Author: Steve

If you’re trying to decide whether full or partial vehicle wrap is a good idea for your business, the answer is yes! Vehicle wraps are the most effective signage on the market, often generating up to 30,000 impressions per day.

But you may be wondering, what are partial vehicle wraps, and will they work for me? We’ve written a handy guide to partial vehicle wraps and fleet graphic lettering, so you have all the information you need to choose with confidence.

Full Wrap vs. Partial Wraps & Graphic Lettering

When it comes to full vehicle wraps vs. partial vehicle wraps, one isn’t “better” than the other. They both fulfill different functions and needs.

Full Vehicle Wrap

Like the name suggests, a full wrap covers the entire vehicle from top to bottom and often incorporates the make and model of the vehicle into the design.

Partial Vehicle Wrap

A partial vehicle wrap covers between 25%-75% of your vehicle depending on your needs and the design you choose. Partial wraps can include logos, images, and other element like QR codes, all designed to catch the eye of potential customers.

Fleet Graphic Lettering

Fleet graphic lettering is high-quality vinyl lettering that’s placed on a small portion of the vehicle. This option is great if you need contact information on your vehicle or need to convey important information in a highly readable format.

Full vehicle wraps are a great choice when you want to change your vehicle color (to match your brand colors, for example) and incorporate an all-over design. Full wraps are especially good for smaller vehicles like smart cars and sedans as they make a big impact in a small amount of space. Because they cover the entire surface of the vehicle, they take the most time and money to install.

Partial vehicle wraps are an excellent choice for larger vehicles with flat surfaces like box trucks, semis, and vans. Partial wraps essentially turn your fleet into moving billboards for your business without incurring the time and expense of wrapping the entire real estate of the vehicle. Partial vehicle wraps make a fantastic option for large fleets that need a quick brand refresh while staying mindful of budget constraints.

Lastly, fleet graphic lettering covers only a small portion of your vehicle. If they’re made with high quality materials, they will last a long time. Fleet graphic lettering is for you if you’re meeting regulatory requirements or need to display necessary information. 

Partial Wrap & Fleet Graphic Lettering Benefits

Partial vehicle wraps give you all the attention-grabbing benefits of fleet graphics, while offering additional time and money saving advantages. With partial vehicle wraps, you can include your company name, logo, and contact information while saving time and money.

Partial vehicle wraps cost less because they use less material and often are faster to install than full vehicle wraps. This is invaluable when you’re working with a large, mixed fleet because installation can be easily streamlined and the design can accommodate variables like vehicle size, make and model. This is why YRC Freight rebranded to Yellow, they chose partial graphics for their 33,000+ fleet.

Fleet graphic lettering is a perfect solution for trucking companies required to meet regulations like the USDOT number requirements for trucks. These regulations require strict placement requirements that if left unmet can incur hefty fines. Choosing vinyl fleet graphic lettering made from high quality materials is critical in these cases. Magnetic signs and poor-quality materials open you up to serious liability if the products fall off or fade. That’s why Signature Graphics is proud to be a 3M partner. Our materials are the gold standard of quality and are backed by the most comprehensive graphics warranty in the industry.

Choose Quality for Partial Wraps & Fleet Graphic Lettering

Vinyl fleet graphics are an investment that yields years of returns. It may be tempting to choose a quick magnetic decal, but those options harm the existing paint on your vehicle, are difficult to read, and fade quickly. That’s why your partial vehicle wrap or fleet graphic lettering should be designed with results in mind, created with the highest quality materials, and installed by the pros.

When you work with a trusted graphics partner, you’ll have the peace of mind that your fleet graphics will be some of the most effective on the market. At Signature Graphics, we know the same rules for effective vehicle wrap apply whether you choose full, partial, or fleet graphic lettering. And we exclusively use 3M products so you know your graphics will last.

