Category: News

Window vinyl coverings come in a range of different looks and styles to match your marketing needs. They can all be personalized to make sure that you get exactly what you need for a business, organization, or anything else.

Perforated Window Film

This type of window film is well-known, so it is asked for quite frequently, but it’s important to consider the parameters of your marketing campaigns to determine what’s best for your needs. While it can be customized and made to fit just about any purpose, it has a limited amount of durability and only lasts about one year. Even still, if you want to promote text, logos, or images, perforated window film it’s a great choice.

Opaque or Clear Vinyl

This type of window film is great for smaller logos or short text that is being applied to a window. Whether you are looking for something that will obscure what is inside or something as clear as possible (or something in the middle) choose from varying types of material to fit your needs. Plus, with Signature Graphics, you can customize them however you want with the help of our complimentary creative design team.

Crystalline Window Film

If you have ever driven down the road on a sunny day you’ve probably experienced the way the sun seems to shine directly in your eyes. Even sunglasses and sun visors prove ineffective. For fleet vehicle drivers, this can be costly without proper long-term UV protection.

At Signature Graphics we can help you get just the right crystalline series of film to protect your drivers from 99% of ultraviolet light without having to worry about reducing visibility. Not to mention this film can make your drivers more comfortable by reducing temperature by as much as 20◦F.

All crystalline window film can easily be removed whenever necessary. If you need to increase or decrease your tint (from six different levels) or if you return or sell the vehicle you can remove the film easily and without damage to the windshield.

Window and Retail Graphics

One of the best ways you can showcase your marketing messages is to decorate the windows at your business or retail establishment. We can help you create a custom design with our professional design and printing team, whether you are looking for a small logo or a large multi-window display.

Work with our team to develop the look you want, and we will help you create your message with the highest quality materials, and a team of national installers. Most of our graphics can be easily removed or replaced, leaving no adhesive residue behind upon removal.  

Window Vinyl Coverage Applications

How can you utilize window vinyl graphics for your business? What can’t you do? Promote seasonal sales in retail stores, return to business safely with social distancing graphics, or take your marketing to the next level with a variety of fleet graphics solutions for trailers, buses, emergency vehicles, and more!

Count on Signature Graphics to guide you in every step of the design and install process and rest assured you will receive the highest quality, effective window vinyl coverings to achieve your business and marketing goals.   

When it comes to designing the ideal look for your fleet of emergency vehicles, you want something that will reflect the branding perspective of your organization. Police departments, healthcare, and fire departments all have safety and legal requirements their vehicle graphics must adhere to, and this varies across each region. 

What Your Emergency Vehicle Needs

Before branding your fleet of emergency vehicles, it is important to determine if your organization will be creating a new design or adapting a design from your current fleet.

You may be rolling out graphic updates slowly, or need to adapt your current fleet graphics to a fleet of new vehicles. Or maybe you are looking to rebrand an entire fleet, in this case replacing your current fleet graphics with a new design. Whether you are adapting your brand, or outfitting an entire fleet with a new design, it is critical to consult with your organization to determine the legal requirements your fleet graphics must follow as an emergency vehicle.

For example, if you are branding an ambulance, you must have a notice if your vehicle is carrying oxygen. Or perhaps your emergency vehicle must be recognizable from above by a helicopter. Vehicles that are carrying medical equipment, even equipment that is not considered hazardous, may need to mark their vehicles with this information.

What’s Out There?

Reflective film wraps are a popular choice for emergency vehicles, but depending on your department’s requirements, they do not necessarily have to be 100% reflective. To increase vehicle visibility, asset managers can select custom designs and colors, and can even turn your emergency vehicle into a symbol for exposure and awareness for different causes. With ample space, ambulances can be a great canvas for promoting breast cancer awareness.

Whatever requirements and awareness you must present, these can be worked into the material, design, and installation of your fleet graphics.

Resilient Graphics for Emergency Vehicles

At Signature Graphics, we understand that your emergency vehicles are in constant use and could get damaged over time. With our national installation network, we provide repair and replacement solutions to restore imperfections in no time. Our patented brandRESPONSE graphics management software brings you unparalleled visibility to your fleet’s graphics with real-time updates and intel from each graphic interaction.

