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Signature Graphics vinyl car wraps help raise brand awareness, and we have pioneered methods for speeding the delivery of branded vehicles, applying the wraps as they depart the assembly line or — as in a recent project involving Deckers/HOKA, Volkswagen and MotorLease — in the middle of a busy port. Deckers/HOKA placed a vehicle order with Volkswagen…

When Coca-Cola wanted to promote their new coffee product, they came to Signature Graphics for help with part of a national general awareness campaign. Coca-Cola calls Coca-Cola with Coffee a “breakthrough innovation” in the refreshment coffee category, a beverage that “sips like a Coke and finishes like a coffee.” Infusing Coke’s great taste with three…

Some projects come together practically overnight, but others are years in the making. In the beginning of 2018, Signature Graphics began working with DocuVault — a New Jersey company that offers secure document storage and on-site shredding services. Their fleet of three trucks were unmarked blank canvasses that were missing an opportunity to promote their…

Fleet graphics are a natural component of any successful marketing campaign, and they can help you establish a corporate identity. According to a recent survey by RYP and Becker Group, 97% of respondents recalled ads on trucks, and 96% of respondents thought fleet graphics had more impact than billboards. Vehicle wraps offer you the flexibility…

Interior and exterior business signage are a key component to brick and mortar advertising. Window graphics and outdoor/environmental signage can reinforce your brand, drive sales, and help turn prospects into loyal customers. Exterior Signage One of the most important steps to convert leads into customers is getting a consumer to enter your shop or business.…

Your business is more than just products and services – it’s an entire customer journey, and how you promote your company will determine how your audience interacts with you. Your brand’s retail marketing should encompass all channels, such as ads, promotions, social media, website, and signage. Businesses sometimes neglect the importance of robust print advertising…

Business owners know that it’s vitally important to invest resources in the products and services that their company sells. However, to gain brand recognition and attention from potential customers, you may find that you need something more.   Do you want your business to make an impactful first impression? Grow your brand and add wall graphics…

Window vinyl coverings come in a range of different looks and styles to match your marketing needs. They can all be personalized to make sure that you get exactly what you need for a business, organization, or anything else. Perforated Window Film This type of window film is well-known, so it is asked for quite…

When it comes to designing the ideal look for your fleet of emergency vehicles, you want something that will reflect the branding perspective of your organization. Police departments, healthcare, and fire departments all have safety and legal requirements their vehicle graphics must adhere to, and this varies across each region.  What Your Emergency Vehicle Needs…

When it comes to communicating with the public there is no shortage of mediums to promote information. The challenge is determining the best approach for delivering your message to your intended audience. The University of Missouri-Kansas City came to Signature Graphics with this similar challenge, and together we innovated a way to promote the university’s…

When done right, vehicle wraps are noticeable, eye-catching, and possibly the most dynamic form of marketing for your brand. But the trouble is that horrible wrap jobs put marketers and businesses off this immense advertising opportunity. That’s why we are here to set the record straight once and for all. Here are some typical misunderstandings…

Are you looking for novel ways to get the word out about your products or services? In that case, vehicle wraps are the perfect way to make the most of your advertising budget and achieve your marketing goals. These vinyl wraps can wrap around your cars, trailers, vans, and trucks, turning your business vehicles into…

Whether your brand has a full-fledged fleet operation or a single van for delivery operations, vehicle wraps are a cost-effective, creative way of adding value to your marketing campaign. According to research, 98% of people consider fleet branding to be more effective than billboard graphics. They not only like seeing vehicles that are decked out…

The global pandemic changed the way people interact with each other in homes, workspaces, and across the world at large. As Governments implement social distancing rules, people have had to adopt these safety protocols as part of a ‘new normal.’ These precautions have become a way of life. So as we move forward into 2021,…

Branding fleet vehicles are a valuable marketing asset. They must evoke an emotional response from onlookers, and that’s why you must choose vehicle wraps carefully. The good news is that wrap design professionals can come up with some fantastic, eye-catching designs. So work with the right team to propel your marketing efforts with fleet vehicles…

The global pandemic of 2020 forced individuals and companies to adopt different ways of settling into the ‘new normal’ of conducting business operations. Companies are trying their best to respond effectively to this crisis. From grappling with supply-chain disruptions to ensuring customer safety and adjusting to new work-place policies, they are doing a lot. As…

One challenge of vehicle branding is being able to justify your marketing investment with traffic to the website, leads, and general brand awareness. In a previous blog we discussed tactics for measuring ROI for your vehicle’s wrap. In this article we introduce a product that powers you to do just that – and more! Monetize…

Many shop owners focus more on their store’s appearance in capturing foot traffic rather than memorable signage that seizes new customers’ attention. In an era where E-commerce has gained a firm footing among many shoppers, Foot traffic is vital for any brick and mortar store’s success. Studies have shown that effective retail signage helps to…

Advertising is an excellent way of reaching a larger audience of people interested in your product and services. While billboards, TV commercials, and social media ads are some of the most common advertising methods, investing in a company vehicle wraps is a smart way of selling your business to more consumers. A custom vehicle wrap…

Just when families were starting to settle in with the “new normal”, schools have begun to open up again with social distancing graphics and protective equipment in place to ensure the student’s wellbeing. However, this has left parents worried that safety protocols aren’t being adequately followed, especially when maintaining distance in classrooms and playgrounds. Many…