfere with mobile devices, GPS or satellite radio reception.

Reduce Glare

The Crystalline Series reduces up to 77% of the glare from blinding sunlight, allowing you to see better and concentrate more on driving.

Learn More!

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Best Practices for Branding Emergency Vehicle Graphics

Best Practices for Branding Emergency Vehicle Graphics

The first step to branding your emergency vehicles is knowledge and adherence to your state’s requirements. Most states have laws in regards to reflectivity and these vary state by state.

Reflectivity plays an essential safety role in the protection of emergency responders and law enforcement personnel operating on our highways.

Conspicuity products, such as 3M’s, improve visibility to help reduce accidents—particularly at night—and can improve safety for emergency workers, the people they’re helping, and other motorists on the road.

Signature Graphics can work within your state’s requirements to create a custom and creative concept.  We then adapt designs for consistency across your fleet, taking into consideration vehicle type and vehicle function.

Check out these resources below to learn more.

References:

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Rationale for Specification for Fleet Branding

Rationale for Specification for Fleet Branding

Reflective vs. Non-reflective

Retroreflective films have been selected for the Armada Fleet Branding.  Technically speaking, retroreflection refers to light that is engineered to reflect to the viewer.  This increased conspicuity leads to:

  • More Visual Impressions – estimated 40% more based on ATA study
  • Increased Safety – NTSB and NHTSA findings report reduction of collisions, injuries, and fatalities with increased vehicle conspicuity

3M vs. Other Base Film

Comprehensive systems that define combinations of raw materials to produce reliable finished branding set 3M films apart from other fleet graphic materials due to:

  • Industry-leading R&D investment ($1.9 billion in 2019) with sites throughout the world
  • Long Term Warranty to end user (7 years per screen printing table) rather than a battery of tests, “research which the Company believes to be reliable although such information does not constitute a warranty” (excerpt from Orafol premium cast film product bulletin is typical of most vinyl films).

Screen vs. Digital

Screen printing and digital printing have their respective suitable applications.  Having both technologies enables Signature to make recommendations based on the most suitable technology for the Armada branding.  Screen printing is the most suitable method because of:

  • Durability due to greater saturation of screen-printed inks: “The single characteristic that sets screen printing apart from the other processes is the unusually thick ink deposit possible with a single impression.”
  • Color Consistency: “Digital images are created primarily via 4-color processes and as such, color matching abilities are limited.”
  • Superior warranty: Without additional material cost of more UV resistant laminates, the maximum Digital warranty is 5 years compared to 7 year warranty of Screen Printing.

Signature Qualifications and Capacity

Signature continually invests in capital equipment, technologies, personnel and training to offer the best solutions available to serve the branding needs of fleet operations.  To this end we have:

  • MCS Certification to extend warranties
  • G7 Certification for color calibration
  • Multiple screen print and multiple digital print lines
  • 105,000 sq ft facility equipped with multiple processing and finishing methods
  • Inventory and Fulfillment
  • Concept and Design services

We are confident that the existing specification for your branding is the best solution because of what it accomplishes for your fleet:

  • Increased marketing impressions from reflective materials
  • Safety as a result of reflective materials
  • Durability unrivaled by other print processes
  • Actual warranty backed by the resources of 3M and Omnicom
  • Color consistency as a result of the screen print process

Beyond these accomplishments Signature enhances the branding specification with:

  • G7 methodology rather than “acceptable visual match” for color consistency
  • Inventory and fulfillment serving “just in time” delivery for vehicle builds and multiple daily repair orders
  • Design and concept development
  • Detailed schematics for consistent implementation across your fleets
  • Excess capacity to meet your growing need for branding

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Signature Graphics and Spedian Announce Exclusive Partnership for Changeable Graphics System

Signature Graphics and Spedian Announce Exclusive Partnership for Changeable Graphics System

Signature and Roadvert formally announce our exclusive partnership and introduce Spedian, a streamlined approach to changeable graphics for brand activations. The alignment of our offerings provides brand owners with the Spedian strategy for timely rotations of brand activations coupled with Signature Graphics’ responsive service and branding management.

As the Coronavirus event is demonstrating, brands need the flexibility to react quickly to evolving market dynamics and the agility to change their messaging to reflect those responses. As it relates to fleet-based branding campaigns, solutions for rapid change, or temporary messaging have been largely unavailable.  Historically, these strategies were meant to endure for numerous years and are more tailored to support brand awareness goals rather than promotional tactics.

For brands that prioritize adapting to time-sensitive situations, the Spedian solution is the ideal system for messaging rotations and supports a variety of applications, including fleet-based media solutions, event signage, and exterior/interior brand activations. Spedian has both temporary and long-term capabilities, and the installation and removal times are significantly faster than vinyl applications making it a smart choice for rotational marketing purposes. The Spedian banner material adheres to the perimeter of the surface it is applied to, sitting on top of your existing branding. Once your temporary messaging has run its course, you can easily return to your original branding.