We work with fleet managers, first-response teams, safety, and government officials to ensure your emergency vehicles are noticed on the road. The Signature approach is a comprehensive solution, considering an entire fleet’s branding perspective. Our team puts in the time to understand all the different assets and collaborates with asset managers to map a path of success for your organization.

Whatever your organization’s needs are, our teams at Signature Graphics will guide you in the right direction. As branding experts, and a history of experience branding emergency vehicle graphics, your fleet is in good hands.

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Looking to brand your fleet of emergency vehicles? Request a quote for your fleet or contact us at 219-929-3107.

When it comes to communicating with the public there is no shortage of mediums to promote information. The challenge is determining the best approach for delivering your message to your intended audience. The University of Missouri-Kansas City came to Signature Graphics with this similar challenge, and together we innovated a way to promote the university’s research study across Kansas City.

The research study focused on public transportation and gave valuable information for the city’s bus riders. Our team collaborated with the university and the Kansas City Area Transportation Authority (KCATA) to create a roadmap for promoting the study that was cost-effective, adhered to safety guidelines, and reached the proper audience.

Considering the Alternatives

Our goal was to promote a QR code linking the study at various bus stops across the city, for bus riders to easily access.

Initially proliferated window film was considered, as these graphics can be easily applied in many locations. However, due to public transportation laws, all window treatments are required to be translucent, making the window film difficult to read. Another alternative that is quite common are magnets, as they are easy to apply and remove. But they can also be expensive, running upwards of $30-$50 per application.

Considering the safety and seasonal parameters of this project, our team recommended temporary opaque vinyl to be installed at each bus stop. Temporary vinyl is known for its visibility features, is inexpensive, and lasts up to 6 months. Additionally, the vinyl film can be removed without heat, with no adhesive residue left behind.

Sharing Research Across Kansas City

With our marching orders, we began installing the temporary vinyl at 12 different bus stops across the city. Since the bus stops looked almost identical, our team tracked each site by its intersection location. This enabled us to provide timely updates to the University of Missouri-Kansas City and the KCATA during installation. Our installers were able to get all 12 installations completed within a day and a half. 

The temporary opaque vinyl proved to be the right fit for promoting the research study across the city, as it adhered to safety codes, and enticed bus riders to snap the QR code and access the study.

We value our partners at the University of Missouri-Kansas City’s and the KCATA, along with the innovation and collaboration required for this project.

Start Your Next Project with Signature Graphics

If you are looking for a partner to help you reach your marketing and business goals, count on Signature Graphics to help lead you in the right direction. Contact us today to speak to one of our branding specialists!  

When done right, vehicle wraps are noticeable, eye-catching, and possibly the most dynamic form of marketing for your brand.

But the trouble is that horrible wrap jobs put marketers and businesses off this immense advertising opportunity.

That’s why we are here to set the record straight once and for all.

Here are some typical misunderstandings about vehicle wrap advertising and the facts that can put those myths to rest.

Myth 1: Vehicle Wrap Advertising Is Expensive

Several factors determine the final cost of the graphics – these include the type of material, manufacturing, anticipated durability, quantity, etc.

Chances are that you’ll find a vehicle wrap service that falls within your budget.

For example, Signature Graphics can tailor the design specs, colors, and other specifications of your fleet graphics, providing excellent value for money. Our representatives accurately evaluate your objectives, develop an affordable solution and offer you the most feasible solution. With Signature Graphics, this is a worthwhile investment that eventually pays off over time.

Myth 2: Vehicle Wrap Is Not Effective Advertising

Vehicle wraps cost a fraction of a conventional paint job. Technically, they are an effective and economical way to brand your business cars and make them a part of your marketing strategy.

Also, consider the fact that radio, TV, and billboard ads are recurring costs. If you want your audiences to see these again, you’ll have to pay for them as many times as you wish.

But a vehicle wrap is a one-time cost that can last for several years at a time or until it’s time to rebrand again. In fact, an RYP & Becker Group study reveals that an intercity vehicle with graphics can help companies generate around 70,000 impressions per day.

Furthermore, another study reveals that fleet vehicle graphics lead to 15 times more brand recognition as compared to any other form of advertising.

