Blue is another popular color, widely known for being a calming shade.
Entrepreneur stated that using blue in your logo and marketing materials gives consumers the impression your brand is dependable and strong. It’s a popular color for financial institutions and credit card companies, since customers likely won’t put their money in the hands of a business that isn’t trustworthy.
It’s not a particularly exciting color, but it’s a good shade to use when you want to let your customers know they’re safe with your business.