Contact Signature Graphics

Partial vehicle wraps and fleet graphic lettering can be a boon for your business. When choosing your partial vehicle wrap, be sure to choose a fleet graphics partner whose professionalism and quality you can count on. Contact Signature Graphics today.

We proudly use 3M^TM graphic films and overlaminates.

When it comes to choosing the right fleet graphics for emergency vehicles, visibility is everything. As a first responder or a fleet manager, you want to ensure that ambulances and other emergency vehicles are as visible as possible, especially at night.

Many emergency departments nationwide have shifted to reflective graphics for their vehicles. Reflective graphics allows for ease of detecting vehicles at dawn, dusk, and night.

The Importance of Reflective Graphics for Emergency Vehicles

Say a driver on the road doesn’t notice the ambulance that is rapidly approaching them, and not having enough time to slow down safely, the situation could result in a dramatic brake or a collision.

So how can we prevent that? It’s important to have at least some reflective vinyl on the emergency vehicle so that other motorists on the road can see the first responders. With reflective fleet graphics installed, accidents can be mitigated.

Types of Reflective Vinyl Wraps

When you are deciding on a reflective vinyl wrap for your vehicle, there are two main variations of 3M’s materials. You can choose a reflective vinyl wrap for your vehicle that is either made from glass bead films or prismatic films. With 3M you can be sure that you’re getting the best quality of reflective vinyl with extensive weather testing, non-prorated coverage, and a full system warranty.

Glass bead reflective vinyl includes a layer of densely scattered, spherical glass beads with a layer of metalized aluminum underneath. Glass beads are typically used for advertising wraps, decals, and general signage due to their ability to reflect a light that is less intense.

Prismatic reflective vinyl, on the other hand, is made from metalized microstructures that are set up to reflect the most optimal amount of light. Due to its higher light intensity, prismatic vinyl is often used for roadway signage and safety markings on emergency vehicles. 

Factors to Consider When Choosing your Reflective Vinyl

If your brand is looking for vinyl that is more durable, reflective vinyl may be the right choice for you. When considering durability, reflective vinyl is typically three times thicker than traditional vinyl wraps. Because reflective graphics are multi-layered, they tend to be more expensive to reflect that durability.  

Since glass bead vinyl reflects light at a wider angle, they are not as bright and are often used for close-up applications. After a certain distance, the reflection from the glass bead vinyl disappears. Prismatic vinyl has a more focused reflective light and therefore can travel at a much longer distance compared to glass bead vinyl.

While you will want to take the time to map out the areas that you need to display the highest degree of reflection, this process shouldn’t be more difficult than applying vinyl to any other type of vehicle. It might take slightly longer due to the size of the vehicle and fleet, but the ratio will stay the same.

Emergency vehicles must be visible to every possible degree when sharing the road with other motorists. That’s why it is crucial to make sure they have reflective graphics that are seen during the darkest parts of the day to keep you and everyone else as safe as possible.

When it comes to your brand and your fleet, quality is the most important consideration to us here at Signature. That’s why we focus on hand-selecting partners who operate under the same standard of excellence that we do. We proudly use 3M graphic films for our fleet graphics to ensure you’re getting the best quality and durability.

Signature Graphics’ team of experts and designers constantly provides unparalleled fleet graphics service for you and your brand. Contact us for your reflective graphics needs and request a quote to get started on your fleet today.

We proudly use 3M^TM graphic films and overlaminates.

As a fleet manager, you’re likely responsible for tracking when your fleet needs a vehicle wrap update. If you’re updating existing fleet graphics, you’ll need to budget not only for new graphics but also for removal. Because there are many factors that go into pricing fleet graphics removal, budgeting can be difficult to forecast. To help, we’ve put together a helpful guide to navigating the factors involved in estimating the cost of fleet graphics removal.

Considerations in Vehicle Wrap Removal

When installed properly with high quality materials, vehicle wraps can last for years. At some point, they will likely need to be updated or removed.

Having the following information available can help you get an accurate quote on preparing your fleet for graphic removal.