Myth 3: Can’t Prove Marketing ROI

Analytics software and other similar tools have made it easier than ever to find real-time marketing metrics and evaluate the effectiveness of vehicle branding.

Our brand new Roadvert solution position beacons on your automobiles to drive customer engagement for your campaign. These beacons communicate relevant, timely, and quite specific messages about your products and services to proximate smart devices and simultaneously collect the location data.

Furthermore, you can predict, track, and measure results and, ultimately, quantify your marketing ROI. Additionally, it enhances your overall customer acquisition efforts.

Myth 4: Fleet Graphics Aren’t Feasible For Seasonal Promotions

Another common myth about vehicle wrap advertising is that you can’t change or modify the graphics as needed.

Our Spedian Changeable Graphics are a cost-effective solution that enables you to revamp your vehicle graphics with negligible downtime.

Furthermore, Spedian requires no bolts, rivets, or screws, which helps you maximize your marketing efforts without making pricey alterations to your trailers.

Myth 5: Fleet Graphics Don’t Last

Fleet graphics are exceptionally durable, and you won’t need to change them for the next 5 to 7 years. Chances are that you’ll be bored of them long before that.

As long as you work with a reliable service that guarantees the quality of the material used, you won’t need to get your vehicles wrapped again for a very long time.

Signature Graphics works with you to determine your durability expectations, requirements and structure your program to exceed your overall expectations.

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The fact of the matter is that vehicle wraps are an innovative and a great way to brand your products and services. And if you require an affordable solution to advertise your brand, this is the best possible solution.

You can count on us at Signature Graphics to provide you with exciting new car vinyl designs that are budget-friendly and great to look at. Get in touch with us to find out how we can exceed your expectations.

Are you looking for novel ways to get the word out about your products or services? In that case, vehicle wraps are the perfect way to make the most of your advertising budget and achieve your marketing goals. These vinyl wraps can wrap around your cars, trailers, vans, and trucks, turning your business vehicles into traveling billboards.

Materials Used To Create Vehicle Graphics

At Signature Graphics, we use three kinds of graphic substrates: reflective material, calendared vinyl, and non-reflective vinyl. The differences between these lie in their durability and final look.

Here’s a detailed breakdown of what to expect:

Non-Reflective Vinyl

These are made from heavy-duty vinyl and have an adhesive side that sticks onto the vehicle. Polyvinyl chloride (PVC) strengthens the material, making these wraps extremely durable.

Non-reflective vinyl wraps also contain plasticizers to add flexibility that allows for small expansions and contractions in the graphic due to temperature changes. The plasticizers also make bumps and small scrapes completely unnoticeable.

Non-reflective vinyl wraps were the primary form of vehicle graphics when they first became popular. One of the biggest problems people faced while using these graphics was fading and cracking.

Since then, manufacturers have developed vinyl compositions that can withstand heat and light without fading or cracking. Your vehicle graphic will stand out and look good as new even if your van or car has been in the sun for hours. The UV absorbers and heat stabilizers in the vinyl protect it, thereby helping you enjoy your graphics for around five years.

Calendared Vinyl

Calendared vinyl gets its name from the calendaring manufacturing method, which uses massive high-temperature steel rollers to press the vinyl into a thin sheet. The formulation comprises liquid softener, PVC powder, and custom colors as needed.

The process uses multiple rolls to make the vinyl thinner, wider, and more uniform. The vinyl’s temperature is high due to the heated rollers when it gets to the embossing stage. At this point, an embossing roll imprints a pattern on the film and makes it achieve the necessary gloss level.

High-grade calendared vinyl uses polymeric plasticizers, but its cheaper versions use monomeric plasticizers. Depending on the grade of calendared vinyl, it could last you between one and seven years.

Calendared films made using modern manufacturing methods shrink less, have better conformability, and are glossier and thinner than those produced initially. However, since they’re usually thicker than other vinyl wraps, they’re best-suited to vehicles with flat surfaces or gentle curves.

Reflective Material

Ambulances, emergency trucks, and police cars use reflective vinyl decals that are prominent at night. Reflective vinyl materials aren’t made for morning use—it’s made for night visibility when the only sources of illumination are motor headlights or street lights. Using reflective vinyl wraps eliminates the need for electric lighting.

