Posted in NewsLeave a Comment on Be True to Your School With Bus Wraps

Be True to Your School With Bus Wraps

Adrian College Bus wrap by Signature Graphics

As the wheels go round and round, make sure your students and athletic teams travel in style on campus and athletic buses with premium fleet graphics.

Signature Graphics is a nationwide authority on mobile school spirit, with capabilities to design, print, apply and remove graphics on a variety of campus buses and vehicles. These professional graphics provide a sense of pride in your school with those inside the vehicle and attention and interest from those outside it.

Done right, bus wraps serve as mobile billboards for your school – able to reach more eyes more actively than the stationary variety on the side of the roadway. You can be assured the extra visibility means an excellent return on investment.

Already have your design? Great! You can upload it directly to our website, so you are ensured we have the graphic exactly as you wish. We can scale your graphics to fit any size of vehicle.

Need some help with the design? That’s great as well! At Signature Graphics, we’re ready to help you design just the right graphic for your fleet, whether starting from scratch or if you just need some help fleshing out an idea.

We are experienced in designing attention-grabbing graphics that will boost interest in your institution of higher education and athletics. We know what works well on bus wraps and what may be best left on the drawing board. We’ll make sure your graphics are true to your brand – and your school.

To learn more about how Signature Graphics can take your school spirit on the road, contact us today. We look forward to getting your fleet ready for the upcoming semester and sports season!

Posted in NewsLeave a Comment on Bring Life to Your Retail Displays

Bring Life to Your Retail Displays

Retail Store Graphic in Mall

At Signature Graphics, we do retail right.

What does that mean? It means we understand how to maximize your store’s space – be it windows, walls or floors – and appeal to your customers in all the right ways. It means we have the expertise in designing just the perfect graphic to get your messaging across to your target customer – and we know how to execute the graphics for maximum impact in your store.

We’re a full-service retail graphics provider – capable of handling as much of the process as you require, from design to installation to removal.

Let’s take a look at what we think about when we think about your store’s messaging:

  1. What is your personality?: The best graphics displays have a personality of some sort. Yes, we know they’re not human, but an effective graphic must connect with humans – i.e., customers. How does it do that? By having a “personality” that your target customer can identify with and be moved by. We can help you develop that personality with your graphics, whether you’re going for a witty, cute, sarcastic or all-business vibe.
  2. Get to know your customer: It may seem obvious, but do you truly know who your target customer is? Do you know how to best appeal to your target demographic? We can help you create displays that will not only attract their eyes, but move them to respond. At Signature Graphics, we work with you to understand your customer as fully as possible and create graphics that are most likely to “speak” to them.
  3. Don’t be afraid to be bold: Words are great. Words paired with bold graphics are even greater. In today’s multimedia world, we’re all bombarded with thousands of images every day. To stand out, you have to break through the visual clutter with graphics that demand attention. You only have a second or two to make an impression – we can help you make that moment count.
  4. Demonstrate the product: Sometimes you have to go beyond the package, enticing customers to get up close and personal with the product. Any time you can boost engagement with customers while demonstrating that a quality product works as advertised you’re increasing interest.
  5. Made to last: A wonderfully designed graphic is nothing if it doesn’t stand up to the elements and demands of your store. Signature Graphics proudly uses 3MTM graphic films and overlaminates, so you can take comfort in knowing our products will last as long as you need them.
  6. Look at your graphics as an investment: If you want your store’s messaging to be taken seriously, it should be treated as a serious investment in portraying your brand and products. Regardless of size, Signature Graphics treats your order in the most professional manner, paying attention to details and ensuring the utmost quality.

To learn more about how Signature Graphics can take your retail graphics to the next level, email us or call 800-356-3235.

Posted in NewsLeave a Comment on HIGH-QUALITY SEASONAL GRAPHICS DONE RIGHT

HIGH-QUALITY SEASONAL GRAPHICS DONE RIGHT

It’s a common problem for many businesses: The need for high-quality, timely messaging without breaking the bank.

Constantly generating interest in your promotions on a seasonal basis isn’t easy, however – and it’s not always cheap. Signature Graphics is a global leader in manufacturing premium print graphics that fit into the budget as much as they catch the eye. Our window and retail graphics and event graphics capabilities will have you ready for those seasonal and short-term messaging needs.

