Posted in NewsLeave a Comment on Signature Graphics Window Film Installation

Signature Graphics Window Film Installation

Crystalline Window Film

Enhancing Driver Safety – Blocking 99.9% of UV Light

Signature Graphics’ Crystalline Window Film provide a high-performance combination of high visible light transmission and low visible light reflection with high heat gain reduction capabilities. These patented multilayer and metal free nanotechnology optical films have more than 200 layers in what is less than the thickness of a 3M™ Post-It Note®.

Benefits:

Stay Cool

Rejection of up to 62% of the total solar energy and up to 97% of the heat-producing infrared rays gives you the ultimate in comfort

Superior UV Protection

Blocking up to 99% of ultraviolet (UV) light, the Crystalline Series provides a total Sun Protection Factor (SPF) of 1000.  This helps provide vehicle occupants with significant protection from harmful UV rays.

Limited Lifetime Warranty

The Crystalline Series is backed by a limited lifetime warranty, one of the most comprehensive warranties you can get.  Sold and installed by professional 3MTM Authorized Dealer Installers, our films are durable, designed to last and virtually maintenance free.

See Clearly & Safely

The Crystalline Series is designed to enhance your view by allowing visible light into your vehicle while keeping heat out, so you can see clearly through your windows – and maintain your vehicle’s original appearance.

Stay Connected

The Crystalline Series is a non-metallized window film that won’t interfere with mobile devices, GPS or satellite radio reception.

Reduce Glare

The Crystalline Series reduces up to 77% of the glare from blinding sunlight, allowing you to see better and concentrate more on driving.

Learn More!

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Best Practices for Branding Emergency Vehicle Graphics

Best Practices for Branding Emergency Vehicle Graphics

The first step to branding your emergency vehicles is knowledge and adherence to your state’s requirements. Most states have laws in regards to reflectivity and these vary state by state.

Reflectivity plays an essential safety role in the protection of emergency responders and law enforcement personnel operating on our highways.

Conspicuity products, such as 3M’s, improve visibility to help reduce accidents—particularly at night—and can improve safety for emergency workers, the people they’re helping, and other motorists on the road.

Signature Graphics can work within your state’s requirements to create a custom and creative concept.  We then adapt designs for consistency across your fleet, taking into consideration vehicle type and vehicle function.

Check out these resources below to learn more.

References:

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Rationale for Specification for Fleet Branding

Rationale for Specification for Fleet Branding

Reflective vs. Non-reflective

Retroreflective films have been selected for the Armada Fleet Branding.  Technically speaking, retroreflection refers to light that is engineered to reflect to the viewer.  This increased conspicuity leads to:

  • More Visual Impressions – estimated 40% more based on ATA study
  • Increased Safety – NTSB and NHTSA findings report reduction of collisions, injuries, and fatalities with increased vehicle conspicuity

3M vs. Other Base Film

Comprehensive systems that define combinations of raw materials to produce reliable finished branding set 3M films apart from other fleet graphic materials due to:

  • Industry-leading R&D investment ($1.9 billion in 2019) with sites throughout the world
  • Long Term Warranty to end user (7 years per screen printing table) rather than a battery of tests, “research which the Company believes to be reliable although such information does not constitute a warranty” (excerpt from Orafol premium cast film product bulletin is typical of most vinyl films).

Screen vs. Digital

Screen printing and digital printing have their respective suitable applications.  Having both technologies enables Signature to make recommendations based on the most suitable technology for the Armada branding.  Screen printing is the most suitable method because of:

  • Durability due to greater saturation of screen-printed inks: “The single characteristic that sets screen printing apart from the other processes is the unusually thick ink deposit possible with a single impression.”
  • Color Consistency: “Digital images are created primarily via 4-color processes and as such, color matching abilities are limited.”
  • Superior warranty: Without additional material cost of more UV resistant laminates, the maximum Digital warranty is 5 years compared to 7 year warranty of Screen Printing.

