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First impressions tend to last well beyond that first encounter. As a Fleet Manager, you’re always looking for avenues to increase brand exposure and ways to convey your brand’s message consistently. As technology advances and the world of social media expands, it’s crucial that brands continue to integrate their message throughout different social media platforms.  Brands use…

Public safety and awareness start with identifiable vehicles. With the help of fleet graphic designs, law enforcement and first responders are easily recognizable to the public. Not only does this direct the community to the emergency department that is needed, but it also helps keep our officers and responders safe.  Enhancing Officer Safety with Fleet Graphics…

As a business owner, you likely know the power of marketing to drive sales and help you grow. But you’re also probably familiar with how confusing the marketing landscape can be. There are a lot of choices out there: print, digital, out-of-home, and more. What you need is a solid strategy that’s sure to bring…

Schools across the country are wrapping up the academic year, looking forward to summer break, and planning for the fall. After the final bell rings and the dust has settled, administrators and teachers alike are taking stock of the past year and setting goals for the future.  If you’ve got school safety and pride on…

Finding the perfect color combination for your fleet design isn’t always an easy task. There are many factors to take into account when choosing color for your graphics: your type of business, your brand’s color scheme, the type of vehicles in your fleet, the season, and so much more. No matter what the factor is,…

With sustainability making its way to the top of the agenda for most businesses, a surge in the availability of eco-friendly products is following. Many fleet managers and designers are focused on shifting to eco-friendly fleet graphics, with environmental impact in mind.  Defining the Problem However, due to the lack of information in the market…

In January of 2021, Builders FirstSource Inc. and Building Materials and Construction Solutions (BMC)—both building materials suppliers—announced the completion of their all-stock merger. The merger created the nation’s premier supplier of building materials and services that operates under the name Builders FirstSource. With the merger, Builders FirstSource needed a new brand and reached out to…

Fleet graphics are an essential marketing tool for businesses that want to stand out on the road. By applying vibrant and memorable designs to their vehicles, companies can increase their visibility and attract more customers. This is especially important during a recession when businesses often face a shrinking customer base due to reduced customer spending.…

In the age of on-demand ordering and overnight shipping, last mile vehicles have become ubiquitous on our roads. Customers have come to expect quick response times and businesses are adapting and changing to meet the demand. These nimble vehicles are used on the final leg of transportation in a system that moves large amounts of…

Warmer weather and bright blooms often leave people feeling inspired and ready to tackle spring cleaning. But sweeping away the cobwebs and clearing the winter clutter isn’t just for closets or homes. Spring is also a great time to refresh your branding and fleet graphics. Updated fleet graphics can breathe new life into your business…

Fleet graphics are a fantastic investment in your business. They can reach up to 30,000 impressions per day and have a 97% message recall for viewers. Because fleet graphics are such a powerful marketing tool, you’ll want to make sure you get the most out of them. If cared for properly, vehicle wrap can last…

If you’re trying to decide whether full or partial vehicle wrap is a good idea for your business, the answer is yes! Vehicle wraps are the most effective signage on the market, often generating up to 30,000 impressions per day. But you may be wondering, what are partial vehicle wraps, and will they work for…

When it comes to choosing the right fleet graphics for emergency vehicles, visibility is everything. As a first responder or a fleet manager, you want to ensure that ambulances and other emergency vehicles are as visible as possible, especially at night. Many emergency departments nationwide have shifted to reflective graphics for their vehicles. Reflective graphics…

As a fleet manager, you’re likely responsible for tracking when your fleet needs a vehicle wrap update. If you’re updating existing fleet graphics, you’ll need to budget not only for new graphics but also for removal. Because there are many factors that go into pricing fleet graphics removal, budgeting can be difficult to forecast. To…

Achieving your goals and remaining on course in the present-day project management environment is not an easy task. If you lack proper procedures, strategies, and personnel, it is simple to deviate from your objectives. This can lead to poor resource management, missed deadlines, and unclear success indicators. However, the good news is that you can…

When YRC Freight Corporation announced its intention to rebrand as the Yellow Corporation, they knew they had quite the job on their hands.  While YRC Freight might not seem familiar, Yellow likely rings as bell. The company is responsible for the creation of the iconic yellow cabs seen all around the country.  YRC grew from its…

Ask any designer; they might tell you that designing a wrap for a larger vehicle is no easy task. Luckily, Signature Graphics’ highly skilled team of in-house designers, brand advocates, and technical experts provide the exact care and dedication you need. Signature Graphics put their expertise to use when they partnered with the Oklahoma City Transit Association…

Companies have a new way of thinking about their key asset: their brand. Previously, brands were primarily associated with products and services. Today, they’re seen as an asset that can be used across different media and formats to build associations with a target audience. That’s why many companies are embarking on an extensive rebranding journey…

Imagine this: You’ve invested time, energy, and funds into wrapping your fleet with graphics. Your vehicles are traveling down highways and passing hundreds of potential customers in a single journey. But the vehicles aren’t generating the leads you expected. Why? Because your fleet graphic design isn’t working at high speeds!  Are Your Fleet Graphics Being…

It’s true that your vehicle wrap design is a masterpiece of sorts. But remember – it’s a masterpiece that will be viewed for an average of five seconds. When drivers pass your vinyl wrapped vehicle on the road, it’s unlikely that they’ll take the time to decode a clever message hidden in your branding. Your…