Reflective vinyl offers users a more limited choice of colors. Moreover, there’s also a shift in hue from daytime to nighttime. For example, while white reflective vinyl appears white at night, it’s grayish or pearlescent in the daytime.

The basic kinds of reflective vinyl include retro-reflective and prismatic varieties. Retro-reflective vinyl comprises pigment and glass beads to reflect emitted light, enabling the user to read the viewer or decal.

Prismatic vinyl wraps use tiny prisms in their base. These prisms split and reflect emitted light, thereby directing it back towards the viewer.

Selecting The Right Vinyl For Your Vehicles

Below is a list of the types of custom graphic wraps we create.

• Car and truck wraps: These are ideal for you, whether you have a service fleet of large vans or small cars.
• Semi Truck & Trailer wraps: If you own a trailer, it’s a massive advertising board that sends your message to the many cars that travel behind them on roads and freeways.
• Emergency vehicle graphics: These reflective designs add nighttime visibility to your emergency vehicles.
• Spedian changeable graphics: These are best for seasonal promotions since they use no nuts or bolts—thereby cutting advertising costs for you.
• Straight and box truck graphics: These graphics help you make the most of your vehicle fleet by reinforcing brand messaging.
• Van and step graphics: You can introduce a new product or reinforce brand messaging using these graphics for your van fleet.

If you’re looking for a custom vehicle graphic to advertise your business, look no further than Signature. Contact us today for custom-made solutions that help you stand out from your competitors with our high-quality decals, signs, and graphics advertisements.

Whether your brand has a full-fledged fleet operation or a single van for delivery operations, vehicle wraps are a cost-effective, creative way of adding value to your marketing campaign.

According to research, 98% of people consider fleet branding to be more effective than billboard graphics. They not only like seeing vehicles that are decked out in their brand colors, but also appreciate businesses that go the extra mile!

It’s the perfect way to ensure that your target audiences won’t be able to ignore your business vehicles.

In most companies, the marketing department is responsible for everything from conceptualization to the execution of fleet branding. But they usually hire a vendor to help them execute those designs.

And many others simply outsource the entire function, hiring an agency to both design and print fleet wraps.

Use Fleet Graphics To Build Brand Awareness

To make a lasting impression on your customer, you must stay in front them and ensure repeated exposure.

This is best done through branding your fleet with the right graphics.

Are your vehicles out and about for most of the day? In that case, branding them with your logo, website, and contact number is an effective way to continuously remind onlookers about your services.  It acts as a constant re-enforcement of your presence and provides a consistent branding structure for your vehicles.

In fact, 97% of respondents admit to recalling a message advertised by a vehicle. This is clear proof that vinyl wraps work.

Branding your fleet is also a great way of expanding your audience.

Because fleet wraps are always on the go, you can attract and inform audiences in and around your service area. Messages on your fleet can be changed to target specific demographic audiences.

If you’re still determining your strategy, make sure that your design agency or team has access to the following:

Cutting-Edge Vinyl Wrap Print Technology

Using a state-of-the-art wide-format digital printer is nothing like the HP you use at the office. A lot more goes into creating a vibrant and true-to-color image when printing car wraps.

You’ll want to work with someone who uses the best quality vinyl and delivers a powerful print profile. That’s the only way to maximize your marketing dollar and ensure that your fleet vehicles look good doing it.

Unfortunately, many print shops don’t care for these elements, delivering over or under saturated images that look bad.

We understand that high-quality prints are a must. That’s why we utilize the finest design technologies that can hold up well over time and suit all your advertising needs.

Installation Services

Here at Signature Graphics, we provide our clients with vehicle wraps appropriate for long-term campaigns and short-term promotions.

If you think installing a wrap is as easy as putting on a giant sticker, you are wrong!

It took our technicians countless hours of practice and wasted material to learn the right way to install a wrap. That’s what gives them complete expertise over different materials used to make vehicle wraps.

Trimming the wrap is possibly the most critical aspect of the installation. It requires excellent technique and a steady hand because if the excess wrap material isn’t cut and tucked carefully, your car will end up looking terrible.

Vehicle graphics should like a paint job, and we know just how to do it right.

We are a part of a national installation network that delivers fast graphics installation, wherever you need.