Signature Qualifications and Capacity

Signature continually invests in capital equipment, technologies, personnel and training to offer the best solutions available to serve the branding needs of fleet operations.  To this end we have:

  • MCS Certification to extend warranties
  • G7 Certification for color calibration
  • Multiple screen print and multiple digital print lines
  • 105,000 sq ft facility equipped with multiple processing and finishing methods
  • Inventory and Fulfillment
  • Concept and Design services

We are confident that the existing specification for your branding is the best solution because of what it accomplishes for your fleet:

  • Increased marketing impressions from reflective materials
  • Safety as a result of reflective materials
  • Durability unrivaled by other print processes
  • Actual warranty backed by the resources of 3M and Omnicom
  • Color consistency as a result of the screen print process

Beyond these accomplishments Signature enhances the branding specification with:

  • G7 methodology rather than “acceptable visual match” for color consistency
  • Inventory and fulfillment serving “just in time” delivery for vehicle builds and multiple daily repair orders
  • Design and concept development
  • Detailed schematics for consistent implementation across your fleets
  • Excess capacity to meet your growing need for branding

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Innovative Solutions for Today’s Fleet-Based Marketing

Innovative Solutions for Today’s Fleet-Based Marketing

Signature is the industry leader in fleet-based media solutions, and this is due in part to our extensive range of support services that make the most of your marketing dollar. In addition to signage, we improve your messaging results through tools and products that make the jobs of your marketing department and fleet drivers easier. From improved time on the road to messaging that hits the right audience at the right time, our services get your messaging out as effectively as possible.

Here are some of the many benefits that come with working with Signature.

Improved Driving Experience

Your fleet does the essential task of delivering your orders and services, but it also acts as a mobile billboard that spreads messaging to a broader audience than in-store signage.

To make this important time on the road more comfortable for drivers, we offer 3M window film installation. 3M’s tinting technology reduces heat and UV exposure for improved driver comfort and safety while protecting vehicle interiors from wear and tear. We are the exclusive fleet service to offer 3M window film, a company that has led the way in window tinting technology for over 50 years.

More Versatility Messaging

Spedian system allows for immediate changes in fleet messaging. These quick-change banners can be removed from vehicles and walls and stored away when not in use, allowing you to attach or reattach messaging on the fly whenever messages are relevant. You can advertise special deals and easily replace them when they expire. The quality productions allow ongoing and time-sensitive messages to be up as long as you need them.    

Proximity Marketing for Improved Reach

Roadvert system feature electronic beacons on your vehicles to relay your marketing messages to surrounding mobile devices where your fleet travels. This technology allows for timely and relevant text messages that can be swapped out or revised as needed. This technology expands your reach by hitting your most relevant buyers where they are and when they typically would take advantage of offers – while they are on the move.    

Temporary Graphics Solutions

Whether relaying important coronavirus messaging or regularly rotating temporary messages on vehicles and business locations, we can provide quality temporary signage that is fast and simple to change. Options include vehicle magnets, floor graphics, wall graphics, and window signage. Swap out messages as needed and store them away until you need them next.

These are just some of the services we offer that have made Signature the leader in fleet graphics today. With increased ability toward relaying and changing your messaging, you ensure your business stays top of mind and attracts the right audiences when the time is right.

To learn more about these and other services and how they can benefit your business, contact us.

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Crystalline Window Film

Crystalline Window Film

Window film enhances driver safety and comfort for companies that prioritize a driver-centric culture.

Signature Graphics is the sole brand activation organization that can also supply and install window film. We specialize in fleet-based media solutions for our partners, and as we install their unique branding to those vehicles, we can also provide a means to ensure their drivers’ comfort and safety.

UV Protection & Enhanced Driver Comfort

Employees are a company’s most valuable asset. Protecting them on their routes demonstrates your commitment to prioritizing their health and wellbeing. In an article from The Huffington Post Canada, “driving has been linked to an increased risk of skin cancer due to sun exposure through the windows, which do not filter UVA rays.”* Window film offers superior UV protection compared to SPF by blocking 99% of ultraviolet (UV) light, equivalent to an SPF of 1000. This helps provide vehicle occupants with significant protection from harmful UV rays. For companies concerned about driver retention or looking to cultivate a driver-centric culture, enhanced comfort can serve as an incentive and a differentiator from your competitors. Signature Graphics’ window film series features a light tinted film capable of rejecting more heat than many of the darkest tinted films available in the market. In a thermal study conducted by 3M, there was a maximum temperature reduction of up to 20°F for a tractor with crystalline window film installed.*