• Where are you located? Environmental conditions can play a part in what it takes to remove the fleet graphics. For example, sun bleaching and ghosting of old graphics on the paint can be an obstacle that will take extra time and expertise to overcome.
• Where is your fleet stored? If you’re working with a transient fleet, coordination of graphic removers and installers is key and could factor into the cost. The cost is based on pop-up tents, labor, and materials to remove the graphics.
• How long have the graphics been on the vehicle? The longer the graphics are on the vehicle, the more impact it has on your vehicle paint. This can result in a more complicated removal process.
• Do you know who installed your previous fleet graphics? Most removals need inspections and testing of the materials to see what it’s going to take to remove the graphics.
• Lastly, will the job require heat or chemicals for removal? Sometimes it’s a better option to overlay graphics and save time and cost. An example of where this makes sense is the ghosting of old graphics. It may make sense to make the vinyl wrap background the same color as the vehicle to hide the ghosting effects on the paint. It’s much cheaper than repainting the vehicle or sacrificing brand appearance when ghosting is an issue.

How to Make Fleet Graphics Removal Easier

Fleet graphic condition isn’t just a game of chance. There are steps you can take to help make the vehicle wrap removal process easier:

• Choose a reliable fleet graphics partner. Proper removal of your vehicle wrap will affect the application of the new graphics. If it is removed properly, the new application will adhere flawlessly.
• Learn how to care for your fleet graphics. Fleet graphics removal can be much more cost-effective and less labor-intensive if proper vehicle and fleet graphics care is implemented and maintained over the lifecycle of your fleet graphics.

Contact Signature Graphics for Your Fleet Graphics

Signature Graphics has been collaborating with clients to design, install, and maintain fleet graphics for decades. Our professionals are ready to help guide you through every step of the process. Contact us today for your fleet graphics removal.

We proudly use 3M^TM graphic films and overlaminates.

When YRC Freight Corporation announced its intention to rebrand as the Yellow Corporation, they knew they had quite the job on their hands.  While YRC Freight might not seem familiar, Yellow likely rings as bell. The company is responsible for the creation of the iconic yellow cabs seen all around the country. 

YRC grew from its humble beginnings as a taxicab service in Oklahoma City to a national transportation holding company specializing in less than load (LTL) shipping. To increase brand recognition, the company decided to rebrand in 2021. At the time, they had over 33,000 vehicles in use from coast to coast that needed a new look. The logistics of this undertaking was immense, and Yellow knew that they needed an expert partner to help them tackle the job.

Unique Challenges to Yellow Fleet Graphic Installation

Yellow tapped Signature Graphics to handle the rebrand of their transitory fleet because of their robust processes and procedures and successful track record of handling large-scale national production and installation. 

Working with a transitory fleet means the assets were always on the move. The first thing Signature Graphics needed was a solid strategy to minimize the downtime of 33,679 vehicles and get them back on the road as soon as possible. Signature Graphics opted for spot graphics, rather than full wrap that covered existing visuals. This kept production streamlined and minimized variables like vehicle size, make, and model.

Next, Signature had to coordinate with trailer manufactures to track and accommodate build schedules of new fleet assets. Finally, each vehicle had to be thoroughly washed three days before installation, which meant tracking each vehicle was a high priority. 

Effective Solutions to Transitory Fleet Graphic Installation

The project began in March 2021 with a deadline of December 31, 2021. In other words, Signature had 9 months to rebrand a huge fleet of moving targets. 

The first step was to create an eye-catching and effective design and manufacture high-quality vinyl graphics. Next, Signature undertook the logistics which included: 

• identifying installation locations across the country
• coordinating personnel
• shipping graphics
• building an installation schedule

By referencing brandRESPONSE, Yellow was able to coordinate the wash of each vehicle three days prior to installation, and ensured each vehicle arrived at the installation point at the appropriate time.