“Innovation is a core component of what Signature Graphics strives to offer to our partners. The integration of the Spedian system into our solutions expands and complements our abundance of creative branding solutions and supports the consultative approach that we have prioritized since day one. In this evolving climate, we are happy to extend the capabilities of quick-change marketing messaging to ensure our partners can be responsive to events and stay ahead of their competition,” said Timothy Guse, President and Chief Executive Officer of Signature Graphics, Inc.

“I have always believed in the monetizing of all company marketing assets, particularly fleet vehicles. Signature Graphics is the perfect partner for the Spedian fast changeable graphics systems. They can print and install semi-trailers very quickly to an exceptionally high-quality standard. Manufacturers and retailers of consumer goods and merchandise that have their own fleets of vehicles should be using this concept to market their products. Trailer marketing is a massive cost-effective support to both TV and digital campaigns providing there is the ability to change and reuse the trailer marketing message. Signature with the Spedian Systems, and their parent company, Omnicom Group, are fully on board with this strategy and have the capability to deliver this no matter how big the campaign is, and we are delighted to be involved with them.

Spedian’s parent company, Roadvert, has pioneered audience evaluation prediction and verification for trailers as they go about daily routes.  On top of that, our disruptive beacon technology gives Signature’s partners a very strong competitive marketing edge. We look forward to working with Signature for the foreseeable future!” said Lawrence Craig, CEO Roadvert.

Spedian Systems and Roadvert Media are products of Roadvert Ltd.

Posted in NewsLeave a Comment on Innovative Solutions for Today’s Fleet-Based Marketing

Innovative Solutions for Today’s Fleet-Based Marketing

Signature is the industry leader in fleet-based media solutions, and this is due in part to our extensive range of support services that make the most of your marketing dollar. In addition to signage, we improve your messaging results through tools and products that make the jobs of your marketing department and fleet drivers easier. From improved time on the road to messaging that hits the right audience at the right time, our services get your messaging out as effectively as possible.

Here are some of the many benefits that come with working with Signature.

Improved Driving Experience

Your fleet does the essential task of delivering your orders and services, but it also acts as a mobile billboard that spreads messaging to a broader audience than in-store signage.

To make this important time on the road more comfortable for drivers, we offer 3M window film installation. 3M’s tinting technology reduces heat and UV exposure for improved driver comfort and safety while protecting vehicle interiors from wear and tear. We are the exclusive fleet service to offer 3M window film, a company that has led the way in window tinting technology for over 50 years.

More Versatility Messaging

Our Spedian system allows for immediate changes in fleet messaging. These quick-change banners can be removed from vehicles and walls and stored away when not in use, allowing you to attach or reattach messaging on the fly whenever messages are relevant. You can advertise special deals and easily replace them when they expire. The quality productions allow ongoing and time-sensitive messages to be up as long as you need them.    

Proximity Marketing for Improved Reach

With our Roadvert system, we place electronic beacons on your vehicles to relay your marketing messages to surrounding mobile devices where your fleet travels. This technology allows for timely and relevant text messages that can be swapped out or revised as needed. This technology expands your reach by hitting your most relevant buyers where they are and when they typically would take advantage of offers – while they are on the move.    

Temporary Graphics Solutions

Whether relaying important coronavirus messaging or regularly rotating temporary messages on vehicles and business locations, we can provide quality temporary signage that is fast and simple to change. Options include vehicle magnets, floor graphics, wall graphics, and window signage. Swap out messages as needed and store them away until you need them next.

These are just some of the services we offer that have made Signature the leader in fleet graphics today. With increased ability toward relaying and changing your messaging, you ensure your business stays top of mind and attracts the right audiences when the time is right.

To learn more about these and other services and how they can benefit your business, contact us.

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Crystalline Window Film

Crystalline Window Film

Window film enhances driver safety and comfort for companies that prioritize a driver-centric culture.

Signature Graphics is the sole brand activation organization that can also supply and install window film. We specialize in fleet-based media solutions for our partners, and as we install their unique branding to those vehicles, we can also provide a means to ensure their drivers’ comfort and safety.