Tint Your Vehicle’s Windows without Changing Your Vehicle’s Appearance

The Crystalline Series features a proprietary, multilayer optical film nano-technology that combines over 200 layers in a film that is thinner than a Post-it® Note. This unique technology is the reason a clear film can reject more heat than darker films. This equates to being able to see clearly and safely without changing the appearance of your vehicle. Avoidance of modifications to vehicle appearance is especially beneficial for companies with leased service vehicles. With six levels of tint to choose from, you can go from virtually undetectable to noticeable, and for those that choose the latter, Signature Graphics can easily remove the film at your vehicle’s end of the lease. For both leased and owned vehicles, UV rejection capabilities can prevent the fading and deterioration of interior fabrics and leather.

For Any Vehicle Make and Model

This solution can be applied to any vehicle make and model, including vans, pickups, tractor cabs, straight trucks, and is particularly beneficial for fleets residing in the sunbelt states. Our Signature Certified Installers provide national installation coverage, utilize templates to ensure a perfect fit for your fleet’s windows, and take into consideration the timing of application by installing during your vehicle’s downtime. The film resides on the interior side of your vehicle’s windows, which prevents exposure to the elements and ensures they look as good years down the road as the day of installation. Additionally, our films are durable, virtually maintenance-free, and backed by a limited lifetime warranty. The Crystalline Window Film Series was issued the first sun-control window film patent in 1966, and our innovative window film products have helped provide protection from the sun’s harmful rays for 50 years.

Signature Innovation

A core component of what Signature Graphics offers to our partners is innovation. Our services are aligned with those of a brand caretaker more than those of a large-format graphics printer, and what we strive to provide to our clients is consistent innovation in the pursuit of ensuring they achieve their brand goals.

*3M Crystalline Thermal Study
**Source: Bill McElligott, Delivery Truck Driver, Has Severe Sun Damage On One Side Of His Face: Read article here.

Ready to start the process? Call us at 219-929-3107 or request a quote today at: https://signatureinc.wpengine.com/request-quote/.

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on brandRESPONSE: The Ultimate Resource for Brand Managers

brandRESPONSE: The Ultimate Resource for Brand Managers

BrightView Wrapped Truck Signature Graphics

Signature Graphics’ brandRESPONSE was developed as a resource for brand owners to manage all branding aspects of their vehicles over their assets’ life cycles. Fleets of 100 vehicles to 20,000+ utilize brandRESPONSE to correctly identify and classify their vehicles by the branding on them.

The brandRESPONSE system brings you a clear understanding and increased control of your branding content for any size business, providing real-time results for each vehicle so you know what messages are being used in locations across the country and around the world.

We provide accurate, ongoing results on the implementation of branding on each individual vehicle, showing you:

  • Geographical data
  • Asset-related data
  • Real-time branding implementation data

brandRESPONSE is your source for a complete look at all your project variables, giving you and your marketing and operations departments a clear understanding of your current signage and future rollouts. Whether your initiatives are large or small, our system ensures you stay on top of your company messaging, indicating the current branding status for each vehicle and region. Review results in real-time for greater control of roll-outs and better management of expectations.

We are professionals at producing the quality graphic solutions you need and consistent and reliable tracking of your brand messages across the globe. How do we do it? We are part of a global network of communications companies and work in collaboration with our parent company Omnicom Group for greater information access and solid financial backing for ongoing results.

BrightView’s brandRESPONSE Success Story

Our partnership with BrightView is an example of the size of work and level of complexity we can deliver. BrightView has over 10,000 assets with over 1,000 band designs in 479 locations. Our job was to rebrand each asset with new graphics, changing the company name from Brickman/ValleyCrest to BrightView, in a timeline of 180 days.

BrightView and Signature Graphics, before and after

To accomplish this, we used between 10-15 of our Signature Graphics locations, completing four units per branch per workday. We utilized our brandRESPONSE tool to report daily progress to BrightView, customizing the data to their needs, and implementing systems changes for greater control of expectations.