To track every task and vehicle, Signature Graphics employed their proprietary brand management tracking and reporting tool, brandRESPONSE so they never missed a truck. With brandRESPONSE, every detail of the project was in one place and progress could be monitored in real time. For example, every single vehicle (all 33,679) was photographed in a before and after state at specific ¾ angle for review and cataloging.

Using brandRESPONSE, professionals at Signature Graphics and Fleet Managers at Yellow could rapidly share information, generate reports, and manage the project all from their phone or computer. 

Results of Yellow Fleet Graphic Rebrand

The entire fleet was successfully rebranded within the timeline with efficient, high-impact fleet graphics for every vehicle regardless of make and model. Yellow even parked a rebranded trailer in Times Square, NYC on July 4, 2021.

Contact Signature Graphics for Your Fleet Graphics

Signature Graphics leverages over 30 years in the industry with cutting-edge technology to provide unparalleled fleet graphics service. We’re proud to be part of the Omnicom Group—one of the most highly regarded marketing and advertising networks in the world. Whether you have a fleet of 30 or more than 30,000 we can make branding your transitory fleet a breeze. Request a quote to get started. 

We proudly use 3M^TM graphic films and overlaminates.

Ask any designer; they might tell you that designing a wrap for a larger vehicle is no easy task. Luckily, Signature Graphics’ highly skilled team of in-house designers, brand advocates, and technical experts provide the exact care and dedication you need.

Signature Graphics put their expertise to use when they partnered with the Oklahoma City Transit Association to design, produce, and install fleet graphics for the new Rolling Oklahoma Classroom (ROC), a public transit bus converted into an educational space for the community. 

Client Goals

Last year, a transit driver spotted the signs of a potential human trafficking incident while completing their route. The transit system realized that its drivers could aid in the fight against human trafficking. The Oklahoma City Transit also identified that 99% of Oklahomans live within a mile of a transit route but aren’t aware. 

They implemented the Rolling Oklahoma Classroom – an educational community program and public awareness campaign – to address these two issues. They wanted to design a vehicle wrap for the bus that would:

• Educate the community by enhancing awareness of the public transit system and the options they offer.
• Promote hands-on public safety and security training for transit workers by including interactive training inside the bus.
• Bring awareness to the signs of human trafficking.

Obstacles

When Oklahoma Transit reached out to Signature Graphics, we were proud to be considered for this project. We worked closely with ROC to develop their vehicle wrap to support their critical mission. As with any project, we encountered a few obstacles on the path toward success. For this project, we addressed the following issues: 

• Creating a design that incorporated the physical characteristics of the bus, while also considering the shapes of the doors and windows.
• Creating a design for a large-scale vehicle while ensuring the design is readable as the vehicle is in motion. 

Solutions

Customer satisfaction is essential to us at Signature Graphics. With our insight and product knowledge, we constantly strive to streamline projects by offering the most efficient and effective solutions for you and your brand.

• We worked with partners to design an eye-catching, inviting, and educational vehicle wrap for the Rolling Oklahoma Classroom.
• Designed the graphics to flow with the existing structure of the bus.
• Designed the vehicle wrap to be readable while the bus is in motion.

Signature was honored to contribute to battling human trafficking and teaching people the right ways to protect themselves. To support this powerful charitable work, we donated the graphics to this project. We enjoyed playing a small part in making this goal a reality for the Oklahoma Transit Association.

At Signature, we understand the value of your brand. Regardless of scope and scale, Signature’s team of branding experts is prepared to help you make your mark. Learn more about how Signature can help brand your fleet.

We proudly use 3M^TM graphic films and overlaminates.

Imagine this: You’ve invested time, energy, and funds into wrapping your fleet with graphics. Your vehicles are traveling down highways and passing hundreds of potential customers in a single journey. But the vehicles aren’t generating the leads you expected. Why? Because your fleet graphic design isn’t working at high speeds! 

Are Your Fleet Graphics Being Seen at Highway Speeds? 