UV Protection & Enhanced Driver Comfort

Employees are a company’s most valuable asset. Protecting them on their routes demonstrates your commitment to prioritizing their health and wellbeing. In an article from The Huffington Post Canada, “driving has been linked to an increased risk of skin cancer due to sun exposure through the windows, which do not filter UVA rays.”* Window film offers superior UV protection compared to SPF by blocking 99% of ultraviolet (UV) light, equivalent to an SPF of 1000. This helps provide vehicle occupants with significant protection from harmful UV rays. For companies concerned about driver retention or looking to cultivate a driver-centric culture, enhanced comfort can serve as an incentive and a differentiator from your competitors. Signature Graphics’ window film series features a light tinted film capable of rejecting more heat than many of the darkest tinted films available in the market. In a thermal study conducted by 3M, there was a maximum temperature reduction of up to 20°F for a tractor with crystalline window film installed.*

Tint Your Vehicle’s Windows without Changing Your Vehicle’s Appearance

The Crystalline Series features a proprietary, multilayer optical film nano-technology that combines over 200 layers in a film that is thinner than a Post-it® Note. This unique technology is the reason a clear film can reject more heat than darker films. This equates to being able to see clearly and safely without changing the appearance of your vehicle. Avoidance of modifications to vehicle appearance is especially beneficial for companies with leased service vehicles. With six levels of tint to choose from, you can go from virtually undetectable to noticeable, and for those that choose the latter, Signature Graphics can easily remove the film at your vehicle’s end of the lease. For both leased and owned vehicles, UV rejection capabilities can prevent the fading and deterioration of interior fabrics and leather.

For Any Vehicle Make and Model

This solution can be applied to any vehicle make and model, including vans, pickups, tractor cabs, straight trucks, and is particularly beneficial for fleets residing in the sunbelt states. Our Signature Certified Installers provide national installation coverage, utilize templates to ensure a perfect fit for your fleet’s windows, and take into consideration the timing of application by installing during your vehicle’s downtime. The film resides on the interior side of your vehicle’s windows, which prevents exposure to the elements and ensures they look as good years down the road as the day of installation. Additionally, our films are durable, virtually maintenance-free, and backed by a limited lifetime warranty. The Crystalline Window Film Series was issued the first sun-control window film patent in 1966, and our innovative window film products have helped provide protection from the sun’s harmful rays for 50 years.

Signature Innovation

A core component of what Signature Graphics offers to our partners is innovation. Our services are aligned with those of a brand caretaker more than those of a large-format graphics printer, and what we strive to provide to our clients is consistent innovation in the pursuit of ensuring they achieve their brand goals.

*3M Crystalline Thermal Study
**Source: Bill McElligott, Delivery Truck Driver, Has Severe Sun Damage On One Side Of His Face: Read article here.

Ready to start the process? Call us at 219-929-3107 or request a quote today at: https://signatureinc.wpengine.com/request-quote/.

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on brandRESPONSE: The Ultimate Resource for Brand Managers

brandRESPONSE: The Ultimate Resource for Brand Managers

BrightView Wrapped Truck Signature Graphics

Signature Graphics’ brandRESPONSE was developed as a resource for brand owners to manage all branding aspects of their vehicles over their assets’ life cycles. Fleets of 100 vehicles to 20,000+ utilize brandRESPONSE to correctly identify and classify their vehicles by the branding on them.

The brandRESPONSE system brings you a clear understanding and increased control of your branding content for any size business, providing real-time results for each vehicle so you know what messages are being used in locations across the country and around the world.

We provide accurate, ongoing results on the implementation of branding on each individual vehicle, showing you:

  • Geographical data
  • Asset-related data
  • Real-time branding implementation data

brandRESPONSE is your source for a complete look at all your project variables, giving you and your marketing and operations departments a clear understanding of your current signage and future rollouts. Whether your initiatives are large or small, our system ensures you stay on top of your company messaging, indicating the current branding status for each vehicle and region. Review results in real-time for greater control of roll-outs and better management of expectations.

We are professionals at producing the quality graphic solutions you need and consistent and reliable tracking of your brand messages across the globe. How do we do it? We are part of a global network of communications companies and work in collaboration with our parent company Omnicom Group for greater information access and solid financial backing for ongoing results.

BrightView’s brandRESPONSE Success Story

Our partnership with BrightView is an example of the size of work and level of complexity we can deliver. BrightView has over 10,000 assets with over 1,000 band designs in 479 locations. Our job was to rebrand each asset with new graphics, changing the company name from Brickman/ValleyCrest to BrightView, in a timeline of 180 days.

BrightView and Signature Graphics, before and after

To accomplish this, we used between 10-15 of our Signature Graphics locations, completing four units per branch per workday. We utilized our brandRESPONSE tool to report daily progress to BrightView, customizing the data to their needs, and implementing systems changes for greater control of expectations.

 “brandRESPONSE made the management of a very complex project easier and more efficient. Signature Graphics was quick to respond with solutions and system changes based on our feedback. The tool was leveraged by a significant number of BrightView leadership to find information quickly, all the way down to the unit level.”

With Signature Graphics’ brandRESPONSE, you get the data you need for greater control of your messaging rollout and up-to-date results to manage customer expectations.

Ready to start the process? Call us at 219-929-3107 or request a quote today at: https://signatureinc.wpengine.com/request-quote/.

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