 “brandRESPONSE made the management of a very complex project easier and more efficient. Signature Graphics was quick to respond with solutions and system changes based on our feedback. The tool was leveraged by a significant number of BrightView leadership to find information quickly, all the way down to the unit level.”

With Signature Graphics’ brandRESPONSE, you get the data you need for greater control of your messaging rollout and up-to-date results to manage customer expectations.

Ready to start the process? Call us at 219-929-3107 or request a quote today at: https://signatureinc.wpengine.com/request-quote/.

Posted in NewsLeave a Comment on Introducing brandRESPONSE: Real-time Visibility of Your Brand in the Field

Introducing brandRESPONSE: Real-time Visibility of Your Brand in the Field

Signature Graphics brandRESPONSE on laptop

Managing branding initiatives across a wide geographical area or through conversions of numerous assets can be a challenge without the right resources. Signature Graphics’ brandRESPONSE minimizes your responsibility of managing project implementation.

We developed a highly customized project and asset management tool for our partners so we could report your project progress in real-time and deliver you instant access to all the critical data you need.  This allows you to report, manage, and communicate with accuracy on the management of your brand activation campaigns.  In all likelihood, you and your fleet are located in different locations.  brandRESPONSE closes the geographical gap by giving you remote access to your branding campaigns.

Consistency is the most important thing you can do for your brand identity. brandRESPONSE ensures your ability to validate the consistent application of your branding across various equipment, locations, and regions through storing all project- and asset-related data in one convenient location.

Signature Graphics brandRESPONSE capabilities

How We Give Your Brand Unparalleled Visibility

1) Audit:

We audit your fleet assets that will carry your creative, and scout facilities & OEM partnerships to formulate a branding strategy.

2) Import:

We import the audited data about your fleet into brandRESPONSE.

3) Monitor:

Through brandRESPONSE, track & report on your fleet marketing projects as we manage it all: design adaptations, manufacturing, shipping, and installation of your branding elements.

4) Communicate:

Comment on tasks, review important files and documentation, check-in on task progress, and share project updates about your fleet with stakeholders.

5) Manage:

Use brandRESPONSE to continue conversions, as your fleet grows or turns over, and to house all your fleet branding data in one location.

We know that disseminating knowledge to you about your project is essential to its success. Put your fleet marketing at your fingertips with Signature Graphics’ brandRESPONSE.

Ready to start the process? Call us at 219-929-3107 or request a quote today at: https://signatureinc.wpengine.com/request-quote/.

 

Posted in NewsLeave a Comment on Getting Back to Business: Temporary Graphics Solutions After COVID-19

Getting Back to Business: Temporary Graphics Solutions After COVID-19

Social Distancing Retail Graphics

As businesses reopen across the country, getting the word out on special services and promotions is more important than ever. It’s now about attracting the eyes of consumers for immediate sales so your business profits more quickly. This is where temporary graphics come in.  

Exterior and interior graphics are powerful ways to highlight temporary deals and information that are relevant to consumers as they spend more time outdoors and within shopping areas. The more relevant the messages are to their immediate needs, the more profitable you will be. This means adjusting them to fit the exact needs of the time.

We offer many types of temporary graphics to get these messages across. Each comes with unique benefits so you have the right options for your business.

Window Graphics

The first message a customer sees is what shows on the outside. This makes window signage a vital component of your marketing. The right messages show you are open for business and relay special promotions and services that are relevant to their current needs, drawing them in for immediate sales.

Temporary graphics are easy to change out, helping you maintain relevant messaging that responds to the immediate needs of customers. These graphics also help monetize your real estate so they work harder for your dollar.

Vehicle Graphics

Exterior communications go beyond storefronts. Your vehicles act as mobile billboards, advertising your goods and services where your customers are most. This type of marketing increases traffic from current customers as well as new ones, expanding your base. You can go where these individuals go most, keeping your brand and promotions top-of-mind wherever your customers are.

Temporary Vehicle Graphics

Interior Graphics

Interior graphics are another way of monetizing your store while welcoming back customers and introducing special promotions. They are also effective at directing flow, safely navigating customers as you restock and reorganize your business. Interior call-outs can be made at any size and shape and are easily removable.