Fleet graphics are mobile billboards—in fact, studies indicate that they’re on the move up to 50% of the time. If you don’t factor in the speeds at which potential customers pass your message, you could be missing opportunities. 

For stationary signs, ADA Guidelines recommend 3-inch lettering for signs viewed from 25 feet away and 6-inch lettering for distances of 35 feet or more. This formula changes when you factor in the movement of the viewer. The USSC (United States Sign Council) uses a formula to determine the optimum signage square footage required for a sign to be seen by moving cars. “VRT (viewer reaction time) + MPH/800 = recommended square footage for a stationary sign. This will vary by road complexity.” But what if the buying public and the sign are both moving? 

How to Design Fleet Graphics for High Speeds

“The best way to design Fleet Graphics for high speeds is to grab the attention of your viewer as quickly as possible,” says Signature Graphics veteran designer, Carrie Flores. “A good design keeps things simple and immediately draws attention to essential information.”  

According to 3M, the average potential customer will view your graphics for 3-5 seconds. Follow these designer-approved best practices to design the most effective fleet graphics.

• Use large, clean font and bright, eye-catching colors.
• Highlight your business name and website. Many designers have moved away from including phone numbers on designs as most consumers will look your website up before calling.  
• Use very short, memorable taglines that tell your customers about your product or service. 
• Utilize the back of your vehicle for additional information. Drivers have more time to digest your message when they follow behind a member of your fleet.
• Make sure your photos are clean, and memorable.
• Ensure that any graphics are recognizable and straightforward.

What to Avoid in your Fleet Graphic Design 

User-friendly marketing is easy to digest. The goal is not to be clever, but rather to be clear. 

“You don’t want to make your customers think too hard, otherwise you’ll lose their precious attention,” warns Carrie.  She recommends avoiding the following common pitfalls. 

• Avoid busy, complex designs that take the viewer time and energy to decode. 
• Don’t use fancy or flowery font like script or italics. Choose bold, sans-serif fonts for ultimate readability.
• Don’t fill your visual space with words. Choose only the most essential information that asks people to act. For example, “visit our website at reallygreatsite.com.”
• Don’t stray from your branding. Use colors and logos that are consistent across all your marketing materials. The goal is to be immediately recognizable. 

Contact Signature Graphics for your Fleet Graphics

Signature Graphics has offered Fleet Branding and Graphics since 1986. From in-house designers to professional installation, we apply a solutions-based approach to ensure your long-term success. Contact us today for your fleet branding needs. 

We proudly use 3M^TM graphic films and overlaminates.

At Signature Graphics, we understand that your unique brand colors are your “signature.” 

We will get your brand colors right, every time. Why? Consistency is critical to your professional image, especially when it comes to vinyl vehicle wraps for your fleet. 

Your fleet graphics turn your vehicles into mobile billboards. But when the color of your graphics is off, or vary from vehicle to vehicle, potential customers notice. That distraction could pull their attention away from the products and services you provide.

Getting the Color Right

The professionals at Signature use CMYK colors and can match any color for your brand, regardless of whether you have the color number — a series of numbers and letters that detail a color profile — on file and whether the number is a Pantone or a hexadecimal color.

If you don’t have the color number available, our specialized process can match the color for vehicle wrap from an existing print or other materials you have available. We’ll even provide you the colors you should be using moving forward, further protecting your brand guidelines.

Printing on High-Quality Vinyl

Signature provides 3M vinyl fleet wraps, meaning your fleet graphics are made from world-class materials. Through our partnership with 3M, we hold a MCS Warranty Certification, which means we can offer the top performance guarantee on the market. 

Designed to last five to eight years, custom vinyl fleet wraps in your brand colors also protect the body of your fleet vehicles from chips and scratches and protect your investment over the long term.

Professional Service from Signature

Before production of any new items, we provide full-size line art, color matches and proofs for your review and approval through our innovative and proprietary brand management system, brandRESPONSE. Additionally, these elements can be placed on the actual vehicle or equipment to evaluate the size, proportions and color.

