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One of the first signs that your company is in need of rebrand is if your logo is too similar to the competition's.

Many business owners will go years with tired branding, unaware of how much the company would actually benefit from an update.

What's a university without some school spirit? 

You need to make sure everything is perfect when you're planning a large event for your business. 

Many companies find it worthwhile to give prospective customers or clients small promotional items with their business name on it.

Another crucial item that your business needs to brand is the paper goods.

If your business has a brick and mortar store, the first thing you want to ensure you have is appropriate signage. 

A large part of building up a recognizable brand is making sure your product is always at the forefront of your customer's minds.

When retailers set out to create a branding strategy, they are creating and marketing a vision of who they are, what they value and how their products have a place in your life.

Like red, orange and yellow are bright, exciting colors that grab the attention of your potential customers.

Blue is another popular color, widely known for being a calming shade.

Red is one of the most popular colors in marketing, exemplified in the logos of some of the biggest brands in the country, like Coca-Cola and Target. 

If you feel like you see the same colors in the same sorts of marketing materials, it's not your imagination.

If your business' cars don't already have the company's graphics on them, here's what you need to know when it comes to branding your fleet.

Don’t let your marketing dollars go to waste With the end of another year fast approaching, it is more important than ever to determine a year end budget solution. We know all too well that most marketing budgets don’t roll over to the next year, so we are left with a ‘use it or lose it’ motto;…

Peet’s Coffee & Tea Scope of the Project: More than 100 unique vehicles Location: Based in CA, but have locations across the U.S. Timeline: On-Going Challenge: As Peet’s continues to expand their presence, brand continuity becomes more and more important. Historically, vehicles were branded in their home market. This provided for an inconsistent brand message…

The average person spends 70 percent of their waking hours outside of their home. Utilize your environment and grab your customers’ attention by strategically displaying your brand on places other media can’t go with out-of-home graphics. Utilizing vehicle graphics is a great way to gain awareness, but it is just as important to make sure you…

We all make changes to our clothes as the seasons turn, but do you know when it’s time to change your brand’s identity? Do you know how much to change it? Should it be a slight change or a complete redesign? What resonates with your customers? While there’s no specific set of rules to guide…

In our previous post, we discussed the benefits of trailer tails and skirts in reducing drag and improving fuel efficiency. Today, we explore how these additions can enhance your branding efforts by providing extra space for your designs. Learn how Signature Graphics can help you make the most of your fleet graphics.

Advancements in Truck and Trailer Design Provide More Room for Branding With modern technology and advancements in truck and trailer design comes more opportunities to increase your corporate branding through enhanced fleet graphics. This infographic shows how fleet managers can save on fuel and increase their marketing through visually captivating truck and trailer graphics.