Inventory And Fulfillment

When you’re researching for the right company or vendor to take care of your fleet graphics, make sure that you are aware of their ordering system. Do they have a 24/7 ordering system? Can you order graphics on a demand-basis?

These things are essential to know for efficient brand management. Signature Graphics can provide you with weekly updates about your inventory levels, design storage, and distribution facility. We also offer an in-house storage facility if your in-house storage facility has no space.

Our in-house Brand Management software, brandRESPONSE lets clients audit, monitor and review all their branding projects as we design and manage them. This ensures efficient communication between our designers and clients, making the entire process run smoothly.

Contact Us

We understand that you want to build your brand and entice your target audience to contact you when they need your products or services. We will work closely with you to design graphics you love and install them with beautiful results. Get in touch with our experienced team at Signature Graphics today to learn more about our design and installation services.

The global pandemic changed the way people interact with each other in homes, workspaces, and across the world at large. As Governments implement social distancing rules, people have had to adopt these safety protocols as part of a ‘new normal.’ These precautions have become a way of life.

So as we move forward into 2021, large events like concerts, weddings, and conferences are possible only if social distancing guidelines are followed. Event organizers must do everything in their power to mitigate the attendee’s fears of safety.

Printed banners and posters are the perfect way to educate visitors at large venues and ensure that your event is successful.

What Are Some Of The Way You Can Use Event Signage And Graphics?

Using print graphics are an effective way to remind your customers about safety precautions during an event and can be easily be used for multiple occasions and areas, according to the size of your event.

Here are some of the ways that you can contribute to your guests’ safety through event signage:

At Entrances And Exits

If you have a vast space, you might have multiple entrances to your main venue. If that’s the case, you should have signage at different entrances and exits for people to navigate their way around the forum easily.

People entering and exiting from the same place can lead to close contact and elbow-touching, which do not comply with safety protocols. Clearly marked entrances and exit-ways can also help control traffic flow since it encourages one-way traffic patterns.

To Welcome Your Customers

Participating in social events after a global lockdown will make people feel a tad bit weird. However, a simple “Welcome Back” sign can make them feel comfortable in a once-familiar space and fill them with enthusiasm for the activities that they have been missing

These little gestures go a long way in helping your clients feel pride and happiness.  With increasing competition between entertainment spaces, your customers appreciate of your service can be a huge differentiating factor that can make you stand out.

To Control The Flow Of Foot Traffic

Wayfinding or directional signs to point people towards the right way can without detailed maps or explanations. Well-designed and adequately placed directional signage can also help people feel more comfortable at your event while maintaining a safe distance.

To Maintain Proper Social Distancing

Without prompting directions, people may get lost in their surroundings and forget to maintain distance while interacting. Social distancing signs can remind people to stand 6 feet apart, wear a mask, and use a sanitizer every time they contact a surface. You can also use floor graphics spaced six feet apart to remind people where to stand in a queue.

To Provide Essential Information

Essential information such as conveying the early symptoms of the virus, proper ways of wearing a mask, or the importance of using a hand sanitizer can promote a pro-active and healthy environment for your event.

You can display warning signs at the entrance telling people to visit the event only if they feel healthy.

Helpful posters help your visitors understand the right course of action in case they see anyone with questionable health in the venue or who to contact if they start feeling off themselves.

All in all, colorful and easy-to-understand banners are the perfect way to inform and inspire your venue’s visitors as they attend your event.

Keep Your Design Simple

Since your wayfinding signage and event posters are the first things that people will look at, they must be clear, legible, and easily visible from a distance. Use a color scheme that matches and enhances your brand colors, and make sure to employ typography that is bold and catchy to read.

You can count on Signature Graphics to make event graphics and signage that can be re-used year after year to build a safe and trustworthy relationship with customers.

If you’re looking to organize a large event, get in touch with our team today!

Branding fleet vehicles are a valuable marketing asset. They must evoke an emotional response from onlookers, and that’s why you must choose vehicle wraps carefully.

The good news is that wrap design professionals can come up with some fantastic, eye-catching designs. So work with the right team to propel your marketing efforts with fleet vehicles that are decked out in your brand colors and messaging.