Don’t settle for “close enough” when it comes to your brand colors. Signature Graphics will provide a perfect match. Contact us to get a quote.

We proudly use 3M^TM graphic films and overlaminates.

Vehicle age is on the rise across industries, new research from IHS Markit reveals. The average age of light vehicles in the US has risen to 11.9 years in operation. It should come as no surprise then that more businesses are considering updating their fleets as their vehicles age. Updating at the right time avoids unnecessary repair costs and unforeseen delays in service.

So when you start researching a new fleet, what questions should you ask? Signature Graphics has listed nine questions to ask to help you make the right choice for your fleet needs.

1. What are your business needs now?
Five years ago when you were just starting out, you may have only needed a fleet of four commercial vans. But now that business is booming is your small fleet holding you back? Additionally, have your offerings changed? For example, you may not need a refrigerated truck if you’ve dropped delivery from your offerings. As your business demands and products shift, it may be time to upgrade your fleet entirely or add vehicles to satisfy specific needs.

2. Is your fleet meeting fuel efficiency standards?
The energy needed to power your fleet can represent a large line item in your budget, especially if you haven’t upgraded in a long time. Business owners can check how the fuel efficiency of their fleet stands up against newer models by speaking with a dedicated representative at a dealership’s fleet department.

3. How safe are your fleet vehicles?
Safety is key both for fleet drivers and your business. Go online or call a local dealership to see if there have been any manufacturer warnings about your vehicles. You can also speak to an insurance agent to determine how a new fleet would impact your monthly premiums. In some cases, the total amount you would save because of improved safety might be reason enough to invest in a new fleet, not to mention boosting your employees’ safety when they hit the road.

4. Does your fleet look like it popped out of a time machine?
Good branding matters. Your branded fleet is a moveable billboard, so driving around a 1989 model with peeling graphics sends the wrong message no matter how good your service is. Plus, if you invest in a new fleet, it could give you an opportunity to revise your graphics to create something more eye-catching and iconic.

5. Is your fleet reliable?
When you first started your business, perhaps you went for a model that wasn’t quite top of the line but fit your budget. However, an unreliable vehicle will affect your entire team – not to mention your budget. If one driver’s car breaks down, someone else may have to pick up the slack, or you may just miss out on some business. Check your records and ask, “When was the last time my fleet had a breakdown?

6. Should You Reface or Replace? 

You don’t always have to start from scratch. If your fleet is up-to-date or has more years left in it, then maybe all you need is a branding reface. Refacing a fleet is an inexpensive method that covers your current branding with digitally printed vinyl to make it look new. But it’s important to know when to start fresh. At Signature, we offer proprietary software called brandRESPONSE that lets you manage the refresh of your entire fleet all in one place. If your fleet is damaged, unstable and breaking down, it’s time to turn over a new leaf with a complete replacement of the vehicle and its vinyl graphics.

7. Do you have a plan for keeping fleet graphics fresh? 

What happens if your fleet has aged well, but your branding hasn’t? If that’s the case you need a plan to keep your graphics fresh, new, and engaging. A bold, colorful display makes a huge impact on potential customers and generate 30,000 impressions per day. The benefits of fresh graphics are endless: you can achieve cost-effective advertising method, create a lasting impression, build brand awareness, and protect your vehicle. 

8. Did you add final mile vehicles, and can your brand adapt? 

Closing the final mile with customers is more important than ever. Customers have come to expect rapid delivery times, putting pressure of fleet managers to add more light and medium-duty vehicles. While these vehicles are great, they can disrupt the fleet and disjoint consistency in your brand—and in branding consistency is key. Brand adaptation requires a bird’s-eye view of planning your branding and delivery across the board.