We make it easy to rotate seasonal graphics as needed, keeping your promotions fresh in customers’ minds in an attractive way. We can be as hands-on in the process as necessary, whether you need design, planning, sizing, installation, removal or just printing the product. Signature Graphics proudly uses 3M™ graphic films and overlaminates so you know you’re getting the best products for your money.

By definition, seasonal promotions don’t stick around forever. You need a graphics solutions provider who can quickly deliver your print graphics and have your signage ready before the season arrives – not a couple of weeks into it. We know tight turnarounds and are comfortable helping you meet them – our customers expect it of us, and we demand the same of ourselves.

No matter the size of your order, Signature Graphics’ nationwide team gives you the attention you need to have superior products for your promotion or event. Our print graphics help you make cost-effective, efficient use of your space while showing customers the value of your products and services.

When you need guaranteed quality and timeliness, you need Signature Graphics. To learn more about how we can have you ready for seasonal promotions, contact us today.

Posted in NewsLeave a Comment on Why Early Summer Is The Perfect Time To Install Vinyl Graphics

Why Early Summer Is The Perfect Time To Install Vinyl Graphics

Vehicle wrap being applied by Signature Graphics

Thinking of installing vinyl graphics on your company’s fleet or storefront windows?

It turns out there’s no time like the present: Early summer is in the “sweet spot” temperature-wise to properly apply vinyl graphics.

Signature Graphics’ nationwide installation team helps you maximize space on your company vehicles or storefront windows with beautiful vinyl graphics that demand attention. A significant, sometimes overlooked factor in successful vinyl applications is the temperature and environmental conditions.

Vinyl has an ideal temperature range for it to be applied properly. Extreme cold temperatures will make it tough or impossible for the adhesive side to stick to a surface. Extremely warm days have the opposite effect, making the adhesive very sticky and difficult to adjust once it touches the surface.

A general rule for vinyl application is that it should be at least 50°F, although it depends on the vinyl being used in a particular situation. The optimal temperature is somewhere in the 65 to 72° F range, which puts us right in the early summer portion of the calendar for most of the U.S.

An ideal installation can also be affected by sunlight and humidity, which can negatively impact the ability to remove the vinyl from the paper backing. Low humidity, on the other hand, can promote the formation of air bubbles.

Signature Graphics will help you take advantage of the season and professionally install vinyl graphics on your vehicles and buildings. Contact us today to learn more about our design and installation services.

Posted in NewsLeave a Comment on Screen Printing vs. Digital Printing: Know the Difference

Screen Printing vs. Digital Printing: Know the Difference

Car wrapping specialist putting vinyl film on a vehicle.

When it comes to fleet graphics, companies are faced with two options: screen printing or digital printing.

They both have their benefits and drawbacks, depending on your business, budget and mobile marketing goals.

At Signature Graphics, we are proud to offer both digital and screen printing options. Let’s take a look at some of the considerations to make with the decision:

Screen Printing

We often use this traditional printing method for larger fleet projects because of the higher degree of control it offers regarding professional color accuracy and contrast. It involves making a stencil-type design on a fabric, with several ink layers pressed through it onto the print material. The different inks are applied with a separate screen stencil for the final visual result.

Some of the benefits of screen printing include:

  • Versatile: Can be used on materials such as banners, glass, wood, signs, electronics and more
  • Quality: Higher output than offered by digital prints
  • Durable: Maintains its quality better on long-term prints
  • Convenience: Simple to print on specific parts of material

One thing to be aware of with screen printing is that the upfront costs are typically higher than with digital printing. Other potential drawbacks of screen printing include:

  • Doesn’t feature the same level of customization that digital printing offers
  • More limited in the scope of color choices

Digital Printing

Signature Graphics often utilizes digital printing for smaller companies who may only have a few vehicles in their fleet. The modern technique creates a digital image using computers, with that image being printed directly onto the selected material. Because it involves much less pre-press work, it is a more cost-effective choice for some projects.

Consider these benefits of digital printing:

  • Affordable: Has lower startup costs
  • Efficient: Features quicker turnaround times
  • Customizable: Can be individualized in a variety of ways; good choice for one-time print runs
  • Easy transfer: Photographic images transferred simply

There are some drawbacks to digital printing, however. They include:

  • Print is not as durable as screen prints
  • Fewer options of printable fabrics
  • Printing in bulk does not offer cost reductions because of fixed prices

Digital printing, while more limited than screen printing in some ways, is a fine choice for finely detailed images or designs that feature complex gradients.