Lousy designs are not just unpleasant to look at, but they can also impact your brand’s image negatively. Look out for the following issues when selecting graphics and wraps for your vehicles:

The Vehicle Wrap Doesn’t Fit The Vehicle

One of the most common graphic design mistakes is not getting the right measurements.

Vehicle wraps should be prepared to the exact specifications of the car. Accurate measurements will help the designers consider curves and symbols used in the design and account for any add-on equipment.

It will also help them design illustrations and logos that are appropriately placed for maximum impact. For example, a symbol or a letter on your vehicle wrap cut in half may seem like a minor issue. But it can ruin your design and negatively impact the vehicle wrap quality.

The Wrap Services Don’t Proofread Their Work

Before getting the wrap printed and installed, proofread any info on it thoroughly. This can include your brand name, tagline, contact info or anything else. Make sure that the colors are in line with your brand aesthetics.

Some marketers prioritize their artwork and graphics more than the text, and that is a mistake. There is nothing more unprofessional than incorrect spellings on a fleet vehicle, negatively affecting your brand’s reputation.

The Wrap Is Made Without Using A Template

Some marketers are in a rush to get their designs printed on the vehicles. And in that hurry, they don’t bother finding out if their design agency is willing to provide a digitized view of what the wraps will look like in real.

This digital template is a great way to ensure that the design fits the car exactly how you want it to and that the elements are placed appropriately to impact the viewers.

Unfortunately, marketers that don’t ask for this template view are often mandated to unwanted surprises when they see the real thing.

The Wrap Doesn’t Cover The Roof Of The Vehicle

Some design agencies skimp on costs by sacrificing wrap design for the roof of the vehicle.

If your fleet drives around the city, chances are that they might catch the attention of those in high-rise buildings. You don’t want your hard-earned marketing collateral to disappear in the traffic, do you?

You need vehicle wraps that extend to the roof so they can stand out in the crowd.

If your target audience is also from an area that has particularly tall buildings and apartments, ignoring the roof of your vehicle will not be the right design choice.

The Design Has Too Much Going On To Be Engaging

While colorful graphics and typography may help your vehicle stand out, too many design elements can also distract the audience. It is advisable to have a minimal, clear design that highlights your branding message and provides clear contact information

Effective wrap design is instantly eye-catching. But at the same time, it has the power to communicate your marketing message in the blink of an eye. It has to be simple yet powerful.

Ensure that the colors you use also reflect the other branding and promotional material, such as your website, logo, or merchandise.

Contact Us

It can be challenging to find the right company to use for your design and print services. But you never have to look beyond Signature Graphics for the best overall results.

We want you to be satisfied with all aspects of our vehicle wrap design services. That’s why our relationship starts with a comprehensive private consultation to determine your needs. Reach out to us today to find out how we can help enhance the effectiveness of your marketing message with design and printing solutions.

The global pandemic of 2020 forced individuals and companies to adopt different ways of settling into the ‘new normal’ of conducting business operations. Companies are trying their best to respond effectively to this crisis. From grappling with supply-chain disruptions to ensuring customer safety and adjusting to new work-place policies, they are doing a lot.

As employee and customer interaction decreases, customer valuation takes a whole new meaning. Many global brands and companies have seized this opportunity to strengthen ties with their customers by showing communal support and empathy.

No matter what industry you’re operating in, an enhanced customer experience is what will make a brand stand out from its competitors. In fact, research shows that 86% of consumers will be willing to pay more for a quality customer experience! This means that brands need to rework and refine their strategies to enhance customer support and remain flexible during a crisis.

In a previous blog article, we shared 4 elements of branding that businesses typically lack in their branding strategies. These branding behaviors remain proven for keeping brands alive in these troubled times:

Lack of Flexibility

Instead of having an elaborate planning strategy, brands should instead focus on a “flexible” approach that allows them to make changes and adjust accordingly as times change.

As the global pandemic struck global economies, there was an immediate need to conduct operations virtually – a remote form of communication that has become a catalyst for business success. From the start of the pandemic, the luxury industry faced some dire consequences as the market for major luxury brands dropped by almost 40% at the end of March 2020.

