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Building a Winning Brand Reputation

Did you know that one of your brand’s most valuable assets is its reputation? When consumers make purchasing decisions, trust is often a deciding factor. We have assembled some tips …

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The Value of Project Management

Creative teams, such as Marketing and Advertising, can spend as much as 50% of their time managing projects. Project management ensures that budgets and deadlines are met through strategic planning …

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Why Choose Vinyl Over Paint?

Vinyl graphics are more durable than paints. They can be removed at the end of a vehicle’s life cycle, eliminating the need to paint over existing painted graphics. Vinyl graphics …

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The Importance of Strategy in Design

Graphic design is a critical component to visual branding strategies. To build on-brand supporting graphics, there are a few concepts designers need to consider during the creative process. In designing …

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Creating a Brand Guide

In a previous post, we talked about the importance of consistency in branding. One of the easiest ways to achieve consistency is the development of a brand guide. Every brand …

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HOW TO REACH MOBILE CONSUMERS

Businesses understand that the ability to strategically connect with consumers through an efficient and effective message is critical to their long-term success. For years, advertisers have communicated through the traditional …

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The Importance of Brand Consistency

Using a consistent aesthetic to communicate with your consumers builds brand awareness and familiarity. Research shows that people buy from brands they trust and recognition plays a critical part in …