Quick Service Restaurant Graphics

Floor Graphics

Similar to interior graphics, this signage points people in the right direction while offering creative messaging along the way that leads to more sales. These graphics are strong enough to last throughout your promotion and are easily removable without damaging floors.  

Social Distancing Floor Graphics

Reflective Graphics

Whether your message is on your vehicles or storefronts, you can ensure it stays noticeable day and night. Our reflective graphics are visible from headlights and street lamps and fit anywhere on your fleet of vehicles and your store windows. They are a great way to highlight messages you won’t want people to miss.

Window Reflective Social Distancing Graphics

___________

Temporary graphics gives you what you need to promote announcements quickly when and where you need them. And our ability to produce fast messaging means you can promote time-sensitive messages relevant as the economy ramps up, letting you adjust your message freely, so your business stays relevant and in demand.

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Best Businesses for Window and Retail Graphics

Best Businesses for Window and Retail Graphics

Storefront Summer Graphics

Storefront window graphics are a powerful way to advertise your business while monetizing your real estate. They help you promote immediate sales and promotions while evoking visuals and imagery that connect buyers to your brand.

We provide a wide range of businesses with window graphic solutions on an ongoing basis. Whether it is one business or a global chain of stores, we provide customized imagery to fit their needs.

Here is a look at some of the most common types of businesses utilizing vinyl wrapped advertising today.  

Grocery Stores

Grocery stores offer ample window space for sales and promotional messages that result in immediate sales. They also highlight specific products for stronger recognition. Often these businesses have windows expansive enough to catch the attention of both pedestrians and drivers for increased store traffic. These businesses promote a range of messages from specific items up to seasonal messaging promoting a broad range of products.

Department Stores

These businesses sell a wide range of products from clothing to houseware and electronics. By promoting their offerings with window graphics, they remind potential customers of the breadth of goods to attract a wider audience and promote the business as their one-stop-shop. Whether customers want new shoes or a new TV, the store graphics show the quality of the goods and the range of items they offer while promoting sales that come up along the way.

Apparel Stores

Window graphics are a smart way to promote clothing styles, especially new designs that hit the market. They often feature models who create a stronger connection to shoppers than a mannikin can, showing the types of clothing the company sells while promoting a lifestyle the business uses to attract buyers. From business attire all the way down to beach clothing and workout gear, window graphics are an ideal way to promote any type of apparel. And when sales hit, which often happens in this industry, these graphics are a vital way to bring in sidewalk traffic.  

Retail Department Store Window Graphics

Convenience Stores

Like department stores and grocery stores, convenience stores carry a wide range of foods and products and often have items on sale. Since the windows double as a way of showing the products they sell, many businesses have expansive glass along the front, which leaves plenty of opportunities to convey sales and special messages.

Eyeglass Stores

Promoting eyewear with storefront window graphics helps highlight new styles while showing the breadth of eyeglass designs to attract a wider audience. These graphics often feature people wearing the latest styles to promote a wide range of looks a buyer might enjoy.

Healthcare Facilities

This industry is all about health, and to get this message across, facilities often promote their brand with imagery of family scenes and outdoor activities. These visuals focus on individuals who are healthy in body and spirit. Like magazine ads and television advertisements, these window graphics are a powerful way of promoting health to attract customers. They grab the attention of viewers, and when these viewers want more detailed information, these expansive window spaces are an easy way to convey it.

New Construction Buildings and Sales Offices

New high-rises or residential developments often promote their designs and lifestyles alongside construction sites and on the windows of their sales offices. Windows provide ample space to show detailed graphics of the final designs, the range of floorplans, and the feeling owners will experience when living there. At the same time, they aid in directing readers inside sales offices for a closer look and a potential sale.

Financial Institutions

Much like healthcare facilities, financial institutions such as banks, loan offices, and credit providers like to promote positive feelings customers experience while using their services. This often means scenes of families and loved ones spending time together with less worry and more stability. Windows provide ample space to promote these messages as well as any deals designed for immediate interaction and sales.  