As a quick strategy to remain afloat, brands like Gucci and Louis Vuitton expanded their perfume line into making hand sanitizers. Their openness to innovation helped many of these brands quickly realize that the only way to survive the crisis was to leave old ways behind and develop consistent new strategies.

Lack of Reinvention

There may come a time in your business when you observe your sales being stagnant. When this happens, it means it is time for reinventing your brand! Think about your brand offerings and why it matters to your consumers. Once you’re aware of your consumer offerings, you can reinvent your products and services accordingly.

For example, businesses that were forced to close their stores could shift to an e-commerce platform. If that wasn’t possible immediately, brands could target their customers where they have the most presence: on social media platforms!

Digital transformation has been at an all-time peak during the crisis as more brands than ever focus on website traffic, customer interaction, and data collection online.

Successful businesses show us the importance of reinventing KPI’s to focus on brand awareness and creating communal support groups. This is the way to show care for customers, health-care workers, and other small businesses while nicely cushioning your bottom line.

Lack of Branding

Your customers should remember your brand no matter the circumstances. However, many businesses found out that they didn’t have that kind of branding.

The best way for brands to create a lasting impression is to have a strong brand messaging. Consistent messaging and design across all mediums will help in developing your brand’s recognition on the market.

As an athletic brand that inspires people to play outdoors, Nike quickly re-evaluated its branding strategy to make it more appropriate to the pandemic. They emphasized the need to stay safe with their simple ‘Stay inside, play for the world’ tag-line that encourages people to unite to fight the pandemic.

While other athletic and sportswear brands continued to close their brick-and-mortar stores, Nike adopted a branding message that painted the brand in a positive light. As a result, they reaped the benefits with sustained profitability.

Keep Your Brand Alive with Signature Graphics

Covid-19 has forced companies all over the world to re-invent their branding strategies. As more consumers shift online, creating systems that cater to your online market and having a social media presence is what will keep your brand thriving.

Signature Graphics can provide you expert help in devising marketing strategies that will invigorate your brand by stimulating help, support, and positivity in your target audience. Contact a branding specialist today!

One challenge of vehicle branding is being able to justify your marketing investment with traffic to the website, leads, and general brand awareness. In a previous blog we discussed tactics for measuring ROI for your vehicle’s wrap. In this article we introduce a product that powers you to do just that – and more!

Monetize Your Fleet with Roadvert

Integrate your vehicles into your digital strategy to generate additional revenue.

Roadvert utilizes beacons placed on your vehicles to engage with consumers.  These beacons transmit timely, relevant, and highly-specific messages about your products or services to nearby smart devices while collecting location data.

Tracking consumers provides brands the opportunity to promote speci­fic information at just the right time to boost brand engagement. When a consumer takes advantage of a beacon-triggered promotion, brands can then identify the origin of the conversion and attribute a sales value to that vehicle.

Proof of Performance

Roadvert is a solution that puts metrics behind the reach of your mobile marketing. The process starts with the Roadvert Media Audience predictor software. The Predictor predicts the reach of your mobile campaigns by deriving data from state sources such as the census and traffic data.

Measuring

Using a combination of Near Field Communication (NFC) and Bluetooth Low Energy (BLE) beacons, we activate a measuring solution that utilizes the driver’s device. Track impressions, daily reach, and views per person.

Results

Once your campaign has been activated, the Roadvert platform will engage with the driver’s device and the beacon to record actual results.

• Daily Effective Reach
• Campaign Impressions
• Views Per Person

Customer Acquisition

Vehicle-deployed beacons can deliver notifications to users in the form of text, images, or video via a mobile app. Through these interactions, brands can track users’ behavior while collecting data on their preference and actions. This data delivers a range of marketing opportunities, including the ability to deliver ever more personalized campaigns.

Master Your Vehicle Branding with Signature Graphics

In the competitive arena of marketing, it is essential to diversify and adapt to the evolving climate. Signature Graphics has been helping brands come up with creative ways for measuring the return on investment of their brand activation campaigns for over three decades. If you’re looking to employ your company vehicles as a marketing medium, our experts will create a unique strategy for your business that will make a meaningful impact.

Contact us today!

Looking for more ways to measure the ROI of your vehicle’s wrap? Check out these additional marketing tactics you should incorporate in your vehicle and fleet branding.