9.  Do you have the right partner? 

Don’t trust your branding to just anyone. Feel sure that your company messaging is the right hands by partnering with a trusted graphics company that can deliver a team of experts. At Signature Graphics, we’ve perfected the art of guiding customers through the vehicle wrap process so it’s virtually painless. We specialize in staying attuned to your individual needs and adapting as your project evolves. 

Contact Signature Graphics for Your Fleet Graphics

Signature Graphics is ready to apply our 40 years of experience on behalf of your business. Our clients love our excellent customer service, pioneering ideas, and data-driven branding strategies. We’re a 3M Graphics Partner and Omnicom Group member, so you can trust that you’re getting the best quality for your fleet graphics. Contact us today to start updating your fleet graphics.

We proudly use 3M^TM graphic films and overlaminates.

Many heavy equipment franchises and corporate-owned and private dealerships across the country buy their heavy equipment from Original Equipment Manufacturers (OEM) such as Cat, Kubota, Case, John Deere, Doosan, and Toro. 

When you think of those OEMs, do you see their branding — such as Cat graphics, Kubota graphics, and John Deere graphics — in your head? Your dealership should be just as well-branded on each piece of heavy equipment!

Signature Graphics can help you seize an opportunity to market your dealership with custom-designed fleet graphics for your heavy equipment. 

A Professional Touch

Stand out from other dealerships with a professional graphic that features your name, logo and mark — in addition to the OEM logo — on all new sales. 

This is an easy way to reach potential new customers who are looking to add heavy equipment to their fleets as they admire new equipment on job sites.

Service Trucks and Rental Fleets

In addition to heavy equipment sales, your dealership’s fleet of service trucks and rental equipment also needs branding. Go big and bold with these vehicles, using full-vehicle wraps that build on the design of your dealership graphic.

Cost-effective and eye-catching, these wraps also will promote your dealership with a unified brand presenceand attract more business. 

Putting It All Together

Our experienced designers and installers use quality materials like 3M and are committed to meeting the unique needs of your dealership.

Our printing and installation services are available nationally. Plus, you can track your fleet’s graphic needs through brandRESPONSE, our asset management tool.

More importantly, professional fleet graphics and vehicle wraps will increase your dealership’s overall brand identity, which will draw in potential customers and help drive them to become repeat customers.

Request a Quote

Signature Graphics has a team of experts on hand to help you design heavy equipment fleet graphics styled to your unique needs. Contact us today to request a quote.

We proudly use 3M^TM graphic films and overlaminates.

Delivery has become a staple service for many businesses, from catering companies to car dealership customer shuttles. Every day, we see a delivery truck on the roads, in our neighborhoods and at our businesses.

But if the vehicles aren’t branded, those businesses are missing an important opportunity to attract new customers and grow their profits.

A truck wrap from Signature Graphics will deliver results for your business. We offer custom and high-quality wraps for your delivery vehicle, no matter its size or shape.

What makes a good delivery truck wrap?

1. Consistent Branding

A “brand” is personal identity of a business and includes its name, the colors and typography it uses and its logo. A brand is how a business sets itself apart from its competition and how that business builds loyalty among its cutometers. A brand identity is stronger when the same logo, typography and colors are used the same way on everything associated with that company, from business cards to delivery trucks. 

2. A Call to Action

Your truck wrap will catch the eye of a potential customer and it also should spur them to take action. The most effective calls to action are simple. Include your phone number and your website in your truck wrap design with instructions, such as “Call us” or “Visit our website.”  

3. A Promotion

Including a special promotion or offer on your delivery truck wrap will give both new and returning customers added incentive to get in touch with you quickly. These can include a special deal for first-time customers, a limited-time deal, or a cross-promotion with another company.

Contact Us

A vehicle wrap turns your delivery car or delivery truck into a cost-effective mobile billboard. Your branding and your message go anywhere that car or truck goes, catching the eyes of motorists and pedestrians alike. The experts at Signature Graphics can help turn your ideas into reality. Call us today.

We proudly use 3M^TM graphic films and overlaminates.