If you feel like you always see the same colors in marketing materials, it’s not your imagination. The colors chosen in brand logos and marketing serve a purpose.
Certain colors evoke specific emotions and may cause consumers to develop subconscious impressions of a brand before they even experience the product or service. In the following videos, you’ll learn about the psychology behind colors in various branding materials, and how to evoke powerful feelings with your logos and marketing.
This is especially vital information for businesses considering a rebrand, or small businesses that haven’t begun branding yet.