Signature Graphics proudly uses 3MTM graphic films and overlaminates. To learn more about how Signature Graphics can take your company to the next level visually through screen printing or digital printing, email us or call 800-356-3235. 

Posted in NewsLeave a Comment on Four Tips for the Best Seasonal Signage Strategies

Four Tips for the Best Seasonal Signage Strategies

Store front window featuring signage

We get it – not every season is a record-breaking sales season. They can’t be.

That said, you don’t have to wait for the days and weeks to pass before doing something about a seasonal lull.

Signature Graphics can give your sales boost this summer with window and retail graphics. Our professional design and printing experts can help you maximize space both inside and outside your front door, working with you to ensure your message reaches your audience in the most effective manner.

We produce eye-catching window graphics that entice passersby to open your door. On the interior, we’re experts in creating retail graphics that create interest in your products.

It’s true that all graphics are not created equal.

The right retail graphics inspire. They encourage. They stir curiosity. They invite discovery.

Signature Graphics has four tips to help your business do all of the above on your windows and retail spaces:

  1. Get organized: Create a promotional calendar to help keep track and plan for your store’s promotions. This helps you look ahead, knowing exactly what you need and when you need it.
  2. Get involved in the community: Piggybacking promotions off popular events in the community can pay off big dividends. People will already be out and taking part in activities, so it’s easier to encourage them to stop by your storefront before or after the event.
  3. Seeing double: Use double-sided signs to easily get twice the real estate for displaying promotions. Customers can see your messages before and after they walk through the door.
  4. Have a trusted partner: Meeting deadlines is a critical aspect of promotions. Choose a partner that can deliver what they promised – on time and on budget.

We make the signage process easy – our professional design and installation teams deliver high-quality materials made to last. Signature Graphics proudly uses 3MTM graphic films and overlaminates.

You don’t need to worry about the details when you work with us. Need the graphics sized and planned to fit your space? We do that. Need the graphics installed? We do that. Need them removed after the promotion is over? Maybe unsurprisingly at this point, we do that as well.

When you’re ready to take your store’s graphic game to the next level, contact Signature Graphics. We’d love to help make your space look its best.

Posted in NewsLeave a Comment on The Four Keys To The Best Vehicle Wraps

The Four Keys To The Best Vehicle Wraps

Designing a great vehicle wrap takes a lot more expertise than slapping a logo and words on a truck.

A quick Google search of “car wrap marketing fail” reveals how quickly that can go embarrassingly wrong. Design really makes a difference when you factor in sliding doors and what kind of an unintended message your vehicle may be sending when the doors are open – you certainly don’t want your business to be the subject of a viral meme.

Signature Graphics’ team of design and printing professionals are experts at helping your wrap make the right kind of impression. We treat your logo, brand and messaging as our own, helping you effectively reach your customers and more importantly, potential customers.

We have years of experience turning vehicles into mobile billboards for your company, helping you put your best business foot forward in establishing your brand and spreading the word about why people should know what you do.

Whether you utilize our in-house design services or have your own design that you bring to us, we can wrap it around your fleet – even if it’s just one vehicle – and literally take your marketing into the fast lane. We have a variety of options to fit your strategy and budget, making sure you are pleased with the results.

A few things we will keep in mind as we work together to create your perfect mobile billboards: short, clear, bold, plan. These words serve as the four commandments of sorts for any successful wrap design. Let us explain:

  1. Shorter is better: Tom Petty once said, “Don’t bore us, get to the chorus.” The “chorus” of your brand is your logo and company name. Motorists don’t have much time to see your message, so don’t bore them – get to the point.
  2. Speak clearly: A close second in importance to your logo and company name is to make sure it’s clear what your company does. We’re talking maybe a few words here – refer to #1 if in doubt.
  3. Bold is beautiful: Subtlety doesn’t have a place on your vehicle wrap – being bold and obvious is better when we’re talking a matter of seconds to get your message across. Think big and think bold.
  4. Plan word placement: Is your company name going to spell something unfortunate or unintentionally funny when the door opens? Hidden messages can be more difficult to plan for than you’d think – Signature Graphics thinks of every angle to make sure your company isn’t the latest darling of the internet because of an unintended message.

To learn more about how we can better market your business with vehicle wraps, contact us today.