Impact color has on consumers: Part 2 [Video]

Red is one of the most popular colors in marketing, exemplified in the logos of some of the biggest brands in the country, like Coca-Cola and Target.

It’s a bright, eye-catching color that gives consumers a sense of urgency. Do you find that you rarely leave Target without filling your cart up? That could have something to do with all of the red throughout the store.

Some studies have even found that the color red invokes an appetite, which may be why so many fast food establishments use it in their logos and decor!

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