Though your fleet’s purpose may be to get your products from point A to point B, it also serves another purpose: advertising. If your business’ cars don’t already have your company’s graphics on them, you’re missing out on one of the most cost effective methods of delivering your marketing message to clients.
Here’s what Signature Graphics thinks you need to know when it comes to branding your fleet:
Don’t Do It Yourself
Putting a vinyl wrap on your truck or van seems easy, but, understanding the 3-dimensional canvas that is your vehicle is a mastered craft. People who apply decals to vehicles for a living have gotten it down to a science and are able to line it up properly and make sure they’re applied well, so you don’t have to have it redone next year. Signature Graphics recommends partnering with a qualified company that specializes in installation and design of vehicle wraps and understands the importance of using quality and warranted materials.
“Too much information won’t be read.”
Don’t Say Too Much
Vehicle graphics are a completely different media from print. If the viewer has to work too hard to understand the message, the majority of it will not be read and the opportunity will be lost. It’s more important for your fleet’s graphics to make an impact rather than give potential customers a plethora of information. Great wrap designs really only need 3 things: strong brand implementation (such as your logo), your company’s tagline or slogan, and your phone number and web address. It’s also important to keep the design as simple as possible in case the vinyl wrap has to be touched up after damage to the vehicle.
Make Sure It’s Visible
There’s a lot of visual noise on the road. Bold colors and a complementing bold design will create maximum impact that will help you stand out from the visual clutter of the crowd. Vibrant colors and contrast for text will get potential customers’ attention and deliver your message in a format that is easier to read in a short amount of time.
Lastly, don’t be afraid to seek help. Experts, like Signature Graphics, understand the fundamentals of great design, advertising and brand activation. We would love to help you on your next visual branding project.