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Why Choose Vinyl Over Paint?

Vinyl graphics are more durable than paints. They can be removed at the end of a vehicle’s life cycle, eliminating the need to paint over existing painted graphics. Vinyl graphics …

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The Importance of Strategy in Design

Graphic design is a critical component to visual branding strategies. To build on-brand supporting graphics, there are a few concepts designers need to consider during the creative process. In designing …

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Creating a Brand Guide

In a previous post, we talked about the importance of consistency in branding. One of the easiest ways to achieve consistency is the development of a brand guide. Every brand …

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HOW TO REACH MOBILE CONSUMERS

Businesses understand that the ability to strategically connect with consumers through an efficient and effective message is critical to their long-term success. For years, advertisers have communicated through the traditional …

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The Importance of Brand Consistency

Using a consistent aesthetic to communicate with your consumers builds brand awareness and familiarity. Research shows that people buy from brands they trust and recognition plays a critical part in …

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How Long Do Vehicle Graphics Last?

Your graphics can last up to eight or nine years, depending on the material used and method of manufacture. Branding companies should work with you to determine durability expectations and …

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Elements of Great Logos

Designing a logo seems like a simple task but there are a lot of variables that go into creating a truly great and relevant one. For branding that has long-lasting …

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How Much Do Fleet Graphics Cost?

From our previous blog posts, you now understand that vehicle graphics are moving billboards that are visible to thousands of people every day and know they promote brand recognition along …