Coffee Store Window Graphics

Quick-Serve Restaurants

Nothing gets mouths watering quite like storefront window graphics. They provide an enticing, close-up look at our favorite foods and drinks, drawing us in. Windows are also effective at promoting specific menu items and temporary promotions a business wants to highlight. And when the signage adopts brand-specific colors and logos, they brighten up the location for even more recognition. 

Fitness Facilities

Window graphics are an easy way to promote the activities of fitness locations and the physical benefits they offer. Attractive models exercising and doing yoga shows customers they can look and feel like them, and that these facilities make it possible. These graphics work for a wide range of businesses such as gyms, boxing facilities, karate schools, and yoga studios.   

Electronic Stores.

Like clothing stores, electronic stores like to promote the latest gadgets as a way of enticing customers inside. From smartphones to tablets, computers, TV’s, and stereos, these businesses need to appear current and relevant, and window graphics are an ideal way to do it.

 

Whether your message is permanent or temporary, promoting goods and services on storefront windows is a powerful way to increased sales and brand recognition. Maintaining those messages consistently and on time helps keep your business running smoothly. Our temporary graphic solutions ensure you have the right messages out when you need them, reliably and consistently.

Request a quote today!

We proudly use 3MTM graphic films and overlaminates.

Posted in NewsLeave a Comment on Proximity Marketing for Your Business

Proximity Marketing for Your Business

Roadvert Fleet Advertising

At Signature, our extensive work in fleet branding goes beyond exterior signage. We also offer advanced proximity marketing to help you discover the true reach and ROI on your branded vehicles. With Roadvert, we help you harness the power of your fleet and the mobile trend to stay a step ahead of the competition. This service helps you reach the right customers in the geographic areas they frequent most. Along the way, you receive in-depth information on users and trends that take your marketing efforts to the next level.

What is Roadvert?

Roadvert is a proximity marketing system that utilizes beacons on your vehicles to relay messages to surrounding smartphones and other Bluetooth devices in the form of texts, images, and videos via a mobile app. It rolls out your time-sensitive messages to a larger audience while supplying you with in-depth user data to keep your brand ahead of the competition.

We start by using census data, traffic data, and other information to create the ideal reach for your mobile campaigns. We then implement electronic beacons on your fleet of vehicles to communicate your messages to drivers and pedestrians through their smartphones. These beacons utilize a blend of Bluetooth and NFC (Near Field Communication) technology to ping surrounding electronic devices. Any nearby users who agree to receive proximity notifications are immediately connected. Your messages are then delivered instantly via text, images, or video via a mobile app.

What Proximity Marketing Does for You

Roadvert is a powerful way to relay important, time-sensitive messages to current and new customers where they are, broadening your reach while keeping your messaging and brand top-of-mind. It also provides in-depth back-end data to help you fine-tune your strategies for improved response.

These mobile interactions reach the maximum number of high-potential buyers instantly for immediate results. As these users respond to our system, we track impressions, daily reach, and views per person, for a more accurate understanding of responses, trends, and which messages are working best so you stay ahead of your competition.

By using your fleet of vehicles to get your messages out, you take advantage of your vehicle investments, monetizing them while spreading your messages with pinpoint effectiveness.

The Ideal Graphics Strategy for Proximity Marketing

The best messages excel at creating a strong call-to-action. These short, powerful messages are easy for customers to read on their devices. And since these users are out and about, they are more prone to taking advantage of immediate deals while your message is top-of-mind.

These messages will likely change over time. When they do, you can maintain consistent messaging with all your vehicles electronically and with your exterior signage. We offer temporary graphic solutions and professional installation to make changing your messaging fast and easy. Additionally, our brandRESPONSE system provides instant data on what messaging is displayed and broadcast from individual vehicles in each area of town and across the country, helping you manage workflow and avoid unforeseen issues.  

We Take Fleet Advertising to the Next Level

Our Roadvert system is just an example of the many services we offer. At Signature Graphics, we have the most successful and extensive experience in planning, managing, and executing large and small national fleet branding projects in the industry. Our certified installation experts are trained and qualified to meet and exceed expectations in workmanship, warrantability, accountability, and expertise.

Contact us to learn more about what Signature can do for you.